Mayank Loonker Portfolio

Work / 2003-2010

ACADEMIC PROJECTS

SPACES DESIGN

COMMUNICATION DESIGN- Websites- Graphics- Motion Graphics

- Exhibitions- Retail Design

Exhibition on

ACADEMIC PROJECT

The Project was an attempt to showcase work of Andy Warholin a way that will help viewers understand the artist & his art.

Capitalist Society

Industrialization Media

Assembly line

Productionproficiency

Humanisolation

Notion ofhappiness

Notion ofbeauty

Notion ofclass(celebrity, rich,elite, affluent)

Mass production Consumption forhappiness, beauty,class

Communism / Atom bomb fear

Fear of individualfreedom

Medical science hope

Self “Standard object”

Commodity-based motives

Dream of fameCONSTRUCTION OFCELEBRITY / CULTURE

Cul tureExhibition on Andy Warhol

POP ENVIRONMENT

SYMBOL OF CULTURE

Beliefs

Systematically distorted information

Homogenization

Constructed cultures of America

Andy Warhol’s refracted imagery

Time Self

Figment :Andy WarholHis art and life.

ANDY WARHOL

What is artist – his ideas

What is art – his surface

How should art be displayed – to the viewers

Genesis of Pop Art

Childhood and commercial work

NY:art & sexuality Early Pop FACTORY, 1963. Portraits, self/commisioed Disaster &car crash paintings

Andy’s film and videoproduction

Skull and Mao:Warhol return topainting

Inter/viewmagazine

Gun, Knives, Crosses,Dollar Sign

Abstract as his interest

Social injustice.Drug addicts segregation

Youth culture. Nuclear risk

ArtExhibition on Andy Warhol

The first space was conceived as a futuristic supermarket of mass media imagery so the visitors could experience manufactured culture of America in 60s and 70s: the context

Exhibition on Andy Warhol

To showcase Andy’s work I created an environment like a busy New York street full of billboards (events and images that reflected in his work) and erected mirror tower (clad with his work) in center, a metaphoric representation of Andy’s action - an artist who has reflected his times in his work.


While walking around the mirror tower visitors will see artist’s work in context of the event that inspired the artist - context will be reflected in the mirror.


After the visitors get acquainted with Andy’s work and process of reproduction, the next journey is inside the mirror tower (in a glass elevator) which symbolizes journey within the artist’s mind - I have come to beilieve that Andy had a dystopian view of future hence the dark look & feel of space.


As visitors go down in the elevator they see the images of Andy and the world of factory


The ultimate achievement of Andy Warhol was - making a mass produced desirable commodity out of himself - the brand. Each miniature mirror tower represents Andy and his ideas through his quotes. The concluding space is conceived as a warehouse of leftovers (a byproduct of consumer culture).


The Facade was meant to show - as if - Andy was caught in the mundane mechanical repetation.

world of


This project was set off with a question: how can one represent India in as many ways as it is seen? marg.darshan

ACADEMIC PROJECT

Indian diversity – region – religion

festivals

Indian life – rituals ceremonies

myths and symbols

multiple religions

individual life and living environment

rural scape / urban scape

Intuitively, I decided to look at India as a cultural terrain.

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India is a diverse cultural landscape brought together by the idea of tolerant coexistence of otherwise different lifestyles and beliefs. The inspiration for such coexistence I believe, came from the Hindu philosophy: tolerance, non violence, selflessness, Karma etc.

This realisaton lead to re-articulate my brief: REVIVE PHILOSOPHICAL UNDERSTANDING IN GENERATION NEXT.

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The importance of rituals to understand and manifest transition in life, impressed me, hence I decided to represent the FOUR STAGES OF LIFE highlighting the various rituals that one goes through.

Space 1:Interpretation of Samsara/maya

Space 2:Interpretation of Brahmacharya ashram

Installation:Interpretation of

Awabhruth Snan

Space 3:Interpretation of Grahastha Ashrama

installation:Interpretation ofVivha

Space 4:Interpretation of Vanaprastha Ashrama

Space 5:Interpretation of

Sannyasa Ashrama installation:Interpretation ofKarma/Artha

installation:Interpretation of

Grahastha/kama

marg.darshan

The first space was an interpretation on cultural crisis and urban chaos. MAYA

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Brahmacharya Ashram is a oath to attain knowledge, understanding of the fundamental principle of Dharma, build character and learn to shoulder responsibilities. In the same spirit this space is to initiate viewer to pursue true knowledge.

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Next space recreates the social arena in which we have to commit our actions. This space explains a social being and his role to home and society. GRAHASTHA ASHRAM

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When man and women unite through vivah they form a complete being and a grah/ghar which is not only a shelter but a place to invoke divine blessings for the grahasthas.

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Man serves society and earns to pay his three debts (service to God; to saints; & to ancestors), and enjoys life in accordance with Dharama-Artha-Kama-Moksha. This space is to remind visitors of attitude in which all actions should be pursued. A potter’s action seemed to be an appropriate metaphor to represents the idea.

marg.darshan

In Vanaprastha Ashram one gradually withdraws from active life and begins devoting time to study scriptures, contemplation and meditation. Pilgrimage and holy baths become a frequent action. I tried to create a experience of this phase through partial-serene space that prepares you for the Ultimate.

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To explain the condition of Sannyasa the conclusive space was designed to create the experience of complete detachment from worldly ties....: the metaphor I took was from Gupha or cave (womb of mother nature) in which a sage resides to understand the nature of supreme.

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19’ 14’ 14’ 8’8’ 8’

40’

10’ 12’12’

66’

37’’

26

13’

13’

6’5

40’

3 5’3

THE FINAL JOURNEY

marg.darshan

NOTIONS OF A NATION / Competition entry

This was a entry for Design competition conducted by magazine “Indian Architect and Builder” & “Tata Structura” to create an architectural and engineering symbol for contemporary India. It was selected among the twelve finalist.

I interpreted present India as ‘reawakening of an ancient civilization to the spirit &potential of its youth’.The conceived architectural symbol “a blossoming flower” is the expression of ‘the glory of past, events of present and hope of tomorrow’.

COMMERCIAL SPACES

Client: HCLBrief: To Design the Ambience for Annual General Meeting

Client: W for WomenBrief: Retail Identity and Store Ambience

Client: Apollo TyresBrief: Retail Identity and Store Ambience

Client: CastrolBrief: Retail Identity and Store Ambience

Client: Gems & Jewelry Export Promotion CouncilBrief: Pavilion Design / 2007

Client: Gems & Jewelry Export Promotion CouncilBrief: Pavilion Design / 2008

Client: Nexus InfratechBrief: Pavilion Design / 2009

India international jewelry show is a annual event organised by GEMS AND JEWELRY EXPORT PROMOTION COUNCIL in Goa since 2008.

Role: has been to work towards the over all look and ambience of the event.

IIJS SIGNATURE / 2010

IIJS SIGNATURE / 2010

COMMUNICATION DESIGN

www.relfow.in

concept and interaction Design

www.gramshree.org


www.rajka.com


Swarnim Gujarat


Identity Design

Client: SwasSector: Healthcare

Client: Accomplish ChangeSector: Hypnotherapy & psychotherapy

Client: PlinkSector: Marketing Consultancy

Brochure Design

Client: XH 0Sector: Water Treatment

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Brochure Design

Client: SwasSector: Healthcare

MOTION GRAPHIC / Knowledge Academy

MOTION GRAPHIC / IIJS -Indian tradition jewelry

MOTION GRAPHIC / Microgenix

MOTION GRAPHIC / Fibre 2 fashion

MOTION GRAPHIC / Microgenix

Concept and Animation Direction

Mayank Loonker

1, Setu apartment, nr. C N Vidyalaya,Ambawadi, Ahmedabad - 06Gujarat, India.

[email protected]

Mayank Loonker Portfolio

Documents

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