Maya Linson Communications Specialist [email protected] ... · Communications Specialist for the...
Transcript of Maya Linson Communications Specialist [email protected] ... · Communications Specialist for the...
![Page 2: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing](https://reader034.fdocuments.net/reader034/viewer/2022052011/60268077b522c76e2715d0eb/html5/thumbnails/2.jpg)
Communications Specialist for the National Association of Public Hospitals & Health Systems
MS in Journalism, Specializing in New Media & Media Business Management
Avid social media user & proponent of social change via conversation
![Page 3: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing](https://reader034.fdocuments.net/reader034/viewer/2022052011/60268077b522c76e2715d0eb/html5/thumbnails/3.jpg)
Conversations happen with or w/out you
“It should be abundantly clear by now
that conversation, not facts, is what
drives digital media usage”
--- Rich Gordon, Northwestern University
Readership Institute
![Page 4: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing](https://reader034.fdocuments.net/reader034/viewer/2022052011/60268077b522c76e2715d0eb/html5/thumbnails/4.jpg)
http://vimeo.com/11551721
![Page 5: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing](https://reader034.fdocuments.net/reader034/viewer/2022052011/60268077b522c76e2715d0eb/html5/thumbnails/5.jpg)
http://vimeo.com/11551721
![Page 6: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing](https://reader034.fdocuments.net/reader034/viewer/2022052011/60268077b522c76e2715d0eb/html5/thumbnails/6.jpg)
http://vimeo.com/11551721
![Page 7: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing](https://reader034.fdocuments.net/reader034/viewer/2022052011/60268077b522c76e2715d0eb/html5/thumbnails/7.jpg)
http://vimeo.com/11551721
![Page 8: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing](https://reader034.fdocuments.net/reader034/viewer/2022052011/60268077b522c76e2715d0eb/html5/thumbnails/8.jpg)
http://vimeo.com/11551721
![Page 9: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing](https://reader034.fdocuments.net/reader034/viewer/2022052011/60268077b522c76e2715d0eb/html5/thumbnails/9.jpg)
http://vimeo.com/11551721
![Page 10: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing](https://reader034.fdocuments.net/reader034/viewer/2022052011/60268077b522c76e2715d0eb/html5/thumbnails/10.jpg)
http://vimeo.com/11551721
![Page 11: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing](https://reader034.fdocuments.net/reader034/viewer/2022052011/60268077b522c76e2715d0eb/html5/thumbnails/11.jpg)
http://vimeo.com/11551721
![Page 12: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing](https://reader034.fdocuments.net/reader034/viewer/2022052011/60268077b522c76e2715d0eb/html5/thumbnails/12.jpg)
Quick way to share information
Free
Built-in audience
![Page 13: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing](https://reader034.fdocuments.net/reader034/viewer/2022052011/60268077b522c76e2715d0eb/html5/thumbnails/13.jpg)
Snail Mail
Telephone
If Mom will get something out of it, other moms will, too. And dads. And tweens…
YouTube
![Page 14: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing](https://reader034.fdocuments.net/reader034/viewer/2022052011/60268077b522c76e2715d0eb/html5/thumbnails/14.jpg)
Builds community
Encourages loyalty, compliance
Gives your organization a voice
Train health professionals (video, simulations)
Real-time emergency updates
Correct misinformation
Mobilize the public
Encourage discussion
Promote healthy behaviors
![Page 15: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing](https://reader034.fdocuments.net/reader034/viewer/2022052011/60268077b522c76e2715d0eb/html5/thumbnails/15.jpg)
15
![Page 16: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing](https://reader034.fdocuments.net/reader034/viewer/2022052011/60268077b522c76e2715d0eb/html5/thumbnails/16.jpg)
16
![Page 17: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing](https://reader034.fdocuments.net/reader034/viewer/2022052011/60268077b522c76e2715d0eb/html5/thumbnails/17.jpg)
Where to get vaccinated
When/who can get vaccinated
Local death toll & infection rates
17
![Page 18: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing](https://reader034.fdocuments.net/reader034/viewer/2022052011/60268077b522c76e2715d0eb/html5/thumbnails/18.jpg)
18
“Influencers” share content
Online discussion = broader reach
Promote healthy behavior at individual & policy levels
![Page 19: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing](https://reader034.fdocuments.net/reader034/viewer/2022052011/60268077b522c76e2715d0eb/html5/thumbnails/19.jpg)
Facebook: strengthen existing relationships, re-establish former relationships
Twitter: connect w/others who have common interests; for making new relationships
Blogs: greater opportunity for thoughtful reflection, fleshing out ideas
YouTube/Flickr: share media, reinforce messages
Foursquare: location-based relationships
![Page 20: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing](https://reader034.fdocuments.net/reader034/viewer/2022052011/60268077b522c76e2715d0eb/html5/thumbnails/20.jpg)
“Brevity is the soul of wit”
“Username” = someone’s handle (@mlinson) “Tweet” = an update; 140 characters max “Follower” = a user who has subscribed to another
user’s updates “RT” or “Retweet” = resending a user’s update
verbatim to your followers @Reply = placing an “@” in front of a username
will send a publicly viewable message to the specific user
#Hashtag = placing a # in front of a word categorizes updates
![Page 21: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing](https://reader034.fdocuments.net/reader034/viewer/2022052011/60268077b522c76e2715d0eb/html5/thumbnails/21.jpg)
Find people with similar interests (And they will find you!)
Share links to articles, blog posts, photos
Participate in established conversations (#Mdchat, #nursechat, #FollowFriday)
Answer others’ questions or pose new ones to others
Listen…scan the site by searching for keyterms, looking at “trending topics,” etc.
![Page 22: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing](https://reader034.fdocuments.net/reader034/viewer/2022052011/60268077b522c76e2715d0eb/html5/thumbnails/22.jpg)
Act with integrity
Be real and transparent
Give credit where credit is due (RT)
Engage – respond to people, thank people, start conversations
Worried about work affiliation?
Simple disclaimer: “Tweets are my own.”
![Page 23: Maya Linson Communications Specialist mlinson@gmail.com ... · Communications Specialist for the National Association of Public Hospitals & Health Systems MS in Journalism, Specializing](https://reader034.fdocuments.net/reader034/viewer/2022052011/60268077b522c76e2715d0eb/html5/thumbnails/23.jpg)
SMUG – Social Media University Global: http://social-media-university-global.org/
Mashable Social Good: http://mashable.com/social-good/
Great slidedeck to introduce you to all that social media has to offer: http://www.slideshare.net/LeeAase/helping-auxilians-tell-their-stories
Twitter Registration Cheat Sheet: http://www.syracusecityschools.com/sites/default/files/u1/ACS-Twitter-Registration.pdf