MAYA Design, Inc. Taming Complexity€¦ · MAYA Design, Inc.—Taming Complexity . Westinghouse...

Westinghouse Science Honors Institute: February 2014

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MAYA Design, Inc.—Taming Complexity


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Hello


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Field research: The nitty gritty of the real world

Photos: Paul Gould


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Photo: Cuahtémoc Moctezuma Brewery


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Photo: Cuahtémoc Moctezuma Brewery


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Most people start out as designers . . . before unlearning that awesomeness

Photos: Paul Gould


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“Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.” HERB SIMON


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Survival of the Fittest How the Science of Design Can Save Your Neck


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Evolution


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Connected


@paulkgould Diagram: Marc Smith (CC by 2.0)


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Fast


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Shanghai

1990

2010


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Massive


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10 quintillion transistors were produced, which was . . .

250x the grains of rice consumed in the world.

1 grain or 125,000

transistors cost the same!

According to Applied Materials, Inc., in 2009 . . .


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2007

“There is no chance that the

iPhone is going to get any

significant market share. No

chance.”

— Steve Ballmer,

CEO: Microsoft 2012

iPhone sales exceeded all

revenue of Coca-Cola and McDonalds—combined.

Source: Bloomberg Businessweek, 9 September 2013


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Complex


@paulkgould Photo: Mark Liyanage (CC by SA 2.0)


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1900

Source: Wikipedia

Technology used to

be:

• Expensive

• Rare • For experts


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1900 1967

Source: Wikipedia


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@paulkgould Source: Apple


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@paulkgould Source: Core77


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TRACY JAN

BOSTON GLOBE

STAFF JOURNALIST

“

”


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Photo: Paul Gould


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Humans cope

by putting things in boxes

(and by hoping for magic bullets)


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Photos: Paul Gould and Ed Massery. Used with permission.


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Photo: Ed Massery. Used with permission.


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Photos: Ed Massery. Used with permission.


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• Human/Computer Interaction

• Ethnography

• Anthropology

• Cognitive Psychology

• Information Design

• Interaction Design

• Animation/Filmmaking

• Architecture

• Software Engineering

• Electrical/Mechanical Engineering

• Computer Science

• Mathematics

Interdisciplinary teams bring fresh perspectives and break down barriers

Collaborative Innovation

DESIGN HUMAN SCIENCES

ENGINEERING


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Taming complexity

EA

SE

OF

US

E

POWER

Apollo Landing

Hammer


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Taming complexity

EA

SE

OF

US

E

POWER

Human Vision

Apollo Landing

Hammer


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$3 billion

®

© LUMA Institute and its licensors

Innovating for People

Applying Human-Centered Design


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Pattern Finder

Networker

Collaborative Problem Framer

Persistent Curious

Imaginative Risk Enthusiast

Empathetic

Experimental Humble

SKILLSET OF INNOVATIVE PEOPLE (THE DISCIPLINE OF HUMAN-CENTERED DESIGN)

CHARACTERSTICS OF INNOVATIVE PEOPLE (KEY BEHAVIOR TRAITS)

A-ha!


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PAUL’S THREE KEYS TO DOING AWESOME THINGS:

GET ENGAGED

DON’T BE AN IDIOT PLACE MANY SMALL BETS


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YOU DON’T KNOW EVERYTHING


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GET ENGAGED (INVOLVE AND UNDERSTAND DIVERSE PEOPLE)


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Photo: Paul Gould


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Understanding users in context helps identify user needs—even if unspoken


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What’s going through their minds?


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Prototypes evolve through testing with users


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We create information-centric interfaces that allow for direct-manipulation of information, polymorphic presentation of information, and fluid collaboration

“… the greatest advance in technology for command and control in the past 30 years.”—Gen. Paul F. Gorman, US Army (Ret.)


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SILOS AND ONE-OFF PRODUCTS ARE BRITTLE


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DON’T BE AN IDIOT (WORK ARCHITECTURALLY)


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Photo: Internet


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The system should not be what you’re delivering

User Interface Architecture

Information Architecture

System Architecture


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System Architecture

Stuff Oooo!


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System Architecture

How To

Think


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Make rough and ready prototyping to test concepts


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IT’S NOT GOING TO BE RIGHT THE FIRST TIME


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PLACE MANY SMALL BETS (APPROXIMATE THE EXPERIENCE EARLY)


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Name that dude:


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1x

10x

100x

RELATIVE COST

TO REPAIR

Research Concept Spec. Alpha Beta Launch Support

TYPICAL

STAKEHOLDER

TOUCH-POINTS

IDEAL

STAKEHOLDER

TOUCH-POINTS

IT’S GOING TO COST YOU SOMEWHERE, SOMETIME . . .


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We build simple prototypes as quickly and as early as possible to test thinking and hypotheses


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Usability testing with paper prototypes


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GD TAUNTON | EDGE Vehicle C4ISR Innovation

Photo: General Dynamics. Used with permission.


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Before After



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How about you?


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Competent


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70%


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Competent

Engaged


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Competent

Engaged

Dropout


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Competent

Engaged

Automaton Dropout


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Competent

Engaged

Entertained

Automaton Dropout


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Competent

Engaged

Entertained Useful

Automaton Dropout


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Photo: Snuggie


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THREE KEYS TO DOING AWESOME THINGS:

GET ENGAGED

DON’T BE AN IDIOT PLACE MANY SMALL BETS


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Exploratory

Experimental

Expressive

Empathetic

Engaged

That’s me!

That’s larger than me . . .


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[email protected]

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MAYA Design, Inc. Taming Complexity€¦ · MAYA Design, Inc.—Taming Complexity . Westinghouse...

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