May 2013 Southwest Edition

48
PAINT AND REFINISH TECHNOLOGIES PAINT AND REFINISH TECHNOLOGIES Second of 2 Issues Second of 2 Issues Second of 2 Issues • Custom Painter Stories, p. 10, 28, 32, 44 • Training and News, p. 6, 18, 24 A Houston, Texas-based personal in- jury attorney has filed suit against Safelite and Toyota on behalf a Mon- tana woman who he says lost both her husband and young daughter in a rollover crash, in which the wind- shield allegedly separated from the vehicle. The attorney, Rob Ammons, contends Safelite had replaced the windshield on the vehicle involved, while Safelite argues its claims divi- sion processed the claim on behalf of another glass shop. “While traveling on a North Dakota highway one December after- noon, the family’s 2005 Toyota Tun- dra contacted an icy patch and went out of control. The pickup crossed the highway’s median and rolled over,” Rob Ammons said in a news release. “Safelite, who had installed a windshield on the Tundra, was also named as a defendant,” the document continues. “According to the lawsuit, the windshield separated from the pickup in this crash and exacerbated the movement of the roof’s pillars. As a result, the driver and rear seat pas- senger were partially ejected from the pickup, despite the fact that they were wearing their seatbelts.” Ammons listed Safelite as a de- fendant because he contends the com- pany installed the windshield on the pickup, according to the release. Safelite’s senior corporate coun- sel has another take: “Safelite typi- cally does not comment on pending litigation. However, in this tragic case, after a preliminary investigation we determined that Safelite AutoGlass did not perform the windshield re- placement,” says Brian DiMasi, Safelite’s senior corporate counsel. “Rather, Safelite Solutions, the claims management business, Suit Filed Against Safelite and Toyota After Double- Fatality Rollover, Safelite Says Not Repairer of Record by John Yoswick Insurer-mandated parts procurement systems, and I-CAR’s decision not to follow through with its plans to work with automakers to identify and close the gaps in existing collision repair procedures, dominated discussion at a repairer-only meeting held in Phoenix in April. Aaron Schulenburg, executive director of the Society of Collision Repair Specialists, led the “Repairer Roundtable” meeting, but said it was less tied to any one organization than to an over-arching goal of providing repairers a place to discuss and estab- lish objectives without the influence of other industry segments. “I think our industry has become well-informed,” Schulenburg said. “There is a great network of infor- mation going in and out of the as- sociations, and from the trade press. But just being informed isn’t enough. We Repairer-Only Meeting Focuses on Shops’ Response to Key Industry Issues at April CIC Phoenix Meeting I-CAR Board member Dusty Womble did not support board decision General Motors is revamping its serv- ice parts program and giving incen- tives to dealerships to increase their inventory for more same-day repairs and to buy more of those parts directly from the factory, Automotive News re- cently reported. However dealers and their parts managers have expressed serious con- cerns about the inventory cost and im- pact of the Service Lane Parts pro- gram. GM estimates that the majority of dealerships will spend $6,000 to $10,000 to buy the additional inven- tory, but worried dealers also believe it may result in buying parts that won’t move as quickly as GM believes, wasting valuable shelf space as well as money. GM Wants Dealers to Stock More Service Parts, Parts Managers and Dealers Debate Costs and Discounts See GM Dealers’ Parts, Page 16 I-CAR Responds to Associations’ Questions on Repair Standards, Clarifies Stance on OEM Procedures Gaps I-CAR responded to questions posed by repairer associations regarding the training organization’s position on re- pair standards, as they relate to OEM repair procedures, and I-CAR’s ulti- mate decision not to take an active role in the identification of gaps in OEM re- pair procedures and forming a council to foster closing those gaps, something the association’s had requested of I- CAR in 2011. In an April 12 letter to I-CAR, the three repairer organizations had ques- tioned I-CAR’s reasons for not accept- ing this expanded role in the development of repair standards, and questioned statements made by I-CAR that “seem to suggest a belief within I- CAR that not all industry segments support using OEM repair procedures as a standard of repair.” I-CAR responded in the form of a letter addressed to representatives of the Alliance of Automotive Service Providers (AASP), the Society of Col- lision Repair Specialists (SCRS), and the Assured Performance Network. In the latest official response, I- CAR reiterated its position that it “firmly believes that OEM collision re- pair procedures are the industry stan- See I-CAR Clarifies, Page 8 See Repairer Roundtable, Page 9 See Safelite and Toyota Suit, Page 18 Southwest Edition Texas Oklahoma Louisiana New Mexico YEARS www.autobodynews.com 31 31 31 ww.autobodynews.com ww VOL. 31 ISSUE 5 MAY 2013 Presorted Standard US Postage PAID San Bernardino, CA Permit #2244 P.O. BOX 1516, CARLSBAD, CA 92018 Change Service Requested

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Transcript of May 2013 Southwest Edition

Page 1: May 2013 Southwest Edition

PAINT AND REFINISH TECHNOLOGIESPAINT AND REFINISH TECHNOLOGIESSecond of 2 IssuesSecond of 2 IssuesSecond of 2 Issues

• Custom Painter Stories, p. 10, 28, 32, 44• Training and News, p. 6, 18, 24

A Houston, Texas-based personal in-jury attorney has filed suit againstSafelite and Toyota on behalf a Mon-tana woman who he says lost both herhusband and young daughter in arollover crash, in which the wind-shield allegedly separated from thevehicle.

The attorney, Rob Ammons,contends Safelite had replaced thewindshield on the vehicle involved,while Safelite argues its claims divi-sion processed the claim on behalf ofanother glass shop.

“While traveling on a NorthDakota highway one December after-noon, the family’s 2005 Toyota Tun-dra contacted an icy patch and wentout of control. The pickup crossed thehighway’s median and rolled over,”Rob Ammons said in a news release.

“Safelite, who had installed awindshield on the Tundra, was alsonamed as a defendant,” the document

continues. “According to the lawsuit,the windshield separated from thepickup in this crash and exacerbatedthe movement of the roof’s pillars. Asa result, the driver and rear seat pas-senger were partially ejected from thepickup, despite the fact that they werewearing their seatbelts.”

Ammons listed Safelite as a de-fendant because he contends the com-pany installed the windshield on thepickup, according to the release.

Safelite’s senior corporate coun-sel has another take: “Safelite typi-cally does not comment on pendinglitigation. However, in this tragic case,after a preliminary investigation wedetermined that Safelite AutoGlassdid not perform the windshield re-placement,” says Brian DiMasi,Safelite’s senior corporate counsel.

“Rather, Safelite Solutions,the claims management business,

Suit Filed Against Safelite and Toyota After Double-Fatality Rollover, Safelite Says Not Repairer of Record

by John Yoswick

Insurer-mandated parts procurementsystems, and I-CAR’s decision not tofollow through with its plans to workwith automakers to identify and closethe gaps in existing collision repairprocedures, dominated discussion at arepairer-only meeting held in Phoenixin April.

Aaron Schulenburg, executivedirector of the Society of CollisionRepair Specialists, led the “RepairerRoundtable” meeting, but said it wasless tied to any one organization thanto an over-arching goal of providing

repairers a place to discuss and estab-lish objectives without the influenceof other industry segments.

“I think our industry has becomewell-informed,”Schulenburg said.“There is a greatnetwork of infor-mation going inand out of the as-sociations, andfrom the tradepress. But justbeing informedisn’t enough. We

Repairer-Only Meeting Focuses on Shops’ Responseto Key Industry Issues at April CIC Phoenix Meeting

I-CAR Board memberDusty Wombledid not supportboard decision

General Motors is revamping its serv-ice parts program and giving incen-tives to dealerships to increase theirinventory for more same-day repairsand to buy more of those parts directlyfrom the factory, Automotive News re-cently reported.

However dealers and their partsmanagers have expressed serious con-cerns about the inventory cost and im-

pact of the Service Lane Parts pro-gram. GM estimates that the majorityof dealerships will spend $6,000 to$10,000 to buy the additional inven-tory, but worried dealers also believeit may result in buying parts that won’tmove as quickly as GM believes,wasting valuable shelf space as well asmoney.

GM Wants Dealers to Stock More Service Parts, PartsManagers and Dealers Debate Costs and Discounts

See GM Dealers’ Parts, Page 16

I-CAR Responds to Associations’ Questions on RepairStandards, Clarifies Stance on OEM Procedures GapsI-CAR responded to questions posedby repairer associations regarding thetraining organization’s position on re-pair standards, as they relate to OEMrepair procedures, and I-CAR’s ulti-mate decision not to take an active rolein the identification of gaps in OEM re-pair procedures and forming a councilto foster closing those gaps, somethingthe association’s had requested of I-CAR in 2011.

In an April 12 letter to I-CAR, thethree repairer organizations had ques-tioned I-CAR’s reasons for not accept-ing this expanded role in thedevelopment of repair standards, and

questioned statements made by I-CARthat “seem to suggest a belief within I-CAR that not all industry segmentssupport using OEM repair proceduresas a standard of repair.”

I-CAR responded in the form of aletter addressed to representatives ofthe Alliance of Automotive ServiceProviders (AASP), the Society of Col-lision Repair Specialists (SCRS), andthe Assured Performance Network.

In the latest official response, I-CAR reiterated its position that it“firmly believes that OEM collision re-pair procedures are the industry stan-

See I-CAR Clarifies, Page 8 See Repairer Roundtable, Page 9

See Safelite and Toyota Suit, Page 18

SouthwestEdition

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2 MAY 2013 AUTOBODY NEWS | www.autobodynews.com

Acura of AustinAcura of Austin

Wholesale Parts Specialist:John Raygo » 512-401-5976Watts 800-575-3553Parts 512-401-5976Fax [email protected]

��������������������������������������iiiiiiiiiissssssss BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBrrrrrrrrrrrrrrrrrrrrrrrrrrrrraaaaaaaannnnndddd SSSSSSStttttaaaaaaannnnndddddddsssssss fffffffffoooorrrrrrrrrr SSSSSSSSSSSSSSSSSaaaaaaaaaaaavvvviiiiiinnnnnnnnnggggggggsss�is Brand Stands for Savings�is Brand Stands for Savings

• Over $400,000 Parts Inventory• 15,000 Parts in Stock• Trained Experienced Crew• In State Next Day Shipping w/Quick Local Delivery• Great Discounts

Hours: Monday - Friday 7 am - 7 pmSaturday 8 am - 5 pm • Sunday Closed

Lincoln of PlanoLincoln of Plano

Parts Manager: John KeithPhone 972-964-5000Fax [email protected]

• Over $400,000 Parts Inventory• 8,000 Parts in Stock• Trained Experienced Crew• In State Next Day Shipping w/Quick Local Delivery• Great Discounts

Hours: Monday - Friday 7 am - 6 pmSaturday 7:30 am - 4 pm • Sunday Closed

Participating in Collision Link

Acura of PlanoAcura of Plano

Wholesale Parts Specialist:Doug Grajczyk » 972-964-6044972-964-6000Fax [email protected]

• Over $500,000 Parts Inventory• 15,000 Parts in Stock• Trained Experienced Crew• In State Next Day Shipping w/Quick Local Delivery• Great Discounts

Hours: Monday - Friday 7 am - 7 pmSaturday 8 am - 5 pm • Sunday Closed

Participating in Collision Link

Nissan of HoustonNissan of Houston

Parts Manager: Dick GrahamPhone 800-231-9657Fax [email protected]

• Over 1.3 Million Parts Inventory• 28,000 Parts• Trained Experienced Crew• Texas & Louisiana Next Day Shipping• Great Discounts

Hours: Monday - Friday 7 am - 6 pmSaturday 8 am - 5 pm • Sunday Closed

GENUINE SERVICE & PARTS

Visit our E-Store:Estore.mcdavidnissan.com

Participating in Collision Link

Honda of FriscoHonda of Frisco

Parts Manager: Chris EdgarPhone 972-731-3175Toll Free 866-442-2711Fax [email protected]

• Over $600,000 Parts Inventory• 11,000 Parts in Stock• Trained Wholesale Crew: Mario, Phillip• In State Next Day Shipping w/Quick Local Delivery• Great Discounts

Hours: Monday - Friday 7 am - 8 pmSaturday 7:30 am - 5:30 pm • Sunday Closed

Participating in Collision Link

Honda of IrvingHonda of Irving

Parts Manager: Dan ZieberPhone 972-790-6008Toll Free 800-492-4464Fax [email protected]

• Over $1,000,000 Parts Inventory• 17,000 Parts in Stock• Trained Wholesale Crew: Gary, Marie, Jim• In State Next Day Shipping w/Quick Local Delivery• Great Discounts

Hours: Monday - Friday 7 am - 9 pmSaturday 8 am - 5 pm • Sunday Closed

Participating in Collision Link

Page 3: May 2013 Southwest Edition

Sou

thw

estPublisher & Editor: Jeremy Hayhurst

General Manager: Barbara DaviesAssistant Editor: Melanie AndersonContributing Writers: Tom Franklin, John Yoswick, Janet Chaney, Toby Chess,David Brown, Rich Evans, Ed Attanasio, Chasidy SiskAdvertising Sales: Joe Momber, Sean Hartman, Jay Lukes (800) 699-8251Sales Assistant: Louise TedescoArt Director: Rodolfo Garcia

Serving Texas, Oklahoma, Louisiana, New Mexico and adjacent metro areas, Autobody Newsis a monthly publication for the autobody industry. Permission to reproduce in any form thematerial published in Autobody News must be obtained in writing from the publisher.©2013 Adamantine Media LLC.

Autobody NewsBox 1516, Carlsbad, CA 92018; (800) 699-8251 (760) 721-0253 Faxwww.autobodynews.com Email: [email protected]

Absolute Mitsubishi-Hyundai . . . . . 16BMW Wholesale Parts Dealers . . . . 33Car-Part Pro. . . . . . . . . . . . . . . . . . . 25Chevyland . . . . . . . . . . . . . . . . . . . . 28Chief Automotive. . . . . . . . . . . . . . . 17Classic BMW. . . . . . . . . . . . . . . . . . 14Classifieds. . . . . . . . . . . . . . . . . . . . 46Dallas Dodge . . . . . . . . . . . . . . . . . 48David McDavid Auto Group . . . . . . . 2Don Carlton Auto Group. . . . . . . . . 24Equalizer Industries . . . . . . . . . . . . 10Ford Wholesale Parts DealersTX, OK, LA, NM. . . . . . . . . . . . . . 31

Fowler Honda . . . . . . . . . . . . . . . . . 42Fowler I-240 Chrysler-Jeep-Dodge. 11Garmat USA . . . . . . . . . . . . . . . . . . 18GM Wholesale Parts Dealers . . . . . 43Honda-Acura Wholesale PartsDealers. . . . . . . . . . . . . . . . . . 20-21

Houston Auto Body Association. . . 39Huffines Hyundai Plano . . . . . . . . . 26Hyundai Wholesale Parts Dealers . 37KBS Coatings . . . . . . . . . . . . . . . . . . 6Kia Motors Wholesale Parts Dealers. 35LKQ . . . . . . . . . . . . . . . . . . . . . . . . . 47Malco. . . . . . . . . . . . . . . . . . . . . . . . . 7

Mazda Wholesale Parts Dealers . . . 45Mike Calvert Toyota. . . . . . . . . . . . . 30Mitsubishi Wholesale Parts Dealers. 41MOPAR Wholesale Parts Dealers . . 27North Freeway Hyundai . . . . . . . . . 32PreFab Ads . . . . . . . . . . . . . . . . . . . . 4Ray Huffines Chevrolet . . . . . . . . . . . 8Reliable Chevrolet. . . . . . . . . . . . . . 32Replica Plastics. . . . . . . . . . . . . . . . 36River Oaks Chrysler-Jeep-Dodge-Ram. . . . . . . . . . . . . . . . . . 4

SATA Spray Equipment . . . . . . . . . 15Scoggin-Dickey Buick . . . . . . . . . . 23South Pointe Chrysler-Jeep-Dodge. 19Toyota of Fort Worth . . . . . . . . . . . . 34Toyota of Laredo . . . . . . . . . . . . . . . 29Toyota STAR Elite Dealers . . . . . 12-13Toyota Wholesale Parts Dealers . . . 38Urethane Supply Company . . . . . . . 9VIM Tools. . . . . . . . . . . . . . . . . . . . . 40Volkswagen Wholesale PartsDealers . . . . . . . . . . . . . . . . . . . . 43

Volvo Wholesale Parts Dealers . . . . 44Walcom USA. . . . . . . . . . . . . . . . . . . 5Young Chevrolet . . . . . . . . . . . . . . . 39

Inde

xofAdvertisers

ContentsREGIONAL

Austin, TX, Shop Goes Green with

Waterborne Paint . . . . . . . . . . . . . . . . . . 5

CARSTAR Opens First Texas Location in Plano . 4

DEQ Wants Tulsa Shops to Meet

Environmental Rules . . . . . . . . . . . . . . . 4

Fred Haas Toyota Triple Crown Winner in TX5

Kirby, TX, Mechanical Shop Owner Found by

Brother Stabbed to Death Outside His Shop8

NWLCRA Met April 2 . . . . . . . . . . . . . . . . . 5

Scott Drake Commemorates 50th Birthday

of Ford Mustang with Special Build

for Charity . . . . . . . . . . . . . . . . . . . . . . 17

Tesla Motors Takes on Texas Franchise Laws . 3

TX ASA Supports Franchise Equity Legislation. 4

TX Auto Body Students Compete at SkillsUSA . 8

Texas Ranks 9th for Clean Energy Jobs

Posted in 2012 . . . . . . . . . . . . . . . . . . . 4

COLUMNISTS

Attanasio: Is ‘Reactionary’ Marketing

Too Little, Too Late? Maybe Not. . . . . . 14

Franklin: Using Signage to be Unique in

the Digital Age . . . . . . . . . . . . . . . . . . . 26

Hey Toby!: Glass and Windshield Installs

Must Be Handled by the Book . . . . . . . 40

Insider: Shops Should Be Able to Offer

Whatever Discounts They Want . . . . . . 36

NATIONAL

Aaron Clark Named VP at Assured

Performance . . . . . . . . . . . . . . . . . . . . 15

Automaker, OEM and Recall News . . . . . . 22

Axalta Coating Systems Holds Fleet

Council Meeting. . . . . . . . . . . . . . . . . . 38

Axalta Offers Courses . . . . . . . . . . . . . . . 39

Big Changes Coming for ASRW, Shorter

Schedule, Possible Partnership . . . . . . 43

Chicago Pneumatic Gives $10,000 in

Tool Grants . . . . . . . . . . . . . . . . . . . . . 42

Collision Education Makeover School

Grant Applications Due by May 31 . . . . 39

David Brunori Promoted to Division

President at Matrix . . . . . . . . . . . . . . . . 30

Foundation Says 91 Cents of Every Buck

Went to Schools . . . . . . . . . . . . . . . . . 45

GM Wants Dealers to Stock More Service

Parts, Parts Managers and Dealers

Debate Costs and Discounts . . . . . . . . . 1

Hoffman Auto Body Fined $54K for

OSHA Violations . . . . . . . . . . . . . . . . . 37

I-CAR Declines Facilitation of OEM

Repair Standards . . . . . . . . . . . . . . . . . 46

I-CAR Makes Mileston $200,000 Donation to

Collision Repair Education Foundation . 45

I-CAR Responds to Associations’ Questions

on Repair Standards, Clarifies Stance on

OEM Procedures Gaps. . . . . . . . . . . . . . 1

Kadel’s Wins Regional Award. . . . . . . . . . . 5

Malco’s TurboShears Quickly Becoming

Tech’s Go-To Cutter . . . . . . . . . . . . . . . . 6

Most & Least Expensive States for

Car Insurance . . . . . . . . . . . . . . . . . . . 38

NABC’s Operation Comfort Fundraising

Kit Available. . . . . . . . . . . . . . . . . . . . . 37

Repairer-Only Meeting Focuses on Shops’ Re-

sponse to Key Industry Issues at April

CIC Phoenix Meeting . . . . . . . . . . . . . . . 1

Safest Cars are Civics, Lincolns, Mazdas,

Volvos; Toyota Camry, Prius V Get

Front-End Downgrade . . . . . . . . . . . . . 38

SEMA Board Candidates . . . . . . . . . . . . . 45

Service King’s Bonner to Speak at PBES

Conference . . . . . . . . . . . . . . . . . . . . . 43

Suit Filed Against Safelite and Toyota After

Double- Fatality Rollover, Safelite Says

Not Repairer of Record . . . . . . . . . . . . . 1

PAINT SPECIAL

Crazy Painter Mitch Kelly, Father & Son

Keep on Truckin’ in SoCal . . . . . . . . . . 32

Custom Shop Masters Pro-Spray to Make

an Artistic Statement . . . . . . . . . . . . . . 10

Glasurit Introduces Comprehensive,

2-Clears Solution . . . . . . . . . . . . . . . . . 18

KBS Coatings Adds ‘Safety Blue’ Color

to Line-Up of Non-Porous Colors for

Rust Prevention . . . . . . . . . . . . . . . . . . . 6

Renowned Painter Mickey Harris

Co-Designed the SATAgraph 4 . . . . . . . 44

Six Tips to Finding Success in

Process Analysis . . . . . . . . . . . . . . . . . 24

Third Generation Custom Painter Was

Born Into the Business. . . . . . . . . . . . . 28

www.autobodynews.com | MAY 2013 AUTOBODY NEWS 3

Tesla Motors Takes on Texas Franchise LawsIn its latest battle with state dealer as-sociations, electric vehicle makerTesla Motors is trying to change ex-isting franchise laws in Texas.

Tesla is behind bills introducedearlier this month in the Texas Legis-lature that seek an exemption to cur-rent restrictions on factory-owneddealerships for electric vehicle mak-ers that have never used independentfranchised dealers. It is Tesla’s mostdirect challenge to franchise laws al-ready on the books.

The Texas Automobile DealersAssociation is opposing the legislation.

If it becomes law, the proposedchange would free Tesla from whatone company executive calls “perhapsthe highest barriers in the nation to op-erating” Tesla’s factory-store model.

Tesla’s current operating situa-tion in Texas is “expensive, time con-suming and just ridiculous,” saidDiarmuid O’Connell, Tesla’s vicepresident of business development.

The company has two gallery lo-cations in Houston and Austin butstaffers are prohibited from engagingin selling activity. They can’t givepricing information or take orders. Apotential buyer in Texas must contactout-of-state Tesla representatives tocomplete a sale, O’Connell said. The

buyer must also make his or her ownshipping arrangements.

Tesla also has service centers inAustin and Houston, but they aren’tallowed to make warranty repairs, hesaid.

The Texas dealers associationsays Tesla’s proposed changes aren’tgood for dealers or consumers.

“The best way for any manufac-turer to retail their vehicles is throughgreat dealers,” said Karen Phillips,the association’s general counsel.“They’re the ones who know how toretail, who know how to satisfy thecustomers, and they’re the ones whoshould be selling the product.”

In addition to testifying at up-coming hearings, association repre-sentatives also are speaking toindividual legislators about the bills.Phillips predicts the legislation willfail to gain approval before the Texasbody’s session ends in late May.

“To think you should have an ex-ception because you have one electricvehicle is arrogant,” she said, addingthat other manufacturers have beenworking on electric vehicles “for along time.”

If the legislation passes, Teslasays it will open more stores and serv-ice centers.

Page 4: May 2013 Southwest Edition

4 MAY 2013 AUTOBODY NEWS | www.autobodynews.com

A new report puts Texas among thetop states to produce clean energyjobs last year. Environmental Entre-preneurs, a nationwide network ofbusiness leaders who promote eco-nomic growth and the environment,says in a recently-released report thatthere were 3,467 job announcementsconnected to clean energy and cleantransportation projects in Texas in2012.

Only eight other states hadmore, the report says. California wasNo. 1 with 26,354 job announce-ments.

In addition to the solar, wind,biomass and other renewable energyindustries, the report also countedjobs related to energy efficiency,public transportation, smart grid andelectric vehicles businesses.

As a region, the Southeast ledthe country in manufacturing-relatedclean energy job announcements,with more than 13,700 jobs an-nounced last year. Solar, advancedvehicles and wind energy were theleading industries.

In total, the report says, compa-nies and communities around theUnited States were expected to cre-ate 110,000 clean energy jobs.

Texas Ranks 9th for CleanEnergy Jobs Posted in 2012

The Oklahoma state Department ofEnvironmental Quality plans to ex-pand its outreach at Tulsa auto bodyrepair shops in an effort to make surethey are aware of requirements in theAutobody Rule.

The DEQ recently made the an-nouncement it will be contacting fa-cilities in Tulsa to see if they willvoluntarily meet with DEQ staff.There is no charge for participation.

“Understanding environmentalregulations can be challenging,” saidpollution prevention program man-ager Dianne Wilkins. “Our goalwith this outreach is to assist facili-ties with environmental compliance.”

One of the requirements is forall spray painting to be done in aspray booth. The rule also encour-ages the use of spray guns and tech-niques to reduce over-spraying, andother methods to prevent the releaseof any solvent mist.

DEQ began its outreach efforton the Autobody Rule last year fo-cusing on facilities in the OklahomaCity area.

DEQ Wants Tulsa Shops toMeet Environmental Rules

CARSTAR Auto Body Repair Expertsrecently opened Sheer MetalCARSTAR, its first location in Plano,TX.

Opened in 1958, the shop isowned by Grant D. MacQuilkanand managed by Esequiel Trejo. Theshop is located at 903 J Place.

“CARSTAR helps us competeagainst the other collision repairchains with the market with their sys-tems, training and vendor programs,”said MacQuilkan.

He added, “Add to that our nowvery unique ability to offer a nation-wide warranty and our market hasthe best possible solution: top qual-ity and guaranteed service providedby owners who personally care thatyou are taken care of well.”

As a member of the CARSTARnetwork, the shop will have access toCARSTAR’s management system,new repair technology, national war-ranties, and several corporately man-aged direct repair and purchasingprograms.

“We are excited to see GrantMacQuilkan and Esequiel Trejo jointhe CARSTAR network,” said DavidByers, CEO, CARSTAR Auto BodyRepair Experts.

CARSTAR Opens First TexasLocation in Plano

The Automotive Service Associationis urging its Texas members to con-tact their state legislators in supportof Texas House Bill 71, legislationthat would revise the state’s franchisetax laws. The bill, if passed, wouldallow independent automotive repairshops to be taxed the same rate thatdealers, parts stores and tire storesare now taxed.

Two ASA-Texas members tes-tified on behalf of the ASA at a hear-ing on HB 71 before a Texas Housecommittee March 18, the associationsaid. They were Charles Parker,executive director of ASA-Texas,and Johnny Bangs, owner of Bangs& Bumps Collision Shop in Tomball,TX.

“Currently, automotive serviceand collision repair shops owned andoperated by new or used car dealer-ships are taxed at half the rate usedto tax independent automotive repairfacilities doing identical work,” theASA said.

ASA requests that Texas membersrally around House Bill 71 by sendinga letter to their legislators urging themto support this bill. For information onhow to contact Texas legislators on HB71, go to www.TakingTheHill.com.

Texas ASA Supports Franchise Equity Legislation

www.autobodynews.comCHECK IT OUT!

www.autobodynews.comCHECK IT OUT!

Page 5: May 2013 Southwest Edition

www.autobodynews.com | MAY 2013 AUTOBODY NEWS 5

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The Northwest Louisiana CollisionRepair Association met April 2. Guestspeaker was Dick McDanielwith Car-O-Liner, discussing Squeeze Type Re-sistance Welding. Since squeeze-typeresistance welding is now specified bya growing number of automobile man-ufacturers for repair welding their ve-hicles, the repair specialist must knowhow to use a resistance spot weldinggun, NWLCRA said. OEM guidelinesare requiring this type of welding. Themeeting was hands-on, allowing mem-bers to try the Squeeze-type resistancewelder by Car-O-Liner.

NWLCRA Met April 2Standox® is pleased to congratulateFred Haas Toyota World in Spring,TX, for being named the 2012 ToyotaCertified Collision Center TripleCrown winner in the large shop cate-gory.

The awards are presented to thetop Toyota Certified Collision Centersin the United States to recognize thevalue of the automotive body repaircomponent and the contributionsmade to the overall success of thedealership’s operation. Nationwide,there are over 1200 Toyota Dealerswith 190 dealers realizing the powerof the Toyota Certified Collision Cen-ter program and that competed for theaward.

The criteria used to judge theworthiness of a Collision Center in-clude: excellence standards rangingfrom customer satisfaction, business

ethics, employee training, shop pro-ductivity and efficiency, facility andequipment to safety and environmen-tal considerations.

“This is the sixth time in the 12years of the award’s existence that wehave won the top prize. It is a proof toour dedication to the certification pro-gram, great team of people and an al-ways enhancing process” said JeffDebner, collision center manager.

Fred Haas Toyota is a proud userof Standoblue® waterborne basecoatsystem.

“We are extremely proud of theentire repair team at Fred Haas Toy-ota,” said Matt Robertson, DPCsales director, North America. “Win-ning the award demonstrates theteam’s commitment to the quality ofthe repair and a positive customer ex-perience.”

Fred Haas Toyota Triple Crown Winner in Texas

With over 22 years of providingAustin, TX, and the surroundingareas high quality auto body repairand painting service, WHITAKERSAuto Body & Paint is continuingtheir commitment to be a responsi-ble member of their community byconverting to PPG’s Envirobase Wa-terborne Paint.

“Protection of our environmentis everyone’s responsibility and weare doing our part by convertingfrom petroleum-based paint to envi-ronment-friendly waterbased paint.This will greatly reduce VOC emis-sions,” said Larry Whitaker, Pres-ident of WHITAKERS Auto Body &Paint.

“We selected PPG’s EnvirobaseWaterborne Paint. PPG scientists un-derstood early on that the auto bodyshop industry would have to moveaway from petroleum-based paintsand they took the steps to address theenvironmental issues by developinga water-based paint system that pro-duced remarkable results,” he added.

Family-owned and operated,WHITAKERS Auto Body & Painthas been serving Austin drivers since1989 and has two locations—one incentral Austin and one in Lakeway.

Austin, TX, Shop GoesGreen with Waterborne Paint

Farmers Insurance has presentedKadel’s Auto Body with the 2012North American Regional MSOGroup of the Year award. The awardrecognizes Kadel’s commitment toservice and excellence.

“As in the past, Kadel’s contin-ues to provide outstanding customerservice and timely, quality vehicle re-pairs,” said Pete Hickey, nationalMSO claims manager for Farmers.“Congratulations to everyone atKadel’s Auto Body for their out-standing efforts and the well-de-served recognition.”

Kadel’s Wins Regional Award

Page 6: May 2013 Southwest Edition

by Ed Attanasio

Don’t be fooled by their sleek, stylishappearance and be sure not to be con-fused by their attractive price. Malco’sTurboShears metal-cutting tools areeasy on the eyes, but their high carbonsteel blades are not easy on 20-gaugesteel. For that reason and many others,the TurboShear by Malco is quicklybecoming the body repair technicians’go-to metal cutting tool.

Four years ago, Malco enteredthe automotive tools market and hasalready made a significant impact, ledby top reviews from body shops allover the country. With a selection ofdent removal tools (known as the Ra-ditap Rapid Dent Removal System);door skin tools (TurboX Tools DoorHemming and Door Skin RemovalTools); hole punches/flange air tools,the aforementioned TurboShears (withfive models); pliers, riveters, scratchawls, tube benders, slicers, seamers,snips, socket-drive Torx Bits, socketsand related accessories, Malco’s lineof auto body tools is impressive forthe three big reasons every collisiontech wants—cost, performance and

durability. And the fact that they lookgood while performing their respec-tive jobs surely doesn’t hurt either.

Mike Janey, Malco’s CreativeServices Specialist, discussed the man-ufacturer’s emergence into the colli-sion repair field.

“The TurboShears really took us

into the automotive market, becausewe saw a need for this tool back in2003 and saw how it could help bodytechs and companies or individuals

that restore vehicles. But the huge at-traction is the maneuverability andversatility it offers. It’s easy to controland operate and it won’t fatigue theuser’s hands, wrists and arms, becauseit doesn’t require a lot of force to op-erate. Starting at $99, while othercomparable tools retailing normallyaround $300, the TurboShear offers adouble whammy—quality and price.”

Available as a drill attachmentand in air models, Malco’s Tur-boShear metal-cutting device can per-form highly accurate straight cuts andleft circular or square cuts in automo-tive steel. The TurboShears’ wide jawopening allows the tool to easily makecuts in auto body panels, rocker panelsand plastic bumpers effortlessly.

Malco Products, Inc. in Annan-dale, MN, was founded 1950 when ayoung steel supply salesman, MarkW. Keymer, decided to manufactureand market a pipe crimper he had in-vented for use in sheet metal ductworkused with forced air heating systems.More tools soon followed and thebusiness that started in a garage soonbecame a national enterprise. Sixty-three years later, the name Malco is

still associated with quality and relia-bility, as well as being known for reg-ularly introducing exciting new handtool designs and modifications for thevarious industries it serves.

Malco’s website (www.malco-

products.com) is packed with usefulinformation about its automotivetools, complete with easy-to-use intu-itive videos, a useful blog (Tool Talk)and a dealer locator.

In the United States, Malco’sauto body tools can also be purchasedthrough two main online distributors,Summit Racing Equipment and AutoBody ToolMart.

Malco’s TurboShears Quickly Becoming Tech’s Go-To Cutter

Malco’s TurboShears cut easily through autobody panels and profiles, including layeredmetal, rocker panels and plastic bumpers

Malco’s 18-gauge Heavy Duty Metal-CuttingTurboShear that can make straight cuts aswell as left circular or square cuts in automo-tive steel

6 MAY 2013 AUTOBODY NEWS | www.autobodynews.com

Ask Your Local Supplier -or-www.SHOPKBS.com | 1-877-683-7878

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KBS Coatings Adds ‘Safety Blue’ Color to Line-Upof Non-Porous Colors for Rust PreventionRust is caused by moisture coming incontact with bare metal, producing achemical reaction known as oxida-tion. The effect is to significantlyweaken the metal and cause blister-ing underneath paint or primer.

KBS Coatings offers its customersthe world’s top rated rust preventivecoatings but now KBS Coatings hasraised the bar even higher with the ad-dition of Safety Blue to the ten colorline-up of RustSeal colors, according toBen Bonkoski, Operations Manager ofKBS Coatings.

People battling rust problemswith their cars, farm equipment, in-dustrial equipment, and in so manyother places, now have 10 choices ofcolor, all of which are completelynon-porous. Rust is one dilemmaeveryone seems to understand. Cor-rosion protection is really only asgood as the products you choose. Thepower to protect lies in the details ofa stop rust paint.

KBS Coatings’ 3-Step system ofKBS Klean (an industrial strengthwater-based cleaner & degreaser),KBS RustBlast (a powerful rust re-mover and metal etch) and RustSeal(an exclusive rust preventive coat-

ing) is the newest and most effectiverust prevention system availabletoday.

KBS preparation products ofKBS Klean and RustBlast are specif-ically enhanced with a revolutionaryOxygen-Block Technology that of-fers unique metal corrosion protec-tion.

RustSeal is a single-component,high-solid content, moisture-curingurethane. These exceptional proper-ties make RustSeal the ideal stop rustpaint choice for chemically bondingto metal for the purpose of stoppingand encapsulating existing rust andcorrosion caused by the damaging ef-fects of water penetration.

RustSeal protects and seals baremetal from moisture with a perma-nent coating that is actually strength-ened by continued exposure tomoisture.

This non-porous, flexible coat-ing that now comes in Safety Blue isalso incredibly tough and extremelyresistant to abrasion and impact. It’stechnology that’s simply unbeatable.

For more information, visitwww.SHOPKBS.com or call 877-548-9323.

Page 7: May 2013 Southwest Edition

www.autobodynews.com | MAY 2013 AUTOBODY NEWS 7

Malco Products, Inc. | Annandale, Minnesota, U.S.A. | www.malcoautotools.com | ©2013

Eliminate dust, dirt and sparks from time consuming grinding!A narrow shear head with spacer guide cuts through the rounded door-hem edge and navigates

over body lines and around corners to quickly remove damaged door skin.

Quickly hem edges of replacement skins with limited manual tacking!The high impact, ABS polymer anvil will not scratch or mar the replacement door skin.

A narrow seaming wheel fits flush against the anvil fence to produce a tight, clean hem.

Door Skin Removal

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Page 8: May 2013 Southwest Edition

dard for complete and safe repairs”while acknowledging that, “Unfortu-nately, not all OEMs offer collision re-pair procedures in the U.S. market, nordo all OEMs offer consistent levels ofcollision repair information,” and that“I-CAR is committed to helping the in-dustry close these gaps by workingclosely with the industry and theOEMs to research, develop, and de-

liver collision repair procedures wherenone exist.” I-CAR also acknowledgedthat work in these areas must be per-formed “from a perspective of neutral-ity with an uncompromising priority oncomplete and safe repairs for the con-sumer.”

In an email, I-CAR stressed thatits focus is on “complete and safe re-pairs for the ultimate benefit of theconsumer,” and said, “We believe theposition and intentions stated in thisletter, which complement those con-veyed speak directly to this.”

8 MAY 2013 AUTOBODY NEWS | www.autobodynews.com

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Kirby, TX, Mechanical Shop Owner Found byBrother Stabbed to Death Outside His ShopA business owner in Kirby, TX, wasfound on March 13, dead from stabwounds, behind his auto repair shop,Absolutely Affordable Repair off Ack-erman Road. The victim was identi-fied as Gary Weise, 43. According toSgt. Michael Alonzo, Weise’s bodywas found by the victim’s brother be-hind Absolutely Affordable Repair. Hehad been stabbed several times and histhroat was slashed. Alonzo said theywere following up leads but they had-n’t identified any suspects.

“We’re still looking into the case,”Alonzo said. “We’re just going to go

where the truth leads us right now andjust see who basically wanted himdead.”

Family members reportedly had-n’t seen or heard from Weise for a fewdays. Around noon on March 13, thebrother went to the repair shop to lookfor Weise and found his body outsideby the back corner of the building. In-vestigators said it appeared the bodyhad been outside for some time butthey hadn’t determined when the crimeoccurred. Weise ran the shop alone andlived less than half a mile away,Alonzo said. No arrest has been made.

Texas Auto Body Students Compete at SkillsUSAHigh school auto body students fromBrownsville, TX, headed to CorpusChristi in early April to compete inthe state SkillsUSA competition.

The auto body program atHanna High School has two first-place entries to go with a sparkling2000 Malibu hood that won best ofshow in the Rio Grande Valley, theBrownsville Herald reported.

Each entry was a group projectand had to be completed on a time-limited deadline, auto body instructorEddie Loa said.

“They were in here beforeschool, at lunch time and after schoolworking on their projects,” Loa saidof his students. “It takes a lot of timeand dedication.”

The Malibu hood that won bestof show is painted in bright burnt or-ange over a glowering skull as back-ground. It was the project piece ofjuniors Robert Uribe Jr., Jose Vil-larreal, Servando Garcia Jr. andJesus Perales Jr.

“We try to get the car to comeout as good as it can look, as if it wascoming out of a new car showroom,”Uribe said.

All four said they have theirsights set on careers in the automo-tive industry, but first they plan to at-

tend the Universal Technical Institutein Houston.

A Camaro spoiler won firstplace for first-year auto body studentsEstefan Perez, Adolfo Reyes andJairo Torres.

“It took us four weeks. It waslike a countdown. We had to workvery fast,” Torres said through an in-terpreter. He and his teammates arehearing impaired and have knowneach other for years. They said theylike the fact that the auto body class isa hands-on class and that Loa has thepatience to work with them.

Loa said the hearing-impairedstudents are among his highest achiev-ers. “I would take 20 of them if Icould,” he said. “They really focus ontheir work.”

The third first-place entry is aFord Ranger front fender painted in acheckerboard pattern by the team ofFinees Ochoa, Lidia Lopez andJonathan Barrera.

Loa said graduates of the autobody program at Hanna can befound working in the body and paintshops at auto dealerships acrossBrownsville.

Some attend UTI first, whileothers go to work straight out of highschool.

Continued from Cover

I-CAR Clarifies

Page 9: May 2013 Southwest Edition

www.autobodynews.com | MAY 2013 AUTOBODY NEWS 9

need to be able to strategize as an in-dustry and have a plan. Being in-formed without having a plan won’tget us there. That’s part of what thismeeting is, to formulate our voice.”

I-CAR’s decision, announcedjust the week prior to the meeting, waswidely criticized by those in atten-dance. In late 2011, three national

trade associations(later endorsed bymore than twodozen state and re-gional groups)asked I-CAR totake on the task ofcommunicat ingwith the automak-

ers in an effort to increase the amountand availability of OEM repair proce-dures. As recently as late January, I-CAR CEO John Van Alstyne said hisorganization was moving forwardwith a planned roll-out this summer ofa 5-pronged approach to the issue, butthe members of I-CAR’s board in at-tendance at a March meeting votedunanimously to halt the program.

The request from the trade groupshad indicated such an effort would sup-port their statement that OEM repairprocedures are the industry “standard”for repairs. Meeting attendee TonyPasswater, executive director of theIndiana Auto Body Association, saidbased on his past involvement with I-CAR, he believes it was the word“standards,” more than the concept ofexpanding the availability of OEMprocedures, that led to the decision.

“That’s where they all cringe, es-pecially on the insurance side,” Pass-water said.

Meeting attendee Dusty Womble,an I-CAR board member and an oper-ating partner in Roger Beasley Colli-sion Center in Austin, TX, said theI-CAR vote would not have been unan-imous had it not taken place at the firstboard meeting he’d missed in fouryears.

Meeting attendee Barry Dorn,a Virginia shopowner, said he feltit was importantthat people ask I-CAR what led tothe decision.

“I implore all ofyou to talk to thefolks at I-CAR

about what happened, ask them to ex-plain why they voted the way theydid,” Dorn said. “To me this is inex-cusable. In my opinion, I-CAR hasbeen hijacked by special interests.”

But meeting attendee Scott Biggsof the Assured Performance Network,which joined the national associationsin their 2011 request to I-CAR, notedthat it was a decision made by the I-CAR board, not staff.

“It should be noted that the staffdid a huge amount of work in the last18 months to address a lot of thethings that we wanted them to do,”Biggs said. “Most of those things

they’re going tocontinue to do.”

What won’tcontinue, Biggssaid, is I-CAR’splanned creationof a “council” tohelp facilitate andfilter the commu-

nication between automakers and theindustry. Biggs and Schulenburg eachsaid the conceptual solutions for thecouncil was one aspect of I-CAR’splan they hadn’t been “entirely com-fortable with.”

“I-CAR seemed like a good fit atthe time. But any organization thatisn’t willing to publicly and clearlystate that the OEM repair proceduresare the standard for repair probablyisn’t a good partner for what we’relooking to accomplish here,” Schu-lenburg said. “So while there’s not alot of detail I can give, what I canshare is a large subset of the original

requesters do in-tend to create anindustry council toaddress collisionrepair proceduralstandards. The pri-mary mission ofthis council willbe to gather feed-

back and provide input to the OEMsto address deficiencies in the libraryof procedures and issues or questionthat arise form the industry dialog. It’sabout communication.”

Meeting attendee Dan Risley ofthe Automotive Service Association,which also was among the organiza-tions requesting I-CAR’s involvementin 2011, said communication will beimportant because there “are some in-stances where the OEM repair proce-dure probably may not apply.” Henoted, for instance, that Honda calls

Continued from Cover

Repairer Roundtable

See Repairer Roundtable, Page 30Barry Dorn

Scott Biggs

Dan Risley

Aaron Schulenburg

Page 10: May 2013 Southwest Edition

by Ed Attanasio

While most teenagers were playingLittle League and going to summercamp, John Wargo, the owner of TheCustom Shop in Flanagan, IL, spenthis spare time restoring and paintingcars. Now 43 and a highly-acclaimedcar fabricator, builder and painter,Wargo uses Pro-Spray paint on all hiscreations, many of which appear atmajor car shows nationwide and sellfor as much as $80,000.

Every year, he wins an average of25 best paint awards for his show cars.And even though he’s worked on lit-erally hundreds of cars and motorcy-cles during his highly successfulcareer, Wargo still vividly remembersthe first vehicle he ever painted.

“It was a 1975 Firebird and I was15, so I couldn’t even drive it,” Wargosaid. “I worked on it for about sixmonths and that’s where it all started.I wanted to have a nice car when I wasold enough to drive, so I did all thebody work myself and then did a two-tone paint job on it. It wasn’t anythingspectacular, but I thought it was prettycool when I was 15.”

After completing two years of vo-cational training and learning the ba-sics of mechanical repair, Wargoturned down a college football schol-arship and pursued his passion forcustomizing cars. “I got involved in it

right after high school but I couldn’tafford to do it full-time. In 1988, Itook a job working the night shift at aprinting company producing full-colormagazine covers and then I openedmy shop during the day. It worked outvery well, because I learned a lotabout PMS colors, as well as tintingand mixing and blending themthrough my exposure to the printingprocesses we used. I wasn’t planningit like that, but it just worked out thatway.”

Wargo switched over to Pro-Spray seven years ago and he’shappy he did. “Pro-Spray gives usour best bang for the buck, and that’swhy we changed over in 2006. Withall the primers, sealers, hardeners,reducers—it can really add up. WithPro-Spray I am getting a real valueper every sprayable pint, because weuse less and the coverage is excep-tional.”

With six vehicles and three mo-torcycles in different stages of com-pletion currently sitting in his 12,000square-foot shop that includes a mod-est showroom, Wargo is passionateand driven to build amazing cre-ations.

But, he’s also passionate aboutcustomer service as well. To get alarge project ready for this year’s De-troit Auto Rama, Wargo worked 16hours every day for an entire month todeliver a spectacular 1967 KarmannGhia with a Viper V-10 motor to hiscustomer just in time for the show.

With a crew consisting of threemulti-talented techs, The CustomShop builds roughly a dozen vehiclesand 15-20 motorcycles every year,including one show-class car done

in-house annually.Wargo’s signaturestyle has been de-scribed in manyways, but the oneword most associ-ated with his workis simply, “Wow!”His love of colors isevident in every-thing he paints andhe isn’t afraid touse as many as it’s

required in order to fulfill his vision.In fact, one of his creations (a Fordpickup) was painted using 53 colors!

To achieve that wow factor eachtime on every car or motorcycle hepaints, Wargo uses Pro-Spray’s Sol-

vent Basecoat System. And eventhough it’s a British product, Wargopaints American cars with it all daylong and is always ecstatic with thefinished product. As his #1 critic and atrue artist, Wargo is always searchingfor that perfect paint job and Pro-Spray has been answering the calltime and again.

As a painter who covets new,exciting custom colors, Wargo was

immediately attracted by the colorlibrary Pro-Spray features, he ex-plained.

“Pro-Spray’s custom line is ex-ceptional, which is ideal for someone

like me who does custom paint work.I originally found the company whenI discovered their line of ‘OutrageousCustom Finishes,’ and used a few ofthem on some cars I was painting.From there I decided to go with thePro-Spray and it has worked out greatever since.

“I also really appreciate the at-omization I get with the Pro-Spray,”Wargo said. “In a perfect world, the

solvent is supposedto evaporate in theair, so that it does-n’t get trapped intothe paint job. Thatprevents us fromgetting that dieback. With the Pro-Spray, it’s easy togo back and makea repair on the caror on the paint jobdown the road, be-cause it’s easy to

match up and simple to blend into,which many painters don’t thinkabout until two years later whenthey have to go back and fix some-thing.”

10 MAY 2013 AUTOBODY NEWS | www.autobodynews.com

Custom Shop Masters Pro-Spray to Make an Artistic Statement

John Wargo, the owner of The Custom Shopin Flanagan, IL, uses Pro-Spray on most ofhis award-winning vehicles

Wargo named this creation “SSAWD”— a play on words because hechopped the vehicle and it’s an SS model— a 1969 Camaro Road-ster, with all-wheel drive and a wide body air ride

Named “Project Grand Sport,” this 1968 Convertible Camaro GrandSport is a custom monster that has received a ton of awards for TheCustom Shop at major shows

Page 11: May 2013 Southwest Edition

www.autobodynews.com | MAY 2013 AUTOBODY NEWS 11

Page 12: May 2013 Southwest Edition

12 MAY 2013 AUTOBODY NEWS | www.autobodynews.com

Page 13: May 2013 Southwest Edition

www.autobodynews.com | MAY 2013 AUTOBODY NEWS 13

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Louisiana

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Page 14: May 2013 Southwest Edition

by Ed Attanasio

A body shop owner came up to me ata California Autobody Association

meeting recentlyand shared his taleof woe. A Multi-Shop Operator(MSO) had openeda location in hishometown, wherehe had been doingbusiness since the1970s. The pres-ence of the MSOcaused him con-cern, especiallywhen he lost aDRP to his newneighbor and sev-

eral of his top techs as well. His firstinstinct, he said, was to step up hismarketing, social media and advertis-ing efforts. When he then told me thathe had borrowed $50,000 for market-

ing and wanted my opinion on wherethe money should be spent, I was a lit-tle flabbergasted.

My first question for him was,“Why did you wait so long?” It surelywasn’t what he wanted to hear at thetime and he certainly didn’t like whatI told him next. “It might be a little toolate.”

I always tell people that market-ing is a churn—an ongoing endeavor.You need to do several forms of mar-keting all the time to some degree. Iask body shops how many hours areyou or your staff willing to dedicate tomarketing, which includes socialmedia, public relations, advertisingand the Internet? I explain to them thatmarketing is not something you dowhen your car count drops or whenyou have a couple slow months in arow.

The biggest mistake body shopsmake with marketing is having unre-alistic expectations. I have heard these

statements from body shop ownersmore than once. “We did some cableadvertising, but it didn’t work.” (Itturns out he tried it for one month andwhen the phone wasn’t ringing off thehook, he got out of his contract.) “Wedidn’t get any new customers fromour radio advertising.” But when Iasked him how did you track the re-sults (or lack of them) he didn’t havean answer.

But, fear not. If you’re in a tightsituation and want to fast track yourmarketing, you can still save the day ifyou work smart and jump in with bothfeet immediately. It’s not the best wayto do it because the majority of anymarketing won’t probably show anysignificant positive returns untilyou’ve been plugging away for sixmonths to a year. When you embarkon a marketing plan, it’s like plantinga little seedling. It’s going to takesome time before it will grow rootsand eventually produce fruit.

Here is a scenario where a bodyshop owner moved quickly and did allthe right things to save his 23-year-oldshop from folding when an MSOcame to town. Allen Sutfin, 54, theowner of Golden Valley Auto Body,was surprised when a shop with aname similar to his moved into hishometown of Yuba City, CA. Only acouple miles apart, the two shops wereimmediately being confused with eachother. (The name of the MSO is beingwithheld).

Suftin quickly realized he had aproblem on his hands. “People startedcoming in here asking me When didyou open the new shop?” Suftin said.“I told them it’s not my shop! Rightthen and there I knew I was in trouble,especially when I learned that some ofmy customers mistakenly broughttheir cars to be fixed there, thinking itwas my shop.”

Suftin has built a strong founda-tion and a large customer base in Yuba

14 MAY 2013 AUTOBODY NEWS | www.autobodynews.com

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Is ‘Reactionary’ Marketing Too Little, Too Late? Maybe Not.

with Ed Attanasio

Social Media for Shops

Ed Attanasio is an automotive journalist based inSan Francisco, California. He can be reached [email protected].

Alan Suftin had toimplement somemarketing

strategies quicklywhen an MSO

with a similar namemoved into hishometown andthreatened thesurvival of his23-year-old shop

Page 15: May 2013 Southwest Edition

City, where he was born, so when hesaw what was happening to his busi-ness, he didn’t get mad—he got even.“I came to the conclusion that mymain advantage over this new shopwas my longevity in town,” Suftinsaid. “We’re a locally-owned and op-erated business and we’ve been heresince 1990. We have second-genera-tion customers coming here. Hey,competition is always going to bepresent and it can get pretty intense inthis industry. But in this case, I waslosing cars not for my reputation, butbecause of a mistaken identity. Welost a few jobs right off the bat andthat’s when I asked myself, what canI do?”

Rather than taking the time tocarefully contemplate his next move,Suftin acted definitively and startedmaking things happen literallyovernight. “I started doing larger adsin our local newspaper, the Yuba CityAppeal Democrat,” he said. “We onlyhave one newspaper here, so I wantedto be in there as often as I could.We’ve been picked as the best bodyshop in town for the past three yearsby this publication, so we startingleveraging that. In all of our ads, webegan incorporating the phrase ‘lo-

cally owned and operated’ and startedemphasizing our location, to avoidfurther confusion.”

Ramping up his community out-reach also became a priority, Suftinexplained. “We’ve always been in-volved in our chamber of commerceand have hosted charity fundraisershere at the shop over the years. Butnow, these efforts took on a wholenew importance. Charity events are awin-win, because we’re helping thosein need and getting a lot of free pub-licity in the process, from the AppealDemocrat and the local radio stationshere in Yuba City.”

To complement all his other mar-keting efforts, Suftin devised a broad-cast plan that involved both local radioand cable TV advertising. “We got onthe air and made a statement,” he said.

“It was our way of telling thecommunity that we’re not retreatingand things are still the same. We keptstressing we’re Golden Valley AutoBody and you know us—we’ve beenhere for more than two decades andthere’s a good chance that you orsomeone you know has had their carrepaired here.”

By pushing his exemplary trackrecord and the quality of his work,

coupled with an avalanche of market-ing, Golden Valley Auto Body wasable to stay busy, while most of thename confusion was alleviated. Suftinis looking at a profitable 2013 and hisrole in the business community isstronger than ever. What advice canhe offer to other body shops all overthe country whose business is threat-ened for one reason or another?

“Fight it, any way you can,”Suftin said. “Marketing was the keyfor us, because it was our way oftelling our story and clarifying who weare. Now the message is out there, andthe advertising we’re doing today issimply supporting that. Any companyis going to run into competition andadversity, but by using your resourcesand not panicking, you can surviveand keep your good name intact.”

www.autobodynews.com | MAY 2013 AUTOBODY NEWS 15

Aaron Clark has been named As-sured Performance Co-Op Network’svice president of national certifica-tion and network development andwill be based at corporate headquar-ters in Irvine, CA.

“We are thrilled to have Aaronjoining our executive team to workclosely with our staff and membershops driving the Certification pro-gram. He has the perfect backgroundto help expand the impact and valueof body shop Certification for all in-volved,” said Scott Biggs, CEO ofAssured Performance.

Clark has worked in the auto-motive and collision repair industryfor more than 25 years as a bodyshop owner. Clark previously oper-ated five body shop operations in theIndianapolis area, which he sold toABRA Auto Body & Glass.

Clark founded the Indiana AutoBody Association (IABA), served aschairman of the Society of Collision Re-pair Specialists (SCRS) for the past twoyears, and served on Assurance Perfor-mance’s board of directors for four years.

“This new position fully lever-ages my knowledge as a former shopowner, and interests in the well-beingof the collision industry,” said Clark.

Aaron Clark Named VP atAssured Performance

www.a

e-mail:[email protected]

800-699-8251

To advertisecall Advertising Sales at:

w

To advertisecall Advertising Sales at:

Page 16: May 2013 Southwest Edition

16 MAY 2013 AUTOBODY NEWS | www.autobodynews.com

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GM rolled out the program April1 as an incentive designed to improveservice times and make customershappy. The program is voluntary, butdealers risk losing the discounts theyget from wholesale distributors, whocould curtail or eliminate their dis-counts because so much of their busi-ness is being shifted to GM.

The automaker’s 4,400 dealer-ships can earn bonus money if theystock the parts GM recommends and ifthey buy those parts from the au-tomaker rather than from AC Delcowholesale distributors.

Parts Managers’ forums such asthat at DealersEdge.com, are debatingthe impact of the program complianceon other programs such as Delcowholesalers and on GM’s Retail Inven-tory Management (RIM).

Several parts managers at smallerdealerships were focused on the 10%Customer Special Order (CSO) sur-charge which they felt would impacttheir body shop parts orders. The sur-charge applies if RIM compliance tar-gets are not met. Body shop business

has been negatively impacted by GM’s35% parts restocking fee which hashurt both dealers and body shops.

However, the biggest immediateimpact is likely on AC Delco’s Whole-sale distributors, who are concernedthey could lose 30% of their volumefrom GM dealers. If so, it means Fac-tory Motor Parts stands to lose about$25M per year as a result of this pro-gram. “We are going to drop our pricesand go after your wholesale customer.GM has left us no choice,” said a repquoted in the DealersEdge.com forum.

Some parts managers are becom-ing very concerned that “using experi-ence, intelligence and common sense tocreate a system that works to manageobsolesence, return on investment,maximizing gross profit, phasing in theright parts and days of supply,” are be-coming devalued.

Worried dealers elsewhere sayGM’s incentive payments won’t beenough to offset the higher cost of buy-ing more parts from GM and fewerfrom wholesalers, which typically sellat a 10–20% discount from the fac-tory’s price.

Some dealers also have doubtsthat it will improve same-day servicerates because the new system will re-

duce their flexibility to search forneeded parts ‘on the fly’ from local dis-tributors or other dealerships becausedoing so would hurt their chances toearn bonus cash.

Steve Hill, vice president of cus-tomer care and aftersales for GM NorthAmerica, acknowledges some trepida-tion among dealers, but he says manywho have studied it see the advantagesfor their bottom lines and for retainingservice customers. Hill says the combi-nation of offering in-and-out serviceand more original-equipment parts willhelp differentiate GM dealerships fromindependent mechanical shops.

Similar to GM’s facility-renova-tion program, GM wants uniformity inparts and service. Some dealershipshave high same-day service rates, butmany don’t, says Tim Turvey, execu-tive director of customer care and af-tersales. “We wanted to have more of a‘McDonald’s approach’ to make surewe have a certain core group of partsavailable to the consumer to fix theirvehicle right then,” Turvey says.

Under the new system, GM hasadded dozens or hundreds of parts tothe list of items that dealerships are ex-pected to keep on the shelf for same-day repairs. The list varies by store,

based on past ordering. Items rangefrom radiators and shocks to sparkplugs and weatherstripping. GM says ithas overhauled its parts-distributionwarehouses to get supplies to dealersfaster and on the same day they’re or-dered. If the order can’t be filled thatday, GM will pay for overnight deliv-ery.

A number of dealers consulted be-lieve they’ll break even because theirend-of-the-month bonus payments willoutweigh the higher inventory and pur-chase costs. Others think they’ll losemoney.

To earn a bonus, dealers must pur-chase at least 70% of the dollar volumeof service-lane parts from GM. Andthey must use at least 70% GM or ACDelco parts on repairs to GM vehicles.Hitting those thresholds pays a bonusequal to 0.25% of the dealership’s totalparts purchases. For example, a storethat orders $100,000 in GM parts dur-ing a month would get $250. Dealer-ships that crack 90% on both purchasesand repair-order sales can max out at a4.25% bonus, or $4,250 a month on$100,000 worth of parts.

Most dealerships that hit the4.25% level should come out ahead,

Continued from Cover

GM Dealers’ Parts

See GM Dealers’ Parts, Page 26

Page 17: May 2013 Southwest Edition

www.autobodynews.com | MAY 2013 AUTOBODY NEWS 17

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Scott Drake Commemorates 50th Birthday of FordMustang with Special Build for CharityScott Drake recently teamed upwith the Mustang Club ofAmerica and Mustangs ofEast Texas on a new proj-ect build to commemoratethe 50th Birthday of theFord Mustang.

Scott Drake donated anunrestored 1964 ½ Ford Mus-tang Convertible and $10,000 inparts for the complete restoration andtribute to America’s beloved car.Members of Mustangs of East Texas,a Mustang Club of America RegionalGroup, are once againdonating their time andtalents to this historicalproject.

In February, Mus-tangs of East Texas clubmembers completelydisassembled the 1964½ Mustang Convertiblein one day. The com-memorative Mustanghas since been chemi-cally stripped at MetalRehab in FT Worth, TX,and the body work continues byEddie Siler and Jerry Christopher-son at Siler Auto Body in Tyler, TX.In the meantime, various components

of the Mustang are being re-stored by several club mem-

bers.The fully restored 1964

½ Mustang will be on dis-play at the 2013 SEMAShow and will tour Mus-

tang Club of Americas na-tional and regional events in

2013 and 2014. It will play a bigpart in one of the Mustang Club ofAmericas Mustang 50th Birthday Cel-ebration events in April 2014 before itis auctioned off at a Barrett Jackson

event. Proceeds will be awarded to theNational Down Syndrome Society, acharity chosen by Scott and SuzanneDrake.

Page 18: May 2013 Southwest Edition

Redefining an entire category in anindustry is a rare thing, but the nextgeneration of clears has certainly ar-rived with the new Glasurit® Multi-Purpose Gloss and Rapid RepairClears. Together, they form a stream-lined clearcoat system you can use toperform any size repair while in-creasing quality, productivity and cus-tomer satisfaction.

Multi-Purpose Gloss Clear 923-460 for non-regulated areas and lowVOC 923-220 Multi-Purpose GlossClear have been formulated by Glasuritchemists to improve on their highly re-garded predecessors.

According to BASF Market Seg-ment Manager Tony Dyach, they re-flect the latest advances in coatingstechnology. “These new clears over-come the typical trade-off between ap-pearance, performance and ease ofapplication,” said Dyach. “They arebetter in every way that matters to ourcustomers, and will delight their cus-tomers with superior gloss and dura-bility.”

The Multi-Purpose Gloss Clearsjoin the equally ground-breaking no-bake Rapid Repair Clears to giveyou a comprehensive clearcoat sys-tem that covers everything fromsmall panel and tight-space applica-tions to large areas and overalls. Justwhen you thought the most stunningfinish had been achieved, Glasurithas once again raised the bar withthese next-generation clears, deliv-

ering the ultimate European wetlook.

New gold standard for premium clearsSince being introduced by Glasurit in2011, innovative Rapid Repair Clear923-140 for non-regulated areas andlow VOC 923-240 Rapid Repair Clearhave redefined small panel repair per-formance with no fuss, no-bake con-venience. After months of extensive,in-market testing, the Multi-PurposeGloss Clears have also proven them-selves. Together, they offer a new goldstandard for shop managers, painttechnicians and owners:• Glasurit Multi-Purpose Gloss andRapid Repair Clears meet or ex-ceed all OEM standards, and arefully approved for your warranty workover 90-Line waterborne or 55-Linesolventborne basecoats.• Spraying is effortless with the samegreat flow and distinctness of image;while cure, ease of application, and pol-ishing have been significantly enhanced.• The “Multi-Purpose” moniker iswell deserved as the new formulationsare designed for large areas and over-alls, while also flexible enough to han-dle smaller areas or blend panels.

• The resulting finish is truly spectac-ular, providing unparalleled depth andgloss that will separate your workfrom the rest.• The new Multi-Purpose Clears are theperfect complement to the no-bakeRapid Repair Clears, which are the

ideal choice for small panel repairs,door jams and other tight-space appli-cations.• The no-bake Rapid Repair Clearsallow you to buff and polish in just 30minutes at 68°F, while also giving youthe option to bake at 120°F for 15minutes, if added speed is needed.

Put to the testThe Glasurit Multi-Purpose Gloss

and Rapid Repair Clears have beenput to the test by your peers and theresults have exceeded BASF’s highexpectations. Here are some of thecomments we heard from our cus-tomers:

(Regarding Multi-Purpose GlossClear) “Our customers love the highgloss, and our painters love how easyit is to apply and to buff. We were up

and running in no time since the newclears work seamlessly within our ex-isting Glasurit system.”

“Glasurit Rapid Repair works great.It’s the perfect choice for small individ-ual parts like fenders and moldings.”

A clear revolutionAs customers become more demanding,BASF and its premium Glasurit® brandcontinue to build on over 120 years ofmeaningful innovation. The new Multi-

Purpose Gloss and Rapid RepairClears are the latest example of thecompany’s focus on continuous im-provement of its products throughthe latest science and technology.These next-generation clearcoats

offer the superior performance and ap-pearance expected by the most demand-ing collision repair centers, along withcustom builders and elite restoration spe-cialists. BASF encourages shops to con-sider these revolutionary clears as aneasy-to-implement competitive advan-tage that will enhance quality, produc-tivity and customer satisfaction.

For more information, contact aBASF representative at 1-800-758-2273or visit www.basfrefinish.com/glasurit.

18 MAY 2013 AUTOBODY NEWS | www.autobodynews.com

Glasurit Introduces Comprehensive, 2-Clears Solution

processed the plaintiff ’s vehicleglass claim on behalf of anotherglass shop who performed the re-placement,” he adds. “We arehopeful that we will be voluntarilydismissed from the case.”

When asked about how “TheSafelite Advantage” warranty comesinto play, Melina Metzger, the com-pany’s public relations manager says,

“Safelite’s warranty is for Safelite Au-toGlass. Safelite Solutions doesn’twarranty other shops’ work.”

Ammons and his law firm havesuccessfully sued Ford, GM, Conti-nental Tire and Cooper Tire in rollovercases in the past year.

Continued from Cover

Safelite and Toyota Suit

Search:Autobody Newson Facebook

Page 19: May 2013 Southwest Edition

www.autobodynews.com | MAY 2013 AUTOBODY NEWS 19

Page 20: May 2013 Southwest Edition

20 MAY 2013 AUTOBODY NEWS | www.autobodynews.com

Page 21: May 2013 Southwest Edition

www.autobodynews.com | MAY 2013 AUTOBODY NEWS 21

Bankston HondaLewisv i l le

800-344-8611972-219-0021

Dept. Hours: M-F 7-7; Sat 8-5www.bankstonhonda.com

Benson HondaSan Antonio

800-727-8705210-340-0831

Dept. Hours: M-F 8-5; Sat [email protected]

Cleo Bay HondaKi l leen

877-253-6229254-699-2478

Dept. Hours: M-F 7:30-6; Sat [email protected]

Fenton Honda of LongviewLongview

800-228-1910903-753-5921

Dept. Hours: M-F 7:30-6; Sat [email protected]

Gillman HondaHouston

800-999-8309713-776-4834

Dept. Hours: M-F 8-6; Sat [email protected]

Honda Cars of McKinneyMcKinney

800-786-9579972-569-4222

Dept. Hours: M-F 7-7; Sat [email protected]

Honda of BurlesonBur leson

888-682-3965817-782-8735

Dept. Hours: M-F 7-7; Sat [email protected]

Honda of FriscoFr isco

866-442-2711972-731-3176

Dept. Hours: M-F 7-7; Sat 7:30-5:[email protected]

Honda of San MarcosSan Marcos

866-392-1313512-392-1313

Dept. Hours: M-F 7:30-6; Sat [email protected]

Russell & Smith HondaHouston

800-833-0180713-663-4266

Dept. Hours: M-F 8-6; Sat [email protected]

Wholesale Parts DirectAust in

800-234-4441512-458-2910Dept. Hours: M-F 8-6

[email protected]

Don Carlton HondaTulsa

800-722-2379918-622-9670

Dept. Hours: M-Sat [email protected]

Fowler HondaNorman

888-715-3197405-573-5719

Dept. Hours: M-F 7-9; Sat [email protected]

Joe Marina HondaTulsa

800-722-0520918-491-0110

Dept. Hours: M-F 7:30-6; Sat [email protected]

Superior HondaHarvey

800-943-4227504-368-5687

Dept. Hours: M-F 7-5:[email protected]

Walker HondaAlexandr ia

318-448-8255318-445-6677

Dept. Hours: M-F 7:30-5:[email protected]

Garcia HondaAlbuquerque

800-677-6632505-260-5002

Dept. Hours: M-F 7:30-6; Sat 8:[email protected]

Santan HondaChandler, AZ

800-765-1353480-285-2804

Dept. Hours: M-F 7-5:30; Sat [email protected]

TEXAS TEXAS TEXAS LOUISIANA

The Honda and Acura Dealers Listed Here are Subscribers:HONDA

LOUISIANA

TEXAS TEXAS OKLAHOMA LOUISIANA

ACURA

Autonation AcuraLeague C i ty

800-749-6227713-371-4700

Dept. Hours: M-F 7-6; Sat [email protected]

David McDavid AcuraAust in

800-575-3553512-401-5976

Dept. Hours: M-F 7-7; Sat [email protected]

David McDavid AcuraPlano

972-964-6044Dept. Hours: M-F 7-7; Sat [email protected]

Gillman AcuraHouston

800-288-9180281-209-4214Dept. Hours: M-F 7-6

[email protected]

Mac Churchill AcuraFort Worth

888-824-9634817-806-0571

Dept. Hours: M-F 6-7; Sat [email protected]

Sterling McCall AcuraHouston

713-596-2337713-596-2338

Dept. Hours: M-F 7:30-7; Sat 7:[email protected]

Don Carlton Acuraof TulsaTulsa

888-550-7278918-664-2300

Dept. Hours: M-Sat [email protected]

Acura of Baton RougeBaton Rouge

866-733-2861225-756-6166

Dept. Hours: M-F 7:30-6; Sat [email protected]

Walker AcuraMetai r ie

800-359-8555504-465-8555

Dept. Hours: M-F 7:30-6; Sat [email protected]

LOUISIANA

NEW MEXICOOKLAHOMA

Page 22: May 2013 Southwest Edition

www.autobodynews.comwww.autobodynews.com

AUTOMAKER, OEM, AND RECALLAUTOMAKER, OEM, AND RECALL

, ,, , ,R OEMR OEMR, OEMAUTOMAKER, OEM, OAUTOMAKER, OEM,AUTOMAKER, OEM,AUTOMAKER, OEM, OAU OM R AU OM R AUTOMAKER AUTOMAKER, OEM,O AUTOMAKER, OEM,AUTOMAKER, OEM,AUTOMAKER, OEM,O , , M M M,U U U M M MR R R E E EE E E K K K M M M T T T K K K A A A A A A E E KE A A A AK AK AK MA MA MA U U U M M MM M M R K K K O O O AUTOMAKER, OEM, DDNNNNA DDDDANDANDDDNNNNAAAAANANDNNDDAND A C EC C R L A C EC R R R C C C RE RE R R R L L L L L L A A A E E E CA CA AL AL LL LL L L R RECALLAUTOMAKER, OEM, AND RECALL

Autobody News May 2013TEXAS • OKLAHOMA • LOUISIANA • NEW MEXICO

22 MAY 2013 AUTOBODY NEWS | www.autobodynews.com

Volvo recalled only seven model-year2013 S60 sedans and XC60 crossoversdue to identification labels with an in-correct manufacture year, according tothe National Highway Traffic SafetyAdministration.

Affected vehicles were manu-factured on Jan. 7. An incorrect dateof manufacture on the certificationlabel means the vehicles are noncom-pliant with regulation requirements,and owners may not be able to deter-mine whether their vehicles are af-fected by future recalls. Volvoquarantined the affected vehicles andwill install correct labels before sale.

Volvo Recall for ID Labels

According to the automaker, therecalls stem from a variety of dif-ferent problems involving the tun-nel shield, parking brake, fuel-tanktransfer tube, warning light, rearbrake calipers and engine cover.

The recall includes 78,500older-model 4x2 SUVs for a heatshield that can loosen and contact thedriveshaft, causing wear and possi-ble breakage over time. Officials ex-plained the action follows fewer than40 complaints of broken driveshaftson the 2007 and 2008 Dodge Nitro,Jeep Liberty and the Liberty’s sistermodel sold outside NAFTA.

Chrysler will recall approxi-mately 9,300 trucks, more than halfof which are in currently in dealer in-ventory, to inspect their parkingbrakes and, if necessary, reset themaccording to specification. A routineinternal audit of 2013 Ram 1500pickups discovered a small numberof vehicles whose parking brakes didnot comply with mandated perform-ance standards.

Chrysler also will recall ap-proximately 30,000 model-year2012 SUVs to improve fuel flowwhen the vehicles are subject to cer-tain driving conditions. Affected areJeep Compass and Patriot models as-sembled between Oct. 18, 2011 andMay 7, 2012.

Chrysler will recall approxi-mately 139,000 sedans to preventimproper warning-light illuminationfor model-year 2011 and 2012Chrysler 300s, Dodge Chargers andDodge Challengers assembled be-tween April 11, 2011 and Dec. 14,2011.

Chrysler will recall 52 com-pacts to correct an issue that maycompromise parking brake function.Affected are model-year 2013Dodge Dart models built over 24-hour period in November with brakecalipers that do not meet specifica-tion.

Chrysler will recall approxi-mately 7,000 model-year 2013 heavy-duty pickups — almost all of whichare still in dealer inventory — to re-place their engine covers. Affected areRam 2500 and 3500 pickups.

Chrysler Issued 6 SeparateRecalls for 215,000 Vehicles

Japanese automakers, including Toy-ota, Nissan and Honda, are recallingabout 3.4 million vehicles worldwidedue to defective airbags supplied byTakata Corp.

Toyota is recalling about 1.73million vehicles produced betweenNovember 2000 and March 2004.Honda is recalling about 1.14 millionvehicles, while Nissan said it maycall back 480,000 vehicles. Mazdasaid it recalled 45,463 units.

This recall underscores the riskof huge global supply chain prob-lems as automakers increasingly relyon a handful of suppliers for com-mon or similar parts to cut costs.

Some airbags at the front pas-senger seat may not inflate correctlybecause of a problem with the pro-pellant used in the airbag inflator,Toyota spokesman Ryo Sakai said.

Takata has also supplied thefaulty airbags to non-Japanese car-makers, said Toyohiro Hishikawa,spokesman for the componentsmaker, declining to identify them.Tokyo-based Takata supplies airbagsand seatbelts to major automakers in-cluding Ford Motor Co. and Daimler,as well as the Japanese brands.

No injuries or deaths have beenreported as a result of the faultyairbags, Toyota said.

Japanese OEMs Recall 3.4Million Vehicles for Airbags

Chrysler is telling owners of certainV-6-equipped Dodge Challengers tostop driving their cars until a wiringissue can be fixed. The automaker isvoluntarily recalling approximately2,500 of the 2013 vehicle models toaddress possible short circuiting.

“This condition could cause awire harness to overheat and possiblylead to fire. Chrysler Group is awareof seven such incidents. None causedinjury,” the automaker said. The au-tomaker also advises owners not topark affected vehicles in or near anystructure. According to Chrysler, atotal of 4,459 vehicles are affected,but 1,900 are at dealerships. TheChallengers that are part of the recallwere built during an eight-week pe-riod ending Jan. 24, 2013.

2013 Dodge Challenger Recall for Wiring Issue

Hyundai Motor Co. and Kia MotorsCorp. are recalling about 1.7 millionvehicles in the United States to re-place a faulty switch that can preventbrake lights from illuminating andtrigger other problems.

When a driver presses thebrake, the switch is supposed to turnon the brake lights and turn off thecruise control.

A defective stop lamp switchcould cause the brake lights not to il-luminate, the cruise control not todeactivate or the push-button start towork erratically, Hyundai and Kiasaid.

As many as 1,059,824 Hyundaimodels could be affected. The recallcovers the 2007 to 2009 Accent andTucson; the 2007 to 2010 Elantra;the 2007 to 2011 Santa Fe; the 2008to 2009 Veracruz; the 2010 to 2011Genesis Coupe; and the 2011Sonata.

The Kia vehicles with poten-tially faulty switches are the 2007 to2010 Rondo and Sportage; the 2007to 2011 Sorento; the 2007 Sedona;the 2010 to 2011 Soul; and the 2011Optima. As many as 623,658 ofthose models could be affected.

Hyundai, Kia Recalls 1.7 Million Vehicles for Switch

Toyota Motor Corp. is recalling209,000 certain FJ Cruiser sport-util-ity vehicles from the 2007 through2013 model years due to a problemwith the driver and front passengerseat belts.

The retractors for the vehicles’front driver and passenger seat beltsare mounted in rear-door panels,where cracks can form if the reardoors are forcefully closed repeatedlyover a long period. If this happens,the seat belt retractor could detach,which would increase the risk of in-jury in a crash.

The car maker said it is develop-ing a remedy for the problem and willbegin the recall as soon as it decideson the necessary repairs.

Toyota Recalls 209,000 FJsfor Seatbelt Flaws

Subaru is recalling 16 2012 versionsof the Outback and Legacy due to aproblem with the windshield wipermotor, according to the NationalHighway Traffic Safety Administra-tion. It’s an expansion of an earlier re-call that affected 2010-11 versions ofthe cars.

The affected vehicles were man-ufactured from April 6 through May12, 2011 and use a wiper motor coverthat may overheat. This could lead toa fire.

2012 Subaru Outback,Legacy Recall for Wipers

Honda Motor Co. has the best brandimage of any major auto maker, ac-cording to a study released by KelleyBlue Book. The study takes resultsfrom 12,000 people who were shop-ping for a new car and using its Webpage to do research.

The 2013 Brand Image Awardssay Honda was the most trustedbrand and considered the best valueof all car brands in the survey.

Honda’s U.S. sales rose 24% in2012 and have risen a modest 4.4%in the first two months of the year. Itsredesigned Accord sedan is sellingwell and the company is investingheavily in plants in the U.S. andMexico to meet anticipated demand.

Honda Wins Best BrandImage Award

Page 23: May 2013 Southwest Edition

www.autobodynews.com | MAY 2013 AUTOBODY NEWS 23

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Ford Focus Outsells CorollaFord said it sold more than one millioncopies of its Focus for the first timelast year. More than 1.02 million com-pact Focus cars were sold worldwidein 2012, outpacing Toyota’s Corolla,of which close to 873,000 were sold,according to data compiled by Polk.

China accounts for one-quarterof all sales, and the Focus was thebest-selling passenger car in China in2012 for the first time ever.

Ford’s F-Series pickup truck,which has been the top-ranked U.S.pickup for close to four decades,rounded out the top three with 785,630sales. The Fiesta, with more than723,000 sold, came in sixth on the list,making it the world’s best-selling sub-compact car.

Honda’s Civic and CR-Vrounded out the top 10 with 651,000and 625,000, respectively.

Ford Motor Co. is recalling about3,500 Taurus and Lincoln MKSsedans and Explorer SUVs.

The Dearborn automaker said itis recalling 2,537 of its 2012 Ford Tau-rus sedans, 968 of its 2012 LincolnMKS sedans and 30 of its 2013 FordExplorer SUVs because their fueltanks may leak at the seam in the eventof a severe accident.

About 3,000 of the vehicles weresold in the U.S. Others were sold inCanada, Mexico, Europe and othermarkets.

The vehicles are all built at Ford’sChicago Assembly Plant.

Ford Recalls 3,500 Cars forPossible Fuel Tank Leaks

Subaru is recalling just 14 2012 Out-back wagons and Legacy sedans dueto a problem with the moonroof glassthat could cause it to detach, accord-ing to the National Highway TrafficSafety Administration.

Affected vehicles were manu-factured between April 6 and May12, 2011. An inadequate amount andposition of adhesive between theglass and retainer of the moonroofcould cause the glass to loosen anddetach while driving, creating a po-tential road hazard and increasing therisk of a crash, according to NHTSA.

2012 Subaru Outback,Legacy Recall for Moonroof

Honda is voluntarily recalling182,800 vehicles due to an electronicstability system malfunction, accord-ing to a statement from the au-tomaker. Affected vehicles are101,000 Honda Pilot crossovers,60,000 Acura MDX SUVs and21,000 Acura RL sedans, all frommodel-year 2005; 800 model-year2006 Acura MDX SUVs are also af-fected.

According to Honda, if an elec-trical capacitor on the system’s con-trol unit was damaged during themanufacturing process, the systemcould malfunction and apply a smallamount of brake force for a fractionof a second outside the driver’s con-trol. If the driver applies the brakesduring a system malfunction, a crashcould result.

182,800 Honda, Acura Vehicles Recalled

General Motors recalled 26,582 ofthe 2013 Buick LaCrosse sedans andCadillac SRX crossovers due to atransmission problem, according tothe National Highway Traffic SafetyAdministration. Affected areLaCrosses manufactured April 25,2012-March 6, 2013, and SRXs builtMay 29, 2012- Feb. 18, 2013. A soft-ware problem could cause the trans-mission to inadvertently shift toSport mode.

2013 Buick LaCross, Cadillac SRX Recalled General Motors is recalling 144 of

the 2013 Buick Encore compactcrossovers because of a steeringwheel malfunction, according to theNational Highway Traffic Safety Ad-ministration. The affected vehicleswere manufactured Dec. 9 to Dec.28, 2012, and are equipped with aheated steering wheel. NHTSA re-ports that in these vehicles, the steer-ing-wheel fastener may not havebeen installed properly, causing thesteering wheel to become loose andseparate from the steering column.

2013 Buick Encore Recalled

Mitsubishi is issuing two recalls for its2013 Outlander Sport compact crossover,according to the National Highway Traf-fic Safety Administration.

The first is to address a fuel pumpproblem that affects 3,724 all-wheel-drive-equipped Outlander Sports man-ufactured from June 11- Dec. 11, 2012.These vehicles may be missing a fuelsending unit harness, which could re-

sult in a false fuel tank level reading.The second recall affects 4,539

Outlander Sports with faulty brake stoplamps manufactured June 11- Sept. 11,2012. NHTSA reports that the brakelights may illuminate intermittently andthe shift lever could also be moved outof park without pushing the brakepedal. This condition could cause acrash.

Mitsubishi Issues 2 Recalls for Outlander Sport Crossover

Page 24: May 2013 Southwest Edition

by Susan GuyerFinishmaster Marketing Manager

Audit is a scary word—tax audits, fi-nancial audits, and process audits oftenconjure images of mounds of paper-work. There are different approachesto running an audit, many of which arecumbersome, completed one time andforgotten, or too complicated from thefirst step.

Simplifying the process and mov-ing away from a process audit to aProcess Analysis will help you withcontinuous improvement. FinishMas-ter has built a system to help shopowners improve processes by gettingthe entire team involved, applyingsmall changes, and monitoring suc-cess over time.

Jeff Smith, FinishMaster DistrictSales Manager in West CentralFlorida, discusses shop audits he hasseen in the past. “I have seen auditsthat are 30 pages long with 100+boxes to check off. People are readyto be done before they start. Our ex-perience shows that less is better andit is more about observing and askingquestions than checking boxes.”

Smith said they have built a processfocused around six key points thatlead to an effective and successfulProcess Analysis.

Take off the blinders. Look atthe shop from a fresh perspective anddo not assume that anything is perfect.FinishMaster helps remove the blind-ers by tailoring the process analysis towhat each shops needs.

Chris Shrewsbury, Collision

Director for Ferman Acura andChevrolet in Tampa, FL, talks abouthis experience with audits. “Insteadof one size fits all, FinishMaster’sProcess Analysis really looks at our

facilities for ways to improve on anindividual basis and they help im-plement the changes. Being able toconstantly see ways to improve al-lows us to adapt to an ever-chang-ing industry.” Even if a process isdocumented, review it using theProcess Analysis plan, there mightbe additional opportunity for im-provement.

Keep it simple. Smith said hestarts with one area thatneeds improvement, such ascolor match. Having a “roadmap of questions” in advanceand asking more that come tomind while walking throughthe process allows you to un-cover opportunities for im-provement. Smith continued,“It is important to take pic-tures while you are conduct-ing the process analysis. Thisis not only a great reminderof each step, but it is also an

important visual aid when compilingthe analytics. Here are some of thebasic questions specific to color matchasked during a Process Analysis.• When is color matching done?

• Is it done in the spray booth?• Do you use all color documentationincluding variant chips?• When do you do spray outs?

Keeping it simple and walkingthrough one process from start tofinish, rather than tackling an entirelist, enables the group to more easilyidentify points of opportunity forchange.

Gain more input from Manage-ment and Technicians. Focusing onthe questions and answers gatheredduring the Process Analysis is the bestopportunity to gain insight about cur-rent process and ideas for change. Ifyou ask the right questions, in mostcases, both the management and thetechnicians will give you more thanenough opportunities for improve-ment. Building the Process Analysisthrough documented conversationleads to solutions. To set up newprocesses and implement change,there has to be buy-in from all partic-ipants.

Match changes/Standard Oper-ating Procedures (SOPs) to materialmovement. Think back to the colormatch issue reviewed during the

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Chris Shrewsbury, Ferman Acura and Chevrolet withJeff Smith, FinishMaster

Page 25: May 2013 Southwest Edition

Process Analysis. Once the currentprocess is understood through ques-tions and photo documentation, dig-ging through the data is the next step.Identify areas that the smallestchanges will have the greatest impact.For example, with color match a sug-

gested improvement is to complete theinitial spray out when jambing parts.When implementing a small change,this is the perfect opportunity to set upSOPs.

“During the SOP setup, we usethe data collected to match all materi-als, storage, and distribution to thetechnicians so there is complete com-pliance. When you can match proce-dures to materials with no options to

step outside the defined SOPs, youhave a very high success rate on bothprofitability and productivity,” saidSmith.

Monitor for success. Smith rein-forced, “Making major changes iswhy we see other audits fail. Focus-

ing on small changes has themost impact, and monitoringthose changes is the only wayto be successful.” There aretwo simple steps once youhave identified an opportu-nity and set new SOPs.

Step 1 is to build a follow-up check list. Basically, thisis a small analysis custombuilt to monitor complianceon all the agreed changes andnew SOPs with key perform-ance indicators (KPIs). Most

of the time audits are performed, theresults go in the back of the deskdrawer and implementation is rare.With a follow-up check list per-formed at preset intervals, the sameissues will not come up six months ora year later. A check list has to be cus-tom built with each Process Analysisconducted at the shop.

“Setting up procedures that matchonly materials in our facility has in-

creased both profitability and produc-tivity. With FinishMaster’s uniqueKPI tracking methods we monitor ourprogress to ensure the procedures arefollowed and the changes are posi-tive,” said Shrewsbury of FermanAcura and Chevrolet.

Step 2 is to monitor per-formance. Again, everyonehas KPIs and spreadsheetswith more numbers than mostcan digest. Keep it simple.Have only pertinent KPIs andbuild a custom tracking cal-culator that can monitor theeffectiveness of the changesimplemented. This takessome creativity and somehelp from FinishMaster, butwhen you sit down to review KPIs itwill include very specific measures ofimplemented change that show prof-itability and productivity results.

Understand that the processnever ends. The continuous improve-ment model is a key component ofmaking the Process Analysis success-ful. By removing blinders, all areas inthe shop can be reviewed over timeand check lists can be updated if bet-ter process ideas are identified. LarryLampinen, Owner of Nu Finish Col-

lision in Brandon, FL, discusses hisexperience with FinishMaster’sProcess Analysis. “Most companiesclaim to have a lot of tools to helpyou, but you rarely see them used. Tomy surprise, FinishMaster came in

day one doing a Process Analysis andhas not stopped bringing me ideas forimprovement. The data the ProcessAnalysis provides ties material usageto an individual technician in correla-tion to their hours produced. Thisgives us a very precise way to seeprofitability by technician so we canidentify opportunities for improve-ment right down to a technician. Theirimplementation of best practices hasbeen a benefit to my overall perform-ance.”

www.autobodynews.com | MAY 2013 AUTOBODY NEWS 25

Chris Shrewsbury, Ferman Acura and Chevrolet withJose Bezares, FinishMaster Account Manager

Larry Lampinen, Nu Finish Collision with Jeff Smith

Page 26: May 2013 Southwest Edition

Are signs still relevant in this digitalage of websites, Facebook, Twitter,YouTube and more? The U.S. CensusBureau says 18% of households relo-cate every year. It’s well known thatmany people choose a place of busi-ness by the attractiveness of its ap-pearance and signs. People who moveinto the vicinity of a collision repairfacility are likely to only know of theshop if they see a sign and like it. TheSmall Business Agency reports thatbusinesses that add, improve or en-large signage enjoy an average rev-enue increase of about 5%.

Signs in this digital age should alsohave a broader focus. In addition to theusual location and services message,today’s sign should also drive viewersto the shop’s website, Facebook page,and other on-line locations like Twitter,Pinterest and YouTube. This is espe-cially true of signs not on the shop’sphysical property. Shop vehicles withprinted information, or a magnetic sign,should definitely emphasize on-lineconnections in larger type.

The same is true if the shop in-vests in bus bench ads, bus ads, taxi-cab ads or billboards. All of the signsand ads should have the same lookand feel with a prominent logo andany other images used. Some shopslike to use a photo of the shop but thisspace could be much better used.

Signs with an emotional appealalways do better. Charities use photosof handicapped children or handi-capped older people to reach viewers

emotionally. Sympathy may work forthem but fear is a much better targetemotion for body shop sign messages.One survey found 9% of vehicle driv-ers text or talk on a cell phone whiledriving. A dramatic photo of an in-verted crashed vehicle could captureattention with a message like, “Thiscould be you. Don’t text and drive oryou might be paying us a visit,” or“Don’t read this sign if we’re inter-rupting your text message. We’ll seeyou at the shop.”

One key to an effective sign isuniqueness. Check out your competi-tion’s signs to see what you shouldn’tdo. You don’t want to be sending a “metoo” message. It’s pointless to empha-size quality. Everyone expects that. Em-phasizing cost for self-pay prospects isfine, but is unlikely to motivate thosewho expect insurance to pay. One ap-proach that isn’t often used is the colli-sion prevention emphasis. It takes a tipfrom dentists who emphasize tooth carebut know they’ll be fixing the teeth any-way. A shop with an adequate facility tohold a small weekly or monthly classcould provide information on collisionaversion and prevention. Insuranceagents would be glad to speak to youngdrivers or students just for the exposureto new potential customers. The signinvitation message would be trulyunique.

The size and location of a signgenerally determines how many peo-ple see and read it. Today’s huge, dig-ital moving signs are astonishing but

also very expensive. Ten years ago Ipriced out a Las Vegas style movingneon sign for a shop. The cost wasover $500,000. It’s probably muchless today but still prohibitive for anyregular sized shop. But this type ofsign is worth checking out. In a loca-tion by heavy street or highway traf-fic this kind of sign would capturecontinual viewers. A while back onegroup of shops in the same generalarea pooled their resources and in-vested in large signage. They calledthemselves “Gold Class CollisionShops” and listed all locations on thesigns. I was surprised by the cooper-ation of shop owners who were actu-ally competing for business in thatarea.

There is one final concern aboutthe message on signs and relatedmedia. Any shop with a website wouldlike to have their site appear onGoogle’s or Yahoo’s first page whensomeone searches for a collision repair

facility in their area. The search enginethat weighs and evaluates the site de-termines in what order their site ap-pears. My web-savvy sources tell mecontent on a site is very important andthe keywords used in that content maydetermine the fate of the site when it isevaluated.

If a shop has done its homework,the best keywords that people look forare known and used frequently in thesite’s content. The problem is that allof the other shops doing a professionalsite will be using most of the same keywords. Here is where a shop seekinguniqueness in signs and ads can mul-tiply the benefit by incorporating keywords and images that most othershops wouldn’t use.

By approaching the content for asign using the same basic keywordand image idea used to attract searchengine recognition, it is also likely toattract a sign’s viewer and drive thatviewer to look for the shop’s website.

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says Steve Hurley, dealer principal atStingray Chevrolet in Plant City, FL,and co-chairman of the Chevrolet Na-tional Dealer Council. Hurley’s storeshould come out $40,000 to $50,000ahead under the new system, he says.

Rowerdink Inc. is a Grand Rapids,MI, wholesale distributor to GM deal-erships in Michigan. In the Detroit areaalone, the company expects to loseroughly half of the $10 million revenueit makes from more than 50 GM stores,says Chris Mauro, Rowerdink GMdealer account manager. “It could force

us to change our discount program,”Mauro told Automotive News.

A large Midwest Chevy dealersays he figures the new system willcost his store more than $100,000. Hehas traditionally bought a large amountof inventory from local wholesalers.

The dealer also says he’s not will-ing to let a repair drag into the nextday as he waits on an overnight deliv-ery from GM. His parts manager willcontinue to buy those last-minute partsthrough distributors, which will countagainst his purchase loyalty.

Hill says that even if a parts man-ager can run down that out-of-stockpart on the same day, it’s not as goodas having the part already on hand.

Continued from Page 16

GM Dealers’ Parts

Page 27: May 2013 Southwest Edition

www.autobodynews.com | MAY 2013 AUTOBODY NEWS 27

Page 28: May 2013 Southwest Edition

by Melanie Anderson

Darryl Hollenbeck, 45, of VintageColor Studio in Concord, CA, is athird generation custom painter andcar restorer. His grandfather ownedone of the first body shops in Oaklandback in the late ‘30s and early ‘40s

and later sold his shop to Hollenbeck’suncle. Darryl’s father worked in theshop as well, with Darryl joining thefamily business at age 21.

With 25 years experience, Hol-lenbeck has owned Vintage Color Stu-dio restoring hot rods and custom cars

for the past 10 years. Most of the vin-tage cars he works on date back to the‘30s, ‘40s and ‘50s, with the ‘newest’car he’s ever worked on being a 1966Shelby Mustang.

“I love cars. I was born into it,”said Hollenbeck. “I love the challengeof taking something old and rusty andturning it into something beautiful andaward-winning.”

Hollenbeck has won severalawards, including the award he won

for painting John Mumford’s 27 TRoadster, built by Roy Brizio StreetRods, which won “America’s MostBeautiful Roadster” at the recent 2013Grand National Roadster Show inPomona, CA. He’s won that awardtwice. The first time he won the awardwas in 2005 for painting PaulHansen’s Moal Built 1932 Roadstercalled ‘Seduced.’

Over the course of his career, Hol-lenbeck has custom painted well over100 cars, many of which have gracedthe covers of hot rod and custom carmagazines. Several of those magazinecovers are featured on his website atwww.vintagecolorstudio.com. He ownsthree hot rods himself—a 1950 Mer-cury from his late father, a 1957 ChevyWagon and a 1932 Roadster that he’sstill working on.

Some of Hollenbeck’s favoriteprojects include restoring historicalcars that were originally customizedback in the ‘30s and ‘40s. For exam-ple, Hollenbeck restored a 1949 Mer-cury that belonged to Sam Barris(George Barris’ brother). Hollenbecksaid this car was the first Mercury tobe chopped and customized and it wasa new car when Sam Barris did it in1949. Hollenbeck also restored the1936 Ford Jack Calori Coupe, whichwas the November 1949 Hot Rod

Magazine Cover Car, and was Best inClass Winner at Pebble Beach in 2005.

Another famous historical car thatHollenbeck has worked on is the AlaKart, originally customized by GeorgeBarris and owned by Richard Peters.The car survived a fire that destroyedBarris’ shop in 1957. The car, namedfrom a menu at the time George Barris,Richard Peters and friend BlackieGejeian met at a local coffee shop todiscuss the car, is based on a 1929 Ford

Pickup and cost $15,000 to build. Pe-ters and Gejeian built the undercarriage.It won the prestigious “America’s MostBeautiful Roadster” award at the Oak-

land Roadster Show two years in a rowin 1958 and 1959. The Ala Kart isknown for being the first show rod thatturned into a model car kit. The AlaKart was restored by Roy Brizio StreetRods in 2011 and Hollenbeck did the

paint and body work on the car withArt Himsl doing the graphics.

Another favorite project Hollen-beck worked on was Vic Edelbrock’s

father’s 1932 Roadster that was re-stored by Roy Brizio Street Rods in2004. Otis Victor Edelbrock, whodied in 1962, was an American auto-motive aftermarket performance partsengineer, racer and is considered one

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Custom painter Darryl Hollenbeck picturedhere in the rearview mirror

This 1932 Roadster was owned by Vic Edelbrock Sr

Hollenbeck painted this 1949 Chevy truck for Eric Clapton

Page 29: May 2013 Southwest Edition

of the founders of the hot rod move-ment. The 1932 Roadster was the per-sonal car of Edelbrock Sr. and wasalso as a test vehicle back in the ‘40sat the El Mirage Dry Lakes in south-ern California.

Hollenbeck said the average proj-ect takes about three months, fromstart to finish, with the paint work it-self taking about 10 days. Some ofHollenbeck’s famous customers in-clude English rock guitarist Jeff Beck,singer Eric Clapton, and James Het-field of Metallica.

The recent change from solventsto waterborne paint isn’t somethingHollenbeck is thrilled about. Like

many painters, he appreciates routineand using the new water-based prod-ucts has changed up the way he’s usedto doing things.

“Now we gotta try to make waterbase work for what we do, and it’sgeared more toward the collision in-

dustry,” he said. “It does have its ad-vantages in what we do, but you getused to doing something a certainway, then all the sudden the EPAchanges everything on you.”

He says waterborne is easier touse, but takes longer to dry betweencoats. For example, he said it used totake him eight hours to paint a Road-ster with solvent and now that samesize car takes about 12 hours to paintusing waterbase.

He also acknowledges that the

water-based paint colors are more vi-brant, but adds that a custom line ofwater-base products for custom workdoesn’t exist yet. Hollenbeck hasbeen using PPG for nearly 30 years,since he was “in high school and juststarting to mess around with paint,”and says the PPG brand is very user-friendly.

“There isn’t a custom line of waterbase,” he said. “For instance, CandyApple Red isn’t available in water base

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Page 30: May 2013 Southwest Edition

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for replacement of sun visors afterairbag deployment.

“And you can’t even use thesame screws. You’re supposed to havebrand new screws, otherwise you’vejust deviated from the standard proce-dures from Honda,” Risley said.

Similarly, he said, Toyota callsfor the complete replacement of someseats after airbag deployment.

“And if you meet with Toyotaand you ask them, ‘Why can’t I justreplace a seat back,’ which was theprocedure at one time, their responseis a little bit different than you mightthink,” Risley said. “Most people as-sume it’s a safety issue. In this partic-ular case, the reason they want you toreplace the full seat is the impact on

customer service. The material on theseat back wouldn’t match the seat bot-tom and customers were dissatisfied.”

Schulenburg acknowledged thatthe goal is not to give “automakerscarte blanche” in terms of proceduresbut to have two-way communicationwith them and to have mechanisms inplace to ensure it is a collaborative in-dustry effort.

“I think the key take-away is thatthe industry can be assured that therewill be solutions for you,” he said.“Where we go is predicated only onthe needs of the repairers who areusing these procedures.”

The discussion of insurer-man-dated parts procurement system alsofocused on potential ways to addresswhat one Arizona shop owner termed“the death knell of the industry.”

Several attendees discussed ex-isting or proposed state legislation that

could limit such programs. A bill in-troduced earlier this year in Maryland,for example, would prohibit an insurerfrom requiring a shop to use a specificvendor or process for the procurementof parts or materials necessary for re-pair of a vehicle.

A number of attendees also dis-cussed the importance of shops edu-cating their local parts vendors.

Although several attendees saidthat based on their conversations withState Farm they felt it was now in-evitable that the insurer will moveahead with PartsTrader, Schulenburgsaid he’s not so sure.

“I think ‘resistance is futile’ wouldbe a position I would want to take, too,if I wanted to get people who were re-sisting to stop resisting,” Schulenburgsaid. “‘We’re moving forward with itregardless…’ is a great approach to en-courage people to stop questioning it. I

just don’t know that that’s true. I wouldcaution anyone hearing those messag-ing points to take it with a grain of salt.”

Schulenburg ended the meetingby saying he looks forward to eventu-ally having hundred of repairers in theroom for future meetings.

“I see the discussion in the indus-try moving to more proactive strategyversus just a reiteration of war storiesand gripes and complaints,” he said.“That’s really healthy for our industryto make that transition.”

John Yoswick, a freelance writerbased in Portland, Oregon, who hasbeen writing about the automotive in-dustry since 1988, is also the editorof the weekly CRASH Network (for afree 4-week trial subscription, visitwww.CrashNetwork.com). He can becontacted by email at:[email protected].

Continued from Page 9

Repairer Roundtable

so you have to figure out how to makeit and that takes more time.”

According to Cindy Schauer, Seg-ment Communications Manager with

PPG, the company is not launching anew waterborne platform for the custompainter, but over the last few years, PPG

has made some products that work wellwith their current waterborne brands,Envirobase High Performance andAquabase Plus, that make it easier touse in a custom finishing situation.

Darryl Hollenbeck’s Vintage ColorStudio, 2330 Bates Ave, Suite B-1

Concord CA 94520 Phone : 925.671.7773www.vintagecolorstudio.com

Continued from Page 29

Third Generation

1932 Ford 5 window coupe

Matrix System recently promotedDavid Brunori to division president ofQuest Automotive Products (QAP).

Brunori has 30 years of experiencein the collision repair and restorationmarket and has been with Matrix SystemAutomotive Finishes for 20 years.

Brunori currently serves on theBoard of Trustees for the Collision Re-pair Education Foundation, the Oak-land Schools Education Foundation,and as an adviser for the OaklandSchools’ Technical Campus–South-west. He holds a bachelor’s degree in

chemistry and a graduate degree inbusiness management.

“Being named division presidentis an honor and a major accomplish-ment in my professional career,” saidBrunori. “I have always tried to followvery simple guidelines: have a vision,

lead people and stay focused. I amlooking forward to see what the futurehas in store.”

David Brunori Promoted to Division President at Matrix

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www.autobodynews.com | MAY 2013 AUTOBODY NEWS 31

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by Melanie Anderson

Crazy Painters Mitch Kelly, 53, hisfather Tom Kelly, 73, and sonThomas Kelly, 22, might be a littlecrazy with the schedule they keep.Based out of Bellflower, CA, thethree-generation trio don’t have muchfree time between painting custom hotrods, Harleys, semi tractor trailers,race haulers, motor homes and, re-

cently, even a plane.Owners of Kelly & Son The Crazy

Painters, Mitch and his dad Tom stillhave yet to add “& Grandson” to thesign, but the younger generation isholding his own with his computer-generated design and logo work.

You might say painting is in theirblood. Mitch’s great great grandfatherwas striping horse-drawn wagons onthe Ford line before motors were even

invented. Tom Kelly’s grandfather didpinstriping back in the ‘40s, and Tom,who started in the business at age 13,is well-known for working with VonDutch as well as Ed ‘Big Daddy’Roth. Mitch also started in the businessat age 13, painting wheels for his dad.Mitch says his dad and grandfathernamed the shop “Crazy Painters” be-cause of the airbrush workthey did back in the ‘50s in-volved a lot of monsters,flames and ‘crazy’ graphicsand lettering.

Blue HeavenAt SEMA 2012, Mitch un-veiled his 1957 Bel AirChevy called ‘Blue Heaven’and since then the car haswon several awards. In No-vember, it was selected asGoodguys Builder’s Choice Top 10 atthe Goodguys 2nd Fall Del Mar Na-tionals in Del Mar, CA. In Decemberit won ‘Best in Show’ at the 15th An-nual John Force Holiday Car Show inYorba Linda amongst approximately3,000 cars in the show. In January,Blue Heaven came home with the

‘Best Paint’ award in their divisionfrom the Grand National RoadsterShow in Pomona, CA, and in March,the car was selected as a Vintage AirCustom Rod of the Year Finalist at theGoodguys 4th Spring Nationals inScottsdale, AZ.

Upcoming shows include theLong Beach Grand Prix and Cruising

for the Cure in Orange County. Thecar will also be featured in an upcom-ing issue of Hot Rod Magazine.

Despite the car’s popularity andaward-winning looks, Mitch says it’stime for the car to go and he is lookingfor a buyer. Mitch is eager to start hisnext street rod project and has a ‘61

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Mitch Kelly’s 1957 Bel Air Chevy, called “Blue Heaven” has won several awards

A slice of heaven

Page 33: May 2013 Southwest Edition

Impala and ‘57 Chevy Bel Air con-vertible awaiting his attention.

“Rock My RV”Mitch, Tom and Thomas Kelly alsohave been busy taping episodes of anew TV show called “Rock My RV”which will begin airing on the TravelChannel in May. Legendary rockerBret Michaels, a long-time RV devo-tee, will host the all-new “Rock MyRV” series. According to their web-site, Michaels leads a team of skilled,custom RV designers and fabricatorsto transform ordinary RVs into “out-rageous, badass, hooked-up mobilemansions on the road.”

The Kelly’s have recently paintedtwo motor homes for the show, aGMC for a gourmet sausage entrepre-neur and a Fleetwood for a Midwestfamily who travels the Californiacoast.

The GMC, Mitch said, lookedlike it had been in a hurricane withbroken fiberglass and rusted screws,nuts and bolts. Kelly and crew re-paired the fiberglass, replaced allhinges, sanded, base coated with hisall-time favorite red—PPG’s HotRed—and then added a black andgold pearl belly stripe while son

Thomas created an awesome 3Dlogo for the owner’s business.

“This was a three-Kelly effort,”said Mitch. Thomas did the design andlogo work, Mitch did the mask off,and base painting and stencil graphics,and Tom Kelly, with his phenomenalairbrushing talents, added depth andshine with candies and pearls and cre-ated a 3D affect.

Mitch painted the 30-foot Fleet-wood motor home belonging to theMidwest family black with gold stripesand red candy with graphics in a three-

layer design in red and gold with dropshadowing done in stages. Three setsof graphics lay on top of each other.Tom finished it off with a custom 3Dmural painted in the back of the motorhome to commemorate the wild andscenic California coastline that thetraveling family loves to visit.

Kawasaki Motocross Race TrailerAnother recent project the Kelly menhave worked on includes a KawasakiVolvo tractor with a race trailer.Painting extravagant tractor-trailer

rigs is a Kelly specialty. Clients in-clude professional motocross and su-percross teams and manufacturers.These jobs are great calling cards forthe Kellys as the trucks travel acrossthe country on nationwide tours withriders giving TV interviews anddoing commercials in front of theKelly custom-painted trucks.

What’s different about this newproject is that Thomas is solely re-sponsible for creating all the designwork. Proud Papa Mitch says his sonpresented his design ideas to the cor-porate Kawasaki race team decisionmakers who loved his work andagreed to the concept within five min-utes. The semi is painted black withwhite and lime green and a heavymetallic blue, with a green and bluepearl for sparkle. Mitch says you can’tsee the glitter until the sunlight hits itjust right and then the paint job“winks at you.”

Mitch is able to paint semis in ahuge 63’x19’x19’ paint booth, but hedidn’t start in a fancy, monster-sizepaint booth. He got his first semi-truckcustom paint job back in 1992 fromthe Association of Volleyball Profes-sionals (AVP). They wanted an image

www.autobodynews.com | MAY 2013 AUTOBODY NEWS 33

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of a 30-foot volleyball player divingfor the ball on the side of the truck.Mitch said yes before heeven knew they could do it.Mitch recalls they set up aprojector in the drivewayand parked the truck on thestreet. They projected theimage they wanted on sideof the truck to sketch it out.Out of hundreds of custompaint jobs completed overfour decades, this job turnedout to be his all-time fa-vorite. Today, custom paint jobs on asemi run about $50,000. It takes abouta week of prepping and another fourdays to paint a semi, Mitch said.

Truck for Brian DeeganMitch completed another recent trac-tor-trailer project for Brian Deeganwho races off-road trucks. Thomascreated the designs, incorporating allthe sponsors’ logos and Mitch paintedthe rig using his favoritePPG Hot Red, Titanium Sil-ver and created a bright yel-low to match the “RockStar” yellow. Mitch com-pleted the black, red, silverand yellow look with red andgold micro sequence flakes.

Deegan of Temecula, CA,is a former freestyle mo-tocross racer who foundedMetal Mulisha, a freestylemotocross FMX team, and isa Rally Car Gold Medalist and winnerof ten X-Games medals.

And a PlaneMotorcycles, custom vehicles, motorhomes, semi trucks. So, why not a

plane? Mitch’s friend Dana Pontiouslives on an airport in the Mojave Desertand owns a 1955 Cessna 172, the sec-ond oldest Cessna 172 still flyingtoday. Dana has owned the plane for afew years and she’s been flying it bare

aluminum. The plane needed a paintjob. Who better than her good friendMitch? The father of Dana’s fiance,Adam, happens to be a mechanic andrated with FAA to work on planes, sothey tore the plane apart and theyhauled it in a trailer in 104 pieces toMitch’s Bellflower shop.

Mitch met Dana years ago as afellow dirt bike rider. “Dana is thekind of girl who hooks up a trailer to

the motor home by herself, hauls it outto the desert, gets out her bike andrides with the boys at the same speedwe did,” Mitch said.

Mitch recently spent a long week-end prepping, sealing and painting the

Cessna. He used PPG’s base colors, atitanium silver and white, to create alight gray with slight pearl metallicsheen. Of course, he added his fa-vorite Hot Red and then they coveredthe plane in black and silvergraphics. Mitch said his sonwent a bit crazy on thegraphics and after three longdays of adding color andgraphics all over the body,tail and wings, Mitch wascompletely worn out. Adamput the plane back togetherand Dana made immediateplans to fly to Florida to pickup her sister to go to an airshow and have some fun girltime. Dana’s plans includedshowing the plane and flying in ashowcase.

“I have waited a very long time toget this paint job,” Dana said. “As I sitback and look at it now, it was wellworth the wait. It is better than I couldhave ever imagined. I can’t believethis is my airplane!”

Can’t Move Without ItOne of the products that Mitch findsinvaluable in his shop is his mobilecar dolly built by DJS Fabrications

Inc. The dollies can be bolted to diskbrakes, tires aren’t necessary, and it al-lows a tech to work beneath the carand works well for low-sitting carsthat can be put right on the dolly.

“They are invaluable for pushinga dead car around the shop,” saidMitch. “Currently, we have a 1982low-rider Cadillac getting customizedand it wouldn’t push anywhere, so wehave it on one of Doug’s dollies. Wecan move it wherever we want towork on it. If you can’t move it, youcan’t work on it. They are vital to get-ting the job done.”

For more information about Mitchand Tom Kelly Crazy Painters, go to:www.kellyandsoncrazypainters.com.

34 MAY 2013 AUTOBODY NEWS | www.autobodynews.com

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Continued from Page 33

Mitch Kelly

1955 Cessna 172 before paint job

Mitch Kelly and son Thomas Kelly

1955 Cessna 172 (after paint job) won “Grand Champion” in a recent air show

Brian Deegan’s truck

Page 35: May 2013 Southwest Edition

www.autobodynews.com | MAY 2013 AUTOBODY NEWS 35

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There is enough controversy in the in-dustry today to write three or four dif-ferent stories on the hot topics. I willnot contribute to the proliferation ofpropaganda and conspiracy theoriesby discussing parts or insurance com-pany direct repair programs. I haveanother controversy for shops to rallyaround.

Due to my executive position andthe company I am employed by, Ihave not been able to share my viewspublicly or within the confines of mycorporation. Don’t feel bad for me.That’s why I write these articles. I canshare my thoughts and experiencewithout placing my job in jeopardy. Ican only imagine what would happenif I decided to challenge “The Institu-tion” and talk about what is widelyconsidered heresy amongst insuranceexecutives.

Several decades ago, it was com-mon practice for shops to help cus-tomers with their “out-of-pocketexpense.” Shops would attract and as-sist their customers by paying a towbill or a portion of their rental car ex-pense. Some shops went further anddecided to cover the customer’s de-ductible.

How was this possible? It wasbecause there weren’t a lot of laws andregulations strictly prohibiting the be-havior of cost-shifting. Insurancecompanies knew about it, although we

didn’t take direct action to address it.It was easy to cost-shift 40 years

ago because OEM sheet metal partswere very expensive. Parts were threetimes the price they are today. Theywere also three times the size andweight. OEM parts were expensivebecause there wasn’t any real compe-tition. (The aftermarket parts industry

was still only in its infancy.) If youhad to replace a fender, you ordered agenuine OEM part from the dealer-ship. Because parts were expensive,shops could write for a new part andrepair the old one. This allowed shopsto make a lot of money on labor, savethe customer money and still do a saferepair.

Life was much easier for bodyshops back then. Direct repair pro-grams didn’t exist, which facilitatedthe body shop industry accepting thewidespread adoption of cost-shifting.Now, because of legislation, cost-shifting is considered fraudulent.

What about deductibles? There islegislation in many states that pro-hibits a shop from “saving” or “reim-bursing” the customer’s deductible.Here is where I am going to stray fromthe herd: I believe shops should beable to advertise and implement de-ductible saving programs. Shopsshould be able to decide whether ornot they want to offer incentives totheir consumers as a means of gaining

business. I think we refer to that ascompetition in the marketplace.

I do not believe I would find acolleague here in the insurance indus-try to support my ideology. The prob-lem is trust. I suppose this cunning oldwily insurance veteran still believesthat shops have some integrity. Butevery piece of legislation ever pro-posed or enacted was put in place be-cause generally my industry doesn’ttrust shops to do the right thing. No-body will publicly make that state-ment, but it is fact. Insurers believethat it is impossible for a shop to offera significantly discounted deductiblewithout cost-shifting.

I agree to some extent becausethe profit margins in the shops are cer-tainly not what they were in the 70s or80s. But if a shop decided they wantedto reduce their profit margin to gain acustomer, why should it be illegal?Isn’t that the true definition of a directrepair program? I am not sure how

providing a discounted deductible isany different. After all, shops agree toprovide a parts discount or reducedlabor rate in exchange for being on adirect repair program in order to gainbusiness.

I am not advocating for “cost-shifting” or committing fraud. I amnot supporting shops writing all OEMparts so they can repair them or re-place them with aftermarket parts. Iam suggesting that shops should beable to offer whatever discount theywant to customers, up to and includ-ing reduced deductibles. Consideringtoday’s economy, customers may bemore apt to have their vehicle repairedrather than cashing out.

If it was up to me, I would trustyou to do the right thing. You shouldalso know that I do not employenough adjusters to reinspect everyvehicle we insure, thus rendering myopinion moot.

But I trust you.

36 MAY 2013 AUTOBODY NEWS | www.autobodynews.com

Shops Should Be Able to Offer Whatever Discounts They Want

with The Insurance InsiderInside Insurance

The Insider is a corporate-level executive with a Top 10 auto insurerin the U.S.. Got a comment or question you’d like to see him addressin a future column? Email him at [email protected]

Page 37: May 2013 Southwest Edition

www.autobodynews.com | MAY 2013 AUTOBODY NEWS 37

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NABC’s Operation Comfort Fundraising Kit AvailableThe National Auto Body Council re-cently announced that an OperationComfort Fundraising Kit—completewith camera-ready artwork forposters, flyers, donation cards and en-velopes—is now available on its web-site to make it easier for collisionindustry related companies to partici-pate in the NABC’s $1.5 million Op-eration Comfort Capital Campaign.

The NABC is spearheading in-dustry-wide efforts to raise funds topurchase, renovate and equip a30,000-sq-ft. training facility in SanAntonio, TX, for Operation Comfort’sAutoMotivation program.

Wounded soldiers in the Auto-Motivation program benefit from oc-cupational and rehabilitative therapiesas they work on automotive projects.

NABC-led efforts take the pro-gram to the next level by providingopportunities for disabled soldiers tolearn new job skills and acquire certi-fied I-CAR curriculum-based trainingfor new career paths in the automotiveindustry.

“Our industry also benefits in thelong-run because the outcome will bean increased pool of skilled, trainedtechnicians,” said Chuck Sulkala,NABC Executive Director.

Suggested fundraisers that com-

panies could implement include:• Donating a specified dollar amountfor each repair or product sold.• Matching each dollar donated by cus-tomers and the local community, and• Offering a special promotion withproceeds to benefit Operation Com-fort.

Creative development of the Op-eration Comfort Fundraising Kit wasdonated by Enterprise Rent-A-Car,which is also sponsoring a grand prizetrip to Walt Disney World® Resort forthe local shop that raises the mostfunds.

“We wanted to offer a fun incen-tive and challenge to encourage asmany companies as possible to join inour fundraising efforts for OperationComfort,” said Mary Mahoney, VicePresident for Enterprise.

The Operation Comfort Fundrais-ing Kit can be accessed via the NABCwebsite at www.autobodycouncil.org.The Enterprise-sponsored contest runsto June 30. The awarding of the grandprize will be based on funds receivedby July 4, 2013. The winner will be an-nounced at the NABC Board meetingJuly 23 in Boston. For more informa-tion about the Operation ComfortFundraising Kit, contact [email protected].

Hoffman Auto Body Fined $54K for OSHA ViolationsAn body shop in East Hartford, CT, isfacing federal fines totaling $54,300for repeated workplace safety viola-tions, according to a statement fromthe U.S. Department of Labor’s Oc-cupational Safety and Health Admin-istration.

The Hoffman Auto Group in-cludes three dealerships and two autobody shops. The violations are spe-cific to the company’s auto body re-pair facility at its East Hartfordlocation. The shop was cited for un-safe storage of chemicals and flam-mable materials.

The auto body shop was citedafter an inspection that began on Dec.6 to “verify correction of hazardscited during a 2011 inspection,” ac-cording to the statement.

The inspection revealed that haz-ards identified during the 2011 in-spection were still present a year later,including storage of flammable equip-ment and materials near paint spray-ing booths and electric panels. Thestored materials “limited access to ex-tinguish potential fires, presented fireand shock hazards and impededcleaning around the booths, which al-lows potentially combustible materi-als to accumulate,” according to thestatement.

Two citations, carrying $40,000in proposed fines, were issued due tothe repeat violations. Three other “se-rious violations” resulted in $14,300in proposed fines, according to thestatement. The statement went on tosay that serious violations occur when“there is substantial probability thatdeath or serious physical harm couldresult from a hazard about which theemployer knew or should haveknown.” Those violations stemmedfrom improper storage, disposal andcleanup of combustible materials, aswell as unlabeled containers of haz-ardous chemicals and an improperlylocated electrical outlet.

OSHA said Hoffman had 15business days from receipt of the cita-tions to comply or contest the findings.

The company is not contestingthe citations.

“The Hoffman family considersthe safety of our employees a top pri-ority and all issues identified byOSHA regulators in December of2012 at the East Hartford body shopwere rectified immediately and com-pletely,” the company said in a state-ment. “Additionally, we will makewhatever changes are appropriate tocontinue to ensure a safe workplacefor our employees.”

Page 38: May 2013 Southwest Edition

38 MAY 2013 AUTOBODY NEWS | www.autobodynews.com

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Most & Least Expensive States for Car InsuranceLouisiana has the highest average carinsurance rates in the nation, followedby Michigan and Georgia, accordingto Insure.com’s annual state-by-statecomparison of insurance premiums.

Maine enjoys the least expensivecar insurance rates, followed by Iowa.

Georgia rose from the No. 10 posi-tion in 2012 to this year’s third-place spot.

2013 state rankings of car insuranceratesAvg. annual premium*1 Louisiana $ 2,6992 Michigan $ 2,5203 Georgia $ 2,1554 Oklahoma $ 2,0745 Washington, D.C. $ 2,0066 Montana $ 1,9147 California $ 1,8198 West Virginia $ 1,8169 Rhode Island $ 1,73510 Kentucky $ 1,72511 Connecticut $ 1,72312 New Jersey $ 1,69713 Alabama $ 1,66714 Missouri $ 1,63815 Massachusetts $ 1,62516 Pennsylvania $ 1,60417 Delaware $ 1,58618 Hawaii $ 1,58319 Texas $ 1,54520 Arkansas $ 1,54521 Maryland $ 1,528

National average $ 1,51022 North Dakota $ 1,50123 Wyoming $ 1,49624 Alaska $ 1,45525 Utah $ 1,43826 Kansas $ 1,43527 Minnesota $ 1,43228 New Mexico $ 1,43129 Tennessee $ 1,40830 South Dakota $ 1,39731 Oregon $ 1,38732 Nebraska $ 1,38433 New York $ 1,36934 Florida $ 1,36435 Mississippi $ 1,34536 Nevada $ 1,34137 Virginia $ 1,32238 Illinois $ 1,32239 South Carolina $ 1,28840 Colorado $ 1,27141 Wisconsin $ 1,22842 Arizona $ 1,22743 Washington $ 1,22644 Indiana $ 1,18345 Vermont $ 1,17646 Idaho $ 1,13347 New Hampshire $ 1,11248 Ohio $ 1,10649 North Carolina $ 1,08550 Iowa $ 1,02851 Maine $ 934

Source: Insure.com.

Two versions of Honda’s Civic areamong five vehicles added to Insur-ance Institute for Highway Safety’slist of top safety picks for performingwell on a new crash test simulating asevere front-end collision.

The two- and four-door Civics,Honda’s second-best selling car in theU.S., earned the IIHS’ “Top SafetyPick Plus” award for performanceboth in previous tests and a new eval-uation of a crash in which a vehicle’sfront corner collides with a car, tree orpole.

Volvo Cars’s Volvo XC60,Ford’s Lincoln MKZ and Mazda’s2014 Mazda 6 also got the top picks-plus designation. Thirteen other mod-els were named in December.

“Improvements to the Civic andAccord allow us to put large-volumevehicles into the marketplace and im-prove the safety of the overall fleet,”Chuck Thomas, chief engineer of au-tomotive safety for Honda in the U.S.,said.

The insurance group, based inArlington, VA, has said it created thenew test in part to improve vehiclesafety. Honda made engineeringchanges to the 2013 Civic in part tomeet the test requirements and asked

the group to test the car, Thomas said.The institute this week said it

will release results of the small-over-lap front crash test for small sport-util-ity vehicles this year.

In December, it released resultsof the test for mid-size cars with Toy-ota’s Camry, formerly the best-sellingmid-size car in the U.S., and the PriusV hybrid, earning the lowest ratings inthe new front-end collision test.Camry was recently suplanted byFord’s Focus in this sales category.

The insurance-industry fundedgroup has said it introduced the testlast year because that type of accidentaccounts for almost a fourth of frontalcrashes that seriously injure or killpeople in front seats.

Honda used higher-strengthsteel formed at high temperatures tostrengthen the Civic body and de-signed the cars so the engine com-partment absorbs more energy in afront crash, Thomas said. He de-clined to comment on the cost of thechanges.

The Civic was redesigned for the2012 model year. It overtook Toyota’sCorolla last year as the best-sellingcompact sedan in the U.S., accordingto researcher Autodata Corp.

Safest Cars are Civics, Lincolns, Mazdas, Volvos;Toyota Camry, Prius V Get Front-End Downgrade

Axalta Coating Systems Holds Fleet Council MeetingAxalta Coating Systems (formerlyDuPont Performance Coatings) heldits 9th Fleet Business Council meet-ing in Paterson, NJ, on April 5-6 toprovide fleet business owners andmanagers with the leadership skills toimprove shop efficiency, enhanceprofitability and grow their business.

The Fleet Business Council isthe first forum of its kind in the U.S.Established in 2009 with a group of10 fleet customers from across theU.S., the Council brings together spe-cialists in heavy-duty truck, RV, busand commercial equipment repair andrefinishing.

The goal of the Council is topromote an environment where own-ers and managers can interact withother professionals, share best prac-tices and further develop their busi-ness management skills.

Led by industry expert MikeAnderson of Collision Advice andhosted by Axalta Coating Systems,the meetings are scheduled on aquarterly basis and are structured toinclude a discussion of financialmanagement principles, membershop tours and critiques, as well asguest speakers who provide industryinformation.

Valtek, Inc., located in Paterson,

hosted a tour of its shop that focuseson repair of heavyduty truck andequipment, fire apparatus, RVs andbuses.

A representative from ReliableEquipment presented an overview ofnew tools, equipment, and processesfor bonding and riveting on vehicles.

Kirsten Klabunde, a certifiedCPA with Collision Advice, provideda detailed look into the benefits ofusing the statement of cash flows toanalyze business operations.

“Participating in the Axalta FleetBusiness Council has significantlyimproved the direction and prof-itability of our business,” said JoelForte, one of the owners of FinalTouch Coach Works in Valencia, CA,who has been a Council member forone year. “The networking opportu-nity to address real-world businessconcerns has proven to be extremelyvaluable.”

For additional information or tobecome a member of the Axalta FleetBusiness Council, contact your localAxalta Coating Systems representa-tive or call 1.800.438.3876.

Page 39: May 2013 Southwest Edition

www.autobodynews.com | MAY 2013 AUTOBODY NEWS 39

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The Collision Repair Education Foun-dation is encouraging collision indus-try businesses to take an active part intheir local collision school programsby assisting them in applying for the2013 Ultimate Collision EducationMakeover $50,000 school grant. Two$50,000 grants (one secondary, onepost-secondary) will be awarded thisyear, as well as several secondaryprizes of $10,000.

Below are the top 3 reasons whyindustry members should be workingtogether with their local collisionschool programs on the 2013 UltimateCollision Education Makeover grantapplication:#3. Establish connection with localcollision school, instructor, adminis-tration, and students. Now is the op-portune time for industry businesses tobecome fully engaged with their localcollision school programs. By meetingwith school administration, the colli-sion instructor(s), and their students,local businesses can view firsthandwhat their collision program needs areand coach them on what skill sets col-lision students should have by gradu-ation to ensure for the most efficientand capable professional possible.#2. Makeover applicant schools atthe top of Education Foundation’s

support list in 2013. The schools thatapply for 2013 Makeover grant re-ceive top priority for support by theCollision Repair Education Founda-tion in the coming year. Since theMakeover grant’s inception in 2009,the non-winning schools have re-ceived over $1 million (total) in dona-tions and support. Makeover applicantinstructors are also provided exclusiveopportunities to attend technical train-ing and receive other donations fromindustry supporters.#1. Congrats, your local school haswon and their $50,000 collision wishlist will be fulfilled. There will be atleast two selected Makeover winningschools this fall and local industrymembers taking an active part in theapplication process can help enhance aschool’s application. Many collisionschools are facing severely reducedbudgets and this grant will transformthe winning collision programs formany years to come. An industrymember’s guidance and support ofhelping a local school apply for theMakeover grant could lead to thatschool being selected as one of thewinners.

Instructors are advised to beginthe application early which is avail-able online at CollisionEducation-

Foundation.org. The Makeover grantis available to secondary and post-sec-ondary collision school programs na-tionwide, with priority going tonot-for-profit/public schools. The ap-plication is due May 31, 2013 and thewinning schools will be announcedduring an industry reception to be heldat SEMA 2013.

As part of the Makeover grant ap-plication, schools provide their ownitemized wish list, which can includeany tools, supplies, and equipmentthat are needed by the collision pro-gram. Each of the winning schoolswill have their $50,000 wish list ful-filled through the Collision Repair Ed-ucation Foundation and industrydonors/supporters.

The goal of the Ultimate Colli-sion Education Makeover grant is tohonor a school that has been doing anoutstanding job in educating studentsin collision repair, but needs some fi-nancial assistance to improve theirprogram’s teaching materials andequipment. With strained school budg-ets, the Education Foundation and in-dustry supporters have the opportunityto bridge the program’s financial gapand to make a difference in the livesof the students studying collision re-pair.

Collision Education Makeover School Grant Applications Due by May 31Axalta Coating Systems is offeringnew damage analysis and productionmanagement courses for the heavyduty truck market.

The HDT Damage Analysiscourse provides a standard damageanalysis approach to write morecomplete estimates and increase con-sistency of estimates to raise repaircenter’s gross profit and increase thepercentage of closed repair orders.

This one-day class includes nu-merous hands-on exercises related tothe commercial vehicle collision in-dustry, which emphasize the princi-ples taught during the course.

HDT Production Managementcourse focuses to assist implementationof lean principles relating to blueprint-ing, proper parts management and pro-duction controls in a commercial vehiclerepair center. Key techniques to improvetechnician efficiency, reduce cycle timeand improve customer satisfaction areexamined in this one-day course.

Industry experts from TeamMarketing Group are the main con-tent contributors and will provide theprimary instructors for these courses.

For additional information or toregister, contact your local AxaltaCoating Systems representative orcall 1.800.438.3876.

Axalta Offers Courses

Page 40: May 2013 Southwest Edition

The other day I heard about a lawsuitthat I would like to share with you(see article starting on the cover).

A Toyota dealer contacted Safe-lite to install a windshield into a2005 Toyota Tundra. The vehiclewas involved in a rollover accidentand the windshield allegedly “sepa-rated from the pickup” resulting intwo fatalities. Safelite contends thatthey only handled the claim andcontracted with a independent classcompany to handle the installationand they should not be named in themulti million-dollar lawsuit. I’m notgoing to comment on the merits ofthe case but it reminds us of the im-portance of correct windshield andglass installs.

Barrett Smith, President of AutoDamage Experts wrote: “This is whyit is so very import to be very carefuland selective when choosing a subletglass replacement company and otheroutside vendors to provide servicesfor your business. Just because youengage another’s service doesn’t ex-empt you and your company from lia-bilities that may arise from a tragicloss such as this. Even recommendinganother service could land you inenough trouble to cost you tens ofthousands in dollars proving you haveno liability!”

Let’s take a look at the basics ofglass and windshields in particular.1) What is the function of a wind-shield?The main function of today’s wind-shield is■ It is part of the vehicle structure■ It is part of the frontal air bag system■ It restrains the passengers in vehicle■ And yes, it keeps the bugs off yourface.

One reason rollovers are so dan-gerous is that, when a vehicle rollsover, its roof can crush down on the oc-cupants, causing head injuries, para-plegia and death. Today’s vehicles are

engineered so that the windshield pro-vides much of the stiffness necessaryto keep the roof from collapsing. Infact, some experts say that the wind-shield accounts for up to 60% of thecabin’s structural integrity in a rollover.

Some vehicles, the passenger’sside frontal air bag is deflected off ofthe windshield and is aimed at thefront passenger seat. Just these two ex-amples should serve to remind us thatinstalling a windshield takes more thana phone call to your local vendor andyou are finished. Not by a long shot.

2) Before going any further, let’slook at how glass is categorized.

All windshields are marked withtwo letters: AS stands for AmericanStandard. The number indicates theposition in the vehicle where theglass may be used, based on its opti-cal quality. AS1 is the clearest glass(at least 70% light transmission), islaminated, and can be used anywherein a motor vehicle (typically just thewindshield).

AS2 is tempered, with at least 70%light transmission, and can be used any-where except the windshield, and—

AS3 can be used in certain loca-tions in certain vehicles (it can be lam-inated or tempered, and has less than70% light transmission.) AS3 is alsoknown as Privacy Glass.”

We deal with 2 types of glass:laminated and tempered.Laminated glass is a type of safetyglass that holds together when shat-tered. In the event of breaking, it isheld in place by an interlayer, typi-cally of polyvinyl butyral (PVB), be-tween its two or more layers of glass.The bonding process takes placeunder heat and pressure. When lami-nated under these conditions, the PVBinterlayer becomes optically clear and

binds the two panes of glass together.Once sealed together, the glass “sand-wich” (i.e., laminate) behaves as a sin-gle unit and looks like any other glass.

Tempered glass is a type of safetyglass processed by controlled thermalor chemical treatments to increase itsstrength compared with normal glass.Tempering creates balanced internalstresses which cause the glass, whenbroken, to crumble into small granu-lar chunks instead of splintering intojagged shards.

These two pictures and examplesof the marking on the glass. They areknown as “bugs” and will be found onall automotive glass and to identifywhat type of glass it is.

Vehicle manufacturers must meetFederal Motor Safety Standards 208,212, 216 & 219 for glass and vehicleoccupant safety. Aftermarket installersuse urethane and primers that aremanufactured and tested to meet fed-eral and industry standards, but they

are not regulated by the government,which means that you better do yourdue diligence when subletting yourglass. (See form on page 56.) If youare not familiar with the safety stan-

40 MAY 2013 AUTOBODY NEWS | www.autobodynews.com

Hey Toby!with Toby Chess

Toby Chess is an I-CAR program instructor, Training specialist, and former salvage yard operator.Toby is universally known in the collision industry for his work with first responders and advocacyfor body shops and consumers. He can be reached at [email protected]

Glass and Windshield Installs Must Be Handled by the Book

Page 41: May 2013 Southwest Edition

dards here they are:

FMVSS and AutoglassFMVSS205, FMVSS212, FMVSS216,FMVSS219See below for a look at a few of the pop-ular Federal Motor Vehicle Safety Stan-dards pertaining to auto glass, includinga brief summary of each standard.

571.205 Standard No. 205; GlazingMaterialsScope. This standard specifies re-quirements for glazing materials foruse in motor vehicles and motor vehi-cle equipment.Purpose. The purpose of this standardis to reduce injuries resulting from im-pact to glazing surfaces, to ensure anecessary degree of transparency inmotor vehicle windows for driver vis-ibility, and to minimize the possibilityof occupants being thrown through thevehicle windows in collisions.

571.212 Standard No. 212; WindshieldMountingScope. This standard establisheswindshield retention requirements formotor vehicles during crashes.Purpose. The purpose of this standardis to reduce crash injuries and fatali-

ties by providing for retention of thevehicle windshield during a crash,thereby utilizing fully the penetration-resistance and injury-avoidance prop-erties of the windshield glazingmaterial and preventing the ejection ofoccupants from the vehicle.

571.216 Standard No. 216; Roof CrushResistanceScope. This standard establishesstrength requirements for the passen-ger compartment roof.Purpose. The purpose of this standardis to reduce deaths and injuries due tothe crushing of the roof into the occu-pant compartment in rollover crashes.

571.219 Standard No. 219; WindshieldZone IntrusionScope. This standard specifies limitsfor the displacement into the wind-shield area of motor vehicle compo-nents during a crash.Purpose. The purpose of this standardis to reduce crash injuries and fatali-ties that result from occupants con-tacting vehicle components displacednear or through the windshield.Do you know what the black strip inthe photo is called and what’s it for?It’s called a Frit and it serves two roles

on the glass. First, as a cosmetic fea-ture that is used to hide interior trimand pinchweld details. Second, the fritinhibits UV degradation of urethaneadhesives. While the frit will not com-pletely block the UV rays from pass-ing through the glass, it doessignificantly reduce UV light trans-mission. Most urethanes are not UVstable. If urethane is left exposed tosunlight for prolonged periods of time,it will yellow and turn chalky. Pres-ence of the frit will extend the lifetimeof the urethane adhesive system.

Many of today’s vehicles havebeen specifically designed to utilizethe windshield as a structural compo-nent of the vehicle body by providingincreased torsional stiffness. Vehiclemanufacturers are careful to selectspecial, high-modulus polyurethane(PUR) adhesives to bond the wind-shield to these specific vehicles. Re-

lying on the windshield as a structuralmember, the high-modulus adhesivealso allows the OEM to minimize thethickness of the steel used to build thecar, thus reducing weight and costs.The high modulus urethane is morerigid when completely cured, and theproperties of the non conductive ure-thane do not interfere with the newersophisticated electronics in vehicles

Each urethane has its unique setof primers which are an integral partof the bonding process. Each urethanealso has a cure time (the time that ittakes for the urethane to harden) be-fore it is safe to drive the vehicle. It is

www.autobodynews.com | MAY 2013 AUTOBODY NEWS 41

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Page 42: May 2013 Southwest Edition

important for the collision repair fa-cility to know what that cure time is.If the urethane is not cured, the safetyof the vehicle will not have been re-stored.

The pinch weld that has been re-paired or replaced, needs am epoxyprimer or a similar product applied tothe bare metal surface. Some vehiclemanufacturers allow refinishing thesurface, while others want only epoxyprimer applied. All OEMs state thatthere should be no body filler appliedto the pinchweld where urethane isused due the fact that the urethane willnot adhere to the substrate. Let’s takea quick look at adhesion failure.

Adhesive failure: The inabilityof an adhesive to stick to a surface.During adhesive failure, the adhesive

cannot bind two surfaces together andseparates from the substrate.

Cohesive failure: The inabilityof an adhesive to resist internal sepa-ration. During cohesive failure, the ad-hesive sticks to both surfaces, but cannot hold them together.

Many windshields and backliteshave antennas and defroster grids em-

bedded in the glass. A non-conductiveadhesive should be used if the adhe-sive will contact the antenna or de-froster lines when the part is installed.Non-conductive adhesives prevent in-terference with antenna systems andheated defroster systems that are con-tained in the glass. Many new glassparts have the antenna, defroster con-nections or buss bars around the edgeof the glass in the same area that theadhesive is applied to install a glasspart. Using a conductive adhesive willaffect the performance of the electri-cal system. Several adhesive manu-facturers offer a non-conductiveproduct for these glass applications.

A broken heated grid line on abacklite will affect the operation of theantenna. Many new radio and cellularphone antenna designs are incorporatedinto the heated grid design in the back-lite. If a heated grid line is broken itwill affect the performance of the an-tenna. The line break will become morenoticeable with the general public asdiversity antennas gain popularity andreduce the need for traditional mast an-tennas. There are aftermarket grid linerepair systems available which can re-store both the heating and the antennacharacteristics of the grid line.

Does the rain sensor module comeon the replacement windshield? No. Atthis time, none of the rain sensor de-signs require the sensor to be applied bythe manufacturer on the replacementwindshields. The electronic sensor thatis on the existing windshield in the carmust be removed and re-mounted ontothe replacement windshield.

How is the rain sensor attached tothe replacement windshield? There arespecial re-attachment kits for the re-placement industry, available throughyour local dealer, which can be used tore-attach the electronic rain sensor to

the new windshield. The Cadillac kitconsists of tape, cleaners and primersfor replacing the Cadillac module. TheMercedes/BMW kit contains the tapeand a new lens. Instructions for appli-cation are included in all the kits.

Encapsulated Glass has the mold-ing permanently attached to the glass.Most of the time when the glass is re-moved, the molding is damaged and anew glass and molding is necessary.

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As I promised earlier, here is my idea of a release form:

Date and Time of Install __________________________________Repair Order # _______________________________Make of Vehicle _________________ Model___________________Name of Company that is supplying the glass ___________________Name of Installer__________________________________________Brand Name of Adhesive and number _________________________Expiration Date ____________________________________Primer Applied and Type ____________________________________Drive Time _______________________________________________Type of Glass Installed _______________________________Location on Vehicle of Glass Installed _________________________Remarks ________________________________________________________________________________________________________

Chicago Pneumatic has announcedthat it is providing ten $1,000 toolgrants to the Collision Repair Educa-tion Foundation. These grants willallow students entering the work-force to have the best pneumatictools available to enhance their newskill sets.

Secondary and post-secondarycollision students attending careerand technical schools and collegeshave the opportunity to apply formore than $300,000 in availablescholarships and tool grants availablethrough the Collision Repair Educa-

tion Foundation and its industry sup-porters.

Other sponsored awards in-clude:• 3M Hire Our Heroes Veteran Schol-arships & Tool Grants• Alliance of Automotive ServiceProviders Massachusetts (AASP-MA) Tool Grants• ABRA Auto Body & Glass ToolGrants• Alcoa Foundation Aluminum Train-ing Grants• CCC Michael Salvatore MemorialStudent Repair Technician Scholarship.

Chicago Pneumatic Gives $10,000 in Tool Grants

Page 43: May 2013 Southwest Edition

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The Automotive Service Association(ASA) will make several fundamentalchanges to the 2013 NACE Expo tocreate a different experience for bothattendees and exhibitors, ASA’s Exec-utive Vice President Dan Risley an-nounced during the Collision IndustryConference (CIC) meeting held inPhoenix in early April.

Risley said the goal of the changesto NACE is to promote unity in the in-dustry, and reaffirm the event as theplace where the collision repair indus-try comes together.

“Many exhibitors and regularsupporters of NACE expressed con-cern with supporting two nationaltrade shows several weeks apart.Many of those individuals have askedASA to help play a role in facilitatinga resolve to the issue,” Risley said.“ASA and its board of directors arecommitted to addressing many ofthose concerns and playing a role inunifying the industry.”

Risley said significant effort wasmade this year to change the dates ofthe NACE event, which is scheduledfor Oct. 17–19 at the Mandalay BayConvention Center in Las Vegas—lessthan three weeks prior to the 2013SEMA Show in Las Vegas. Risley saidthe ASA was unable to change the

dates due to several factors, so the or-ganization opted to implement newchanges to the trade show instead.

For example, the MSO Sympo-sium—which to date has been re-served solely for multiple-shopoperators—will be opened up to all in-dependent, single-location repairers.

In addition, Risley said the tradi-tional NACE Welcome Reception willno longer be a stand-alone event. TheWelcome Reception will be incorpo-rated into the trade show to furtherpromote networking and unity in theindustry.

Risley said more information re-garding changes to NACE will soonbe announced.

“Significant additional announce-ments that further illustrate our com-mitment to improve the overallexperience will be made in the weeksand months leading up to NACE,” Ris-ley said.

Darrell Amberson, chairman-elect of the ASA’s board of directors,said there will be a major announce-ment made later this year regardingthe 2014 NACE event. He said theASA is considering “a full range ofoptions,” including partnering withother shows or changing the date to adifferent time of the year.

“We have not worked through allthe details, but are certain the changeswill be viewed positively by the in-dustry,” Amberson said.

“The industry has strongly sup-ported NACE for more than 30 years.Based on that, it is clear to us that the in-dustry deserves to have a show solelydedicated to the auto mechanical andcollision repair industries. As part of thisindustry, it tears my heart out when we’reso fractured and dysfunctional. We’re re-ally serious about creating unity. We’rehere to take action and bring [the indus-try] together,” Amberson said.

The ASA also asked the CIC toconsider switching its fall meetingdates from November to October inorder to coincide with NACE ratherthan SEMA. CIC’s fall meeting hasbeen held during the week of SEMAsince 2010.

The ASA offered the CIC freemeeting space if it opted to alter itsdates.

Jeff Hendler, administrator ofthe CIC, said the organization has acontractual commitment to SEMAthrough 2016. The ASA’s request willnot be considered until that time.

Big Changes Coming for ASRW, Shorter Schedule, Possible PartnershipCathy Bonner, chairman of theboard at Service King Collision Re-pair Centers, will be a featuredspeaker at the 2013 Paint, Body &Equipment Specialists (PBES)Spring Conference, May 14–16 atthe Embassy Suites Phoenix-Scotts-dale.

Bonner will present “ServiceKing’s Vision for Expansion andOutlook for the Industry.” In addi-tion, she will share her view of theCarlyle Group’s entry into the in-dustry and her outlook on multi-shop consolidation.

Bonner is a business entrepre-neur with more than 35 years’ expe-rience in leading a variety ofmulti-million dollar organizations inboth the public and private sector.

Fortune Magazine named Bon-ner one of the 25 most influentialwomen entrepreneurs in America,calling her “…smart, gutsy, and in-novative—as interested in making adifference as in making money.”

In 2010, Bonner was hired asService King’s president to developa strategic growth plan for the com-pany. In August 2012, the CarlyleGroup, an investment firm, pur-chased Service King.

Service King’s Bonner toSpeak at PBES Conference

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Page 44: May 2013 Southwest Edition

by Ed Attanasio

If you know anything at all about air-brush art, you’re familiar withMickey Harris. He’s a householdname in the airbrush world, knownmost for his military art, but alsorenowned for his realistic style, hispatriotic zeal and his willing to usehis art to raise money for charity andjust makes people happy. By teachingother fledgling artists about airbrushtechniques and creating breathtakingscenes that have appeared at carshows all over the globe, Harris is en-joying his busy life as a painter, con-sultant, artist, teacher, inventor andmentor.

Harris, 56, has been painting for34 years and has produced thousandsof murals on metal, including cars,trucks, motorcycles and assortedmediums. He embarked on a career asan airbrush artist at the age of 19, inFt. Walton Beach, FL, painting on t-shirts to learn the trade. After absorb-ing as much as he possibly couldabout airbrush art and refining hisskills, Harris made a significant im-pact on the car paint art industry andtoday he is considered one of thefinest airbrush artists in the entireworld.

As a publisher, Mickey foundedAirbrush Magazine in 1994, and as arespected industry leader he waselected President of the InternationalAirbrush Association twice in the1990s. Mickey’s work has appeared inmore than 100 publications, includingon the covers of King of the Roadmagazine, Truckin’ and Airbrushmagazine, just to name a few.

Mickey has also appeared on awide range of TV shows includingappearances on Overhaulin’, Gearz,Car Crazy, Drag Race High and iscurrently working with an investmentgroup for his own television show

and has also been a guest on numer-ous talk shows and news broadcastsover the years. He was featured onthe Travel Channel’s show calledKing of the Road, in which he wasshown painting the world’s most de-tailed 18-wheeler, with more than2,000 man-hours, and over a millionstrokes of the airbrush in 1999. Oneof Mickey’s show trucks captured 22“Best of Show” awards and he alsowon the prestigious “DuPont TopGun” award four times. Harris’ im-ages can sell for as much as $100,000and celebrities such as Jay Lenocovet his work.

Traveling to shows, seminars andpublic appearances year-round, Harrisdoesn’t have a retail store or a studiowhere people can see his work. Heworks out of body shops in differentparts of the country to complete hisongoing list of projects.

“I have a home in Tennesseeand another one in South Dakota, soI work out of body shops in eacharea. I do 2-3 large projects everyyear, which are basically completevehicles, but I also do 10-12 smallerprojects every month—primarilymotorcycles, tanks and hoods, forexample.”

Mickey’s painting style is her-alded for its incredible depth and de-tail, complemented by his knowledgeof color, form and perspective. In ad-dition to his artwork, Mickey has beenteaching the art of airbrushing for over20 years, through seminars for theUnited States Sign Council, AirbrushMagazine, SATA, the InternationalAirbrush Association, Airbrush ActionMagazine, BASF and Sign BusinessMagazine. Mickey has also paintednumerous murals for the United StatesAir Force and painted nose art on nineB-1 Bombers.

Mickey Harris is known formany things, but his seven aviation-related paintings currently hanging inthe Pentagon are probably some ofhis best-known, he said. “I’ve gottwo new paintings for the Penta-gon—they’re ready to go. But I’vereally made my career doing the au-tomotive stuff I do. That’s what I pur-sue and that’s where I really make myliving. I’m an artist, but in the end it’salso a business, so I pursue the proj-ects where I can make money andfeed my family. The rest of the thingsI do, such as donating my art forfundraising charity efforts for the

military, are also very important andmeaningful to me.”

In 2002, Mickey’s Heroes truckgained a lot of media attention andthat’s when he started being known fordoing amazing, real-life military sceneson cars and motorcycles, he said.

“The Heroes truck was a tribute to9/11 and it got a ton of exposure. Soafter that, people who were looking forthat type of art started finding me onthe Internet. All of a sudden, I receiveda lot of referrals for more memorialtype stuff. There wasn’t any consciouseffort to get into the military art, but itjust happened after the Heroes truck.Don’t get me wrong, I love doing thistype of work. My father was a fighter

pilot, so I was an Air Force brat andthat’s why I have a close bond to themilitary and appreciate the sacrificesthat our soldiers make.”

Harris greatly values his decade-long relationship with SATA, he ex-plained. “I started working with SATAback in 2003, when I met the Dan-AmCompany people from Spring Valley,MN, and immediately liked TonyLarimer at SATA. I was doing semi-nar programs and we started a rela-tionship and Tony and I eventuallybecame very good friends. Dan-Amhas really good people there and I likeworking with them because their wordis gold, and that’s hard to find. SATAand Dan-Am invited me to go to Ger-many for the SATA 100th anniversaryand I did a painting demonstrationthere at the SATA factory in 2006.They had a James Bond theme at theparty, so I dressed up like Bond andwalked out with a couple of mini-jetguns under my jacket and painted on acanvas to the James Bond theme song.It was a blast!”

Hooking up with SATA to de-velop a new airbrush has been an ex-citing and fulfilling experience, he

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Renowned Painter Mickey Harris Co-Designed the SATAgraph 4

Legendary airbrush artist Mickey Harris usesthe SATAgraph 4 on all of his creations. In thisphoto, Harris is painting a scene from the Viet-nam War on a motorcycle

Mickey’s Tribute to the Heroes of 9/11 isknown as his First Responder Tribute Silverado

Page 45: May 2013 Southwest Edition

said. “I sat down with the peoplefrom SATA to develop the SATA-graph 4. It took two years of devel-opment to get it where it needed tobe. It was introduced at this year’sSEMA Show and people immedi-ately liked it. We wanted to come upwith an affordable airbrush that wasa good airbrush that can work wellin the trenches. I call this the AK-47of airbrush guns, because you can

beat the hell out of it, throw it in themud and it keeps working. It retailsfor $149, so it’s absolutely competi-tive. It’s got good German engineer-ing in it, but one of the things I likethe most about it is we’re able tomake it here in the good old USA. Itell people it’s German engineeredand American made.”

Harris uses SATA airbrushes al-most exclusively for many reasons, heexplained. “I really like all of SATA’sairbrushes, but the SATAgraph 4 hassome great features. It’s got a tip pro-tection cap that’s reversible, so you’llnever lose the cap, which can be aproblem with other airbrushes outthere. We believe it’s going to be the#1 selling airbrush within the nextfour years, because it’s a better prod-uct.”

Passionate about every aspect ofhis life, Harris describes himself assomeone who is “old, but still runningaround like I’m 20 year-old.” Headded, “I love what I do, but I’mstarting to realize that it’s a littleharder now to operate at a high level.I just hope I can live long enough todo everything I want to do. Right now,I’m very happy, because I’m reallyenjoying my life; working harder nowand producing better stuff than ever.So it’s a good time!”

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One of Mickey’s most celebrated vehicles isthis 100th GM Anniversary Chevrolet Suburbanthat was unveiled at SEMA 2011

I-CAR®, the Inter-Industry Conferenceon Auto Collision Repair, recently do-nated $200,000 to the Collision RepairEducation Foundation.

The donation made by I-CAR isthe largest monetary donation that theCollision Repair Education Founda-tion has received since its founding in1991 and it will support the organiza-tion’s commitment to philanthropicand collision repair education activi-ties that promote and enhance careeropportunities in the industry.

In 2012, I-CAR committed to setaside $1 for every I-CAR class at-tended in 2012. In effect, this donationwas made possible by the Inter-Indus-try that trained with I-CAR through-out 2012. In 2012, I-CAR deliveredjust under 2,000 “student units,”which equates to just under 600,000credit hours of training. Due to thegoodness of the cause, the I-CARBoard made the decision to round thedonation to $200,000.

John Van Alstyne, I-CAR CEO& President said, “Thank you, Inter-Industry. Without your commitmentto training, I-CAR would not havebeen able to provide this level of sup-port to the Collision Repair Education

Foundation! Together, I-CAR and theCollision Repair Education Founda-tion are working closely to reinforcethe future sustainability of the indus-try.”

The Collision Repair EducationFoundation and I-CAR foster a part-nership that supports education for theentire Inter-Industry. I-CAR serves asa provider of technical training cur-riculum to the education sector,whereas the Collision Repair Educa-tion Foundation’s objective is to ad-vance Collision Repair secondary andpost-secondary education by support-ing funding for both schools and stu-dents.

“Our collective goals are to helpeffectively equip secondary and post-secondary schools. We aim to helpthem attract aspiring students and toproperly prepare graduates to add im-mediate value as future employees ofour industry. Independently and to-gether, we have a number of initia-tives under way to accomplish thisgoal. This donation on behalf of theInter-Industry will greatly help theCollision Repair Education Founda-tion advance its mission,” Van Alstynesaid.

I-CAR Makes Milestone $200,000 Donation to Collision Repair Education Foundation

The Collision Repair EducationFoundation recently announced that91 cents out of every dollar donatedwent towards assisting the future pro-fessionals of the industry.

Charity Navigator, America’sleading independent charity evalua-tor, advises that “the most efficientcharities spend 75% or more of theirbudget on their programs and serv-ices and less than 25% on fundrais-ing and administrative fees.”

The Collision Repair EducationFoundation having a 91-9% givingratio displays its’ commitment to theindustry’s future, while staying leanin its’ operational expenses.

Collision Repair EducationFoundation Director of DevelopmentBrandon Eckenrode noted, “It isimportant for charities to be account-able and transparent to their donors.We are grateful to our 175 donors in2012 for their record breaking $4.9million in giving, and it is our re-sponsibility as a not-for-profit organ-ization to ensure that the industry’ssupport reaches those in the mostneed. On behalf of the organization’sstaff and Board of Trustees, we thankour supporters and look forward tomaking 2013 a year to remember.”

Foundation Says 91 Cents ofEvery Buck Went to SchoolsThe following slate of eight candi-

dates are vying for four open seatson the SEMA Board of Directors.

Chairman-Elect Category1. Doug Evans, Source InterlinkMedia2. Tim Martin, K&N EngineeringManufacturers Category3. Al Azadi, Omix-ADA, Inc./RuggedRidge4. Kyle Fickler, Weld Racing5. Steve Matusek, Aeromotive, Inc.6. Tim Watts, Superlift SuspensionSystemsManufacturer’s RepresentativeCategory7. Jeff Bates, Bob Cook Sales8. Greg Bernheisel, Considine Sales& Marketing

This year the voting will takeplace online between May 15–June11, 2013. Voting is open to currentSEMA member companies andvotes must be cast by the member’sdesignated primary contact.

Winners will be announced inJune, and formally inducted in July.

For more informationabout the 2013-2016 SEMA Boardof Directors election, contact ArleneWood at [email protected] or call909-978-6678.

SEMA Board Candidates

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Page 46: May 2013 Southwest Edition

by I-CAR staff

During the Collision Industry Confer-ence meeting in November 2011, I-CARreceived a joint request signed by repre-sentatives from SCRS, ASA, AASP andAssured Performance Network, request-ing that I-CAR support various OEM re-pair procedure initiatives in connectionwith the requesting organization’s asso-ciated position statement that OEM re-pair procedures are the recognizedindustry repair standard.

Over the past seventeen months,I-CAR has worked towards definingprocesses, capabilities and resources toenable the organization to support therequest in a manner that aligns with theorganization’s vision, mission and dutyto represent the interests of the Inter-Industry with neutrality, and for thecollective unbiased benefit of the Inter-Industry.

Despite the significant effort putforth by the I-CAR Board and Staff,given the organization’s duty to theInter-Industry, and the reality that thereare open disagreements on the relatedtopic of standards across the Inter-In-dustry, the I-CAR Board of Directorsdecided that I-CAR will not proceedwith implementation of a solution inresponse to this request as originallypresented. The I-CAR Board of Direc-

tors enacted this decision at its March7, 2013 I-CAR Board of DirectorsMeeting by unanimous consent ofthose board members in attendance atthe meeting.

In terms of the organization’s dutyto the Inter-Industry, on the basis of neu-trality, the following three points wereimportant in the Board’s decision:● The need for I-CAR to represent thebest interests of the industry in an un-biased manner, avoiding the possibleperception that I-CAR may be cateringto the interests of any particular indus-try sub-segment(s) to the possible dis-advantage of others.● Potential difficulties constructingand managing the requested “Council”that met both the needs of the re-questors and I-CAR’s Inter-Industrycharter.● The fact that although OEM proce-dures are widely recognized as the in-dustry baseline for repairs, and I-CARpoints to OEM procedures as such,there are opportunities to define rec-ommended repair processes that wouldsupport and/or supplement OEM pro-cedures given the span of possible re-pairs, consumer and insurer interests;while maintaining an unwavering com-mitment to complete & safe repairs.

The I-CAR Board of Directorsthanks the requesting organizations for

bringing forth the request. As I-CARidentified early on, much of the pro-posed solution that was developedbuilds on work that I-CAR already doesto serve the industry. And certain ele-ments of the solution are closely linkedto I-CAR’s strategic initiatives for 2013and beyond. Thus, seeing value in cer-tain elements of the proposed solutionthat would benefit the Inter-Industry,the I-CAR Board will work with staffto reframe and evaluate these elementsas independent projects for implemen-tation as follows:● I-CAR recognizes an opportunityto expand its technical processes andresources to better support the indus-try’s interest to improve repair pro-cedures and related repair processdefinition, and to provide real-timerepairability technical support for theindustry. This was a key part of ourproposed solution and remains underconsideration.● OE Linking Pin—I-CAR maintainstechnical relations with OEM’s today.Our plan was to further expand this ac-tivity linked to expansion of our tech-nical processes and resources, and thisremains under consideration.● Technical ISAC’s—I-CAR runsISAC’s (Industry Segment AdvisoryCouncils) today, our plan was to ex-pand these to include an OEM Techni-

cal ISAC and various technology fo-cused ISAC’s, and this remains underconsideration.● Repairability Summits – I-CAR runsRepairability Summits today, our planwas to expand these, and this remainsunder consideration.● Knowledge Portal—The primarygoal with the knowledge portal was toprovide enhanced Inter-Industry acces-sibility to the knowledge required toperform complete and safe repairs.There were 5 key elements to theknowledge portal, each adding uniquevalue; therefore, each element will beconsidered on its own merit.● All related initiatives will be subjectto further Board review consideringalignment with I-CAR’s charter, im-pact versus Inter-Industry definedneeds, prioritization versus other I-CAR initiatives, and funding require-ments.

I-CAR’s goal is to be of greaterservice to the Inter-Industry whilebeing true to its Inter-Industry charter.The Board and Staff of I-CAR remainsconfident that these initiatives holdgreat promise as steps forward for bothI CAR and the Inter-Industry.

See John Yoswick’s article on thecover of this issue for reaction fromcollision industry participants at CIC.

I-CAR Declines Facilitation of OEM Repair Standards

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