May, 2008 Peter Cowley, MD of Digital Media, Endemol UK
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May, 2008 Peter Cowley, MD of Digital Media, Endemol UK The Rise of Original Digital Video Content in the UK • Internet World 2008
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May, 2008 Peter Cowley, MD of Digital Media, Endemol UK. The Rise of Original Digital Video Content in the UK Internet World 2008. Agenda. Introduction to Endemol New Customers for Video Content On-Line Video Stats Original Digital Video Examples Case Studies Questions. - PowerPoint PPT Presentation
Transcript of May, 2008 Peter Cowley, MD of Digital Media, Endemol UK
May, 2008Peter Cowley, MD of Digital Media, Endemol UK
The Rise of Original Digital Video Content in the UK
• Internet World 2008
Agenda
Introduction to Endemol
New Customers for Video Content
On-Line Video Stats
Original Digital Video Examples
Case Studies
Questions
Introduction to EndemolPresent in 27 countries…
One of the largest independent TV producers in the world…International formats including Big Brother and Deal or No
Deal…
New Customers for Video ContentPortals MSN, Yahoo!, AOL…Radio Virgin Radio/C4 Radio/EMAPSocial Media MySpaceTV, BeboMobile Operators O2, T-Mobile, Orange, 3,
VodafoneVOD/IPTV Virgin Media/BT Vision/TopUpTVWebTV Joost/Babelgum/Veon…Download To Own iTunes/Xbox..coming: PS3, TescoConsole Networks Xbox Live/Playstation NetworkPublishers The Sun, Guardian, Bauer…Advertisers / Agencies
But• Very few commissions / commissioners• Funding through: sponsorship / distribution / consumer
payments / advertising
On-Line Video StatsUS• 10.1 billion online videos viewed in Feb08 (+66% yoy, 3%
mom)• YouTube, 34% share, 80.4m viewers watched 4.42b videos
(42.6 videos / viewer)• MySpace, 50.2m viewers watched 539m videos (10.7
video/viewers)• Followed by Yahoo!, MSN, Viacom• Average online video viewer consumed was 2.7 minutes
UK• 4OD had 100m streams in 2007• iPlayer has had 42m programmes accessed in Q1 2008,
17.2m in March, 14m in Feb, 11m in Jan (25% mom)• iTunes recently launched TV sections
Original Digital Video Examples - UK…some examples
LG15 YouTubeSigns of Life BBC.co.ukQuarterLife MySpaceTVKate Modern BeboSophia’s Diary BeboThe Gap Year BeboCell O2 & OthersBeyond The Rave MySpaceTV
An emerging trend to maximise distribution and financial return is to create the video so it can be a true multi-platform experience:– Launch on web, short clips– Transfer to TV, DVD etc. as long form programming
Endemol & Digital VideoStrategy for new digital partners
1. Provide full programmes for broadcaster’s ‘catch up’ service
2. License full programmes from the Endemol archive
3. Distribute clips from shows on YouTube, MSN etc.
4. Package clips/programmes from the Endemol archive
5. Create original digital video funded through commissions, sponsorship, digital distribution and traditional sales
Case: Cell• ‘The Show’• WAP site• Website• YouTube site• Social Network siteplay video
Case: Beyond The Rave• Financed by Hammer
Films• Produced and
Created by Pure Grass Films
• Distributed online by MySpace
• DVD to be released after on-line premiere on MySpace
play video
Case: Gap Year• Global on-line reality
show: 6 countries, 6 contestants, 6 months
• Built for Social Media• Funded via
sponsorship & product integration
• Premier on Bebo• Possible TV show
Auditions launched in December 2007, travelling begins May 2008
