May 2005 Digital Business Ecosystems: ICT in support of Lisbon Agenda F. Nachira European Commission...
-
Upload
robert-fields -
Category
Documents
-
view
213 -
download
0
Transcript of May 2005 Digital Business Ecosystems: ICT in support of Lisbon Agenda F. Nachira European Commission...
May2005
Digital Business Ecosystems:
ICT in support of
Lisbon Agenda
Creative Commons License - Attribution-NonCommercial-ShareAlike 1.0. Creative Commons Licensehttp:// creativecommons.org/licenses/by-nc-sa/1.0/
F. NachiraEuropean Commission DG-INFSO - Unit “ICT for Enterprise Networking”
Head of Sector “Technologies for Digital Ecosystems“
F. NachiraEuropean Commission DG-INFSO - Unit “ICT for Enterprise Networking”
Head of Sector “Technologies for Digital Ecosystems“
Advanced International Summer School
“e-Business and Complexity: New Management Practices”2005 Session: The emergence of Novel Organisational Forms in the Globalising Planet:
Toward the Business Ecosystem ?
2European Commission
Directorate-General Information Society and MediaUnit D5 : ICT for Enterprise Networking
F.NachiraOstuni - 7 July 2005
eBMS Summer School
Lisbon Objectives: “ a strategic goal for the next decade”
To become the most competitive and dynamic knowledge-based economy in the world,capable of sustainable economic growth with more and better jobs and greater social cohesion.
3European Commission
Directorate-General Information Society and MediaUnit D5 : ICT for Enterprise Networking
F.NachiraOstuni - 7 July 2005
eBMS Summer School
ICT key role• ICT adoption
• Responsible of 40% growth in productivity
• ICT as sector• 6% GDP 6% employment
• Integration in good and services
• Strategic sector
“The EU needs a comprehensive and holistic strategy to spur on the growth of the ICT sector and the diffusion of ICTs in
all parts of the economy” Kok report
4European Commission
Directorate-General Information Society and MediaUnit D5 : ICT for Enterprise Networking
F.NachiraOstuni - 7 July 2005
eBMS Summer School
New strategic framework:i2010 initiative
• Comprehensive and holistic approach:• Umbrella initiative for EU Information Society and Media
policies (regulation, research and deployment)
• Three priorities:• Completing the Single European Information Space
• Strengthening innovation and investment in research
• Achieving an Inclusive European Information society
5European Commission
Directorate-General Information Society and MediaUnit D5 : ICT for Enterprise Networking
F.NachiraOstuni - 7 July 2005
eBMS Summer School
• Legislation, regulation• Financial support:
Two distinct and complementary financial instruments • CIP: To drive forward innovation through the
adoption and best use of ICTs• FP7: To strengthen Europe’s leadership role
in mastering and shaping the development of ICTs
• Coordination, consensus-building
i2010 - Community Actions
6European Commission
Directorate-General Information Society and MediaUnit D5 : ICT for Enterprise Networking
F.NachiraOstuni - 7 July 2005
eBMS Summer School
Knowledge, products and services
(for growth and jobs)
ICT in FP7Research
shaping ICT development
ICT in CIPUptake and best use
User needs evolving requirements
Uptake barriers (legal, economic,..)Acceptability of solutionsNew research challenges
New technologies, applicationsTechnology trends. Vision of the future Innovation
Research
i 2010
7European Commission
Directorate-General Information Society and MediaUnit D5 : ICT for Enterprise Networking
F.NachiraOstuni - 7 July 2005
eBMS Summer School
Putting the knowledge triangle at work
“Triangle of knowledge”
research:
education innovation
Europe needs to investmore and better
Europe must perform better • in producing knowledge through research• in applying it through innovation• in diffusing it through education
8European Commission
Directorate-General Information Society and MediaUnit D5 : ICT for Enterprise Networking
F.NachiraOstuni - 7 July 2005
eBMS Summer School
CIP Competitiveness and Innovation framework Programme
•New programme to boost growth and jobs in Europe•By providing horizontal measures supporting competitiveness and innovation
• Entrepreneurship (SMEs) & innovation
•By addressing three main “technological” domains underpinning the whole economy
• Eco-innovation (environment)• ICT Policy Support• Intelligent Energy (energy efficiency & renewable energy)
•ICT Policy Support :• Stimulates innovation through wider adoption and better use of ICT
9European Commission
Directorate-General Information Society and MediaUnit D5 : ICT for Enterprise Networking
F.NachiraOstuni - 7 July 2005
eBMS Summer School
ICT in FP7: Objectives,Main Themes
• ICT Technology Pillars• Software, Grids, security and dependability
• Integration of Technologies• Applications Research
• providing the knowledge and the means to develop a wide range of ICT-based services and applications
• ICT supporting businesses and industry (business processes; collaborative work; manufacturing)
• Future and Emerging Technologies
“To enable Europe to master and shape the future developments of ICT so that the demands
of its society and economy are met”
10
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise Networking F.Nachira
Ostuni - 7 July 2005eBMS Summer School
Create favourable conditions
•Create a climate conductive to investments, innovation and enterpreneurship: the conditions for
• Attracting biz and entr. direct investments • Attracting enterprises• Attracting skilled and qualified workforce
Service & technicalInfrastructure
Business & financial conditions
Human capital, knowledge and
practices
Governance regulations &
industrial policy
How to create a favourable environment
for business and people: a socio-economic eco-
system ?
Paradigm shift: from planningto nurturing a business ecosystem
11
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise Networking F.Nachira
Ostuni - 7 July 2005eBMS Summer School
Peculiaritiesof EU economical structure
• Cultural diversity (model of business, approaches, practices, …)
• Dimensions of enterprises (SMEs vs. LE)
• Historical presence of clusters with diffused tacit unstructured knowledge, skills and infrastructure
Turn peculiarities and diversity into into competitive advantages
How ICT could support? Which ICT ?
12
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise Networking F.Nachira
Ostuni - 7 July 2005eBMS Summer School
Knowledge-base economy: migrating towards service economies mediated by ICT
More interrelations More specialised resourcesMore R&D / innovation
Small companies have limited specialised resources Access to global value chains Access to knowledgeAccess to specific services (e.g. legal)
Threshold and Digital Divide
SMEs :a weakness or a potential for Europe ?
SMEs
Threshold(“Activation energy”, and Digital Divide)
Threshold(“Activation energy”, and Digital Divide)
13
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise Networking F.Nachira
Ostuni - 7 July 2005eBMS Summer School
SMEs in a Dynamic knowledge-based global economy
Growth Node
Business EcosystemIndustrial District
Virtual cluster
• How to reach the critical mass of resources ?• How to cope with the increased complexity ?
14
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise Networking F.Nachira
Ostuni - 7 July 2005eBMS Summer School
Which ICT technology for business ecosystems ?•Scenario:
“… the actual slowly changing network of organizations will be replaced by more fluid, amorphous and often transitory structures based in alliances, partnership and collaborations”...
“…building a community that share business, knowledge and infrastructure”(1)
“To support this scenario of aggregation of services and organizations, is required a further stage in ITC technology adoptions and an infrastructure which exploits the dynamic interaction (cooperation and competition) of several players in order to produce systemic results; innovation and economic development.”
“Towards a Network of digital business ecosystems fostering the local development ” (EC, Discussion paper, 2002)
15
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise Networking F.Nachira
Ostuni - 7 July 2005eBMS Summer School
Evolution in ICT-adoption: Increased complexity in business networking key role of the knowledge (knowledge soc./econ.)
16
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise Networking F.Nachira
Ostuni - 7 July 2005eBMS Summer School
How deal with complexity: ecosystem metaphors
•Economy and Society as EcosystemsRothschild,’90: Organisms & organisations are “nodes in networks of
relationships”. Mitleton-Kelly, 2003: Orgs are co-evolving within a social ecosystem
•Business EcosystemsJ.F. Moore, 1993 & 1996
Customers, lead producers, competitors, other stakeholders.Interaction (within a business ecosystem); decentralised decision-making and self-organisation.
M. Iansiti and R. Levien, 2004A large number of loosely interconnected participants who depend on each other for their mutual effectiveness and survival“The keystone species” determine the co-evolutionary processes.
•Digital EcosystemsEuropean Commission 2002
Ecosystem paradigm applied to digital worldSAP, HP, …
•Natural EcosystemsDynamic, constantly remaking themselves, adapting to the environment,
evolution
17
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise Networking F.Nachira
Ostuni - 7 July 2005eBMS Summer School
How to deal with the complexity?
• No easy answer, no short-term solution
• long-term process, but intermediate results
Paradigm shift :machine model => living organism model building a machine => nurturing players and conditions
Local actors
Small organisations
R.O. Univ.
P.A. Gov.
Cooperative effort : among local actors (gov, biz, uni-res) among EU regions
How to foster this change of paradigm ?
18
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise Networking F.Nachira
Ostuni - 7 July 2005eBMS Summer School
Lessons from the living worldIs built on composition and complex hierarchies
No central control, no plans defined in advance
Fault tolerant:No central point of failure, just viability concept
Diversity and autonomy (recursive)
Adaptationto the local conditions
Selection and evolution
But you need an infrastructure supporting the life (composed of living organisms too - rec. concept), and a critical mass of individuals and biodiversity (bootstrap problem)
But This infrastructure determines/shapes the potential evolutionary paths (regulation)
© ecosystems
19
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise Networking F.Nachira
Ostuni - 7 July 2005eBMS Summer School
Dynamic composability for evolution
A digital component is made by components (“lego” approach) which:
are distributed
should change for allowing evolution
all elements could switch and change (sw, modality of usage, protocols)
Reusability of existing initiatives (web services, GRID services, semantic web) protocols
=> adaptation to local conditions
20
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise Networking F.Nachira
Ostuni - 7 July 2005eBMS Summer School
The digital ecosystem
Which ICT infrastructure for this new paradigm ?How could ICT support the transition from industrial district to knowledge-based business ecosystem ?
Computingand telecom.Infrastructure
Diffused + Formalised knowledge
OSservice-oriented
architecture
vision, new
paradigms
How to create ICT infrastructure that allows digital components to exhibit natural behaviour
Visionary approach + intermediate results
21
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise Networking F.Nachira
Ostuni - 7 July 2005eBMS Summer School
Peculiar approach promoted by DG INFSO/D5Focus on regional development and local identitiesFosters enterprise dynamic cooperation and knowledge sharingDevelops enabling technologies + support deployment of interconnected network of digital ecosystemsSupport network for SMEs (knowledge, practices, services), provides equal opportunities of access (mitigates digital divides)Pervasive common infrastructure (which also evolves), open source and community principles No central control, no point of failure, no dominant position, no pre-defined business modelVariety of digital ecosystems, self-adapting to local conditionsThe “digital environment” is populated by “digital species” with their business model and descriptionThe environment enables species to behave like species in the natural world
InteractsExpresses an independent behaviourEvolves – or become extinct – following adaptation
Digital Ecosystem Vision: a new “digital common”
22
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise Networking F.Nachira
Ostuni - 7 July 2005eBMS Summer School
What is a Digital Ecosystem ? •THE DIGITAL ECOSYSTEM
•is a pervasive “digital environment”
•that supports the business ecosystems
•that is populated by “digital components”
•that evolves and adapts to local conditions with the evolution of the components
THE “SOFT” SUPPORT INFRASTRUCTURE, WHICH MEDIATES
SERVICES & INFORMATION (knowledge)EMPOWERING THE NETWORKING
AND THEIR SHARING
architecture /
structure
23
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise Networking F.Nachira
Ostuni - 7 July 2005eBMS Summer School
What is a Digital Component ?•DIGITAL COMPONENTS
•could be: software components, applications, services, knowledge, business processes and models, training modules, contractual frameworks, laws ...
•.... and hopefully a mixture of all these
formalised knowledge
A USEFUL IDEA, EXPRESSED IN A LANGUAGE
(formal or natural), LAUNCHED ON THE NET,
WHICH CAN BE PROCESSED (by computers and/or
humans)
©XPLANE
24
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise Networking F.Nachira
Ostuni - 7 July 2005eBMS Summer School
A systemic approach to enterprises global collaboration
open-source, public, distributed pervasive environment - spontaneous evolution, adaptation and composition of services, digital content and sw components - embedding biz rules, revenue models, ontology...
Derivative work from Salzburg Technical University
25
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise Networking F.Nachira
Ostuni - 7 July 2005eBMS Summer School
26
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise Networking F.Nachira
Ostuni - 7 July 2005eBMS Summer School
27
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise Networking F.Nachira
Ostuni - 7 July 2005eBMS Summer School
28
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise Networking F.Nachira
Ostuni - 7 July 2005eBMS Summer School
29
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise Networking F.Nachira
Ostuni - 7 July 2005eBMS Summer School
30
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise Networking F.Nachira
Ostuni - 7 July 2005eBMS Summer School
31
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise Networking F.Nachira
Ostuni - 7 July 2005eBMS Summer School
32
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise Networking F.Nachira
Ostuni - 7 July 2005eBMS Summer School
33
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise Networking F.Nachira
Ostuni - 7 July 2005eBMS Summer School
34
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise Networking F.Nachira
Ostuni - 7 July 2005eBMS Summer School
35
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise Networking F.Nachira
Ostuni - 7 July 2005eBMS Summer School
A representation of the digital ecosystem
Adaptive, pervasive, self- organis/evolv. infrastructure
Services and processes
Semantics
36
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise Networking F.Nachira
Ostuni - 7 July 2005eBMS Summer School
Knowledge Economy
DBE
Research issues in Digital Business Ecosystem
Business Ecosystems and Regional EconomiesOpen source bizmodels,
commun. Process,business ecosys.
FormalisedBasic Models and Services
Execution environment“life support structure”
Digital Ecosystem
Open-source service- and knowldege-oriented infrastructure
Dinamic,Adaptive,
Selt-organisingInfrastructure
Potentisal FP7Research
areas
Semantics ofservices
Syntax of economicbehaviour
Business rulesand
Regulatory Framework
Formalisation ofKnowledge
(Languages)
37
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise Networking F.Nachira
Ostuni - 7 July 2005eBMS Summer School
ICTscatalyse
improve
improve
New organizational& business models
Policysupports
The Digital Ecosystem integrated approach
“Digital Ecosystem Infrastructure”
Derivative work from
P.Dini - London School of Economics
to reduce the digital divides- among regions- among SME and LEto foster local economic growth and innovation; new forms of dynamic businessinteractions:enabled bydigitalecosystemtechnologies
Growth
Competitiveness, market & internal
efficiency
Cooperation &innovation networks
improve
lead to
encourage
provideresources
Open SourceEvolutionary infrastructure
makeviable
shape& foster
supports
supportBiology
enhances
38
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise Networking F.Nachira
Ostuni - 7 July 2005eBMS Summer School
Local Business Ecosystemco-funded by DBE project
Local Business Ecosystemjoined as new pilot
Potential future take-uplocal ecosystems
Digital Ecosystem: pilot regions (June 2005)
THE CRACOW DECLARATION
ON LOCAL AGENDA i2010 IN EUROPE AND THE PROMOTION OFDIGITAL SOLIDARITY AMONG THE CITIES OF THE WORLD
i2010 Local AgendaGoal 6 – Digital ecosystems and training centresEach Local and Regional Authority will promote the creation of digital ecosystems within their territory.
39
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise Networking F.Nachira
Ostuni - 7 July 2005eBMS Summer School
Elements of debate IRole of Embedded Knowledge in
ecosystems Keystone organisations and Glocalisation
In the classical industrial districts a tissue of similar and complementary industries became the engines of regional economic growth
Tacit and explicit knowledge was embedded in the territory; Now in a knowledge-based economy the role of knowledge is even more crucial
ICTs promise to provide a similar repository of knowledge that supports economic growth and social development, but they must be able to capture, formalise and retain knowledge so that it can remain a public good at the sectoral and regional level
The digital ecosystems provide such a public good in the form of an adaptive environment that retains and distributes glocally the knowledge created
Because the knowledge of digital ecosystems, is diffused in the territory: in the human capital and in the network of small firms and in the business and social networks, it cannot be moved
40
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise Networking F.Nachira
Ostuni - 7 July 2005eBMS Summer School
Elements of debate IIHow the Ecosystems differ?
http://www.digital-ecosystems.orghttp://www.digital-ecosystems.org
The EU vs US approach and visionThe EU vs US approach and vision due to ~= socio-econ. structure ? (SMEs, few keystone, diversity):
generate dependencies, risks? Different culture/regul. (swpat)
The SAP case:The SAP case:SAP: A Sea Change In SoftwareThe German legend's move into Lego-like modules could revolutionize the way companies do softwareSAP builds a new ecosystem around NetWeaver, SAP. Thousands of independent developers could start writing specialized programs that plug into the NetWeaver frameworkInstead of waiting years between humongous software releases, there can be what the company calls a constant "conveyor belt" of improvements. Like Microsoft Windows on desktop PCs and servers, NetWeaver could define an industry standard for creating new business applications..