CHOOSING THE RIGHT ADVERTISING MEDIA

Maxis Hotlink prepaid is the perfect plan for teens.

Maxis Hotlink has quite a low rate for international calls.

Maxis Hotlink has great after-sale service

MEDIUMS OF ADVERTISING

NEWSPAPER ADVERTISEMENTTELEVISION ADVERTISEMENT

BROCHURES AND FLYERS

• Allows to reach a huge number of people in a given geographic area

• The newspaper offers a predictable frequency of publication

• People expect to find advertising in their newspapers.

NEWSPAPER ADVERTISEMENT

• There is flexibility in deciding the ad size and placement within the newspaper

• Exposure to ad is not limited

TELEVISION ADVERTISEMENT

Maxis TV Commercial - Cinema.mp4

• Allows advertiser to show and tell a wide audience about the business, product, or service

• It reaches viewers when they're the most attentive

• It allows advertiser to convey the message with sight, sound, and motion, which can give the business or service instant credibility.

• It gives an opportunity to be creative and attach a personality to the business

BROCHURES AND FLYERS

• They help in promoting the service • Easy and inexpensive communication or

marketing medium • Update the people about company's product

and services• They are easy to distribute as well as easy to

design

THE BEST ADVERTISINGMEDIUM

TELEVISION ADVERTISEMENT

WHY???

•Television ad reaches very large audiences•Targeted audiences can be easily reached •Very high impact•Low cost per thousand [CPM] exposures.

(Cost Per Mille)is where advertisers pay for exposure of their message to a specific

audience.

INEFFECIENCYOF OTHERMEDIUMS

NEWSPAPER ADVERTISEMENT

• Ad space can be expensive • Ad has to compete against the clutter of

other advertisers• Poor photo reproduction limits creativity • Ad would have a short shelf life

They are not very persuasive marketing toolMany customers take it for grantedThere is a lot of chance that the reader might miss out the messages as flyers are barely considered as importantFlyers do not have a long-term impact

FLYERS & BROCHURES

STATISTICS

Broadcast and cable television combined get 23.4% of all U.S. advertising expenditures. 

Newspapers get 21.5% of all U.S. advertising expenditures.

GAAJEEN PARMAL 2010™