Maxis Ad Brief

8/10/2019 Maxis Ad Brief

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MAXIS AD BRIEF

MUHAMMAD FAUZAN BIN MOHD JOHARI

MOHAMMAD DINIE NAJMI BIN MOHD DOM

WAN MUHAMMAD IKHWAN

MOHAMAD RAFIZI


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BACKGROUND

Maxis is one of Malaysian leading

telecommunication company own byAnanda

Krishnan

IPhone 6 is still new in the market, and maxis wouldlike to take this opportunity to launch the new

smartphones with maxis plans.


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COMPETITIVE MARKET SITUATION

Celcom and Digi also

provides iPhone 6

plans in the market

Maxis includes faster

internet service with 4G dataconnection with affordable

price for the plans.


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PRODUCT

MARKET

SITUANTION

Maxis is currently provide the most

affordable price for iPhone 6

4G internet connection plan which

for only RM 666 with monthly of RM

250 for two years


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OBJECTIVES

To promote faster internet data

of 4G connection to the

consumers

To be Malaysian leading fast

internet connection provider for

iPhone users.

To provide fast internet data with

affordable price, so that everyone

can have the privileges to use it.


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COMMUNICATION

GOALS

To create an awareness to the

consumers that there is a faster internet

connectivity now! People are not using3G as they have opt to use 4G

We aim to promote the

internet plans by using

iPhones, because iPhones are

famous and widely used

around Malaysia

We measure our success by the

consumer that subscribe to ouriPhone 6 plans.


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TARGET GROUP

The target group for this campaign are youth

from the age of 16 till 25.

16-22 the main reason is that, they have

purchasing power by influencing their parents

23-25, at this age the youth usually have

graduate from their study and have entered

the working world.


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POSITIONING

Faster internet connectivity

with lower price in our iPhone

6 plans.

Purchasing iPhone 6 with

cheaper price.


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Desired brand perception/image

Maxis is up-to-date when it comes to internet data plans and this is

a way to satisfy the needs of the consumer in the market.


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TONE & MANNER

The tone & manner used for this campaign is

humour this is due to consumer usually preferhumour elements in their advertisement.

This kind of tone & manner also make the

advertisement more memorable.


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SUPPORT

Maxis is currently

provide the most

affordable price for

iPhone 6

Including the 4G internet

connection plan which foronly RM 666 with monthly

of RM 250 for two years.

Unlimited internet data


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MANDATORY

The iPhone 6 plan is two years contract.

Maxis has the right to terminate the number

and the consumer name will be blacklist.


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TIMING / DEADLINES

Start on November

2014.

Creating awareness

of 4G internet

connection to the

consumers.


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EVALUTION CRITERIA

Number of consumer subscribe

Maxis iPhone 6 plan

Feedback


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BUDGET

BROADCAST

ADVERTISING

NEW MEDIA ,

ONLINE BANNER ,

ETC

MEGAZINE ,

NEWSPAPER , ETC

Maxis Ad Brief

Documents

Transcript of Maxis Ad Brief