Maximizing the Reach of the Get Covered Connector

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org


Maximizing the Reach of the Get Covered Connector

Anne Packham Jackie Shrago

Zach Reat


Intro to the Connector

Outreach and promotion case studies

Group discussion

AGENDA


INTRODUCTION


SHOW OF HANDS!

Who in the room used the Get Covered Connector?

Who used another scheduling tool?

YOUR WORK WITH SCHEDULING TOOLS


WHAT IS THE CONNECTOR


WHAT HAPPENED IN OE2

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 7

Maximizing the Reach of the Get Covered Connector

Outreach Features in the Connector

Before the appt

Once appt is made

After an appt

Subscription to GCA email list

Confirmation text, email, & call

RSVP link to specific location


PARTNER HIGHLIGHTS: CENTRAL FLORIDA

Anne Packham [email protected] (877) 564-5034


Setting the Stage

Central Florida Region covers 4,010 square miles of which about 13% is water Population: 2,267,846 25% of the population in uninsured; about 8% of the uninsured are undocumented Orlando is the lowest paying metro area in the United States. 183,601 (8%) earn less than 138% FPL Florida is a non-Medicaid Expansion State http://ilikemike.me/poverty-crisis-orlando-once-again-lowest-paying-metro-area-in-america/


Scheduling Before the Connector

All outreach materials and partners would direct consumers to our local 877 number. Consumer would call our local 877 number and wait for a call back to schedule an appointment. OR Consumer could call individual navigator number and wait for a call back to schedule. Scheduler (navigator) would try to figure out the closest location for navigator appointment. Then try to figure out the schedule of the navigator and book the appointment on a google calendar. Navigators rarely had time to confirm the next day’s appointments.



On average we have 22 active enrollment locations to try to reduce the transportation burden of consumers. Most navigators work at 2-3 locations. Before the Connector, we didn’t have access to navigator locations in our surrounding counties. So we had to refer them to yet another number where they had to leave a message.


Scheduling After the Connector

Consumer could call 877 number and either leave message or make his/her own appointment on-line at our website Any partner or volunteer with a smart phone, tablet or computer could schedule Our partner community center and hospital staff could schedule for their clients A formal relationship to have United Way/2-1-1 take calls and schedule appointments was made possible


So far, we haven’t used this data. Plans are to “reach back” to consumers over the summer to see if anyone needs help with insurance. Call and/or email again in October to schedule re-enrollment appointments. Use data on language preference/zip code to focus efforts.

Using Connector Data for Outreach Our #1 Source of Referrals is Satisfied Consumers.


Build stronger Coalition with local hospitals, SRA, Enroll America and other key partners.

Encourage all partners to send consumers to the website or book appointment for consumer directly.

Use Connector data to determine efficacy of enrollment site locations.

Plans for OE 3

Build professional website where consumers can find Connector easily. Implement social media campaign. Encourage media to direct viewers/listeners directly to CoveringCFL.net Increase emphasis on Spanish media.


PARTNER HIGHLIGHTS: TENNESSEE

Jackie Shrago [email protected] 615-310-3285


TN Marketplace stats

231,440 Got Covered –  53% New Enrollees –  47% Renewals

•  33% Selected New Plan

34% aged 0-34 49% aged 45-64

Financial Assistance 83% received

–  $102 avg. plan cost after

–  81% of total eligible qualified for a plan $50 or less

–  92% qualified for plan $100 or less


TN Enrolled by City: (Feb. 22: Source HHS)

Tennessee 229,093 100%

Nashville-Davidson-

Murfreesboro-Franklin

69,051 30%

Memphis TN-MS-AR 44,068 19%

Knoxville 29,445 13% All Other 86,529 38%


One to one Phone •  3800 phone calls •  1362 appointments •  Pass along the 800#

TN: Promoting In-Person Assistance

With Consumersà


One to one Paper • 3170 ‘Commit’ cards English/ Spanish - Health Dept. walk-ins • 15,000 follow-up calls on cards and Connector


With Consumersà



With Outreach Partner à 1-844-644-5443

or 2-1-1

Partners used our TN homepage to set up appointments ‘Co-branded’ : • Webinar for TN Hospitals, etc. • Same media message w/800 # & website



With Outreach Partner à 1-844-644-5443

or 2-1-1

Partners Training Steps 1 – 2 -3


TN Phone Contact: 800 Hotline Results

0

1000

2000

3000

4000 40% from rural areas


•  Cards •  Calls •  Media •  Appointments

TN: Build Momentum


TN Connector Coverage

•  Good saturation of Urban •  Need more partner appt. slots in rural


TN Approach: PARTNERSHIPS

0 500

1000 1500 2000 2500

sign_ups closed completed enrolled


THCC Volunteer Enrollment: 20 FTE enrollment

0 500

1000 1500 2000 2500 3000 3500

# Assisted # Mktplace # Tenn Care # Gap

Chattanooga Cookeville

Nashville Knoxville area


•  Consumers need Outreach- need web,

telephone, personal outreach

•  Partners need Outreach –simple easy

steps to use •  Reports/Results: help recognize the need

for partners in rural areas

In-Person Assistance Works


PARTNER HIGHLIGHTS: OHIO

ZACH REAT [email protected]

614-634-6458


Implementation

Ohio Association of Foodbanks • Ohio’s largest charitable response to hunger • The Ohio Benefit Bank®

• Fourth largest federal Navigator grant – Ohio is an FFM state with Medicaid Expansion

Get Covered Connector • Association was first administrator for Connector in Ohio, later joined by Young Invincibles (Cognosante) and SRA International, Inc. • Partner organizations signed an agreement, attended training, and relied on the Association for technical assistance • Get Covered Connector helped over 3,800 people schedule appointments with assisters in Ohio since inception


are you covered?

Statewide Marketing Campaign •  Ohio Network for Coverage and

Enrollment (ONCE) identified the need for coordination among assisters about the ACA and assister services

•  All campaign materials, commercials, PSAs, press releases, etc. directed consumers back to the Get Covered Connector through the campaign website, www.areyoucoveredohio.org

•  Participants in ONCE encouraged to utilize materials, website and phone number which in turn encouraged assisters to buy-in to the Connector


Collaboration with existing networks

The Ohio Benefit Bank®

• Over 1,300 agencies trained to help people apply for benefits across the state • Include information about the ACA and in-person assister availability during training for benefit and tax counselors • Direct consumers to GCC to schedule, hotline • Example: Tax SEP outreach

Emergency Food Assistance •  Work with Feeding America

foodbanks in Ohio to spread word to member agencies (food pantries, homeless shelter, summer food programs, etc) to spread word about assister services and GCC


OE3 and beyond…

Association objectives regarding Connector outreach: • Continue statewide are you covered? campaign using lessons learned from OE2 • Improve training for Association hotline staff

•  Reduce no-shows, better prepare consumers for appointments • Engage more 2-1-1 services and other hotlines that may benefit from using the Connector

•  See our on-line training for referral organizations at: http://www.ohiofoodbanks.org/connector/index.html


GROUP DISCUSSION


What are you best practices for doing outreach around in--person assistance? What have you tried? What might you try after the session? What are your questions?

LET’S DISCUSS


New training resources

•  Highly customized, action-oriented •  New suite of training services

•  Goal-setting •  Planning •  Coaching •  In-person training

FOR MORE INFO –

[email protected]

Maximizing the Reach of the Get Covered Connector

Healthcare

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