Maximizing The Library Experience: Real Data from Real Libraries

It’s a Mad, Mad,

Mad, Mad

[Publishing]

World

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mis·sion state·mentnoun

1. A formal summary of the aims and values of a company, organization, or individual.

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The mission of The New York Public Library is to inspire lifelong learning, advance knowledge, and strengthen our communities

The Seattle Public Library brings people, information and ideas together to enrich lives and build community.

The Denver Public Library connects people with information, ideas and experiences to provide enjoyment, enrich lives and strengthen our community

A mission statement exists on a piece of paper

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brand noun

1. A promise of unique, authentic and consistent expertise delivering a product or providing a service.

.

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A Brand Positioning Statement

Especially for …

Brand X is the …

that …

because only Brand X …

Angst-ridden suburbanites and their fragile, precious children

station wagon

is safe enough for your child

has a 40-year dedication to safety

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A brand exists in the mind of the customer

10Photo Credit: Toronto Public Library

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eTailers – Not Filling Retail Book Discovery Gap.

Q: How did you first find out about [the book you bought last]? (pick one)

Physical StoreDiscovery Share

-12 Pts.

+0.4 Pts.

11 Pt.RetailDiscoveryGap

Online SellerDiscovery Share

The Book Discovery Problem – An Opportunity?

Codex-Group © 2013 Proprietary and Confidential

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5.3

* Institute of Museum and Library Services

5.3: Library visits per American in 2010*

2.9%

of Americans discovered their lastbook at a library

Are we Missing an Opportunity?

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Number of Books Published

0

200000

400000

600000

800000

1000000

1200000

1950:

11,022 total

2012

Boo

ks

pu

bli

shed

391,768 books self-published

270,743 e-Books

traditionally published

316,190 books

traditionally published

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Self-Publishing in 4 Books: The Bestseller Problem

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WSJ: 32% of 2013 Bestsellers Self-Published

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Self-Publishing in 4 Books: The Award-Winner Problem

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Self Publishing in 4 Books: The “Author I know” Problem

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Self Publishing in 4 Books – Big 5 Truths

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Publishing Houses: It’s Not You, It’s Me …

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The eBook Crisis and Library Access

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Integrating Physical & Digital Collections Helps

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The Opportunity

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Showrooming the Library?

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The Opportunity

Source: TechCrunch

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The Opportunity

Collection Development

Readers Advisory

Visual Merchandising

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Visual Merchandising

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Anythink Libraries: Building Collections

Credit: Anythink Libraries

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Anythink Libraries: Rule of 3


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Anythink Libraries: Top Displays


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Anythink Libraries: Creating Drama


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Anythink Libraries: Face Out


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Anythink Libraries: Post-Dewey


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Anythink Libraries: Event Tie-In


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Volumes in Branch

Commentary

Bennett Brighton Commerce City

Northglenn Perl Mack Thornton Outreach0

10000

20000

30000

40000

50000

60000

70000

80000

90000

2008

2012

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Total Circulation per Branch

Commentary

Bennett Brighton Commerce City

Northglenn Perl Mack Thornton Outreach0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

CIRC 2008

CIRC 2012

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Circulation per Volume

Commentary

Bennett Brighton Commerce City Northglenn Perl Mack Thornton Outreach0

1

2

3

4

5

6

2008

2012

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Results from Anythink Visual Merchandising

Total Circulation Per Branch

CIRC 2008 CIRC 2012 % + OR -

Bennett 32,238 65,147 102.08%

Brighton 204,560 378,485 85.02%

Commerce City 63,721 160,660 152.13%

Northglenn 191,720 423,838 121.07%

Perl Mack 60,297 108,253 79.53%

Thornton 95,866 145,210 51.47%

Outreach 46,385 46,927 1.17%

694,787 1,328,520 91.2%

Volumes in Branch

2008 2012 % + OR -

Bennett 15094 17577 16.45%

Brighton 57919 68034 17.46%

Commerce City 30263 37824 24.98%

Northglenn 54054 80402 48.74%

Perl Mack 34326 29767 -13.28%

Thornton 38860 33692 -13.30%

Outreach 20009 12339 -38.33%

250,525 279,635 11.6%

Circulation per Volume

2008 2012 % + OR -

Bennett 2.1 3.7 73.53%

Brighton 3.5 5.6 57.52%

Commerce City 2.1 4.2 101.73%

Northglenn 3.5 5.3 48.63%

Perl Mack 1.8 3.6 107.03%

Thornton 2.5 4.3 74.71%

Outreach 2.3 3.8 64.06%

18 31 71.0%

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Lessons from the Librarium

Credit: Tulsa City-County Libraries

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Think Bookstore, Not Archive


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Add Space


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Create visual excitement


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Change the Paradigm


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Free Librarians to Help


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Results from The Librarium

Volumes Circ 12/13 vs 12/12 Square Feet0

50,000

100,000

150,000

200,000

250,000

300,000 255,953

106,774

135,000

18,000

65,263

22,000

Circ per Square Foot Circ per Volume0

0.5

1

1.5

2

2.5

3

3.5

4

0.79

0.42

2.97

3.63

Central Library

Librarium

Commentary:* * *

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Results from The Librarium

Central Library Librarium % change

Volumes 255,953 18,000 -93.0%

Circ 12/13 vs 12/12 106,774 65,263 -38.9%

Circ per Volume 0.42 3.63 769.1%

Square Feet 135,000 22,000 -83.7%

Circ per Square Foot 0.79 2.97 275.1%

Deep Display With Normal Inventory: Clustering

Pick books to display

Cluster:Deep display

in one branch

Rotate Displays between branches

De-cluster: books into

normal inventory

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Clustering

Nathan Hale

Judy Kishner

Owasso

Broken Arrow

Brookside

Hardesty

Regional

Bixby

Glenpool

Jenks

Martin Regiona

l

Display at Skiatook Library

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E-Mail Marketing

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E-Mail Marketing

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Advanced Reader Copies for Book Groups

Acknowledgments

Tulsa City-County Library

Gary Shaffer, Chief Executive Officer, [email protected]

Laurie Sundborg, Chief Operating Officer, [email protected]

Sue Anderson, Collections Manager, [email protected]

Amanda Owens, Adult Fiction Selector, [email protected]

Michelle Beckes, Skiatook Branch Manager, [email protected]

Barbara Meehan, Project Manager, [email protected]

Heidi Garrett, Executive Office Assistant, [email protected]

Omaha Public Library

Gary Wasdin, Library Director, [email protected]

Maggie Tarelli-Falcon, Assistant Director, [email protected]

Anythink Libraries (Adams County, CO)

Stacie Ledden, Communications Director, [email protected] Macdonald, Collection Development Director, [email protected]

The Westport Library (Westport, CT)

Maxine Bleiweis, Library Director, [email protected]

The Codex Group

Peter Hildick Smith, Chief Executive Officer, [email protected]

mailto:[email protected]














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Questions?

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Contact

David [email protected]

Ph: (212) 543-3200

Maximizing The Library Experience: Real Data from Real Libraries

Education

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