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Maximizing LinkedIn for Social Media Marketing
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Transcript of Maximizing LinkedIn for Social Media Marketing
@JoyceMSullivan #nyusmi
Created and Presented by:
Joyce SullivanFounder | CEO
SocMediaFin.com
Exclusive Presentation for:
NYU Midtown CenterNew York, NY USA
Wednesday, July 25, 20122:30 - 4:00 pm EDT
Maximizing
For Social Media Marketing
@JoyceMSullivan #nyusmi
Created and Presented by:
Joyce SullivanCEO | Founder
SocMediaFin.com
Exclusive Presentation for:
- overview and introductions- industry trends - global day
LinkedIn- Overview- Tools- Social Media Marketing- your own- your group- your organization- What’s Next- Discussion and Questions
AGENDA:
NYU Midtown CenterNew York, NY USA
Wednesday, July 25, 2012
2:30 - 4:00 pm EDT
Maximizing For Social Media Marketing
@JoyceMSullivan #nyusmi3
Visit us > SocMediaFin.com
@JoyceMSullivan #nyusmi
Maximizing LinkedIn for Social Media Marketing
Once used for recruiting only, LinkedIn has matured into:
- powerful social media marketing platform- allows companies to recruit employees- generate new business- strengthen current relationships- establish industry communities- reinforce brand loyalties.
@JoyceMSullivan #nyusmi
Social Media Tools: How Do I Know Which One I Should Use?
① Who are you?
② What do you have to say?
③ Who are you trying to reach?
④ How do THEY want to be reached (or not reached)
⑤ Once you connect, then what?
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http://schedule.sxsw.com/2012/events/event_IAP9392
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SXSW 2012 Financial Services & Technology Rockstar Women
Five global women – NZ, UK, US - who work in financial services and use social media for work
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Council of Economic Advisors, February 2012 report
US Industry Trends: Shrinking and Growing Industries 2007 - 2011
@JoyceMSullivan #nyusmi
Founded in December 2002As of May 2012:- 162 million members- 200 countries-World’s largest professional network on the internet- Available in 18 languages; 45 languages for Groups
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5 questions to ask yourself before connecting using social media…
① Who are you?
② What do you have to say?
③ Who are you trying to reach?
④ How do THEY want to be reached (or not reached)
⑤ Once you connect, then what?
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@JoyceMSullivan #nyusmi
Thank you!Connect with me!
LinkedIn: http://linkedin.com/in/joycemsullivan
Website: http://socmediafin.com
Twitter: http://twitter.com/joycemsullivan
Facebook: http://facebook.com/socmediafin
Watch me talk “Career Reinvention” > Joyce
Sullivan on WSJR with Maria Bartiromo
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@JoyceMSullivan #nyusmi
Created and Presented by:
Joyce SullivanFounder | CEO
SocMediaFin.com
Exclusive Presentation for:
NYU Midtown CenterNew York, NY USA
Wednesday, July 25, 20122:30 - 4:00 pm EDT
Maximizing
For Social Media Marketing