Maximizing Investor and Media Relations Alexandre Bykov 2008.
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Transcript of Maximizing Investor and Media Relations Alexandre Bykov 2008.
Maximizing Investor and Media Relations
Alexandre Bykov
2008
Investor relations,regulationand compliance
Investor Relations
Irony….•The securities markets = Global
•The regulations = National
RegulatoryNon
Regulatory
Investor Relations : Two Distinct Functions
Disclosure
Fulfil the statutory reporting requirements
laid down by the various domestic and
international regulatory authorities
Financial Communications-Investor Network
Satisfy the demands of investors for sufficient
information to allow them to make an informed
investment decision(Other Constituencies)
•Minimum disclosure is not enough.
•Professor Baruch Lev notes that up to 50% of the of companies’ value does not appear on the balance sheet. What actions can an IRO take to ensure that the market values the company’s shares fully?
90%
86%
86%
84%
78%
76%
74%
72%
68%
64%
Management
Balance sheet
Clear Strategy
Return on Equity
Cash flow/EBITDA
Total Return
Corporate Governance
Top Line Growth
EPS Growth
PE Ratio
Consequences of providing limited information• Information Deficiencies
= Share Undervaluation
= Excessive Cost of Capital
= Under-investment, Lost Growth, Lost Competitiveness
• What’s To Be Done?
Components of best practice
•Tell us what you do
Narrative and graphical description of the business“At a glance”Front and centre Consistent use of terms throughoutEasy to grasp information for first time readers Geographic/major market analysis
Narrative and graphical description of the business“At a glance”Front and centre Consistent use of terms throughoutEasy to grasp information for first time readers Geographic/major market analysis
Components of best practice
•Tell us what you do
•What’s going on in
your sector?
Overview of challenges and opportunities In the industryTrends in key demographic/ geographic markets External research Regulatory commentary
Overview of challenges and opportunities In the industryTrends in key demographic/ geographic markets External research Regulatory commentary
Components of best practice
•Tell us what you do
•What’s going on in your sector?
•Where are you taking
your business?
Identify strategyExplain and justifyClear goals and objectives
“Build business” not clear enough!Back up strategy with measurement
Identify strategyExplain and justifyClear goals and objectives
“Build business” not clear enough!Back up strategy with measurement
Components of best practice
•Tell us what you do
•What’s going on in your sector?
•Where are you taking your business?
•How are you measuring
progress?
Clear definition of KPI’sLinked to strategyGraphical representationWhy chosen?
Clear definition of KPI’sLinked to strategyGraphical representationWhy chosen?
Components of best practice
•Tell us what you do
•What’s going on in your sector?
•Where are you taking your business?
•How are you measuring progress?
•What
are your
principal
risks?
Clear easy to understand risksPriorities behind risk managementFuture risks and uncretaintiesPotential impact on value
Clear easy to understand risksPriorities behind risk managementFuture risks and uncretaintiesPotential impact on value
Components of best practice
•Tell us what you do
•What’s going on in your sector?
•Where are you taking your business?
•How are you measuring progress?
•What are your principal risks?
•Tell us about the future.
Forward looking information The future and challenges aheadTargets for future performance
Forward looking information The future and challenges aheadTargets for future performance
Conclusion.
•We have discussed…
– Why good communication matters
– What information is needed
•PR Newswire is happy to discuss “how” this information can be communicated.
2007: Is it time to tell more stories?
В.Путин призвал обеспечить привлекательный имидж России
Президент отметил, что успехи отечественной экономики и общее улучшение инвестиционного климата РФ открывают новые перспективы для инвестиций в стране.
"Об этих возможностях нужно системно и последовательно информировать потенциальных инвесторов: российских и зарубежных", - заявил Владимир Путин.
РФ заняла 58-е место в рейтинге конкурентоспособности
…слабыми сторонами России на фоне сопоставимых стран являются низкая конкурентоспособность российских компаний и неспособность экономики "впитывать" современные технологии из различных источников, включая прямые иностранные
инвестиции. (Всемирный экономический форум (ВЭФ) - доклад, в котором приводится рейтинг
конкурентоспособности стран за 2007-2008 годы.)
2008: It is time to tell more stories!
From the Daily News to the Daily Me
Contact Details
Александр Быков/ Alexandre Bykov
Россия и СНГ/ Russia & CIS
PR Newswire Europe
Phone +44 20 7454 5130 | Mobile + 44 798 940 8347
Fax + 44 20 7454 5331
