Maximizing Digital/Social Value in Agency New Business Webinar
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14-Sep-2014 -
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Transcript of Maximizing Digital/Social Value in Agency New Business Webinar
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
Maximizing Digital/Social Value in Agency New Business
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
background
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
background
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
background
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
background
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
background
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
background
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
agency social media usage in 2012
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
agency social media usage in 2012
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
Maximizing Digital/Social Value in Agency New Business
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
Maximizing Digital/Social Value in Agency New Business
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
agency social media usage in 2012
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
agency social media usage in 2012
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
agency social media usage in 2012
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
platforms researched
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
platforms used:
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
platforms used:
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
platforms used:
30 of 37 lacked the G+ button
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
platforms used:
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
platforms used:
Most followers (5WPR)
with 348
Next closest
(Godfrey) 116
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
is Google+ a good option?
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
is Google+ a good option?
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
is Google+ a good option?
[email protected] @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
Currently, for your new business purposes-
Google+ hasn’t really caught on
on
platforms used
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
platforms used:
19 out of 100 agencies in our sample used it
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
platforms used:
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
15 of the 19 lacked the Pinterest button
platforms used:
Most followers: M.
Booth & Assoc. with 146
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
platforms used:
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
platforms used:
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
platforms used:
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
platforms used:
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
is an effective option for new business?
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
is an effective option for new business?
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
is an effective option for new business?
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
is an effective option for new business?
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
Evidon blog
is an effective option for new business?
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
what about
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
what about
• 4A’s– 6
• eMarketing Association Network– 5
• Advertising Age– 5
• Advertising Professional– 8
• Advertising Professionals—6
• CMO Network– 6
• Social Media Marketing– 7
• TED: Ideas worth Spreading– 6
• PR Wise– 5
• Marketing executives group– 6
No groups with more than 10 of
the principals
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
platform usage recap
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
the big 2
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
platforms used
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
platforms used:
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
platforms used:
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
platforms used:
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
platform usage: averages
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
platform usage: highs & lows
Oneupwebposted 67 times
10 agencies didn’t post at all
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
platform usage: highs & lows
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
platform usage: likes
SHIFT Communications had 3013 likes in May
• HunterPR, La Comunidad, Oneupweb next in line
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
how agencies use
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
how agencies use
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
how agencies use
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
how agencies use
Conclusions: Facebook
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
platforms used
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
platforms used:
86 out of 100 agencies in our sample
use it.
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
platforms used:
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
platforms used:
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
platform usage: averages
Average per month of May: 37.8 tweets
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
platform usage: highs & lows
Oneupwebtweeted 192
times
11 agencies didn’t tweet
at [email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
platform usage: followers
PJA Advertising had 9693
followers in May
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
platform usage: followers
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
5WPR Profero Fathom
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
How agencies use
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
How agencies use
How agencies use
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
How RSW/US uses
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
How agencies use
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
How agencies use
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
How agencies use
Conclusions:
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
Conclusions:
Conclusions: where they are
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
II. how RSW/US uses Twitter
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
how RSW/US uses Twitter
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
how RSW/US uses Twitter
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
how RSW/US uses Twitter
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
So, how are RSW/US NBD’s making it work?
how RSW/US uses Twitter
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
how RSW/US uses Twitter
You hear a lot, what you should and shouldn’t do.
Agencies tend to make it way too hard.
Three simple examples-ways to help you break through.
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
how RSW/US uses Twitter
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
how RSW/US uses Twitter
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
how RSW/US uses Twitter
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
how RSW/US uses Twitter
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
how RSW/US uses Twitter
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
how RSW/US uses Twitter
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
how RSW/US uses Twitter
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
how RSW/US uses Twitter
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
A few thoughts from Inbound 2012
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
A few thoughts from Inbound 2012
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
A few thoughts from Inbound 2012
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
A few thoughts from Inbound 2012
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
"If Content is King, than Context is God.”
“If you’re not where your customers’ attention is you’re going to lose big”
A few thoughts from Inbound 2012
“As our world goes more Jetsons, the marketers who act more Flintstones will succeed, people want effort “
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
A few thoughts from Inbound 2012
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business
Social is just a tool, but you must execute. Execution is HARD. Ppl, avoid bulls**t tactics. Avoid automation. Authenticity is KEY”
“Tactics are GREAT, but you need to put in effort and commit to execution if you want to build a strong brand.”
A few thoughts from Inbound 2012
[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business