Maximising your sales and building your reputation through social media
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Transcript of Maximising your sales and building your reputation through social media
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Jeremy Spiller May 2011
Maximising Your Sales and Building Your Reputation Through Social Media
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Do you remember this…
Only 3 channels?
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and these?
…when it was raining
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And even these?
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Then along came this…
The Web
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And then this lot arrived…
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It’s all changing all the time
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When?Which ones?
Why?
What? What if?
Who?
When it comes to social media…
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And there’s lots of stats
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Half a billion blah blah blah…
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And lots of ‘gurus’, ‘experts’, ‘mavens’…
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But what does it all mean to you and me?
really
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The concept
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social media drives this
The Dunbar Principle
150 22,500
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Why bother…?
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Marketing Effectiveness
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Marketing Effectiveness
Source: Forrester Research
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It’s about MUCH more than prospective customers…
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Journalists informers
Referrers Influencers
Such as…
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Find your listening posts
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But there are others
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How do we find them?
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Search
Alerts
Use…
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Ask
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Tweetdeck
Hootsuite
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Have a plan
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Measure
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You need a toolbox
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Gadgets and apps
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IDs and profiles
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You need the right people
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Hubs and Spokes
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41
A Hub?
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Could be Facebook Pages
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Could be a blog
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Could be a web site
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Could be a LinkedIn Group
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The content must be good
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Social objects; issues are best
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Think User Generated Content (UGC)
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Arriving soon near you…
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Sign up page
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Fastest growing gym chain in the UK
guildford gym 1
gym guildford 1
gym hounslow 1
gym leicester 1
gym liverpool 1
gym manchester 1
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But does it work for B2B?
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Yes
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Amex Express OPEN
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Amex Express OPEN has increased unique visitors over the past year to nearly 2 million
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And be active
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Grow relevant followers
Business card
Website
Email signature
Events
Collateral
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Measure and track ROI
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Reputation and topics of interest
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Analytics
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If you want to pay to monitor and measure
Brandwatch
Radian6
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Or if you don’t…
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So to sum up…
1. It’s about more than prospective customers2. Plan your strategy and set objectives then…3. Find your listening posts4. Sort out your toolbox5. Think Hub and Spoke6. Create the best content you can for your Hub7. Engage and be active ie DO IT8. Measure and monitor
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And you will surely go from this to this
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Thankyou and Questions
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If you’d like a copy of the digest of the Forrester report…
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White Hat [email protected] 704771
To follow us on Twitter http://www.twitter.com/whitehatmedia
My LinkedIn profile http://uk.linkedin.com/in/jeremyspiller