Presented by Helen WhitakerEmail: hwhitaker@savoo.co.uk

May 2011

Maximising ROI with Voucher Codes

• Who are Savoo and Who am I to tell you how?• Plan, Plan, Plan• Consider your provider channel• Monitor and Measure• Case Studies• Summary

Who are Savoo and Who am I?

• Helen Whitaker, BDM at Savoo since September 2010• Responsible for key accounts, new product

development and execution, business process implementation and profitability

• Previously 20 years experience in direct and channel sales in IT and Telecoms from telesales to Commercial BDM at C&W responsible for £10m projects

• Personally passionate about the psychology of training and learning - regularly practiced on my long suffering dog, child and partner!

Savoo.co.uk• Savings.com in the US

• 2nd largest vouchercode site in the US

• Launched in 2007

• Current no. of monthly uniques: 2.5m

• $600m sales revenue generated for retailers in 2009

• Technology is the cornerstone of our success

• 80 employees across US & UK

• Savoo aim to become the 1st destination site

in Europe for savvy shoppers – starting with

vouchers and deals, soon expanding into

price comparison/voucher mash up,

personalisation, price comparison, and

product deal/voucher search.

• Dual facing strategy:

Consumer led and B2B driven

Maximising ROI with Voucher Codes

• Who are Savoo and Who am I to tell you how?• Plan, Plan, Plan• Consider your provider channel• Monitor and Measure• Case Studies• Summary

P.P.P.P.P.P.P

P.P.P.P.P.P.

• Do you know where do you want to go or what your brands criteria for success?

• Is it revenue return? Profit margins? Brand exposure? Decide and focus on the destination, don’t just look at your feet and hope for the best!

• Give the channel a chance – planning in advance

Consider your provider channel

• Do you know where your vouchercode traffic comes from?

Paid Search?

Natural Search

Onsite?

Newsletters?

• Using the right affiliates based on segmentation above – not ALL

vouchercode sites are equal – each has weak and strong areas –

get to know them

Monitor and Measure

• What are your brands criteria for success? Is it revenue return? Profit margins? Brand exposure?

• How can you monitor ROI without good quality data?• Do your affiliates share the split of traffic sources with you?• Do they break down the data to give you individual deal or

code performance?• Do you map that back to a commercial cost per sale for the

code or promotion?• Do you use that data to form the basis of future codes and

CPA increases or decreases in partnership with your vouchercode channel?

Case Study : New Customer Acquisition

 

Savoo Performance

Savoo % Performance

increase

 

New Customer

s CPANew

CustomersCPA

reduction

Brand 1 62 £23 388% 12%

Brand 2 168 £33 542% 34%

Brand 3 60 £57 400% 33%

Brand 4 109 £51 606% 24%

Brand 5 25 £38 357% 40%

Average 424 £40 458% 28%

Summary - Key Merchant Benefits • NEW CUSTOMERS 450%

increase• CPA reduced by 30%

• Advertiser manages voucher channel effectively to maximum strategic benefit (new customer acquisition)

• Advertiser has control of brand in the voucher paid search space, driving increased revenues and improved consumer experience

• Savoo enable visibility of previous blind spot in the channel

• Multi-channel campaign executed via search, onsite and newsletter promotions

• Exclusive codes specifically targeted at new customer orders

• Code schedule planned monthly in advance

• Full reporting fed back on an individual and channel level

• Merchant and affiliate data analysed to give full picture of campaign success

• On-going campaign still running based on success of the promotion

Maximising ROI from vouchercodes: Summary

• Plan, Plan, Plan– For success– Timing

• Consider your provider channel– Pick the right partners for the right promotions

based on the outcome of planning• Monitor and Measure

– Ensure you get good quality feedback to plough into your planning process for the next promotion

Thank you!

Presented by Helen WhitakerEmail: hwhitaker@savoo.co.uk