Maximising Your ROI With Voucher Code Sites

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Helen Whitaker - Business Development Director - SAVOO

Transcript of Maximising Your ROI With Voucher Code Sites

  • 1. May 2011
    Presented by Helen Whitaker
    Email: hwhitaker@savoo.co.uk
  • 2. Maximising ROI with Voucher Codes
    Who are Savoo and Who am I to tell you how?
    Plan, Plan, Plan
    Consider your provider channel
    Monitor and Measure
    Case Studies
    Summary
  • 3. Who are Savoo and Who am I?
    Helen Whitaker, BDM at Savoo since September 2010
    Responsible for key accounts, new product development and execution, business process implementation and profitability
    Previously 20 years experience in direct and channel sales in IT and Telecoms from telesales to Commercial BDM at C&W responsible for 10m projects
    Personally passionate about the psychology of training and learning - regularly practiced on my long suffering dog, child and partner!
  • 4. Savoo.co.uk
    • Savings.com in the US
    • 5. 2nd largest vouchercode site in the US
    • 6. Launched in 2007
    • 7. Current no. of monthly uniques: 2.5m
    • 8. $600m sales revenue generated for retailers in 2009
    • 9. Technology is the cornerstone of our success
    • 10. 80 employees across US & UK
    • 11. Savoo aim to become the 1st destination site in Europe for savvy shoppers starting with vouchers and deals, soon expanding into price comparison/voucher mash up, personalisation, price comparison, and product deal/voucher search.
    • 12. Dual facing strategy:
    Consumer led and B2B driven
  • 13. Maximising ROI with Voucher Codes
    Who are Savoo and Who am I to tell you how?
    Plan, Plan, Plan
    Consider your provider channel
    Monitor and Measure
    Case Studies
    Summary
  • 14. P.P.P.P.P.P.P
  • 15. P.P.P.P.P.P.
    Do you know where do you want to goor what your brands criteria for success?
    Is it revenue return? Profit margins? Brand exposure? Decide and focus on the destination, dont just look at your feet and hope for the best!
    Give the channel a chance planning in advance
  • 16. Consider your provider channel
    Do you know where your vouchercode traffic comes from?
    Paid Search?
    Natural Search
    Onsite?
    Newsletters?
    Using the right affiliates based on segmentation above not ALL vouchercode sites are equal each has weak and strong areas get to know them
  • 17. Monitor and Measure
    What are your brands criteria for success? Is it revenue return? Profit margins? Brand exposure?
    How can you monitor ROI without good quality data?
    Do your affiliates share the split of traffic sources with you?
    Do they break down the data to give you individual deal or code performance?
    Do you map that back to a commercial cost per sale for the code or promotion?
    Do you use that data to form the basis of future codes and CPA increases or decreases in partnership with your vouchercode channel?
  • 18. Case Study : New Customer Acquisition
    • Multi-channel campaign executed via search, onsite and newsletter promotions
    • 19. Exclusive codes specifically targeted at new customer orders
    • 20. Code schedule planned monthly in advance
    • 21. Full reporting fed back on an individual and channel level
    • 22. Merchant and affiliate data analysed to give full picture of campaign success
    • 23. On-going campaign still running based on success of the promotion
    Summary - Key Merchant Benefits
    • NEW CUSTOMERS 450%
    increase
    • CPA reduced by 30%
    • 24. Advertiser manages voucher channel effectively to maximum strategic benefit (new customer acquisition)
    • 25. Advertiser has control of brand in the voucher paid search space, driving increased revenues and improved consumer experience
    • 26. Savoo enable visibility of previous blind spot in the channel