Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be...
Transcript of Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be...
Maximising the Impact of Your LinkedIn
Agenda
By the end of the session you will be better
able to understand how:
1. You can start to build great profile.
2. LinkedIn can be used to build your
professional network.
3. LinkedIn tools can be used to gain
industry insights.
Make career
decisions
Find Jobs
Create a
Professional profile
Make academic
decisions
Research
career paths
1) YOUR PROFILE
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Creating your Profile
LinkedIn Profile Sections
www.linkedin.com/in/jake-stryder
ExperienceSummary
Volunteer Courses
Honours & AwardsFollowing
Certifications
OrganisationsEducation
Publications Languages
Test ScoresSkills &
Endorsements
LinkedIn Profile Review
Exercise 1:
In pairs review the sample
LinkedIn profile.
Analyse:
- What they did well?
- What could be improved?
Sample at:
https://www.linkedin.com/in/studentsample/
www.linkedin.com/in/jake-stryder
Upload a professional photo
Profiles with photos are 14 times
more likely to be viewed than those without
What’s wrong with these photos? Offer your critique.
Make it descriptive: who you are, what you do, and the value you
provide.
Write a compelling headline
Exercise 2:
Write your own headline!
Remember to keep it under 120
characters.
Highly adaptable student, strong business sense, effective
communicator
Bad Examples!
Proven track record of high accomplishments in
different fields
A dynamic leader with the ability to drive change
Make it descriptive: who you are, what you do, and the value you
provide.
Write a compelling headline
John O’Sullivan Penultimate year MSci Chemistry student seeking an
internship (summer 2016) in the pharmaceutical industry.
Penultimate year MSci Chemistry student with excellent research
and reporting skills developed through independent academic study
and laboratory work. Seeking an industrial placement within a multi-
national pharmaceutical company.
X
2) NETWORKING WITH LINKEDIN
Add Connections with “Warm” Contacts
and Alumni
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Use Address Book Uploader to
Connect to People You Already Know
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Write Personalised
Connection Requests
You have 300 characters!
Kerry McGee
Writing Personalised Connection Requests
Imagine you have just been to an
employer event (e.g. Careers Fair or
Forum) where you met some
interesting contacts.
Example 3
What would you write in your
connection request? Discuss in pairs.
(5 mins)
Example connection requests
Example connection requests
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Hello John,
I am a 2nd year Geologist at Imperial and I found your profile in our LinkedIn group. I am interested in your career path in oil & gas in the subsea sector.
Would you be willing to connect with me and possibly offer some advice over email?I would greatly appreciate your time.
Many thanks,Jake Stryder
3) USING LINKEDIN TOOLS TO
GAIN INDUSTRY INSIGHTS
©2013 LinkedIn Corporation. All Rights Reserved.
Research Companies & Industries
Find companies to approach for speculative
applications
©2013 LinkedIn Corporation. All Rights Reserved.
Research Companies & Industries: Groups
©2013 LinkedIn Corporation. All Rights Reserved.
Research Companies & Industries: Job Search
How to make the most of LinkedIn groups
• Use LinkedIn search to find relevant groups
• Location, industry, alumni/university, interests, professional body
• Review the “Groups you may like” feature
• Evaluate the quality of a group
• Look for group rules, good discussions, a visible group manager. Avoid groups
with lots of promotional links/advertising
• Contribute to the group discussion
• Ask questions and provide insightful answers
• Share helpful and reputable content
• Send invites to connect with mutual group members only after you have
contributed to a discussion
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View career paths to explore opportunities…
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LinkedIn Alumni Tool
©2013 LinkedIn Corporation. All Rights Reserved.
LinkedIn Alumni Tool
©2013 LinkedIn Corporation. All Rights Reserved.
LinkedIn Students app
https://students.linkedin.com/
Agenda
By the end of the session you will be better
able to understand how:
1. You can start to build great profile.
2. LinkedIn can be used to build your
professional network.
3. LinkedIn tools can be used to gain
industry insights.