Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be...

34
Maximising the Impact of Your LinkedIn

Transcript of Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be...

Page 1: Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be used to build your professional network. 3. LinkedIn tools can be used to gain industry

Maximising the Impact of Your LinkedIn

Page 2: Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be used to build your professional network. 3. LinkedIn tools can be used to gain industry

Agenda

By the end of the session you will be better

able to understand how:

1. You can start to build great profile.

2. LinkedIn can be used to build your

professional network.

3. LinkedIn tools can be used to gain

industry insights.

Page 4: Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be used to build your professional network. 3. LinkedIn tools can be used to gain industry
Page 5: Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be used to build your professional network. 3. LinkedIn tools can be used to gain industry

Make career

decisions

Find Jobs

Create a

Professional profile

Make academic

decisions

Research

career paths

Page 6: Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be used to build your professional network. 3. LinkedIn tools can be used to gain industry

1) YOUR PROFILE

Page 7: Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be used to build your professional network. 3. LinkedIn tools can be used to gain industry

©2013 LinkedIn Corporation. All Rights Reserved.

Creating your Profile

Page 8: Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be used to build your professional network. 3. LinkedIn tools can be used to gain industry

LinkedIn Profile Sections

www.linkedin.com/in/jake-stryder

ExperienceSummary

Volunteer Courses

Honours & AwardsFollowing

Certifications

OrganisationsEducation

Publications Languages

Test ScoresSkills &

Endorsements

Page 9: Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be used to build your professional network. 3. LinkedIn tools can be used to gain industry

LinkedIn Profile Review

Exercise 1:

In pairs review the sample

LinkedIn profile.

Analyse:

- What they did well?

- What could be improved?

Sample at:

https://www.linkedin.com/in/studentsample/

www.linkedin.com/in/jake-stryder

Page 10: Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be used to build your professional network. 3. LinkedIn tools can be used to gain industry

Upload a professional photo

Profiles with photos are 14 times

more likely to be viewed than those without

What’s wrong with these photos? Offer your critique.

Page 11: Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be used to build your professional network. 3. LinkedIn tools can be used to gain industry
Page 12: Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be used to build your professional network. 3. LinkedIn tools can be used to gain industry

Make it descriptive: who you are, what you do, and the value you

provide.

Write a compelling headline

Exercise 2:

Write your own headline!

Remember to keep it under 120

characters.

Page 13: Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be used to build your professional network. 3. LinkedIn tools can be used to gain industry

Highly adaptable student, strong business sense, effective

communicator

Bad Examples!

Proven track record of high accomplishments in

different fields

A dynamic leader with the ability to drive change

Page 14: Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be used to build your professional network. 3. LinkedIn tools can be used to gain industry

Make it descriptive: who you are, what you do, and the value you

provide.

Write a compelling headline

John O’Sullivan Penultimate year MSci Chemistry student seeking an

internship (summer 2016) in the pharmaceutical industry.

Penultimate year MSci Chemistry student with excellent research

and reporting skills developed through independent academic study

and laboratory work. Seeking an industrial placement within a multi-

national pharmaceutical company.

X

Page 16: Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be used to build your professional network. 3. LinkedIn tools can be used to gain industry

Add Connections with “Warm” Contacts

and Alumni

Page 17: Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be used to build your professional network. 3. LinkedIn tools can be used to gain industry

©2013 LinkedIn Corporation. All Rights Reserved.

Use Address Book Uploader to

Connect to People You Already Know

Page 18: Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be used to build your professional network. 3. LinkedIn tools can be used to gain industry

©2013 LinkedIn Corporation. All Rights Reserved.

Write Personalised

Connection Requests

You have 300 characters!

Kerry McGee

Page 19: Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be used to build your professional network. 3. LinkedIn tools can be used to gain industry

Writing Personalised Connection Requests

Imagine you have just been to an

employer event (e.g. Careers Fair or

Forum) where you met some

interesting contacts.

Example 3

What would you write in your

connection request? Discuss in pairs.

(5 mins)

Page 20: Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be used to build your professional network. 3. LinkedIn tools can be used to gain industry

Example connection requests

Page 21: Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be used to build your professional network. 3. LinkedIn tools can be used to gain industry

Example connection requests

Page 22: Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be used to build your professional network. 3. LinkedIn tools can be used to gain industry

©2013 LinkedIn Corporation. All Rights Reserved.

Hello John,

I am a 2nd year Geologist at Imperial and I found your profile in our LinkedIn group. I am interested in your career path in oil & gas in the subsea sector.

Would you be willing to connect with me and possibly offer some advice over email?I would greatly appreciate your time.

Many thanks,Jake Stryder

Page 23: Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be used to build your professional network. 3. LinkedIn tools can be used to gain industry

3) USING LINKEDIN TOOLS TO

GAIN INDUSTRY INSIGHTS

Page 24: Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be used to build your professional network. 3. LinkedIn tools can be used to gain industry

©2013 LinkedIn Corporation. All Rights Reserved.

Research Companies & Industries

Page 25: Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be used to build your professional network. 3. LinkedIn tools can be used to gain industry

Find companies to approach for speculative

applications

Page 26: Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be used to build your professional network. 3. LinkedIn tools can be used to gain industry

©2013 LinkedIn Corporation. All Rights Reserved.

Research Companies & Industries: Groups

Page 27: Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be used to build your professional network. 3. LinkedIn tools can be used to gain industry

©2013 LinkedIn Corporation. All Rights Reserved.

Research Companies & Industries: Job Search

Page 28: Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be used to build your professional network. 3. LinkedIn tools can be used to gain industry

How to make the most of LinkedIn groups

• Use LinkedIn search to find relevant groups

• Location, industry, alumni/university, interests, professional body

• Review the “Groups you may like” feature

• Evaluate the quality of a group

• Look for group rules, good discussions, a visible group manager. Avoid groups

with lots of promotional links/advertising

• Contribute to the group discussion

• Ask questions and provide insightful answers

• Share helpful and reputable content

• Send invites to connect with mutual group members only after you have

contributed to a discussion

Page 29: Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be used to build your professional network. 3. LinkedIn tools can be used to gain industry

©2013 LinkedIn Corporation. All Rights Reserved.

View career paths to explore opportunities…

Page 30: Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be used to build your professional network. 3. LinkedIn tools can be used to gain industry

©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn Alumni Tool

Page 31: Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be used to build your professional network. 3. LinkedIn tools can be used to gain industry

©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn Alumni Tool

Page 32: Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be used to build your professional network. 3. LinkedIn tools can be used to gain industry

©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn Students app

https://students.linkedin.com/

Page 33: Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be used to build your professional network. 3. LinkedIn tools can be used to gain industry

Agenda

By the end of the session you will be better

able to understand how:

1. You can start to build great profile.

2. LinkedIn can be used to build your

professional network.

3. LinkedIn tools can be used to gain

industry insights.

Page 34: Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be used to build your professional network. 3. LinkedIn tools can be used to gain industry

Thank you!

Barnaby Mollett & Jessica Noon

[email protected]