MaxAxion Sales Deck October 2014

African Bunkering Community and Event Portal 13 October 2014

Mobile Media Supply Specialist

•  Cape Town •  Johannesburg •  Lusaka- Zambia •  Lagos- Nigeria

We are a proud to be a B-BBEE Level 4 supplier

MaxAxion Footprint in Africa

Commercial in Confidence. All Rights Reserved. MaxAxion Q3 2014

Investing in your “Paid” media, ensures growth of your “Owned” and “Earned”media, taking it to the next level.

Our Approach

customer insight

campaign objective

multi medium

performance management

Sci

ence

campaign strategy

Art


Why Mobile in Sub Saharan Africa

Commercial in Confidence. All Rights Reserved. MaxAxion Q3 2014 Source: GSMA Intellegence

Fixed and Mobile Household Penetration

Source: GSMA Intellegence Commercial in Confidence. All Rights Reserved. MaxAxion Q3 2014

Subscriber vs. Sim Penetration Rates

Source: GSMA Intellegence Source: GSMA Intellegence


3G Penetration Rate


Smartphone Penetration SSA


In Africa We Live in a Mobile First Society •  With an audience of 37.2m adults

(aged 15+) in South Africa, marketers can reach 36m (97%) through a cellphone in their household.

•  17.7m cellphone owners (48% of adults) use voice, SMS, USSD and mobile data, which means they browse the mobile internet and use apps. •  According to the AMPS survey there are 13.2m smartphone owners– but since the concept of a smartphone is so nebulous, we prefer to focus on the mobile data user segment as opposed to smartphone owners. •  The “Fixed Internet” accessed via desktop or laptop computer, is used by 6.5m consumers or 17% of the adult population. While “Mobile Internet” is used by 11.7m or 32% of the adult population. #Mobile Rocks Amps Research 2014


Snapshot: Fixed Internet Users 6.4m | 17% of Adult Audience

Source: Silverstone MMA SA Mobile Review of AMPS 2013AB Commercial in Confidence. All Rights Reserved. MaxAxion Q3 2014

Snapshot: Mobile Data Users 17.7m | 48% of Adult Audience


Snapshot: Tablet Users 1.8m | 5% of Adult Audience


Media type usage among SA adults By LSM (Percentage using media)

•  After less than two decades in existence, mobile is a “hot” medium.

•  It is the only media type to have almost total saturation in LSM 10.

•  Mobile exceeds or has comparable levels of penetration to all other media types across all LSM groups.


Mobile Advertising Ecosystem


MaxAxion Footprint in Africa


Mobile Display

Mobile Messaging

Mobile Performance


RTB is about reaching the right person in the right place at the right time

Why RTB? RTB is the most efficient and cost-effective mobile advertising solution

driven through data-rich bid requests from mobile exchanges efficient understand what sites and apps are working and at what price transparent access tens of billions of impressions through multiple real-time supply sources scalable

•  increased eCPM due to better targeting and utilisation

•  real-time means efficiency unmatched by other forms of advertising

•  automation means lower cost and effort

for sellers

•  access to better targeted and more effective inventory

•  generate a higher return on advertising spend (ROI) – driving agency success

•  improve results even further with ‘dynamic ads’

for buyers

Banner Sizes

Dimensions

Standard Smartphone Banners Specifications Reach

320x50

•  <5kB for static •  <7.5kB for animated •  JPG, PNG, GIF •  Animation: Max 30s or 3 loops •  Border of contrasting colour

•  Mobile web and app •  iOS (iPhone, iPod, iPad),

Android, Blackberry, some feature phones

300x50

•  <5kB for static •  <7.5kB for animated •  JPG, PNG, GIF •  Animation: Max 30s or 3 loops •  Border of contrasting colour

•  Mobile web and app •  Blackberry, Feature

Phones & Android, little iPhone

216x36

•  <7.5kB •  JPG, PNG, GIF •  Animation: Max 30s or 3 loops •  Border of contrasting colour

•  Mobile web and app •  Android and feature

phones

320x480 and

480x320

•  <40kB •  JPG, PNG, GIF •  Animation: Max 30s or 3 loops •  Border of contrasting colour

•  Mobile web and app •  iPhone and Android

smartphones •  Interstitial format covering

the entire screen

300x250

•  <40kB •  JPG, PNG, GIF •  Animation: Max 30s or 3 loops •  Border of contrasting colour

•  Mobile web and app •  All iOS (iPhone, iPod,

iPad), Android, Blackberry

Interstitial

320

480


Targeting

Device: targeting based on manufacturer / model / device capabilities / device age

Connection: targeting based on the carrier / Wi-Fi information contained in the bid request

Content: targeting based on the type of app / site being used

Geo-tracking by country / state / DMA / postcode / latitude / longitude

Geo-tracking by POIs (such as airports / store locations)

Advanced targeting powered by geographically profiled audiences


Qualified Performance

Often with mobile display, so much of the inventory delivery is lost in wastage, MaxAxion’s ads4u platform gives a brand the ability to only pay for a qualified click, while ensuring relevancy for the user!

We create a set of banners that click to a jump page that then entices a more qualified user to clock to the final page of conversion. Thus creating a double opt in.

Sell Your Car

Sell Your House

Furniture Sale!

Find a Job! Selling you’re your? Place your ad on Gumtree and receive a free placement upgrade voucher!



Mobile Targeting Capabilities

Tyroo Mobile


Largest Performance solutions that includes display, visits, video and App Installs.

Performance based ad network that promises to deliver the clients last mile expectation.

$ Competitively priced, brand safe inventory with high engaging formats.

Dedicated full service account team that helps with campaign execution insuring maximum ROI.

Cost Per Install


App Store

Developer encodes the Tyroo SDK in the application which allows to track impressions, clicks, installs etc.

The application is hosted on the Google Play / App store

Tyroo serves ads to Android or iOS users and App gets installed onto the phone and is ready to use!

User downloads and installs the application (which is reported) back to Tyroo.

Cost per Install


Tyroo Offer Wall SDK

Cost per Visit


As user clicks on the Ad banner, They are directed to a landing page, we charge the advertiser on a visit and not click on the banner! •  CPV insures quality users

landing on the site •  CPV is tracked as per the GA

report and contracting can be worked basis targeting set on delivering the campaign.

Click Per Complete View


Video Banner Native Ads

In-Stream Pre-Roll

Offer includes Pre rolls, Mid rolls, and In stream.

•  80 Million + inventory on video full views to offer.

•  We charge the client on every successful video views.

•  Campaign to increase you tube views can also be executed.

Brand That Tyroo Works With


Case Study- Game Download


Case Study- Teebik Mobile Security & Anti Virus


Case Study- Quikr


Case Study- Snapdeal


Mobile Messaging


Intarget is the exclusive aggregation partner mobile advertising media to Mobile Network Operators MTN and Airtel Africa. MaxAxion is one of their sales houses.

Some of the Brand We Work With


Email: [email protected]

Visit: maxaxion.com

Call: +27 72 755 0425


MaxAxion Sales Deck October 2014

Mobile

Transcript of MaxAxion Sales Deck October 2014