Max The Digital Optimization Engine
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Transcript of Max The Digital Optimization Engine
MAXThe digital optimization
engine
The internet is the #1 source for traffic to your dealership
New and used-car shoppers’ time spend
online
11.5 Hours Online
11.0 Hours Online
How do consumers decide what dealer to visit?
• Consumers View in a Typical AutoTrader Session:
• 7 Search Result Pages• Roughly 175 vehicles
• Click though to 15 detail pages
• Which is only 8%• 92% of vehicles not
Clicked Through• How do you become the 8%?
• Price is the #1 influence for only 22% of consumers, that’s only 1 out of 5 shoppers.
• Price is NOT the primary influence for 4 out of 5 consumers.
Online inventory basics
3 critical steps in creating the ultimate online
inventory1.MAX 3.0 Automatically identifies the manufacturer packages and equipment, marketing descriptions and model comparisons from when it was a new car.
2.MAX 3.0 Automatically finds virtually everything about your car from across the internet.
3.MAX 3.0 Automatically identifies what's most relevant about the car and creates an online inventory ad of design to answer the questions consumers will be asking.
MAX Automatically identifies marketing descriptions and model comparisons from when it was a new car.
Great Gas Mileage: 28 MPG HWY
Premium Sound System
The BMW 5Series is rated the best sports sedan in its class by The New York
Times
More Highway Cruising Miles than
the MDX
No more
AM/FM Stereo
TiltCruise Control
MAX Automatically identifies the manufacturer packages and equipment
from when it was a new car
BMW Technology Package
Cold Weather Package
Sport Package
Harmon Kardon 12 Speaker Surround Sound
MAX Automatically finds virtually everything about your car from across
the internet5 Star Crash Test Rating CARFAX No Accidents
$2,200 Below Kelley Blue BookCARFAX 1-Owner Great Gas Mileage: 28 MPG Hwy
Edmunds.com: “Editors Most Wanted” 6 times since 1999
BMW Certified
6-Years/100,000-Mile Warranty
24-hour Roadside Assistance
#1 ranked in quality by J.D. Power
Premium Sound System
MAX Identifies what’s most relevant about your inventory and creates an
online ad designed to answer the questions consumers have
1.Leather2.Navigation3.Sunroof4.3rd Row Seat
5.Heated Seats6.Manual Trans7.DVD8.Tow Hitch
9.Bed Liner10.Alloy Wheels11.Quad Seats12.Turbo
Prioritization of the Most Searched Equipment
Let’s look under the hood
Technology PackageRemote Services | Navigation System | Head-Up Display | Advanced Real-Time Traffic
Information | BMW Online and BMW Apps
Cold Weather PackageHeated Front Seats | Heated Steering Wheel
| Retractable Headlight Washers | Heated Rear Seats
Sport PackageSport Automatic Transmission with Shift Paddles | M Steering Wheel | Performance Control |
Shadowline Exterior Trim | High-Gloss Roof Rails | Roof Rails in Satin Aluminum | Anthracite
Headliner | etc. Mercedes-Benz NOW LIVE!
Consumers use the M.A.R.K.© decision making
processMISSION:
AFFORDABLE:
RISK:
KEY DIFFERENTIATORS:+ACCOLADES AND RATINGS:
+EXPERT REVIEWS:
+MOST SEARCHED EQUIPMENT:
+DEALERSHIP DIFFERENTIATORS:
- Does the vehicle fit my Mission? e.g. Safe, fuel efficient, family car that seats 5 (including 3 car seats) and has a cargo area instead of a trunk to fit my dog
- Is Vehicle Affordable to Consumer? Price vs. Consumer Book Value, Reduced Price vs. Original Price, Price vs. Original MSRP - How much Risk on reliability am I taking? CARFAX 1-Owner, Certified Information, Still Under Warranty, Service History, Low MileageWhy this Vehicle? Why your Dealership?
Model Awards, Fuel Economy, Crash Test and Rollover Ratings, Safety Information
KBB.com, Edmunds.com, newCarTestDrive.com
Leather, Navigation, Sunroof, Third Row Seat, Heated Seats
#1 Volume Store in the Region? Highest CSI Ratings in the State? Custom Taglines
See what your used car vehicle preview looks like with MAXWithout MAX AD
Air Conditioning, AM/FM Stereo, Air Bag – Driver, Air Bag – Passenger, Brakes-ABS-4 Wheel, Built-in Garage Door Opener, CD Player, Child Safety Locks, Climate Control – Auto, Climate Control – Dual Bucket Seats, Cruise Control, Engine ......View more details
With MAX 3.0
BMW Certified, CARFAX 1-Owner; WAS $56,992, $2,200 below Kelley Blue Book! PREMIUM PKG, SPORT PKG, COLD WEATHER PKG, Leather Seats, Sunroof, Heated Seats, DVD, Alloy Wheels, AWD. JD Power.com Circle Rated. 5 Star Crash Test Ratings! CLICK NOW!......View more details
See what your used car
vehicle description looks like with MAX
Seller’s Description and Comments
BEST IN CLASS: BMW X5With over 23 cubic feet of Cargo Volume (behind rear seat), the X5 can accommodate the equivalent of 2 carry-on suitcases and 2 sets of golf clubs, more than the Audi Q7 and Acura MDX. More Highway Cruising Miles than the MDX. AutoWeek credits X5 with being a great-handling SUV matched by few others in its class. AutoPacific Ideal Vehicle Award Winner.
THIS X5 COMES COMPLETELY EQUIPPED WITH THE FINEST FEATURES PREMIUM PKG: Nevada Leather Seat Trim, Universal Garage Door Opener, Auto-dimming Pwr Folding Exterior Mirrors, Auto-dimming Rear View Mirror W/Compass, Front Seats W/4-way Pwr Lumbar, BMW Assist, Bluetooth Interface, Ambient Lighting Pkg ;
SPORT PKG: Sport Suspension, 18" X 8.0" V-spoke Alloy Wheels (Style 192M), P235/50HR18 All-season Tires, 8-way Pwr Sport Seats W/2-way Manual Thigh Support, 3-spoke Leather-wrapped Multi-function M Sport Steering Wheel, Full Body-color Aerodynamic Kit W/Painted Side Skirts, Shadowline Exterior Trim ;
COLD WEATHER PKG: Ski Bag, Heated Front Seats, Heated Rear Seats, Retractable Headlight Washers
THE PERFECT X5 AT THE RIGHT PRICEJUST REDUCED FROM $56,992! $2,200 below Kelley Blue Book. Original MSRP of $60,900. We offer the most competitive trade-in prices because we have one of the top pre-owned operations in the state.
DRIVE THIS X5 WITH CONFIDENCEGet peace of mind with BMW Certified featuring: Up to 6-Years/100,000-Mile Warranty, Comprehensive inspection and reconditioning, 24-hour Roadside Assistance ~~ CARFAX 1-Owner and a clean CARFAX Vehicle History Report; Qualifies for CARFAX Buyback Guarantee. Buy BMW Certified, because the best new cars make the best used cars. 5 Star Crash Test Ratings
X5: FOR EVERY PATH, EVEN THOSE WITHOUT A ROADRainstorms? Tight turns? Rough terrain? The X5 Sports Activity Vehicle is ready for any journey. And with seating for seven, it's as versatile inside as it is outside.
BUY FROM A BMW CENTER OF EXCELLENCE AWARD RECIPIENTBMW Center of Excellence Award Winner: 2006, 2007, 2008, 2009, and 2010. Better Business Bureau Award Recipient for Past 15 Years! We are the #1 BMW Certified Pre-Owned Dealer in the Country!
MAX AD even works on new
cars
MAX for website
MAX for Website 2.0 summaries
generated by MAX Is this the right car for me?
Why is this car better than all others I’ve seen?
Am I buying a lemon
Is this a fair price
Why should I buy from this dealer?
MAX for selling is powered by
max! Is this the right car for me?
Why is this car better than all others I’ve seen?
Am I buying a lemon
Is this a fair price
Why should I buy from this dealer?
MAX mobile showroom Is this the right car for
me?
Why is this car better than all others I’ve seen?
Am I buying a lemon
Is this a fair price
Why should I buy from this dealer?
MAX offers a whole new way of getting your cars
online
Take Pictures
Option Out
Equipment &
Packages
Create Window Sticker
Description &
Pricing
Distribute to
Multiple Websites
MAX Mobile accelerates capturing and digitizing the photos, equipment and packages
Window Stickers generated by MAX
PriceInternet & Lot pricing available
Vehicle InfoYear, Make, Model, Miles etc.
PackagesWindow stickers display the package name (“Sport Package”) and the included equipment
EquipmentPull in all standard equipment right from MAX and MAX Mobile Webloader
Max dashboard
Tim ScoutelasAccount Executive [email protected]
910.338.7903
Calvin DacanaySuccess Manager [email protected]
312.492.1075Helpdesk [email protected]
877.378.5665Follow Tim Socially!!!
