Max-Michael Mayer - Launching a Cloud Based Business
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Launching a Cloud Based Business or “Planning is Guessing” A first hand experience by Max-Michael Mayer, Propertybase GmbH 37signals
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Launching a Cloud Based Business. CloudCamp Hamburg 2010
Transcript of Max-Michael Mayer - Launching a Cloud Based Business
Launching a Cloud Based Business
or
“Planning is Guessing”
A first hand experience by Max-Michael Mayer, Propertybase GmbH
37signals
Me
Jogging
Accenture
DaddyBWL
LBBW
Guitar Fanatic
Mountain Biking
14 years of sales experience
EntrepreneurPhotography
Cloud Enthusiastic
Max-Michael Mayer:
Aconex
conject Dubai
We
SaaS Start upVenture Capital Force.com
Salesforce.com
Fun
Great Team
Worldwide Customers
Made in Germany
Nice OfficeGood coffee
Career
In the cloud
Munich
DubaiNew York
Sydney
Singapore
The Idea
The idea
Your app needs to solve a problem
Is there a need for your product?
What is the benefit of using your app?
How is your app different?
Is the market big enough?
The right solution can add significant value
ROI Study (Real Customer)
Payback in5 Months
Payback in5 Months
3 x Investafter 1 Y 3 x Investafter 1 Y
1.5m$ NPVover 3 years1.5m$ NPV
over 3 years
The Market
Big
BigBig
Organisational MembershipsOrganisational Memberships IT SpendingIT Spending
Total market size > 2b €
The Propertybase Market
The Team
Get the best !
…you know.
Get started
Spend your money wisely…
You don’t have a lot when you start.
Once you are getting real…
Propertybase office in Munich
Office:
Short term rental agreements Be humble –no state of the art office Share the space with other and lower costs
Equipment:
Use cloud apps!
Money
Venture Capital or not?
A detailed financial plan is a must anyway
Make Sales & Marketing Transparent
Healthy conversion rate = growing subscriptions
Sales Funnel
Leads
QualifiedContacts
Opportunities
Offers
Customers
Web: 12 SF: 37 others: 25
78%
58
64%
37
30%
11
27%
3
4,1%
Dec
Feb
Apr
Jun
Aug
Oct
Dec
Feb
Start with SEO & SEM
asap!
Start with SEO & SEM
asap!
Be flexible !You will change your plans more often as you think.
Recommended Books
…for starting your own SaaS business
Contact: Max-Michael [email protected]+49.173.2582876
Download the Presentation: http://www.maxmichaelmayer.dehttp://blog.propertybase.com
