Mavericks Project

8/7/2019 Mavericks Project

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Company Profile

The Mavericks International Private Limited is aninternational manufacturer of Digital Watches since 2001. The Group is active

in practically of all watch industry. The customer is the focus of all activities of

the company. The Group's customer oriented approach is supported by the

extensive range of products - both in types and sizes - that it handles and the

comprehensive service package it offers.

Mavericks has built up a wealth of knowledge and

expertise in products and their applications, markets, suppliers and

distribution. Mavericks technology is helping to bring the convenience of

internet to people in the world around the globe. Under the slogan "The

Miracles of Science" we remain committed to unrelenting innovation anddevelopment of new products and processes, including normal as well as

innovated watch is undertaken with a goal of improving our products and

services.



Organization

CorporateOffice

Unit No : 216, 2nd Floor, Delta Block , Sigma Sof t Tech Park ,

Ramagondanahalli , Varthur Road ,Opp. Vurtur Lake, Bangalore, Karnataka

Ph : 080 - 41694213 , 080 41769943 , Fax : 080 41694214

Website :www.mavericksipl.com

Manuf acturing Unit

#2 , M.S.R Industrial Estate , Gokula Extension P.O ,Bangalore 560 054 ,

Karnataka , Ph : 080 - 41562433 , 080 - 41578876 , Fax : 080 - 41323455



Mission & Vision

Mission

To be Six-Sigma company with the largest outreach worldwide,

recognized as a unique source for components loved by our clients and staff

and showered with accolades globally.

Vision

To achieve global dominance in the field of watch manufacturers,

providing customer satisfaction with unique, cost effective solutions , just-in-

time.



Management

Our Company has a partnership business structure and ourpartners are the owners. We have 8 partners Chethan Krishnan, Shamna .K,

Shinaj E.K, Sreepriya T. P, Srudeep K. U, Rajeesh.N , Harris Hameedali and

Abhaya .P. All the partners have equal Ownership.The product we are

offering is a multipurpose digital watch SHARCSwhich has a Internet

Modem that will avail internet connection and a Medical Diagnoser

attached to it.



Structureof Organization



Board of Directors

Mavericks Board of Directors consists of eight distinguished members

with a great breadth of technology, businesses and management

experience. Under the leadership of Chairman Chethan Krishnan,

Mavericks Board of Directors takes a serious and forthright approach

to its duties and is a serious, competent and independent Board.

Board of directors primary duty is to supervise. The board should

supervise the Company's: compliance with relevant laws and

regulations; financial transparency; timely disclose of material

information, and maintaining of highest integrity within the company



Audit Committee

The Audit Committee assists the Board in carrying out its financial oversight

responsibilities and other duties as set forth in the Company Act, the

Securities and Exchange Act, and other applicable laws and regulations.

Compensation Committee

The Compensation Committee assists the Board in discharging itsresponsibilities related to Maverickss compensation and benefits policies,

plans and programs, and in the evaluation and compensation of the company

executives.



Business

Mavericks International is a top consumer electronics company that

produces Sharcs watches.

We want to focus on their timepieces or watches. Sharcs watches may not

be as flashy as designer watches from Tag Heuer or Gucci, but they are

durable, work fine, and are stylish in other fields besides fashion.

The Current collection of Sharcs watches includes their Internet Modem,

Medical Diagnoser, Databank, World time, Temperature, Sports

Timer.Sharcs makes watches for formal occasions, sporting and outdoor

lifestyles, and calculator and scheduling watches for the efficient business

minded individual and for the men suffering from metabolic disorders.

The New Sharcs series from Mavericks prove that they are willing to be

innovative with designs and create stylish timepieces for the younger

generation that otherwise may not be wearing a watch.



We have selected our plant location at Bangalore since it is one of the

best Metro which a newly introduced product can diffuse into the

market.

And there are more 200 outlets for Sharcs watches all over India in the

main cities like Delhi, Mumbai,Kolkatta,Hyderabad etc and also moving

the brand to the Middle East like Dubai, Sharjah, Abu Dhabi etc.



Product Profile

The first Maverickss watch was produced in December 22nd 2010 by the

Mavericks International Pvt. Ltd.

The in house designer behind the concept was Harshwardhan and the very

first model that they produced was known as the X5-90.

The concept behind the Sharcs range was to produce a digital watch that wasvery hard wearing and resistant to strong vibrations and hard knocks, they

were initially marketed to businessmen and those who favoured outdoor

pursuits such as mountaineering and winter sports, the vast majority of the

first watches produced all featured stopwatches, lights, and water resistance

to ensure they met the demands of modern day athletes.

The durability of Sharcs is rated so highly that both Indian special forces use

the watches in the field.



In 2010 december 25th Mavericks is planning to introduce a new

Innovative product to Indian market.

The product has many unique qualities which are not yet introducedby any other companies.

Our new Product looks like an electronic watch but it includes an

Internal Internet Modem which can be linked with the server of any

internet service providers and thus it can provide broad band

Internet facility within 50 square meters.

Then the other main highlight of our product is a Medical Diagnoser

which has a very vast variety of features.

he watch will detect and shows the current body temperature, bloodpressure, blood sugar, pulse rate and it has an artificial intelligence to

warn about the health problems which you may going to face.

It also has all the facilities of an electronic watch.



Business Model



Technology

Digital Watch Working

Power Components

Producing the Numbers

Battery

Crystal Oscillator

Display



Usb Modem

You may have heard about mobile broadband as it is currently one

of the flagship products that has allowed mobile phone networks to grab

a piece of the broadband internet pie and its technology has made it

possible to have a truly portable internet connection that is the solution

to many of the problems with land line broadband.



Sharcs Imagination at Work

Mavericks made the innovation a bit more portable than a USB dongle

Internet with the Sharcs Watches.

The Internet Dongle requires a space for storing them in a pocket or Bag,

but in the case of Sharcs watches it doesnt need a bag to carry , but just

wear it.

Imagination at work tagline of Sharcs makes the company to diffuse

such a product in the market with ease. The modem which needs a sim to

connect the network is beneath the watch.

You need to just insert the sim and start browsing through your Mobile ,

Laptop , Desktop etc.



Medical Diagnoser

The Medical Diagnoser which is introducing first time in the digital watch

helps the people to know about their Metabolic solutions like Blood Pressure,

Cholesterol , Sugar etc. in the watch itself. So that they can take precautions ontheir health or go for consultation to the Doctors. The Steel beneath the watch

which touches the body has a sensor to sense the bodys metabolics and thus

provide the results.



Research & Development

Mavericks is striving to realize a truly mobile society by developing micro fuelcells that can produce electrical energy from methanol.

Global research in this field is highly competitive. Mavericks has developed

and recommended the Reformed Methanol Fuel Cell System, a technology

that combines the high power output and environmental friendliness

required for the mobile devices of the future.

The mechanism behind this technology has been known for many years, but

before Mavericks, most scientists have never thought it to be viable.



Licence & Permits

Digital Rights Management

Digital Rights Management is a generic term for access control

technologies that can be used by hardware manufacturers, publishers,

copyright holders and individuals to limit the usage of digital content and

devices.

It is used to describe any technology that inhibits uses of digital content

not desired.

The term does not generally refer to other forms of copy protection which

can be circumvented without modifying the file or device, such as serial

numbers or key files.

It can also refer to restrictions associated with specific instances of digital

works or devices. Digital rights management is used by companies such as

Son , Amazon , Apple Inc. , Microsoft, AOL and the BBC.



Finance

The Mavericks Group is developing and vigorously promoting a strategy of focusing on high-value-added and differentiated products in its watch

manufacturing business.

The company is focusing on ensuring stable profits and improving capital

efficiency.

We expect a total budget of 50 crore.The money shall be used for research

and development of the new project, marketing activities, salary for

employees and add campaigns. We are going for a bank loan.

A loan makes sense in order to face the increased tax base. As we are analready established company, we are into merchandising, manufacturing and

service.



The Watch business will continue to pursue profitable growth through

investment in brands, sensible expansion of retail net work, making Sharcs

a premium brand, product innovation and new product collections and

other initiatives in Manufacturing and Sourcing.

The watch business will also continue to drive profitable growth in existing

Asian markets, focus on marketing investments in UAE.



No. Particulars Rs( in Crores)

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

Technology

Robotics

Employees

New Outlets

Distribution

CSR

Advertisement

Machines

Promotion

Incentives

500000000

500000000

100000000

700000000

400000000

100000000

200000000

100000000

300000000

100000000

Total 300000000

Financial Statement



Human Resources

At Mavericks we have built relationships and forged lasting bonds with our

customers, employees, shareholders, network of business associates, and

suppliers.

With our latest designs, we created a desire in the minds of our customers and

offered them for the life ahead. Customer First - an initiative driven by thecompany is an embodiment of the customer-focused culture that we imbibed

from the very beginning.

Manpower management is an integral part of the process of the management

of a business.

Personnel managers or human resource managers interpret the progressive

needs of the organisation and direct individual potential towards a common

goal.



The specific objectives of personnel management are:-

To build and maintain cordial relations between people working at

different levels of the organisation.

To ensure effective utilisation of the available human resources.

To provide fair working conditions, wages and amenities to the

employees.

To achieve the development of each individual employee to his/her

fullest potential.



Employees

Presently Sharcs Manufacturing unit have 117 Employees.

With this process almost fully automated the companys volume in

an 8 hour shift has doubled from the original 750 pieces being

processed per shift to now 1500 pieces processed per shift.

With doubling our production and freeing up a total of 4

employees to work on other projects I would say that through thisproject we anticipate a return on investment of less than 12

months.



Labor Market

Recruitment Strategy

Advertisement

Employment Exchanges

Educational Institutions

Direct Recruitment

Labour Contractors

Selection Strategy

Preliminary Interview

Application Blank

Employment Tests

Employment Interview

Physical/Medical Examination Appointment Letter

Placement

Training & Development



Marketing

Mavericks International Pvt. Ltd. is a dominant player in the Indian branded

watch industry.

The company has a presence in most segments of the watch market.

The various brands/sub-brands of Mavericks watch division provides a detail

description about the marketing and communication strategies followed by

the company.

This made the company's decision to use celebrities to market its products.

It gives an account of the evolving market dynamics in the branded watch

market in India and Mavericks efforts to sustain its market share.



It also discusses the challenges that the company may face in the future.

There has been a perceptible shift in consumer attitudes, which has tilted

towards established brands.

More and more people are actually willing to buy branded timepieces at a

premium to flaunt them.

Today, watches are all about style and statement.

The association with A.R Rahman was mainly due to the brand values that both

Mavericks and the actor are associated with.

We are both known for our commitment and obsession towards perfection,

quality, innovativeness, setting new trends and our market leadership.



Marketing Strategies

There is a perfect fit between A.R Rahman and Sharcs , their stature,

timelessness, and the love and trust they both share with the people, both

nationally and internationally, makes this an ideal partnership. Moreover he

has an universal appeal that extends to everyone, across age groups, just as

our watches do.

The company decided to use A.R Rahman in brand and product

communication on television and in the print and outdoor media.

These watches were positioned as 'cool watches from Mavericks and as the

youth face of the Sharcs brand.

Penetrate awareness of target audience by using an integrated marketing

strategy.

Although Facebook marketing and Twitter marketing can be effective

tools for attracting customers, building brand recognition, and staying in

touch with clients.



A Marketing strategy combines product development, promotion,

distribution, pricing, relationship management and other elements; identifies

the firm's marketing goals, and explains how they will be achieved, ideally

within a stated timeframe.

Marketing strategy determines the choice of target market segments,

positioning, marketing mix, and allocation of resources.

It is most effective when it is an integral component of overall firm strategy,

defining how the organization will successfully engage customers, prospects,

and competitors in the market arena.



Pricing

Maverickss primary pricing objective is to kill Competition. Being an Indian

manufacture and infusing the advantages of the Indian market with the dynamics of the

western market the company has carved itself a place difficult to achieve by foreign

players. The price of a Sharcs watch is starting from ` 2699/- and there are various other

models which depends upon the specifications and features.

The main objective of pricing strategies are

Survival

Market Share

Market Skimming

Product Quality



Advertising

Mavericks mainly focuses on creative advertisement which attracts the

whole customer.

Mavericks believes in making its ads clean, well made, touch on

emotional chord. As the company is using celebrities or superstars that

is A.R Rahman for the Sharcs watches.

Promotion on Occasion: Mavericks is one of the company which

formally believes in the policy of promotion the product based on the

occasions.



Core Competency

Mavericks core competency is on many fronts with Quality being the top

runner in the list. In the Higher priced segments Mavericks is famous for

pioneering innovations with innovations being in the field of Technology,Style, Uniqueness, and having a market for every one to.

Brand Positioning

Customer Service Improvement

Prompt response

Dependable technology

Reasonable fees that satisfy customers



Insurance

Protection

Diffusion of Risks

Credit standing

Continuity and certainty of business

Better utilisation of the capital of the firms



Risk Management

Insurance is an important service that our advisers can offer you, thereby

ensuring that your financial and lifestyle security is not undermined by

inadequate insurance to cater for emergencies.

A good risk management plan, created by the right level of insurances,

will ensure that you underpin your lifestyle and investment strategy in

the event of the unforeseen.



Operations

Manufacturing

Marketing

Human resources management

Information technology services

Research & Development

Distribution

Export & Import

Promotion



Environment Policy

Maintain an awareness of the effects that business activities have on theenvironment, establish environmental goals and targets, and conduct

regular reviews of them, and work continually towards the betterment and

improvement of the environmental management system.

Observe environmental laws, regulations, and other requirements, while

striving to improve environmental protection by establishing our ownstandards.

Conduct regular third-party audits and internal inspections, review our

environmental management system, and strive to maintain environmental

management.

Make our environmental policy open to the general public.



Competitors

Hmt , Rado, Casio , Seiko , Esprit , Citizen, Swatch , Cartier Giordano,

Maxima Quartz , Westar

D-Link , Linksys who are the manufacturers of Modem are also the main

Competitors of Mavericks.

The guarantee, the Research and development, value for money, new

innovative designs, wide dealer network, discounts and offers is some

of the things which means a lot a price sensitive market.



Corporate Social Responsibility

Mavericks Corporate Social Responsibility is some what

different from other organizations. We have certain rules and regulations tofollow the process.

Committee comprises the President who acts as chairman, directors and

corporate auditors, and it is undertaking various Company-wide projects.

All employees are required to observe the guidelines and to ensure that

they put principles of the Charter into practice in the course of day-to-day

operations..

The staff also reports on CSR efforts that are underway, and provide their

impressions and feedback.



Executive Summary

Mavericks International Pvt. Ltd. Introduces a new highlyinnovative watch name SHARCS which has a modem that helps you to

access to the internet from anywhere in the world. This product is build up as

a result of a one years of Research. The Unique Selling Preposition (USP) of

our product is , SHARCS is the only watch which has a Internet Modem

which is nowadays an essential equipment for the current world. The watch

will have a small modem and a receiver which facilitates your connection tothe 3G networks that allow access to the internet at broadband speeds.And

the main highlight in this watch is it has a Medical Diagnoser which can help

the person to know about basic metabolic scale. And contains all the features

which a normal Digital Watch like World time, Phonebook etc.



Behind the Screen



Mavericks

Mavericks Project

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