The Maven Matrix Manifesto

EXPOSEDEXPOSED

Part 2 of 5

Matrix Step #3:Develop Your Market Vision

Work out where you are going, what you intend to accomplish - put that vision out

in front of you

Fred Smith – Federal Express: “When it absolutely, positively has to be there

overnight.”

Tom Monaghan – Domino's Pizza: “Hot Pizza in 30 minutes or it's free.”

Michael Dell – Dell Computers, Roy Kroc – McDonald's, Sam Walton – Wal-

Mart, Bill Gates – Microsoft, etc.

“Unfortunately, many entrepreneurs don't focus on a Vision for their market but on

their businesses.

They fall in love with their own products. They fall in love with their service or they fail in love with being the fastest growing

company in the field.

“The key to rapid success as a Maven, however, is to fall in love with your

customers, clients or prospects”

Matrix Step #4:

Tell Your Creation Myth

Tell the story of where you started from to get where you are today

“You have to tell the world why you're in the market you are in.

You have to reveal your hopes and dreams, your current frustrations, your personal failures, what you've achieved so far and

what you're still struggling to achieve.

Do that - with honesty and passion - and you'll achieve success beyond anything you could ever expect.”

Horatio Alger, Charles Dickens, Star Wars, Robinson Crusoe,

Moby Dick;

Disney Classics: Pinocchio, Snow White, Lion King,

Little Mermaid.

Matrix Step #5:

Develop Predictable Behaviors

Create, or expand, on trademark behavior patterns you already have – distinctive

idiosyncrasies of yours.

Matrix Step #6:

Become a Polarizing Figure

Take a stand - to create controversy, discussion

“Successful Mavens often are polarizing: They announce to the World

that customers should not tolerate certain low standards of service..

shoddy products... misleading advertising...

and the people and businesses who practice them.

“In other words: Successful Mavens usually have a strong point of view.”

These start conversations and discussions.This is the basis of all modern “news” -

and all modern “art”.

It isn't true or viable as a total operating basis –

but you get people's attention, so the marketing conversation

(conversion) can begin.

Find the underlying system...

http://gothunkyourself.com