Mauss jadin knowledge_acquisition_cc2013

Knowledge Acquisition via Facebook.

Learning Facts and Concepts about

intercultural communication. Mag. Dr. Tanja Jadin, Denise Mauss BSc MA

Cross-Cultural Conference, 8.5. 2013, Steyr

Learning with Facebook?

Cross-Cultural Conference, 8.5.2013, Steyr

And helps to learn facts and concepts?

2

Background

Social Web-Based Learning:

emphasize communication,

Collaboration

Exchanging information

Small learning content

Cross-Cultural Conference, 8.5.2013, Steyr 3

Research Question

If and how could the use of a social web-based learning scenario support knowledge acquisition?


Facebook Course about

Intercultural Communication


Cultural Dimensions of Geert Hofstedes and Fons Trompenaars

Cultural standards according to Alexander Thomas

Stereotypes

Schulz von Thun’s square of culture and development


Learning Scenario

Conducting a learning scenario followed by an

evaluation:

Medium: Facebook Group

Learning Scenario based on predifened learning goals

Participants: 19 students (15-30 years old)

Duration: 3 weeks, daily Posts (incl. Easter holiday)

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Course process

Moderator posts daily information about the topic

intercultural communication

Format: Texts, Videos, Images

Participants are being asked to answer Questions /

exchange personal experiences

Participants can answer by posting comments


Example


Learning Scenario| Setting


Pre-Questionnaire

Facebook Class

Post-Questionnaire

Comparison of

Knowledge

1 Week

1 Weeks

3 Weeks

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Categories of the Knowledge

Acquisition Test

General knowledge about intercultural

communication

Stereotyping and its effects

Cultural dimensions of Trompenaars and Hofstede

Cultural standards according to Alexander Thomas

Schulz von Thun’s square of culture and

development


Results: Knowledge Acquisition

Analysis via Wilcoxon Test:

Z(N = 16) =-3.519, p < .05

highly significant increase from M = 4.5 (SD = 1.5)

to M = 11.8 (SD = 5.5) of 29.5 possible points


Results: Evaluation


Average rating grouped by categories

5 =“Very positive“ / 4 = „Rather positive“ / 3 = “Partly positive“ / 2 = „Rather

negative“ / 1 = „Very negative“

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Conclusio

Knowledge can be transfered by using Facebook

Learning scenario was constantly rated well by the

participants

Complementary use of Facebook in higher

educational could be imagined


Critical Points

Which role should the Instructor take?

Profoundness of Contents: very basic

Poor structuring of contents

Flexible class times


Social Media Learning Guidline

Be aware of what you share! Don‘t share critical

information.

Moderate the group!

Engage participants!

Share and discuss experiences.

Post micro content. (short messages)

Use different kind of media (Text, Pictures, Videos)

Reflect your learning goals!

Reflect the learning scenario at all!!! (how long,

who…)


Thank You!

Mag. Dr. Tanja Jadin

Department Communication and Knowledge Media

University of Applied Sciences Upper Austria

[email protected]


mailto:[email protected]



Mauss jadin knowledge_acquisition_cc2013

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