MAURICIO ESCOBEDO

the worlds most talented speakers

Objectives1. Explore new unique forms that meet the Braven brand.

2. Combine attributes of ambiguity.

embr

embrAn easy-lite button, high gloss plastic, and aluminum inlays makes a Olivia’s lighter able to blend into

any moment in her life.

How does Tupper ware c reate a s u bs cr ipt ion cooking ser ies that spark s a m i l len n ia l ’s im pulse?

IMP U LSEA Millennial’s

Deliberate LivingMillennials purchase items that are specific, researched and on purpose.

Invested in tomorrowHaving the best of every product is a must. Price is always second to quality.

More than one useWhen every item you own is a conscious decision, the more functions the better.

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R O O M F O R I M P R O V E M E N T

R E S E A R C HI N S I G H TP R O B L E M M I L L E N N I A L

U P D A T E

Tupperware has a VERY SMALLtechnological fingerprint.

L I T E R A T U R E S E A R C H

Social venues such as Facebook, Instagram and Pinterest is the new word of mouth.

A tupperware account in every social media platform and a Tupperware app

s e l f - e x p l a n a t o r y APP

S U R V E Y

one in two millennials have at least one subscription to a service.

Tupperware isn’t maintaining a millennial style of personal relationship.

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Use a subscription based model keep things new and fresh.

U P D A T E

1 2 3C h o o s e Y o u r S u b s c r i p t i o n

P i c k t h e f o o d s y o u w a n t t o l e a r n .

P l a n y o u r p r o d u c t s

Each month a 20 page cook booklet based on different cultural cuisines of the subscribers choosing. Every three months the a unique product arrives with the

cookbook that is also chosen by subscriber

A S I M P L E P R O C E S S

Molcajete on one side.(A.K.A mortar and pestal) ...

hand juicer on the other.

L U M I N A I R E 7 8

2 M AT E R I A L S 1 T E A M

P O LY C A R B O N A T E V I N Y L R E C O R D S

Using polycarbonate and a vinyl record our goal was to create a luminaire that challenged the nature of both materials, and ultimately come together to become a

unified group.

F A I L U R E S A N D P R O C E S SAfter laser cutting the pattern for how both the vinyl record and polycarbonate would be folded, we worked through the limitations of the materials to come to a final plan

to build 15 replicas.

D E T A I L S A N D A S S E M B LYEach luminarie has 1 vinyl record that folds in with an acrylic stand for the cordset.

before the shade was folded a diamond patern was spray painted on the inside that only became visible after the lamp was turned on.

T h e S a l e

After 15 replicas were made the lamps were displayed and sold to the public.

S O M E S K E T C H I N G . . .

F O R F U N .

Thanks

Mauricio Escobedomauricio_e5@yahoo.com

(801) 821-7821Instagram- @marked.up