MAU Vegas 2016 — Conceptualizing and Implementing a Cross-Channel Segmentation Strategy
MAU Vegas 2016 — Dynamic Ads: An Inside Look at the Impact of Programmatic Creative on User...
Transcript of MAU Vegas 2016 — Dynamic Ads: An Inside Look at the Impact of Programmatic Creative on User...
An Inside Look at the Impact of ProgrammaticCreative on User Acquisition
DYNAMIC ADS Dennis Mink – VP Marketing
Liftoff is a performance-based app marketing & re-engagement platform• CPA-optimized UA and retargeting• Focus on post-install conversions• Machine learning platform• 100% programmatic• Pay on CPA, not CPI
Top performing ad Starting creative
240% lift in install-to-purchase rate!
Top performing ad
240% lift in install-to-purchase rate!
Why?
Top performing ad
PERSONALIZATION
We all love great creative, but… producing high performing ad
creative is painful
Requires a big investment of time
Many ad formats to design
Designers often have competing priorities
A/B testing requires even more work and time
The entire process is MANUAL
Plus….
One size doesn’t fit all
We need a better, more scalable approach to producing high performing mobile ad creative
DYNAMIC ADSHighly personalized ads dynamically assembled
in real-time using personal and device data
Device is determined:iPhoneLocation is determined:New YorkIncome is determined70-100K
Example: Travel App • Device type• Location• Demographics• App library
Dynamic Ads increase post-install conversion rates by an average
150%-400%
Ads perform exceptionally well across all app categories
Amazon
Ibotta
Dynamic Ads: An Inside Look at the Impact
of Programmatic Creative on User Acquisition
Want to learn more?Come talk to us in person today
www.liftoff.io