www.spotlightfeed.com

Spotlight Animal Feed Corporation

SOUTHERN OFFICE: SPOTLIGHT ANIMAL FEED CORPORATION (SAF. CORP)8 floor, Sonadezi Tower, 1 Street, Bien Hoa Industrial Zone 1, Dong NaiTel: 061 3833 337 - 061 3833 338 - Fax: 061 3833 334

HEAD OFFICE: SPOTLIGHT ANIMAL FEED CORPORATION (SAF. CORP)Lot A59/I, Road no. 7, Vinh Loc Industrial Zone, Binh Hung Hoa B Ward,Binh Tan District, HCMCTel: 08 3816 4790 - Fax: 08 3816 4791

NORTHERN OFFICE: SPOTLIGHT ANIMAL FEED CORPORATION (SAF. CORP)No. 63, Team 9, Viet Hung Ward, Long Bien District, Ha NoiTel: 04 3652 0181 - Fax: 04 3652 0281

© Copyright Spotlight Animal Feed Corporation 2014

Company ProfileSPOTLIGHT Animal Feed Corporation, founded in May of 2013, operates under the guiding principles of: Quality, Reliability, Value-Added Service, and Competitive Pricing. We formulate, produce, sell, and distribute a full line of complete feed for Swine, Aquaculture, and Poultry. We add value to our already exceptional product line by offering on-site, and remote, after-sale support and consultation on a variety of topics including: animal nutrition, health, and management practices.

SPOTLIGHT has two primary locations, our corporate headquarters, just a short drive from Ho Chi Minh City, in Bien Hoa, Vietnam; and, a fully staffed regional sales office in Hanoi. But you don’t have to come to us, our expert sales team makes house and farm calls in all 63 of Vietnam’s unique and beautiful provinces. Please contact us at your convenience.

Think. Feed. Grow. with SPOTLIGHT!

At SPOTLIGHT, we energetically employ a collaborative leadership model to drive innovative technological development and build vital and robust personal relationships with customers, suppliers, managers, and staff at all pivotal stratum of the distribution process. With a growth centric perspective and solid capital endowment we have the prerequisite resources paramount to sponsor our positive environmental ethos and our ardent, core value directed devotion to design, fund, and enthusiastically participate in, community outreach service programs.

At SPOTLIGHT, our heart process is—Think. Feed. Grow. We seek constant insight from leading industry experts and we feed these fresh ideas with relentless diligence and our supreme commitment to our customers. Our relationships take root, our business grows, and our harvest is bountiful.

At SPOTLIGHT Animal Feed Corporation, our mission is to provide the highest quality animal feed at optimum value via an affirmative customer experience centered model. From the independent local farmer to regional and international agribusiness, and all variations in between, we distribute the finest quality feed, with the most dynamic range of additives possible, directly to food resource producers of: swine, poultry and aquacultural species.

Mission

VisionSPOTLIGHT is more than just a name. SPOTLIGHT is a metaphor for our corporate Vision. It’s about how we see our customers, find novel ways to meet their needs, and maximize their profitability. SPOTLIGHT’s goal is to become a beacon of innovation, leading the feed industry forward with unparalleled commitment to value added services and superior product performance. Think. Feed. Grow. SPOTLIGHT.

Core ValuesA business will only be as successful as the values that drive its people’s actions are true. These are the values that move SPOTLIGHT forward:PartnersOur customers are our partners; their success is our success.DiligenceHard work is its own reward.QualityValue is measured in performance over time.ReliabilityHere today; here tomorrow.CompetitionChallenge is the soul of greatness.

Deputy General Director and Lead FormulatorPhan Cong Oanh

Dr. Mahmoud Hosney Farahat is an expert in poultry nutrition and a member of SPOTLIGHT’s Advisory Group. He provides, reviews, and critiques poultry feed formulations; develops nutrition specifications; and, aids and advises on research trials for SPOTLIGHT’s complete poultry feeds.

Dr. Farahat is a leading voice in the Egyptian poultry industry and currently lectures at Zagazig University, Egypt. He is also a member of the editorial boards of Current Research in Nutrition of Food

Science Journal and the Journal of Animal and Poultry Sciences.

Dr. Farahat received his B.S., in veterinary medical science, and M.S., in nutrition and clinical nutrition from Zagazig University, Egypt; and completed his Ph. D. in poultry nutrition at the University of Minnesota, USA.

Dr. Mahmoud Hosney FarahatNutritionist Group

Technology & FormulationAnimal nutrition is a science and SPOTLIGHT is committed to applying the latest industry developments and most innovative research to our product line. Our customers demand the highest quality animal feed and we deliver. Each of our feeds is specifically designed to maximize farm profitability (ROI) by incorporating precise amounts of essential proteins, fats, amino acids and minerals combined with the newest novel feed additives, such as, microbiotics, enzymes and probiotics. Our European educated formulator is advised by industry experts from around the globe. When you choose SPOTLIGHT, you get the best.

Phan Cong Oanh is SPOTLIGHT’s Deputy General Director and Lead Formulator. He is responsible for finalization of all feed formulas and works closely with the production and accounting departments, as well as, our International Nutritionist Group to ensure the highest standards of feed quality.

Oanh, a former Associate Professor of Aquaculture at Can Tho University, has years of technology and management experience at the most well-known American feed producer in Vietnam. His knowledge and experience provides an excellent foundation for a new standard in the Vietnamese marketplace.

Oanh holds a B.S. in aquaculture from Can Tho University, Can Tho, Vietnam; and an M.S. from Wageningen University, Wageningen, Netherlands.

Dr. Jason Woodworth is a swine nutrition expert and a member of SPOTLIGHT’s Advisory Group. He provides, reviews, and critiques swine feed formulations; develops nutrition specifications; and, provides technical updates on swine related industry developments.

Dr. Woodworth is a renowned opinion in the U.S. and Europe, in both academic and private sectors. Before accepting a Research Associate Professorship at Kansas State University, where currently focuses on increasing swine producer profitability; Dr. Woodworth

was Global Product Manager for specialty feed ingredients at Lonza, Basel, Switzerland.

Dr. Woodworth received his B.S., in animal science, and his M.S. and Ph. D., in swine nutrition, from Kansas State University, Manhattan, Kansas, USA.

Dr. Jason WoodworthNutritionist Group

At SPOTLIGHT, we are here to serve you, and serve you well. SPOTLIGHT is committed, not only to supply the highest quality animal feed at competitive prices, but also to provide the most comprehensive and value-added customer service possible. We care about your success. We want to empower your business. We want you to grow.

Technical / Customer Service / HR

Nguyen Van Bao is Technical Service and Marketing Director of SPOTLIGHT. His responsibilities include: managing our technical team, implementing feed applications, developing and running SPOTLIGHT marketing campaigns, and aiding the training of new employees.

Before joining SPOTLIGHT, he employed his talents at Binh Dinh Science and Technology Center and a leading American animal feed company. He has over 15 years of sales and technical experience developing markets in the Vietnamese livestock feed industry and has received numerous awards for his contributions.

Bao holds a B.S. in livestock engineering from the University of Agriculture, Hue, Vietnam.

Technical Service and Marketing DirectorNguyen Van Bao

Vo Manh Hung, SPOTLIGHT’s Customer Service Director, is responsible for managing, developing, and improving the SPOTLIGHT customer experience, as well as, mentoring and providing career development for his team.

SPOTLIGHT is a customer experienced focused brand and with over 10 years of product distribution and customer service experience at the leading American feed company in Vietnam, Hung is the perfect person to develop SPOTLIGHT’s customer base.

Hung holds a B.S. in accounting from the University of Industry, Ho Chi Minh City, Vietnam; and numerous professional certificates.

Vo Manh HungCustomer Service Manager

Pham Y Thuy is SPOTLIGHT’s Human Resource Manager. His role is to maintain, enhance, and implement SPOTLIGHT’s employment protocols, employee relations, policies, programs, and practices.

Formerly, Thuy has worked for the HR solutions group, VON; and consulted for companies such as: C. T. Group, Procter & Gamble, Akzo Nobel, and Thien Long Group.

He received his B.S. in accounting from the University of Industry, Hanoi, Vietnam.

Pham Y ThuyDeputy Human Resource Manager

To Tran Hoa is the Southwestern Regional Sales Manager. His responsibilities include: managing and developing sales staff and distribution systems, as well as, educating and supporting customers in farm management practices through our value-added service model.

Before joining the SPOTLIGHT team, Hoa worked as a Sales Manager in several top International and Vietnamese feed companies. With over 13 years of sales experience in the livestock and poultry feed industry, Hoa is the ideal person to help SPOTLIGHT penetrate the Southwestern market.

To Tan Hoa received a B.S. in Veterinary Medicine from Can Tho University, Vietnam.

To Tran HoaRegional Sales Manager

Sales

Nguyen Van Cuong is SPOTLIGHT’s Senior Northern Sales Manager. He oversees all sales related business in the north of Vietnam. He focuses on improving distribution networks and systems by managing and developing relationships with existing and potential customers. He also supports and directs career development and the technical education of his team.

Preceding SPOTLIGHT, Cuong worked for VIC Trading Company and a top American animal feed producer. With over 5 years of sales experience in the feed industry, he is the perfect person to lead our northern initiative.

Cuong holds a B.S. in fisheries management from Nha Trang University, Nha Trang, Vietnam.

Nguyen Van CuongSenior Northern Sales Manager

Nguyen Duc Thanh is SPOTLIGHT’s Senior Southern Sales Manager; specializing in aquaculture feeds. He is responsible for leading and developing all sales related business in the south of Vietnam. He develops distribution chains, maintains strong customer relationships, and provides technical education and career development for his team.

Thanh has ten years of sales and management experience at several of the largest and best known international feed companies in Vietnam. He is the ideal person to lead SPOTLIGHT’s southern sales initiative.

Thanh holds a B.A. in international law from the University of Law, Ho Chi Minh City; and an M.B.A. from American International University, San Francisco, USA.

Nguyen Duc ThanhSenior Southern Sales Manager

Phan Minh Ai is SPOTLIGHT’s Accounts Manager. He is responsible for: monthly forecasting of expenses and revenues, managing raw materials purchasing, payroll and expense deployment. He also advises the Management Board regarding all financial aspects of the business.

Before SPOTLIGHT, Ai was Chief Accountant and Finance Manager at Green Food Joint Stock Company. With over 10 years of accounting and management experience, Ai is an essential asset to our business operations.

Ai is a graduate of the University of Economics, Ho Chi Minh City, Vietnam. He holds professional certifications from the Ministry of Finance and the Institute of Corporate Governance, Hanoi.

Phan Minh AiDeputy Accounting Manager

Leadership

Le Minh Man is General Director of SPOTLIGHT Animal Feed Corporation. He is responsible for managing the smooth operation and cooperation of all divisions of SPOTLIGHT. He leads the overall vision and corporate direction through constant support of the sales team and partnership development. Man advises and contributes to all aspects of business operations.

Man has over 15 years of experience in feed industry management and sales. Before accepting his post at SPOTLIGHT, he held numerous high level positions at one the largest and most respected international feed companies operating in Vietnam, where he received an impressive array of awards and accolades for his sales and management performance.

Man received his bachelor’s degree from the University of Agriculture and Forestry, Ho Chi Minh City, Vietnam; and an M.B.A. from Paramount Technology University, San Francisco, USA.

Le Minh ManGeneral Director

Jefferson R. Lotz, SPOTLIGHT’s Brand Director, is responsible for building the SPOTLIGHT brand. He represents the interests of the majority shareholders, leads special projects such as spotlightfeed.com, frequently travels to the field in support of the sales team, and manages key relationships with many of SPOTLIGHT’s international partners and expert industry consultants.

Jefferson has over ten years of leadership and team building experience. Before stepping into his role at SPOTLIGHT, he provided leadership and sales development services.

Jefferson holds numerous professional certificates and licensures; and received his B.A. from Northland College, Ashland, WI, USA.

Jefferson R. LotzBrand Director

Than Van Tho is Director of Production at SPOTLIGHT and oversees of all aspects of SPOTLIGHT feed production; from raw material procurement and formulation application to quality control and distribution management.

Prior to joining the SPOTLIGHT team, Tho led teams in the aquaculture division of a top American agribusiness company. With over 15 years of sales and production management experience, he possesses a mind for the big picture, and an eye for detail.

Tho holds a B.S. in marine mining from Nha Trang University, Nha Trang, Vietnam.

Than Van ThoDirector of Production Products Swine Feed

The first step to profitable pork production is properly formulated feed with balanced nutrition at a competitive price. The modern swine producer is faced with a gauntlet of challenges. Today’s pig farmer must consider

both fixed and variable aspects of profitability; such as, FCR, ROI, etc., and market fluctuations and feed price, respectively. Because feed cost represents between 60 and 75% of the total production cost

for pork, and because it is the most determinant factor for weight gain and meat quality, feed choice is the most important decision a farmer makes.

SPOTLIGHT swine feeds are uniquely formulated, using the latest industry research, and fortified with specialized additives, minerals, nutrients, and amino acids.

SPOTLIGHT’s Primary Diets starter feeds show measurable increases in speed of weight gain and decreased FCR with improved ROI, especially when

followed by the full range of SPOTLIGHT’s complete feeds.

Take the first step, make the right choice with SPOTLIGHT.

Think. Feed. Grow.Production

SPOTLIGHT makes feed—produced in Vietnam, by and for Vietnamese people, to an international performance standard.

SPOTLIGHT makes feed—to exacting specifications, incorporating the latest scientific breakthroughs, delivering the best nutrition.

SPOTLIGHT makes feed—for swine, for aquaculture, for poultry.

SPOTLIGHT makes feed—SPOTLIGHT makes feed right.

Healthy and productive birds mean producer profitability. Properly balanced diets with specialized inclusions to maintain wellness and increase speed of weight gain means SPOTLIGHT complete feeds.

Farmers who need reliable quality and value-added service choose SPOTLIGHT.

Think. Feed. Grow.

Poultry Feed

The aquatic environment is extremely sensitive to unexpected changes; everything from weather to disease can significantly impact the health and production of aquatic species. With so many uncontrol-lable variables, producers must find the best ways to maintain consistency.

SPOTLIGHT’s aquacultural feed products deliver reliable quality and improved ROI by increasing speed of weight gain and decreasing FCR.

Start your crop off right, choose SPOTLIGHT feeds.

Aquaculture Feed

Being a kind and generous part of the community is an important aspect of the SPOTLIGHT corporate vision. As we treat our customers like partners, so to do we strive to create social well-being, resistance to community hardship, and encourage the growth of talent in less privileged communities.

To this end, on January 7th, 2014, SPOTLIGHT Animal Feed Corporation founded Wonder Dream Cares foundation. It’s funding comes from the incredibly generous giving of the SPOTLIGHT team, our shareholders, customers, agents, and suppliers.

Wonder Dream Cares directs donations to a wide variety of services including: free medical care, resources for less privileged students (including scholarships), and animal health and reproduction aid and education for struggling farmers and their families.

If you would like to learn more about how you can help Wonder Dream Cares, or you would like to make a donation, please contact either Bao Nguyen or Jefferson Lotz at the email addresses provided below; you may also make a direct payment to:

Spotlight Animal Feed Corporation51714679VP Bank, SME Gia Dinh Center, Ho Chi MInh City

bao_nguyen@spotlightfeed.comjefferson_lotz@spotlightfeed.com

Contact infoSales

Human Resources

Partnerships

North: Nguyen Van Cuongvancuong_nguyen@spotlightfeed.com

thanh_nguyen@spotlightfeed.comSouth: Nguyen Duc Thanh

thuy_pham@spotlightfeed.comPham Y Thuy

jefferson_lotz@spotlightfeed.comJefferson R. Lotz

TM

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VỀ CHÚNG TÔI ABOUT US

Đam mê của chúng tôi là khám phá những ý tưởng giúp

mang lại thành công cho doanh nghiệp. Chúng tôi sử

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doanh, sáng tạo ý tưởng và biến chúng trở thành hiện

thực.

Our passion is to discover inspired ideas that will make

your business successful. We use an array of tools -

most innovative and proprietary, some traditional - to

understand your objectives, gain insights, and create

ideas that bring the brand to life.

NHẬN DIỆN DOANH NGHIỆPCORPORATE IDENTITY

NHẬN DIỆN CỐT LÕICORE IDENTITYBrand name, subbrand name, logo, slogan, logo guidelines

TÀI LIỆU MARKETINGSALES & MARKETING TOOLSPrint: brochure, flyer, poster...POSM: booth, ô dù, tờ rơi...Parkaging: bao bì sản phẩm, tài liệu POSM Multimedia: e-catalogue, TVC

NHẬN DIỆN BÁN LẺSTORE IDENTITY POSMBillboard Signature Print Ads

NHẬN DIỆN SẢN PHẨMPRODUCT IDENTITY

CHIẾN DỊCH MARKETING MARKETING CAMPAIGN IDENTITY Marketing Campaign IdentityDirect Marketing: mail, e-mail, SMS, Newletter... Event: Tradeshow, event, exhibitionAdvertising: Billboard, Online, Radio, TV

NHẬN DIỆN SỐ DIGITAL IDENTITYWebsite, microsite, social chanel, blog…

QUẢNG CÁO TRUYỀN HÌNH TV COMMERCIALPhim quảng bá doanh nghiệpPhim dự án TVC quảng cáoChụp ảnh doanh nghiệp

Business introduction filmProject 3D illustration TVCCompany photo shooting

NGHIÊN CỨU & PHÂN TÍCH

Nghiên cứu nội tạiTài liệu marketing

Dữ liệu nội bộPhỏng vấn lãnh đạo

Nghiên cứu thị trườngKhám phá các nhu cầu tiềm ẩn

Thử nghiệm các kịch bản ra mắtĐánh giá bối cảnh cạnh tranh

Đánh giá mức độ hài lòng của khách hàng

RESEARCH& ANALYSIS

Internal research Marketing matterials

Leaders interview

Market researchDiscover potential needs

Test alternative of lauching plansEvaluate competitive landscape

Evaluate customer satisfaction

XÂY DỰNG CHIẾN LƯỢC

Chiến lược thương hiệuKiến trúc thương hiệuĐịnh vị thương hiệuNhận diện thương hiệu

STRATEGY DEVELOPMENT

Brand strategyBrand architectureBrand positioningBrand identity

NGHIÊN CỨU& PHÂN TÍCH

RESEARCH& ANALYSIS

XÂY DỰNG CHIẾN LƯỢC

STRATEGYDEVELOPMENT

QUẢN TRỊ THƯƠNG HIỆUBRAND MANAGEMENT

TRUYỀN THÔNGTHƯƠNG HIỆU

BRANDCOMMUNICATION

HỆ THỐNG NHẬN DIỆNTHƯƠNG HIỆU

BRAND IDENTITYSYSTEM

QUY TRÌNHXÂY DỰNGTHƯƠNG HIỆU

BRANDBUILDINGPROCESS

TRUYỀN THÔNG THƯƠNG HIỆU

Giới thiệu nhận diện thương hiệu mới Kế hoạch truyền thôngKích hoạt thương hiệu

BRAND COMMUNICATION

Introducing new brand identity Media planBrand activation

QUẢN TRỊ THƯƠNG HIỆU

Đào tạo nội bộ Giới thiệu NDTH

Cẩm nang hướng dẫn

BRAND MANAGEMENT

Internal training Introducing new brand identity

Brand Guidelines & supports

OUR BRANDINGPROCESS

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