Maturity of Your Stack€¦ · Does your Martech stack drive growth? Learn where different tools or...
Transcript of Maturity of Your Stack€¦ · Does your Martech stack drive growth? Learn where different tools or...
How do you Stack Up?
Does your Martech stack drive growth?
Learn where different tools or better integration can improve your stack. Create a better workflow and master the flow of customer data.
Maturity of Your Stack
Tools in Your Stack
Future of Your Stack
Advertising & Promotion Content & Experience Social & Relationships Commerce & Sales Data Management
Benchmark
6.9
Your stack does not cover some Martech subcategories
According to 110 stackies, these tools are most popular for the subcategories you do not cover (yet)
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Advertising & Promotion Content & Experience Commerce & Sales Data ManagementSocial & Relationships
The number of tools you use is
The benchmark is
Advertising & Promotion Content & Experience Commerce & Sales Data ManagementSocial & Relationships
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The Stack that Generates this Report
Compare how your tools spread across the landscape
A more equal distribution across categories is usually preferable.
Compare how mature your Martech stack is
Maturity is concerned with the coverage of categories as well as the integration within and across categories.
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The rest is a mix of free tools, blood, sweat and passion...
Integrate your Stack
Your Stack Maturity is
The Benchmark is