MATTHEW WHITLOCK The Avanti Identity

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The Avanti Identity A VISUAL CASE STUDY Created March 2015 / Matthew Whitlock / Brand Manager / Avanti Schools Trust

description

A visual case study sampling the work of Matthew Whitlock, Designer and Brand Manager for Avanti Schools Trust, from 2012 to the present.

Transcript of MATTHEW WHITLOCK The Avanti Identity

Page 1: MATTHEW WHITLOCK The Avanti Identity

The Avanti IdentityA VIsuAl CAse sTudy

Created March 2015 / Matthew Whitlock / Brand Manager / Avanti Schools Trust

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AVANTI SCHOOLS TRUST

OVerVIew

• school Crest• logo Version 1 and 2• Tagline• logo Construction and development• Colour• Typography• Pattern

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Core elements

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Main VersionUsed widely

UniformWebsite

StationeryDocuments

CereMonial VersionUsed restrictedlyRoadside signagePrincipal’s office

DecorativeAwards

3

school Crest

COre elemeNTs

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1. Main Version1. Used widely

1. Uniform1. Website

1. Stationery1. Documents

AVANTI SCHOOLS TRUST

logo Version 1

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logo Version 2

COre elemeNTs

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AVANTI SCHOOLS TRUST

seCTION 1:

Tagline

logo with Tagline

A Journey of Self-DiscoveryNovel Light / Lowercase / Pantone 7553 C

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COre elemeNTs

logo Construction

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logo development

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logo development

COre elemeNTs

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AvAnti House is a new all-through4 to 18 Free School which opened inHarrow in September 2012. We arenow recruiting for entrants into YearSeven for September 2014 and haveplaces for up to 180 students. Theschool specialises in Mathematics andthe Performing Arts and has a uniqueethos with three separate strands:academic excellence, characterdevelopment and developing spiritualawareness.

This event will offer all interestedparties the chance to tour the site,meet staff and current students andalso existing parents who will feedback on the school’s first year.

There will be a formal presentationby the Principal, Mr. Gareth Jones at18.00, 18.40 and 19.20, followed by atour of the building. As parking on siteis EXTREMELY limited, we suggest youtime your arrival to coincide with oneof the presentations.

You may also wish to attend one ofour Open Mornings: 9.00–11.00 onTuesday to Friday, October 1st to 4thwhen you can witness the school insession and attend a question andanswer session with the Principal.

60% 30% 10%

AVANTI SCHOOLS TRUST

main PaletteThe images below show an approach to school identity that is formal and smart. Avanti Blue often serves as a background to the crest. Avanti Purple is a supporting colour, often serving as a background for lettering. Avanti Yellow is often used for headings or other standout messaging.

Colours used in other forms of communication can be varied according to audience and content.

The colour bar offers a rough guide to how colour is apportioned in the design of visual communications.

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100% 95% 90% 85% 80% 75% 70% 65% 60% 55% 50% 45% 40% 35% 30% 25% 20% 15% 10% 5%

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Colour Chart

COre elemeNTs

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Museo Sans

Novel SerifAvanti Schools Trust LIGHT Avanti Schools Trust LIGHT ITALIC

Avanti Schools Trust REGULAR Avanti Schools Trust REGULAR ITALIC

Avanti Schools Trust SEMI-BOLD Avanti Schools Trust SEMI-BOLD ITALIC

Avanti Schools Trust BOLD Avanti Schools Trust BOLD ITALIC

Avanti Schools Trust EXTRA BOLD Avanti Schools Trust EXTRA BOLD ITALIC

avanti schools Trust LiGHT Avanti Schools Trust LIGHT ITALIC

Avanti Schools Trust REGULAR Avanti Schools Trust REGULAR ITALIC

Avanti Schools Trust SEMI-BOLD Avanti Schools Trust SEMI-BOLD ITALIC

avanti schools Trust BolD Avanti Schools Trust BOLD ITALIC

Avanti Schools Trust EXTRA BOLD Avanti Schools Trust EXTRA BOLD ITALIC

AVANTI SCHOOLS TRUST

seCTION 1:

Fonts

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COre elemeNTs

Chapter TitleruNNINg seCTION HeAder

Page Heading

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ParaGraPH HeaDinG

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RUNNING DOCUmeNT fOOTeR

Novel Extra Light Lowercase 72 point Pantone 514 C

Novel Extra Light Uppercase 24 point Pantone 514 C

Novel Extra Light Lowercase 18 point Pantone 514 C

Museo Sans 300 Lowercase 10 point 100% Black

Museo Sans 700 Uppercase 10 point 100% Black

Novel Light Uppercase 10 point Pantone 514 C

example Typography – landscape document/Presentation

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AVANTI SCHOOLS TRUST

The first image shows a decorative version of the school crest. This is used for large school signage, plaques and in other formal settings. Within each section of the crest you will notice patterns, designed to fit the proportions of the space. The red 90° and 45° pattern is the basis for the Avanti pattern.

Avanti Pattern

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COre elemeNTs

Pattern Variations

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AVANTI SCHOOLS TRUST

OVerVIew

• Formal staff Options• Primary and secondary uniform• sports Team Kit• signage• Photography

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uniform and Image

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mens silk Tie ladies silk scarf

uNIFOrm ANd ImAgeseCTION:

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AVANTI SCHOOLS TRUST

Primary and secondary uniform

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Primary and secondary uniform

uNIFOrm ANd ImAge

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AVANTI SCHOOLS TRUST

school Football Team

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school Netball Team

uNIFOrm ANd ImAge

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Pupil entrance

Hall / Gym

staff Parking

Visitors andMain entrance

AVANTI SCHOOLS TRUST

exterior signage

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wayfinding signage

uNIFOrm ANd ImAge

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PE / Sport / Citizenship / PHSEE /Health & Social Care / Psychology

Philosophy, Religion & Ethics /Humanities / Sanskrit / MFL

Art / Drama / Dance /Music / Media

Science / Computer Science /Design Technology

Mathematics / Numeracy /Business Studies / Economics

English / Literacy / Oracy

AVANTI SCHOOLS TRUST

Faculty signage

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Faculty Tiling

uNIFOrm ANd ImAge

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AVANTI SCHOOLS TRUST

Photography

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Photography

uNIFOrm ANd ImAge

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AVANTI SCHOOLS TRUST

OVerVIew

• Prospectus design• event Advertising• Termly Trust magazine• Trust News website

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marketing and Communications

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Prospectus design

mArKeTINg ANd COmmuNICATIONs

Avanti Schools TrustA journey of self discovery

PROSPECTUS

Prospectus2014–2015

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AVANTI SCHOOLS TRUST

event Advertising

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event Advertising

mArKeTINg ANd COmmuNICATIONs

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Issue 1OCTOBeR 2012avanTI.ORg.uk

AVANTI L I F eThe official newsleTTer of The avanTi schools TrusT

House WARMING

Teaching Through sTories - lots of sToriesabove & beyond - origins of The avanTi eThosreading in redbridge

Also in this issue

open Day number 1 for Avanti house was one to remember. Principal Gareth Jones tells us what really went down that night...

Follow meto page 6!

Issue 2JanuaRy 2013avanTI.ORg.uk

AVANTI L I F eThe official newsleTTer of The avanTi schools TrusT

happy days and fesTive cheer aT avanTi courT primary schoolhomework - iT's abouT qualiTy noT quanTiTyniTesh gor inTroduces us To noT jusT one mode, buT Three!

Also in this issue

Issue 3aPRIL 2013avanTI.ORg.uk

AVANTI L I F eThe official newsleTTer of The avanTi schools TrusT

AvAntihouse

CreAtinG theriGht Chemsitry

Also in this issueThe rT hon michael gove mp opens krishna avanTi primary

mad professors playing wiTh fire aT avanTi house

family maTTers - The value of home/school relaTionships

is There more To inTer-faiTh Than agreeing To disagree?

Issue 4June 2013avanTI.ORg.uk

AVANTI L I F eThe official newsleTTer of The avanTi schools TrusT

everyjourney

beginswith asinglestep

Also in this issueheadTeachers – whaT should we expecT from Them?

krishna avanTi's goT TalenT

ofsTed's firsT visiT To krishna avanTi leicesTer

enlighTenmenT and The efforT involved

reFleCtions From AvAnti Court:the smAll stePs AnD GiAnt leAPs

oF their First sChool yeAr

Winter editionJanuary 2015avanti.org.uk

AVANTI L i F eThe official newsleTTer of The avanTi schools TrusT

ALSO IN thIS ISSueFootball gets Fierce at kaps harrow

lessons in leadership From mary lawson

creative writing goes through the rooF at avanti house

god's own garden – a visit From leicester's Faith leaders

Lovingto Learn

Volunteering in India, Jay Laxmanlearns from those he teaches

WiNTER EDiTioNJANUARY 2015AvANTi.oRG.UK

AVANTI L i F ETHE OFFICIAL NEwSLETTER OF THE AvANTI SCHOOLS TRuST

AVANTI SCHOOLS TRUST

Termly Trust magazine

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avanti life brings parents and community the very best of what’s happening within our family of schools – the events, the achievements, the vision – and the pupils, educators and friends behind it all.

We open the doors on all four Avanti schools, offering a personal view of the life and culture within. We share exciting developments, innovations in teaching and insightful articles from experts in our schools and from our wider community.

Avanti Life illustrates our commitment to providing young people the very best in values-led education. We capture the bigger picture, reporting on four unique schools that share a universal ethos.

Tagline and messaging

mArKeTINg ANd COmmuNICATIONs

opening the doorsto our schools

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AVANTI SCHOOLS TRUST

winter edition

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www.avanti.life Banner graphics

mArKeTINg ANd COmmuNICATIONs

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AVANTI SCHOOLS TRUST

OVerVIew

• graphics and Icons• school resources• Primary school mascot• Newsletter guidelines• sponsorship Collateral• Technical

seCTION 4:

supporting graphics

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suPPOrTINg grAPHICs

graphics and Icons

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Having a difficult day?

let’s turn it around!

It’s not fair

AngRY COnfuSED PEER PRESSuRED fRuSTRATED TEmPTED

But but?You can’t be my friend because...

why am Inot in charge?

I really likewhat they have

Teaching self discipline in early Years

How?

Wow – i admire your self discipline!

AND i know how to expressthose feelings.

BECAUSE i understand my feelingsand those of others.

i can motivate myselfiN SPiTE oFa negative emotional state!

ACTiviTY 1: nAmE in A BOX ACTiviTY 2: SOfT TOY ACTiviTY 3: POSiTivE POST-iTS

Circle time using a soft toy. The ‘toy’ is sad because his friend has hit him. What would you advise to the ‘toy’ so that it feels better?

Each child has a note stuck to their back. Children are asked to write something positive about that child, without saying who wrote the note.

Write each child’s name on a square of paper and put them in a box. Get each child to pick one name and say something nice about another child.

vALUES Empathy

GRoUP Eight

STAgE 1

EXPLORE·

·

·

Discuss

Describe

Define

The Pathof Empathy

feedingof

knowledge

Warmthof

nurture

Caring

Sharin

g

Kindness

Respect

Compassion

Empathy

Self-disciplineC

ou

rage R

esp

ec

t

inte

grity

Humility

understanding

Colours of life

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Ch

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tio

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Sp

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ua

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AVANTI SCHOOLS TRUST

school resources

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THE WORST WITCH

Finn Family Moomintroll

The Lion, The Witch& The Wardrobe

James & The Giant Peach

The F

olk of

the Fa

raway

Tree

The

Borr

ower

s

My Reading Record

Name:

Class:

TerM Year GroUP HanD in DaTe

Autumn 2 Year 1 Friday 14th December 2012

ConTexT

This half term the year 1 Geography topic is based on journeys. We will be looking at the kinds of journeys we make, how we get there and how we could use a map or atlas to help us reach our journey.

WHaT i neeD To Do

Your task is to make a travel brochure which highlights all the journeys you have made in your life.The journeys could range from a simple car or train journey to exciting journeys abroad.You could include special photos taken on your journey and you could also write instructions on how to get to your special journey.You could also draw and label the types of transport used in your journeys.You may want to draw a map of your journey.You may want to look up your journey using googlemaps.You could also write an adventure story about an imaginary journey such as a space trip to the moon!As an extra, you may want to make a video diary of your journey.Finally you could measure the distance of your journey.

resoUrCes i Will neeD skills i Will Use UsefUl WeBsiTes

1. Paper and pencil2. Camera to take photos3. Train tickets/boarding passes4. Special items brought back from special journeys

1. Questioning2. Drawing3. Writing4. Measuring5. observing and recording6. Map reading

http://www.googlemaps.com

QUesTions for Me To THink aBoUT HoW Can an aDUlT HelP Me

1. What journeys have i been on?2. What type of transport is

needed for my journeys?3. Can i write a story about an exciting journey?4. Can i draw a map of a recent

journey i have made?

Adults can support me by reminding me what i need to remember when writing sentences.They can also help me to draw a map of my journey and to draw and label the type of transport used.

DailY HoMe learninG learn HiGH freQUenCY WorDs

Read for at least 20 minsLearn Number bonds to 10 or 20Practise 2, 5, and 10 times tables

Refer to Reading Record

Home learning Project Brief

Topic Journeys

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school resources

suPPOrTINg grAPHICs

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AVANTI SCHOOLS TRUST

seCTION 4:

Primary school mascot

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mascot Application

suPPOrTINg grAPHICs

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Lorem ipsum dolor

Sit amet, consectetuer adipiscing elit. Sed in nisl a nisi semper tincidunt. Aliquam faucibus mauris sit amet eros. Aliquam non leo. Aliquam semper pharetra pede. Sed at quam eu arcu venenatis hendrerit. Phasellus pretium, justo eu auctor adipiscing, orci eros aliquam tellus, a ullamcorper nunc purus nec magna.

Nullam dignissim libero faucibus tortor. Duis scelerisque. Nunc vel lacus. Aenean cursus elit sed sem. Maecenas adipiscing lorem

Headteacher’s Message

Dear Parents/carers,

It is sad to hear that Nelson Mandela passed away on Thursday. His life was filled with hardship as well as enormous influence as he led the world to re-evaluate how we deal with one another on this small planet we share. Mrs Bana grew up in apartheid regime and remembers fondly helping in the first election which allowed all members of the South African community to vote and contribute fully to society. We led a collective worship talking about his life and what his message meant to the hundreds of thousands and millions of people who were affected by this message: we are equal and deserve respect.

With kind wishes,James Biddulph, Head Teacher, 6-12-13

Term: Spring 1 | Issue: 1 | Date: January 1st 2014

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Sed at quam eu arcu venenatishendrerit. Phasellus pretium, justo

eu auctor adipiscing, orci eros aliquam tellus, a ullamcorper nunc purus nec magna.

Nullam dignissim liberofaucibus tortor. Duis scelerisque.

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Attendance Golden Awards Ethos Corner

Key Dates

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Nullam dignissim libero faucibus tortor. Duis scelerisque. Nunc vel lacus. Aenean cursus elit sed sem. Maecenas adipiscing lorem dapibus justo. Nunc sem felis, ultrices quis, commodo eget,

Sit amet, consectetuer adipiscingelit. Sed in nisl a nisi semper tincidunt.

Aliquam faucibus maurissit amet eros. Aliquam non leo.

Aliquam semper pharetra pede.

Sed at quam eu arcu venenatishendrerit. Phasellus pretium, justo eu auctor adipiscing, orci eros aliquam tellus, a ullamcorper nunc purus nec magna.

Nullam dignissim liberofaucibus tortor. Duis scelerisque.

Lorem ipsum dolor

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Nullam dignissim libero faucibus tortor. Duis scelerisque. Nunc vel lacus. Aenean cursus elit sed sem. Maecenas adipiscing lorem dapibus justo. Nunc sem felis, ultrices quis, commodo eget, vehicula sed, nisi.

Duis a metus. Sed adipiscing pretium pede.

Attendance

Inspired Learning

Safeguarding

Notice Board

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Nullam dignissim libero faucibus tortor. Duis scelerisque. Nunc

Golden Awards

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Ethos Corner

AVANTI SCHOOLS TRUST

Newsletter guidelines

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sponsorship Collateral

suPPOrTINg grAPHICs

A brief history

Plans for the Future Communities across the UK have been approaching Avanti Schools Trust to establish schools. The Trust has been working with these communities and plans to respond to this demand with 6–8 new schools by 2017 and a further 5–8 schools by 2020. These schools will be located predominantly within the M25 and the Midlands and will serve the core Hindu populations of more than one million people.

20144 SchoolS

iFoundation was created in 2003 in order to establish the UK’s first state-funded Hindu faith school. In 2005, iFoundation was granted £11.6 million to set up Krishna Avanti Primary School in Harrow but was obliged to raise £1.9 million in donations. This money was raised with the aid of key donors such as the Anil Agarwal Foundation

and ISKCON Bhaktivedanta Manor, helping the project achieve overwhelming success with outstanding results, significant oversubscription and a visit by Her Majesty The Queen.

Avanti House opens; an all-through school for pupils aged 4–18. Year 7 locates temporarily at a teachers’ centre in Harrow and Reception occupies classrooms in KAPS Harrow.

2012

KAPS accepts its first intake of pupils, opening in borrowed space in nearby Little Stanmore School.

20082003

iFoundation formed.

The core AST team grows, taking on full-time staff to support a growing family of schools. The operation is based at KAPS Harrow.

Parliment grants iFoundation status of ‘religious authority’ for Hindu faith schools.

The Queen visits KAPS Harrow for the first day of her Diamond Jubilee tour. The school entertains Her Majesty and Prince Phillip by hosting a spectacular community event.

Ofsted inspects KAPS Leicester and grades the school ‘good’ with behaviour and safety deemed ‘outstanding’.

Camast, a partnership between AST and the University of Cambridge is established to support training, government policy advice and new school development, all with a focus on India.

Children from KAPS and Avanti House Harrow perform traditional songs during a Diwali event at Downing Street hosted by the Prime Minister.

2013

2005

iFoundation is granted £11.6m for the Krishna Avanti Primary School (KAPS) in Harrow, leaving just £1.9m to raise from donors.

201710 SchoolS

202015 SchoolS

In 2011, after the first wave of new schools were approved by the government, Avanti Schools Trust was established as a multi-academy sponsor of the new Krishna Avanti Primary School in Leicester. This school required £200,000 additional funding, which was also successfully raised. Krishna Avanti in Harrow transferred across to Avanti Schools Trust.

In 2012, Parliament granted iFoundation the powers of a religious authority for Hindu faith schools, equivalent to a Church diocese. Two new schools opened, Avanti House in Harrow and Avanti Court in Redbridge, thus growing the Trust to its current size of four schools.

Avanti Court Primary School (ACPS) opens in Redbridge, at the site of a Jewish primary. Refurbishment begin immediately.

AST, now employing over 80 people, hosts the first of its annual conferences.

Phase 1 of Avanti House Secondary is completed and opens to Years 7, 8, 9 & 10.

2015

Ofsted inspects ACPS and grades the school ‘good’. Inspectors are impressed with pupil progress and behaviour, school ethos and leadership.

KAPS Leicester praised in a parliamentary debate by the Secretary of State for Education as an outstanding example of an inclusive free-school with a faith ethos.

2014 2016

The construction of Avanti House Secondary is completed.

2009

KAPS construction at its permanent location is completed on time. The school officially opens for Reception aged children.

2011

Avanti Schools Trust (AST) is established as a multi-academy sponsor.

AST opens Krishna Avanti Primary School in Leicester under the new Free School policy, beginning with two Reception classes.

2010

KAPS receives its first Ofsted inspection and is graded ‘good’ with many outstanding features.

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Evington

EvingtonPark

Go

od

wo

od

Rd

Davenport Rd

Ethel Rd Whitehall Rd Downing Drive

Do

wn

ing

Dri

ve

Welland Vale Rd

Coleman Rd

Headland Rd

A47 Uppingham Road

EvingtonLeisure Centre

The City ofLeicester College

B667

S

pen

cefi

eld

Lan

e

Leicester

London

M1

M4

M3

A1

M11

M25

M20

M2

3

Our Schools

A1

M40

Krishna avantiPrimary schoolEvington HallSpencefield LaneEvington, Leicester, LE5 6HN 0116 241 [email protected]/kapsleicester

Krishna avantiPrimary schoolCamrose AvenueEdgwareMiddlesex, HA8 6ES

020 8381 [email protected]/kapsharrow

Krishna avantiPrimary school(oPEninG sEPtEmBEr 2016)SouthbridgeCroydon, CR0 4HA

020 8731 [email protected]/kapscroydon

avanti courtPrimary schoolCarlton DriveBarkingsideEssex, IG6 1LZ

020 8551 [email protected]/avanticourt

avanti housE(Primary PhasE)Common RoadStanmoreMiddlesex, HA7 3JB

020 8249 [email protected]/avantihouse

avanti housE(sEcondary PhasE)Beaulieu DrivePinnerMiddlesex, HA5 1NB

020 8249 [email protected]/avantihouse

AVANTI SCHOOLS TRUST

seCTION 4:

Technical

Page 45: MATTHEW WHITLOCK The Avanti Identity

Outlook

Entrance

Auditorium

Stag

e

En

tran

ce F

oye

r

WingToilet

Wing

Drama& MusicStudio

MultiFunction

Hall

Courtyard(w/formal garden)

Restaurant& Café

GreenRoomBreak

Out 1

RecordStudio

BreakOut

2

0

1–3

4–6

7–9

10–12

13–15

16–18

Proposedschool site

2016 Entry

Croydonwards

Applications received

Addiscombe 8

Ashburton 1

Bensham Manor 12

Broad Green 8

Coulsdon East 1

Coulsdon West 0

Croham 10

Fairfield 5

Fieldway 2

Heathfield 5

Kenley 0

New Addington 5

Norbury 10

Purley 4

Sanderstead 6

Selhurst 7

Selsdon & Ballards 0

Shirley 5

South Norwood 9

Thornton Heath 1

Upper Norwood 4

Waddon 17

West Thornton 15

Woodside 4

TOTAL 139

Addiscombe

Bensham Manor

Broad Green

Coulsdon East

Coulsdon West

Croham

Fairfield

Fieldway

Heathfield

Kenley

New Addington

Norbury

Purley

Sanderstead

Selhurst

Selsdon & Ballards

Shirley

South Norwood

Thornton Heath

Upper Norwood

Waddon

West ThorntonWoodside

Ashburton

45

Technical

suPPOrTINg grAPHICs

Page 46: MATTHEW WHITLOCK The Avanti Identity

AVANTI SCHOOLS TRUST

OVerVIew

• House system• Initiatives• school Catering

seCTION 5:

sub Brands

Page 47: MATTHEW WHITLOCK The Avanti Identity

47

suB BrANds

House system logos

seCTION 1:

Page 48: MATTHEW WHITLOCK The Avanti Identity

AVANTI SCHOOLS TRUST

school and Trust Initiatives

seCTION 5:

Page 49: MATTHEW WHITLOCK The Avanti Identity

49

school and Trust Initiatives

suB BrANds

Page 50: MATTHEW WHITLOCK The Avanti Identity

AVANTI SCHOOLS TRUST

govinda’s – school Catering

seCTION 5:

Pantone5275C

#595475

Pantone569C

#2E7E6D

Pantone359C

#B2D586

Pantone7472C

#7CB5B0

Pantone7472C [75%]

#9CC7C3

Page 51: MATTHEW WHITLOCK The Avanti Identity

51

govinda’s – Tagline and messaging

suB BrANds

cooking with kindnessWe all know how much kids love animals, and it’s this simple compassion that inspires our approach to school lunches. We’re a conscious kitchen offering a purely vegetarian menu of familiar favourites alongside global gourmet goodies – all without harming creatures of the feathered, four-legged or fishy kind.

FEEL GOOD FOODOur food doesn’t just taste, smell and look good – it feels good too (wait, don’t squish it). ‘Feel good food’ means you can feel good about what you’re eating and where it comes from. The GOVINDA’S GOODNESS GUARANTEE means all of our meals are 100% vegetarian, using as many fresh wholesome ingredients as we can squeeze in.

WORKING AT GOVINDA’SIf you ‘get’ Govinda’s, you might enjoy working with us too. We’re always on the look out for great people to join our kitchens, and if there’s no current vacancies, you can add your details to our mailing list – we’ll contact you as soon as something comes up.

Page 52: MATTHEW WHITLOCK The Avanti Identity

SupervisorTrilby WHITE

Jacket WHITE

Embroidery colour DARK GREEN

Embroidery image #2

DeputyBeanie BLACK

Jacket BLACK

Embroidery colour LIGHT GREEN

Embroidery image #1

AssistantBaseball cap BLACK

Polo BOTTLE GREEN

Embroidery colour LIGHT GREEN

Embroidery image #1

AVANTI SCHOOLS TRUST

seCTION 5:

govinda’s – Kitchen staff uniform

Page 53: MATTHEW WHITLOCK The Avanti Identity

53

govinda’s – Brand Application

suB BrANds

Page 54: MATTHEW WHITLOCK The Avanti Identity

For more information, please contact [email protected]