Matthew Hingerty - Barton Deakin - Case study – The difficulties of trying to develop a medical...

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In the Beginning…..

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Matthew Hingerty delivered this presentation at the 2014 Medical Tourism Summit. The Summit examines the implications of recent changes within the medical tourism industry and the impact on the Australian market. Find out more at http://bit.ly/1zgqUTX

Transcript of Matthew Hingerty - Barton Deakin - Case study – The difficulties of trying to develop a medical...

Page 1: Matthew Hingerty - Barton Deakin - Case study – The difficulties of trying to develop a medical tourism market for Australia

In the Beginning…..

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Tourism: The Founding Fathers?

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The Hon John Brown AO, former Minister for Sport, Recreation and Tourism once described

Koalas as "flea-ridden, piddling, stinking, scratching, rotten little things"

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Paul Hogan ‘Shrimp on the Barbie’ Campaign

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Former QLD Premier, Sir Joh Bjelke-Petersen

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Charles H Holmes

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Photograph of Gwoja Tjungurrayi 1935. Walkabout, September 1950

cover

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Tourism: The Great Leaps Forward

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Former Qantas Boeing 707-138B

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Don Chipp Harold Holt

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The Hon John Dawkins AO The Hon Bob Hawke AC

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Rank Commodity 2011 2012 2013 2012 to 2013 5 year trend

1 Iron ores & concentrates 64,097 54,447 69,492 27.6 19.4

2 Coal 46,691 41,273 39,805 -3.6 -1.6

3 Education-related travel services (c)

15,144 14,467 15,020 3.8 0.1

4 Natural gas 11,084 13,416 14,602 8.8 12.6

5 Gold 15,077 15,526 13,898 -10.5 -0.0

6 Personal travel (excl education) services

11,661 12,148 13,115 8.0 1.6

7 Crude petroleum 11,451 10,988 9,016 -17.9 2.0

8 Wheat 6,076 6,531 6,085 -6.8 11.1

9 Aluminium ores & conc (incl alumina)

5,443 5,273 5,904 12.0 -0.4

10 Beef f.c.f. 4,684 4,754 5,695 19.8 3.0

11 Copper ores & concentrates 5,437 5,255 5,192 -1.2 6.9

12 Professional services 3,259 3,836 4,562 18.9 4.6

13 Other ores & concentrates (d) 4,544 4,217 4,486 6.4 4.2

14 Business travel services 3,573 4,031 3,954 -1.9 9.6

15 Technical & other business services

3,452 3,555 3,877 9.1 1.2

16 Aluminium 4,657 3,774 3,675 -2.6 -6.7

Australia's top 25 exports, goods and services, 2013

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1,000,000

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1946 1955 1965 1975 1985 1995 2005 Jun-14

Short Term Arrivals and Departures, 1946 - 2014

Arrivals

Departures

Creation of Australian Tourist Commission

International Students

Hogan Campaign

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1946 1955 1965 1975 1985 1995 2005 Jun-14

Short Term Arrivals and Departures, 1946 - 2014

Arrivals

Departures

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0

1,000,000

2,000,000

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1946 1955 1965 1975 1985 1995 2005 Jun-14

Short Term Arrivals and Departures, 1946 - 2014

Arrivals

Departures

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Tourism: Time for a new Leap

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Early Inklings

Dubai Trade Mission

LAX Mission

Conferences

The Cairns Declaration

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Health and Wellness Tourism: The Cairns Declaration Dateline; Cairns: The first Australian Heath and Wellness travel experience was held in Cairns on Thursday 3 September, 2009. The conference resolved to make the following declaration: o Recognising that Health and Wellness tourism is worth in excess of $US1 trillion and

is one of the fastest-growing drivers of travel in the world today. o Recognising that Health and Wellness tourism covers a broad spectrum of activity

ranging from leading-edge medical procedures to health resorts, each with their own regulatory standards and requirements.

o Recognising that Health and Wellness tourism, involving the holistic wellbeing of mind, sprit and body in tune with the environment, is the ultimate life-style/cycle travel activity.

o Recognising that Australia is a world leader in medical services, expertise and compliance and that it has considerable underutilised medical capacity.

o Recognising that Health and Wellness tourism has the advantage of supporting and enhancing local services and amenities and retaining medical expertise and skills in Australia.

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Publications

Early Inklings

Dubai Trade Mission

LAX Mission

Conferences

The Cairns Declaration

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Publications

Early Inklings

Dubai Trade Mission

LAX Mission

Conferences

The Cairns Declaration

Deloitte Report

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Publications

Early Inklings

Dubai Trade Mission

LAX Mission

Conferences

The Cairns Declaration

Deloitte Report

The Market is still warm

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AUSTRALIA AS A LIFECYCLE TOURISM DESTINATION

BACKPACKERS

STUDENTS LEISURE

CONFERENCE

BUSINESS MEDICAL TOURISM

AGED CARE

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TOURISM DISTRIBUTION

PRODUCT CUSTOMER

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TOURISM DISTRIBUTION

PRODUCT TOUR OPERATOR

INBOARD TOUR

WHOELSALER

OUTBOURD TOUR

WHOLESALER

TRAVEL AGENT CUSTOMER

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MEDICAL TOURISM RESEARCH AND DEVELOPMENT

CORPORATION

BOARD STAFF

MARKETING

GOVT

1. Regulation 2. $ $ $ 3. Relationships

BUSINESSES 1. Enterprise 2. Relationships 3. $ $ $

DESKTOP RESEARCH

APPLIED RESEARCH (TRADE MISSIONS)

INVESTOR RELATIONS

COMMUNITY OF INTEREST