Mattew West ( Yahoo ) at ro:newmedia 5.0
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Transcript of Mattew West ( Yahoo ) at ro:newmedia 5.0
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Yahoo! Presentation Template, Confidential
Yahoo! Yahoo!
Matt WestMatt WestDirector Content & Expansion MarketsDirector Content & Expansion Markets
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Yahoo! Presentation Template, Confidential
Telling Stories
Global Platforms
Local Experiences
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Yahoo! Presentation Template, Confidential
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Yahoo! Presentation Template, Confidential
Yahoo! Media Strategy
Yahoo! Content
LicensedLicensed OriginalOriginal CrowdSourcedCrowd
Sourced
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Yahoo! Presentation Template, Confidential
FRAGMENTATIONFRAGMENTATION
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Yahoo! Presentation Template, Confidential
THETHE 24-HOURNEWS CYCLEIS GONE
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Yahoo! Presentation Template, Confidential
A Winning Combination
The world’s largest online media company adds the web’s first and largest crowd-sourced content creation platform
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Yahoo! Presentation Template, Confidential
Leveraging Complementary Assets
Audience & Premium Content
World-class editorial
Portfolio of #1 properties primed for social content
Delivering relevancy and personalized media
Traffic and search insights deliver precision programming
Platform & Long Tail Content
First crowd sourced-media platform launched in 2005
Open, scalable platform
World's largest contributor base:400k+
2M+ content assets in library: text, video, images and audio
60,000 topics
Assignment Desk
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Yahoo! Presentation Template, Confidential
Superior Relevance Across Content Categories
lifestyle
news & information
travel
automotive
arts & entertainment
sports & recreation
business & finance
consumer electronics & technology
health & wellness
home improvement
2M+ Articles, Videos and Images
59 Categories
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Yahoo! Presentation Template, Confidential
End Result: Package Featured on Yahoo!
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Yahoo! Presentation Template, Confidential
Yahoo! Originals
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Yahoo! Presentation Template, Confidential
Global Platforms
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Yahoo! Presentation Template, Confidential 04/08/23Yahoo! Presentation, Confidential 13
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Yahoo! Presentation Template, Confidential
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Yahoo! Presentation Template, ConfidentialYahoo! Presentation, Confidential 15 04/08/23
Yahoo! Pulse
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Yahoo! Presentation Template, ConfidentialYahoo! Presentation, Confidential 16 04/08/23
Yahoo! News
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Yahoo! Presentation Template, ConfidentialYahoo! Presentation, Confidential 17 04/08/23
XYahoo! Lifestyle
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Yahoo! Presentation Template, Confidential 04/08/23Yahoo! Presentation, Confidential 18
Yahoo! MessengerYahoo! Mail
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Yahoo! Presentation Template, Confidential
The fastest webmail in the worldThe fastest webmail in the world
• Citable 3rd party validation of fastest speed compared to competitors• Internal tests of high performance/speed
#1 in spam protection#1 in spam protection
• Ranked #1 in spam by Fraunhofer Society study in Germany • Internal spam measures
The most storage of any webmailThe most storage of any webmail
• Only webmail with Unlimited storage• 25MB Attachment limit (2.5X Hotmail)
A seamless PC to mobile experience A seamless PC to mobile experience
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Yahoo! Presentation Template, Confidential
Messenger Android/iPhone/Web
Yahoo! Applications 2010 Overview, Confidential 20
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Yahoo! Presentation Template, Confidential
New Messenger - beta launch today!
“INSTANT GAMING” – PLAY SOCIAL GAMES WITH FRIENDS - play some of the most popular social games with friends, starting with games from publishers like Zynga (coming soon), Elex, and OMGPOP.
MANAGE ALL YOUR SOCIAL NETWORKS FROM ONE PLACE - allows people to view, comment on and like real-time updates from Yahoo! Pulse, Flickr, Facebook. And now you can chat with your Facebook friends right from Messenger.
STAY CONNECTED ANYTIME, ANYWHERE - Yahoo! Messenger offers a familiar experience across devices, whether on desktop, the Web, or mobile devices. Stay signed into Messenger on multiple PC’s simultaneously with MPOP (multiple points of presence) and access your IM history wherever you are with SSA (server side archiving).
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Yahoo! Presentation Template, Confidential
Local Experiences
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Yahoo! Presentation Template, Confidential
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Yahoo! Presentation Template, Confidential
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Yahoo! Presentation Template, Confidential
Yahoo! To 22m Turks until Aug 2010…TR simple metro front page All Top 4 news publishers in Turkey (Habertürk, Hürriyet, NTVMSNBC... ) YAP applications PA Modules; 13 in total (Arabam (Autos), Gittigidiyor/eBay (E-commerce), Kariyet.net (HR), Mackolik (Sports), MilliyetEmlak (Real Estate)...) Signed contracts with 17 Publishers, got rights to use their content. Aim to increase Unique Users from 500K to 1.500.000 in 1.5 - 2 months
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Turkey ‘simple metro’ home page
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Yahoo! Presentation Template, Confidential
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Yahoo! Presentation Template, Confidential
Norway Russia
Denmark Greece* Nov
Sweden
Turkey
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Yahoo! Presentation Template, Confidential
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Yahoo! Presentation Template, Confidential
Yahoo! Media Products
Yahoo! Confidential 29
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Yahoo! Presentation Template, Confidential
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Yahoo! Presentation Template, Confidential
Y! Romania 2011
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Yahoo! Presentation Template, Confidential