Mattern DIYPublishing
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Transcript of Mattern DIYPublishing
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Five Lessons,On a Gradient of DIY-ness
Shannon MatternSchool of Media Studies
The New School
wordsinspace.net
@shannonmattern
Cory Arcangel, Photoshop CS
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1.Do-It-
Yourself -With-
Periodic-Input-From-Peers-
And-Experts-And-With-
Thorough-Iterative-
Feedback-From-Me
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http://www.wordsinspace.net/wordpress/2010/08/11/how-to-evaluate-multimodal-work/ -
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DIY
INJY(Its Never Just You)
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2.Post-It-Yourself-After-Light-
Editing-And-Reliable (orExcessive)-Help-From-the-
Tech-Support-Team-and-the-
Expectation-of-Fruitful-Post-
Publication-Discussion
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INJYDIY necessitates in-house maintenance of all
publication infrastructurestechnical, contentediting, distribution, etc.
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INJYDIY implies all kinds of precarityparticularly
when faced with the temptation to sell out (or
start up)
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3.Give-Up-On-Institutionalized-Peer-Review-and-Find-a-
Publishing-Home-That-Feels-
Like-Home-And-Offers-All-the-
Support-You-Need (Particularly-A-
Close-&-Rewarding-Relationship-
With-A-Fantastic-Peer-Editorial-
Team)
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Getty Images
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Redesign to be launched early October
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INJYThe challenge is finding a team that (1) is committed
to sound scholarship and advancing knowledge inyour field of study and/or practice; (2) provides a
robust and reliable publishing infrastructure; and
(3) shares your own publication values
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4.Post Work-In-Progress-and-Published-Work;-Pedagogical-Ruminations-and-
Teaching-Documentation;-&-Thought-Experiments-on-Your-Own-Self-
Maintained-Site,-Which,-While-
Involving-a-Great-Deal-of-Self-Directed-
Labor,-Wouldnt-Exist-If-It- Werent-for-Global-Developer,-Designer-and-
Intellectual-Communities
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INJYWhile Im ultimately responsible for my sites content
and technical maintenance, I rely on a tech supportteam at my web hosting company; turn to the
WordPress developer community and rely on their
theme designers; and need an (often invisible and
sometimes silent) community of readers.
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5.Work-With-a-Team-to-Give-
Your-Ideas-Form-and-Make-Them-Material-&-Memorable,-
In-the-Form-of-a-Print-
Publication
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