MATTEO SERENA

MAT TEOSE RE NA .COM Verona, Italy

+39 345 3523231 msmatteoserena@gmail.com it.linkedin.com/in/msmatteoserena

SALE S & MARKET ING Luxury Travel Chinese Digital Marketing Strategy Sales & Marketing Wedding Planning

From 2011 to 2016 I developed my professional career in Madrid at Neoturismo Spain, online sales global leader in city break tourism sector; during the last two years I was in charge of the digital marketing department, focusing on developing SEO and SEM strategies in order to boost the company’s online sales. In 2016, fascinated by the Asian world growth indicators, I met my current business partners, with whom we created Itailory (www.itailory.com). Itailory is a tourism digital startup dedicated to promote and sell exclusive experiences and luxury tailor made trips to Italy for foreigner travellers, particularly coming from the Chinese high-end market. Om 2017, due to the high number of requests we received, we decided to focus the Itailory project on planning and coordinating wedding events and elopements in Italy for travelers coming from the Chinese high-end market.

SELECTED HIGHLIGHTS I collaborated to the launch and growth of a startup, starting from the concept, the market and competitors analysis,

product development, to the study and implementation of the online and offline sales strategy. I was in charge of a team dedicated to develop and implement digital marketing strategies. Together, we improved

the brand positioning on Google and Baidu search engines, creating editorial plans on corporate blog and social networks, like Wechat, we executed advertisement campaigns through Google Adwords, and we monitored our company online presence performances via Google Analytics.

I acquired skills on different fields, from travel to digital marketing and luxury, always being focused on achieving sales goals on foreign markets, particularly on the Chinese one.

CORE COMPETE NCIE S E-Commerce Online Marketing Strategic Marketing Management Leadership Multicultural Integration Business Development Problem Solving Relationships Building SEO/SEM Web Analytics Luxury Travel

EDUC AT ION Università degli Studi di Padova, Padua, Italy: 2011 Master’s Degree of Prehistoric Archaeology Prehistoric Archaeology; Forensic Archaeology; Roman and Greek History; University Spin-off organization Università degli Studi di Padova, Padua, Italy: 2008 Bachelor of Archaeology Prehistoric Archaeology; Roman and Greek History; Forensic Archaeology Certifications / Additional Education: A new approach to wedding, with Sinclair & Moore, 2018. Google Analytics Certification, 2014 (valid through April 11, 2016). Google Adwords Certification, 2015 (valid through June 16, 2016). Mide y Vencerás: Google Tag Manager Course, 2014. SEO: Positioning Strategy, 2014. Mide y Vencerás: Google Analytics Certification Course, 2014. HTML & CSS course in Codecademy.com, 2014. Javascript course in Codecademy.com, 2014. Power Searching with Google, 2012.

PRO FESSIO NAL EXPE RIE NCE Verona, Italy 2016 – Present

International Business Development Manager Strategic Marketing, market and competitors analysis, product development and sales strategies implementation. Negotiation and sales of products and services to b2b and b2c customers. Digital marketing strategies analysis and implementation to promote the brand on Baidu search engine and on social

network such as Wechat and Sina Weibo. Tour leading and networking development with Chinese customers. Business relations, negotiations, agreements with suppliers. Work flow efficiency improvement through lean principles.

Neoturismo S.A Madrid, Spain 2011 – 2016

Head of Marketing Online/Web Marketing Online Specialist/Web Marketing Online Intern Develop effective advertising campaigns using Adwords, initiating and maintaining client relations for affiliate

projects, and monitor the metrics of our web pages using Google Analytics utilizing global business strategies. Responsible for the successful creation of sale-oriented landing pages for our affiliation programs, planning and

managing worldwide affiliation marketing campaigns, weekly reporting of affiliation marketing results and web analysis reports using Google Analytics.

Plan and manage the entire strategy of the Web Marketing Department for the development and sales of tourism cards, specializing in worldwide e-commerce.

Fully responsibility for correctly planning and managing PPC campaigns, reporting, analyzing, and optimizing all company´s PPC campaigns on an ongoing basis.

Effectively manage display advertising campaigns oriented to different markets based on languages (Spanish, Italian, English, French, German, Portuguese, and Russian) through the Google Platform.

Actively participate in planning and executing SEO strategies and email marketing campaigns for potential increase in service/product awareness.

Utilizing Wordpress CMS, correct copywriting and basic SEO skills, building and expanding on product-relevant keyword lists for responsible markets while linkbuilding and article marketing to improve our position online.

Responsible for the overall management of daily office tasks including data entry, web search, phone answering and message recording, providing accurate work and delivering projects on time while exceeding expectations.

First World War Education Group Padua Area, Italy 2011

Founder & Teacher Was responsible for teaching and E-learning and developed an educational historical project for secondary schools.

GPS Packaging City, State/Country 2011

Skilled Factory Worker Printed labels and shopping bags and implemented productivity concepts through operations and conducted

extensive training for all personnel.

ADDI TIO NAL CREDE NT IAL S TECHNICAL SKILLS Google G Suite (Gmail, Calendar, Drive, Docs, Spreadsheet, Hangout) / Microsoft Office

(Word, Excel, PowerPoint, Project) / Dropbox / Semrush / Adwords Editor / Google Analytics / Google Adwords / Wordpress Content Management System / HTML / CSS / Adobe Photoshop / Google Tag Manager / Mailchimp /

LANGUAGES English, Italian and Spanish

INTERESTS Archaeology / History / Education / Tourism / Marketing / Digital Marketing / Strong passion for Innovation Technology / Travel: I am a travel specialist. I have a passion for travelling and experiencing new cultures so I am available to travel for work / Sport: I have always practiced team sports, such as football, basketball, rugby, volleyball / Arts and Culture / Museums / Reading / Geopolitics / Direct Democracy / E-Democracy

Detailed Professional References Available upon Request