Matt Vecere_Resume
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Matt Vecere portfolio: mattvecere.com [email protected] 323.217.2867 Citrix Online Sept. 2014 – March 2015 Web Editor (Contract) Owned Resource Center pages for four of Citrix’s highest-grossing products Copyedited 200+ content assets, formatted and uploaded via CQ5 Wrote snappy intros, enticing readers to click on assets, positioning the Resource Center as a click leader Authored blog posts featuring a fun, witty tone DealerSocket Automotive CRM Software Nov. 2011 – June 2013 Marketing Copywriter Specialized in creative campaigns to drive lead-generation results Performed A/B testing Created B2B and B2C marketing campaigns Pitched new ideas and concepts to integrate into campaigns Utilized storytelling as a form of content marketing Authored and Edited: White papers, press releases, case studies Print and online ad copy Marketing mailers and award-winning print collateral Tweets and Facebook posts 1,000+ creative marketing emails Demand Studios June 2010 - June 2011 Freelance Copy Editor Collaborated with a team of freelance writers to ensure articles for websites, such as Ehow.com, are properly researched and cited, as well as fluid and grammatically correct WebVisible Sept. 2009 – June 2010 Copy Editor Worked within Creative Development team, ensuring landing pages, SEO and SEM content complied with AP-style format, as well as Google Ad Text Alzheimer’s Family Services Center Oct. 2008 – Feb. 2009 Communications Specialist Authored and distributed press releases, newsletters, emails and social media posts Created marketing and communications plan with budget proposal Catalyst, Inc. and CatalystShop.com Dec. 2005 – May 2008 Web Manager Launched and owned content-driven ecommerce site, immediately adding 10% to monthly gross sales Performed analysis and developed reports, including growth projections through market research DV8 Media Group June 2000 – May 2005 Managing Editor Oversaw growth from single publication to multi-title, core action-sports media group Grew editorial coverage from Northeast region to national, Puerto Rico and Hawaii, while increasing distribution from 4,000 to 100,000 Education Richard Stockton College of New Jersey Sept. 1996 – May 2000 BS Biology, Writing Minor
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Transcript of Matt Vecere_Resume
Matt Vecere portfolio: mattvecere.com [email protected] 323.217.2867 Citrix Online Sept. 2014 – March 2015 Web Editor (Contract)
Owned Resource Center pages for four of Citrix’s highest-grossing products
Copyedited 200+ content assets, formatted and uploaded via CQ5
Wrote snappy intros, enticing readers to click on assets, positioning the Resource Center as a click leader
Authored blog posts featuring a fun, witty tone DealerSocket Automotive CRM Software Nov. 2011 – June 2013 Marketing Copywriter
Specialized in creative campaigns to drive lead-generation results
Performed A/B testing
Created B2B and B2C marketing campaigns
Pitched new ideas and concepts to integrate into campaigns
Utilized storytelling as a form of content marketing Authored and Edited:
White papers, press releases, case studies
Print and online ad copy
Marketing mailers and award-winning print collateral
Tweets and Facebook posts
1,000+ creative marketing emails Demand Studios June 2010 - June 2011 Freelance Copy Editor
Collaborated with a team of freelance writers to ensure articles for websites, such as Ehow.com, are properly researched and cited, as well as fluid and grammatically correct
WebVisible Sept. 2009 – June 2010 Copy Editor
Worked within Creative Development team, ensuring landing pages, SEO and SEM content complied with AP-style format, as well as Google Ad Text
Alzheimer’s Family Services Center Oct. 2008 – Feb. 2009 Communications Specialist
Authored and distributed press releases, newsletters, emails and social media posts
Created marketing and communications plan with budget proposal Catalyst, Inc. and CatalystShop.com Dec. 2005 – May 2008 Web Manager
Launched and owned content-driven ecommerce site, immediately adding 10% to monthly gross sales
Performed analysis and developed reports, including growth projections through market research DV8 Media Group June 2000 – May 2005 Managing Editor
Oversaw growth from single publication to multi-title, core action-sports media group
Grew editorial coverage from Northeast region to national, Puerto Rico and Hawaii, while increasing distribution from 4,000 to 100,000
Education Richard Stockton College of New Jersey Sept. 1996 – May 2000 BS Biology, Writing Minor
