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Tieto – Co-CreationTietos metodik för att tillsammans med sina kunder och partners gå från en innovationsutmaning, till en vagt formulerad idé till att ha tillräckligt med material för att kunna starta ett utvecklings- och förändringsprojekt

Mats Berglind

Tieto,mats.berglind@tieto.com

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© Tieto Corporation

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licVad är Co-Creation?

1979 - “Customer participation in production for increased productivity?“

Neeli Bendapudi and Robert P. Leone(Båda Professors of Marketing)

© Tieto Corporation

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licVad är Co-Creation?

1990 - “Customer's participation may lead to greater customer's satisfaction”

John Czepiel(Professor of Marketing)

© Tieto Corporation

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licVad är Co-Creation?

Nu - ”[Companies] are providing the services and the platform to collaborate to innovate with people beyond the traditional four walls of the enterprise”

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Tieto Co-Creation framework

From ideas to execution

IDEATION

Find the idea for a service/product with the most potential.

CONCEPTING

Understand current state and create the future vision of the service/product.

DETAILING

Formalize the work to be able to start the

execution.

EXECUTION

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Tieto Co-Creation framework

IdeationPurposeLeverage and prioritize ideas based on business and customer needs in order to focus development work

DeliverablesBacklog of ideas and ONE future idea of service selected

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Tieto Co-Creation framework

IdeationFöre1. Vad är affärsmålet(-en)? Vad är värde?2. Vilket är området?3. Vilka personer skall delta?

Under4. Förutsättningar5. Problem/Mögligheter6. Idéer7. Prioritering av idéer

$Idé

Idé

Idé

Idé

Idé

Idé

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Tieto Co-Creation framework

Concepting - Field studyPurposeReveals true user needs, situational requirements and business opportunities based on understanding real-life process in current state

DeliverableCurrent state analysis of the selected service

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Tieto Co-Creation framework

Concepting - Field studyVad gör vi?1. Intervjuar2. Läser3. Fotar4. Filmar5. Mäter

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Tieto Co-Creation framework

Concepting - WorkshopPurposeDesigning the future service

DeliverablesNew service design, listing involved core systems and business rationale

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Tieto Co-Creation framework

Concepting - WorkshopHeldags WS1. Nuläge2. WS-teknik, ex. Bodystorming 3. Gemensam Service Design4. Identifierar involverade bassystem5. Identifierar Affärsvärden

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Tieto Co-Creation framework

Concepting – Demo campPurposeDemo application for making change happen: validating improved process with end-user and stakeholder in real use situation

DeliverableA demo showing the digital part of the future service

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Tieto Co-Creation framework

DetailingPurposeThe final step of Co-Creation formalizes all of the work done in the previous steps, producing all artefacts that are needed to be able to start the execution.

DeliverablesBusiness caseHigh level backlogIT-architecture description (and Costs)People change management planProject directive

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Tieto Co-Creation framework

Value proposition• Minimize the risks

by using a proven method carried out by certified facilitators

• Keep focus on real valueby focusing on business and user value all the time

• Work togetherbecause you know your business best and we know IT and transformation

• Keep it speedybecause we know time is always scarce

© Tieto Corporation

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licSammanfattning

• Om du jobbar med UX ska du först och främst vara ”användarnas förkämpe” MEN för en slutgiltig lösning krävs mer…

• UX fungerar om man utgår från affären!

• Du förändrar en UX mer desto högre upp du kommer

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Mats Berglind

Tieto,mats.berglind@tieto.com

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