Materials and Manufacture Week 1

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    GRAP1051Semester 1 2014

    Margaux Hayes

    Prue OConnor

    Week 1 - Subject Intro

    Industrial Design EngineeringMaterials, Mechanics, Processes and Principles of Production

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    Content

    Introduction to Lecturers

    Why are we here?

    What are we going to teach you?

    Semester Outline History of Materials

    Material Classifications

    Material Properties

    How do products get into the market?

    Who buys products?

    Design Considerations

    Process Classifications

    Next Week

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    Margaux Hayes

    Product Design Engineering degree from Swinburne

    Internship with DEAM, designing tools for keyhole surgery

    Now freelancing for both private clients and a product

    development consultancy

    Set up a community workshop and studios called NORM

    Board member for the Brunswick Tool Library

    Design, construction and curating of a portable performance

    venue called The Tabernacle

    Occasional work in wider fields such as construction, sound

    and lighting design

    Currently working on evacuation equipment, wearable

    technology, furniture.

    Uses SolidWorks, Adobe Suite

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    Prue OConnor Product Design Engineering degree from Swinburne with honours

    Spent 4thyear in The Netherlands6 months Uni, 6 months work at

    Phillips

    Graduated and worked for 3 years at Nylex

    Worked on Wheelie Bins, Eskys, Water Tanks, Agricultural Tanks etc

    Experience with Injection Moulding, Blow Moulding and Rotational

    Moulding

    Started my own design consultancy in 2005

    Worked with many companies on small blow moulded bottles, spas,

    medical products, outdoor blinds and awnings, baby bottles,

    automotive transport cases, graphic design Experienced with testing to Australian Standards and ISO Quality

    Systems

    Uses SolidWorks, Photoshop, Illustrator and InDesign

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    Why are we here?

    So you want to be an Industrial Designer?

    How do you decide what to design?

    How do you decide what to make it from?

    How do you decide how to make it?

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    What are we going to teach you?

    How products function and how they are made

    How to choose and specify materials and a suitable

    manufacturing process How to communicate to engineers, toolmakers,

    manufacturers etc (and to some extent sales people

    and marketers) in their language

    How to express how you want a product to be made

    (using presentations, technical drawings and reports)

    How to consider and balance the many aspects ofproduct design. Including ethical, social, economic and

    environmental concerns, not just the manufacture.

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    What is considered good design practice?Good design insists that a product:

    Is innovative and functions correctly and efficiently

    is intuitive and suits its target market

    enhances the users lifestyle

    saves time and/or money is manufactured in an environmentally friendly way

    or which helps the environment as its primary function

    is easily assembled and disassembled using minimal parts

    is reliable and durable and thought out to the last detail

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    Where will you end up?Design Consultancy?

    Manufacturing Company?

    Sculptor/Artist?

    http://www.abc.net.au/acedayjobs/cooljobs/profiles/s2320502.htm

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    Example: Plastic Chair in Wood

    Designed by Maarten Baas

    Commissioned by Contrasts Gallery

    Made from Elm Wood

    2008

    Maarten took the

    traditional injection

    moulded green

    plastic patio chair, andredesigned using Elm

    Wood and made by

    Chinese woodcarvers

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    Example: Chindoguthe Japanese are of creating something useful yet useless at the same time

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    We want to teach you:

    > Co.Design on Elizabeth Whelan

    > Richard Feynman on Challengers o-rings

    Imogen Houldsworth

    http://www.fastcodesign.com/1672926/watch-a-low-tech-technique-for-making-high-tech-fabricshttp://youtu.be/8qAi_9quzUY
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    Semester Outlineweek 1 IntroMaterials and Design C4

    week 2 Form Follows Material - Materials and Design C6

    week 3 Product breakdowns, reverse engineering and project 1

    week 4 Polymers

    week 5 Metalsweek 6 Ceramics, Glass, Fibres, Natural materials

    week 7 Assignment 1 Presentations

    week 8 Product Case StudiesMaterials and Design C8

    week 9 Shaping Profiles

    week 10 Joining Profiles. Assignment 2 Submission

    week 11 Surface Profilesweek 12 Overview. Assignment 3 Submission

    week 13 No Classes

    week 14 Combined Assignment Submission

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    Materials in history

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    Materials production now

    4.17 Raw MaterialsWorld Production

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    Material Classifications

    4.5 Material groupings by

    mechanical similarity

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    Metals

    - Ferrous vs. Non-ferrous

    - Alloys

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    Ceramics

    - Typically a combination of metallic and non-metallic

    elements

    - Includes clay minerals, cement, glass

    - Typically insulative

    - Resistant to high temperatures and harsh environments

    - Typically very hard but brittle

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    Ceramics

    http://www.youtube.com/watch?v=DIT7UILed1o&feature=share&list=PL2DB5368B17BBA682&index=7
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    Polymers

    - Includes plastic, rubber, etc

    - Typically organic compounds: based on carbon, hydrogenand other non-metallic elements

    - Large molecular structures

    - Low densities

    - Can be extremely flexible

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    Composites

    - Combinations of metals/ceramics/polymers

    - Designed to display a combination of the bestcharacteristics of both materials

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    Composites

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    Material Properties

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    Mechanical PropertiesCompressive strength Maximum stress a material can withstand before compressive failure (MPa)

    Ductility Ability of a material to deform under tensile load (% elongation)

    Fatigue limit Maximum stress a material can withstand under repeated loading (MPa)

    Fracture toughness Energy absorbed by unit area before the fracture of material (J/m^2)

    Hardness Ability to withstand surface indentation (e.g. Brinell hardness number)

    Plasticity Ability of a material to undergo irreversible deformations (-)

    Poisson's ratio Ratio of lateral strain to axial strain (no units)

    Resilience Ability of a material to absorb energy when it is deformed elastically (MPa)

    Shear modulus Ratio of shear stress to shear strain (MPa)

    Shear strain Change in the angle between two perpendicular lines in a plane

    Shear strength Maximum shear stress a material can withstand

    Specific modulus Modulus per unit volume (MPa/ m^3)

    Specific strength Strength per unit density (Nm/kg)

    Specific weight Weight per unit volume (N/m^3)Tensile strength Maximum tensile stress a material can withstand before failure (MPa)

    Yield strength The stress at which a material starts to yield (MPa)

    Young's modulus Ratio of linear stress to linear strain (MPa)

    Coefficient of friction (also depends on surface finish)

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    Mechanical Properties

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    Mechanical Properties

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    Electrical Properties

    - Conductivity/Resistance

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    Electrical Properties

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    Thermal Properties

    Thermal Expansion

    FlammabilityMelting point

    Specific heat

    Thermal conductivity

    Glassy transition point

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    Other Properties

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    Material Failure

    Fracture

    Fatigue

    Creep

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    Optical Properties

    Colour

    Glossiness

    Transparency

    Reflectivity

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    Optical Properties

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    Acoustic Properties

    Resonance

    Absorption (insulation)

    Pitch

    Timbre

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    Acoustic Properties

    Federation Bells

    at Birruang Mar

    By Neil McLachlan

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    Tactile Properties

    Temperature

    Texture

    Hardness

    Stiffness

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    Emotional/Cultural Properties

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    How do products get into the market?

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    Push Example

    Pull Example

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    Who buys the products? Who is your target market? They are the ones who should be!

    Your target market, audience, client, whatever you want to call them is who your are

    primarily designing for

    The more precise you are in defining a target the more suitable your product will be

    However, in direct contrast to this, if you are too specific, you are also limiting yourability to sell to a wider audience

    Consider the following to help define your target market:

    Category: Example:

    Age 20-50 years old

    Gender male

    Location Australia (metro areas)

    Socio-economic status high $100k+Occupation lawyer, doctor, engineer

    Personality conservative

    Marital Status single

    Lifestyle eats out, likes to play sport

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    What do we think of before starting product design?

    What mustwe consider when designing?

    What is essential to make the product successful?

    How do we balance all the requirements?

    How do we decide between what are critical features/functions

    and desirable ones?

    Who is involved in the process?

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    Process Classifications

    Throughout the subject we will be using the following

    terms (from the text):

    Shaping

    Joining

    Surfacing

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    ShapingShaping processes give form to materials(Ashby, M & Johnson, 2nded 20120, Materials and Design, Elsevier Ltd, Jordan Hill, Oxford)

    Different types of manufacturing processes are used to create the form required,

    and different materials can use the same process.

    Deciding on which process to use can depend on cost, volume, size and tolerancerequired

    The following processes, or Shaping methods will be covered during this subject:

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    JoiningThe manufacture of a product involves many steps, one of which

    is that of assembly(Ashby, M & Johnson, 2nded 20120, Materials and Design, Elsevier Ltd, Jordan Hill, Oxford)

    How can we join two parts together? How can we join many parts together?

    Joining similar materials and joining dissimilar materials

    Considerations for disassembly

    The following processes, or Joining methods will be covered during this subject:

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    SurfacingAlmost every component of a product has some sort of surface

    process applied to it(Ashby, M & Johnson, 2nded 20120, Materials and Design, Elsevier Ltd, Jordan Hill, Oxford)

    Coating a surface can enhance a products thermal, fatigue, friction, wear, corrosion

    or aesthetic properties

    Material choice is critical to surfacing success

    The following processes, or Surfacing methods will be covered during this subject:

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    Industrial Design EngineeringMaterials, Mechanics, Processes and Principles of Production

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    Week 1 - Subject Intro

    Next WeekHomework Read chapter 4 to reinforce todays lecture

    Read chapter 6 in preparation for next week

    Organise yourself in groups of 2/3 before next week

    Document 5 examples in your environment whereengineering sits behind design

    Bring to Class Phone or tablet camera

    Further Reading Everyday Engineering IDEO book at RMIT Library