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What I Wish I Knew.. By: @nando_nurhadi || [email protected] When I Was Knowing Social Media For The 1 st Time!
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Transcript of Materi presentasi salman
What I Wish I Knew..
By: @nando_nurhadi || [email protected]
When I Was Knowing
Social Media For The 1st Time!
DARI SINI SEMUA BERAWAL• Era Internet
• Awalnya merupakan Teknologi Militer di Amerika
• Defense Advanced Research Projects Agency (DARPA)
• UNIVERSITY OF CALIFORNIA, LA – STANFORD RESEARCH INSTITUTE (SRI)
• Advanced Research Projects Agency Network (ARPANET)
29 OKTOBER 1969
WORLD WIDE WEB "I just had to take the hypertext idea and connect it to
the Transmission Control Protocol and domain name
system ideas and—ta-da!—the World Wide Web
World Wide Web: FIRST ONLINE ON 6 AUGUST 1991
"I just had to take the hypertext idea and connect it to
the Transmission Control Protocol and domain name
system ideas and—ta-da!—the World Wide Web
Perkembangan Pengguna Internet
SOCIAL COMPUTING: WHEN HUMANS USE THE WEB FOR CREATING AND CONSUME INFORMATION AT THE SAME TIME
22 Maret 2002: John Abrams (CANADIAN)4 Februari 2004: Mark Zuckerberg (USA)
FACEBOOK WAS SOCIAL NETWORKING SITEWITH BETTER INTERACTIONS
EVERYBODY HAS THEIR OWN MEDIA
Macam Media Sosial
How To Manage Your Social Media Account?
1st Step: Social Media Policy
1.1 Tujuan kehadiran di social media mau apa? DEFINE YOUR GOAL!
1.2 Admin and Shift!
07.00-12.00 : @FlorentinaHes
12.01-18.00 : @nando_nurhadi
18.01-23.00 : @bambiwae
Ada Admin Supervisor : Bertanggung jawab atas segala publikasi(pimred)
Ada Assistan Admin (operasional)
1.3 Tata Bahasa
Tentukan:
A. Salam: @telkomsel => Semangat pagi! @Pasangmata: Salam mata-mata!
B. Sapaan ke followers => @bisefisiensi = halo Efisiensi Lovers!
C. Julukkan untuk para admin => XL: XLRangers
D. Sesi tertentu untuk membuka interaksi (Tanya jawab) dengan para follower. Misalnya: Hastag #TanyaSuperSoccer di akun@mySuperSoccer
“KUNCI DARI INI SEMUA ADALAH : DIBIASAKAN!”
1.4 Tentukan Ground Rules! Do & Don’tCASE STUDY:
Kasus @mahdimanshuri Eks Admin @MySuperSoccer
HINA PERSIB!
1.5 TENTUKAN TINDAKKAN YANG DIAMBIL PADA SAAT DARURAT !
LANGGAR SOCIAL MEDIA POLICY? SIAP-SIAP DIBERHENTIKAN DARI PEKERJAAN.
1.6 ANGER MANAGEMENT!HINDARI MARAH-MARAH DI INTERNET
• KOIN UNTUK PRITA?
• #USIRFLODARIJOGJA
2nd Tips: MANAGING YOUR POST!
LAKUKAN PERENCANAAN KONTEN.
SESUAIKAN KONTEN DENGAN AUDIENS
SATU HARI SATU KONTEN (AYAT)?
2 KUNCI:
KONSISTEN & RELEVANT!
KNOWING YOUR PEAK TIME!
PowerPost: Posting + Peak Time
SOCMED MANAGEMENT TOOLS
MENGELOLA MENTIONSVIA SOCIAL MENTIONS
SOCIAL MEDIA REPORTS: FROM ENGAGEMENT TO CLICKS!
3rd Tips: Build a Relationship/INTERACTIONS
• Customer Care Oriented.
• Ada yang bisa kami bantu?
• Apa pendapat kalian tentang konten X konten Y?
• 3 KATA AJAIB: MAAF, TOLONG, DAN TERIMA KASIH.
WHY?
MORE INTERACTIONS, MORE INFLUENCE! SOCIAL NETWORK!
MAKE IT SIMPLE WITH KLOUT SCORE!
FACEBOOK ?
(-) close platform(-) data sensitive(-) harus coding sendiri
Simple?PERSONAL:http://graphyourfriends.com/FANPAGE Facebook INSIGHT!http://create.visual.ly/graphic/facebook-insightshttp://www.wolframalpha.com/
My Facebook Stats!
RAWAT LANDING PAGEMU!
SEKIAN DAN TERIMA
KASIH
