MAtchUP · The findings from this D3.12 and the developed Action Plan will be the basis for further...

MAtchUP

Authors: Dr. Michael Anz (DRE), Dr. Sophia Wolter (DRE), Linda Arnhold (DRE) & Benjamin Stelzle (TUD)

MAtchUP - SCC-1-2016-2017

Innovation Action – GRANT AGREEMENT No. 774477

This project has received funding from the European Union‟s Horizon 2020 research and innovation programme under Grant Agreement N°774477

WP 3, Task 3.7.2

Deliverable 3.12: New citizens’ engagement strategies in Dresden – 1st version

Date of document

14.09.2018 (M12)

D 3.12: New citizens‟ engagement strategies in Dresden 2 / 52

Technical References

Project Acronym MAtchUP

Project Title MAximizing the UPscaling and replication potential of high level urban transformation strategies - MAtchUP

Project Coordinator

Ernesto Faubel

Ajuntamiento de Valencia

[email protected]

Project Duration 1 October 2017 – 30 September 2022 (60 Months)

Deliverable No. D 3.12

Dissemination Level Public

Work Package WP 3: Demonstration in Dresden

Task T 3.7.2: Citizens‟ engagement and empowering

Lead beneficiary 8 (DRE)

Contributing beneficiaries DRE, TUD

Due date of deliverable 30.09.2018

Actual submission date 30.09.2018

Estimated person-months for deliverable

7.00 PM for this 1st version

7.00 PM planned for 2nd

version due in M24

6.75 PM planned for final version due in M36


Versions

Version Person Partner Date

0.1 Barbara Branchini, Fran Azorín KVEL 13.06.2018

0.2 Michael Anz, Benjamin Stelzle DRE, TUD 30.07.2018

0.3 Sophia Wolter DRE 01.09.2018

0.4 Sophia Wolter, Michael Anz,

Linda Arnhold, Benjamin Stelzle DRE 10.09.2018

Final Sophia Wolter DRE 14.09.2018


Table of Content

Abstract ........................................................................................................................ 8

1 Introduction .......................................................................................................... 9

1.1 Purpose and target group .............................................................................................. 9

1.2 Contribution of partners ................................................................................................. 9

1.3 Relation to other activities in the project ....................................................................... 9

2 MAtchUP citizens’ engagement process .......................................................... 11

3 Ecosystem analysis ........................................................................................... 12

3.1 Existing citizens‟ engagement infrastructure ............................................................... 12

3.2 Participatory processes and tools deployed in the district .......................................... 18

3.2.1 Broad public involvement in urban (district) planning .............................................. 18

3.2.2 Multi-step public involvement for new design of the Bönischplatz .......................... 19

3.2.3 Kick-off „Soziale Stadt” program ............................................................................. 21

3.2.4 District Advisory Board selecting “Soziale Stadt” projects to be funded ................. 22

3.2.5 Survey on the expansion of public transport within the district ............................... 22

3.2.6 Dresden campaign “Multimobil.” & survey on multimodal mobility hubs ................. 23

3.2.7 Informing the public about the MAtchUP project ..................................................... 24

3.2.8 On-site introduction of the Central Building Control Center in pilot building ........... 25

3.2.9 Data4City ................................................................................................................. 26

3.3 Identification of key stakeholders ................................................................................ 27

3.3.1 Characteristics of the district Johannstadt and key stakeholders ........................... 27

3.3.2 Summary of MAtchUP actions ................................................................................ 30

3.3.3 Map of key stakeholders and key services.............................................................. 32

4 Diagnosis ............................................................................................................ 34

4.1 Citizens‟ engagement diagnosis – “lessons learned” .................................................. 34

4.2 Degree of participation for demonstration actions ....................................................... 35

4.3 Definition of the MAtchUP virtual window for Dresden ................................................ 39

4.3.1 Local MAtchUP website........................................................................................... 39

4.3.2 Integration of MAtchUP into existing social media .................................................. 39

4.3.3 Integration of MAtchUP into website and newsletter of District Management ........ 39

4.3.4 Visualization in the “Dresden Themenstadtplan” .................................................... 39

4.4 Definition of the MAtchUP F2F infrastructure .............................................................. 40

4.4.1 MAtchUP Office ....................................................................................................... 40

4.4.2 “Zukunftsstadt Dresden” workshops ........................................................................ 41

4.4.3 Touring exhibition WindNODE Live! ........................................................................ 41

5 Action plan .......................................................................................................... 42

5.1 General concept for citizens‟ engagement .................................................................. 42

5.2 Citizens‟ engagement activities ................................................................................... 42

5.3 Monitoring and evaluation of engagement activities ................................................... 43

5.4 Gantt diagram .............................................................................................................. 44


6 Dissemination and communication .................................................................. 45

6.1.1 Local Communication & Dissemination Desk ......................................................... 45

6.1.2 Communication and Dissemination strategy ........................................................... 46

Annex: Repository of citizens‟ engagement tools (CET) .............................................. 52


List of Tables

Table 1: Contribution of partners ................................................................................... 9

Table 2: Relation to other activities in the project ........................................................ 10

Table 3: Degrees of participation ................................................................................ 12

Table 4: Channels and spaces for citizens‟ engagement – CITY LEVEL..................... 14

Table 5: Channels and spaces for citizens‟ engagement – DISTRICT LEVEL ............ 17

Table 6: Categorization of people involved in citizens‟ engagement processes........... 18

Table 7: Population density and household characteristics ......................................... 29

Table 8: Degree of participation for Dresden‟s demonstration actions ......................... 36

Table 9: Local Communication & Dissemination Desk ................................................ 45

Table 10: Communication and dissemination strategy ................................................ 48

Table 11: Repository of citizens‟ engagement tool (CET) ............................................ 52

List of Figures

Figure 1: Multi-step public involvement for new design of the Bönischplatz ................ 20

Figure 2: Past population development ....................................................................... 27

Figure 3: Population structure ..................................................................................... 28

Figure 4: Map of the district Johannstadt with selected actions ................................... 31

Figure 5: Identification of critical stakeholders and multipliers ..................................... 32

Figure 6: Map of key stakeholders and key services Dresden-Johannstadt ................ 33

Figure 7: Dresden – MAtchUP virtual window ............................................................. 40

Figure 8: Dresden – MAtchUP Office .......................................................................... 41

Figure 9: Gantt diagram Dresden ................................................................................ 44

Figure 10: C&D template ............................................................................................ 46


Abbreviations and Acronyms

Acronym Description

EV Electric vehicle

ICT Information and communication technologies

PV Photovoltaic

RES Renewable energies

SECAP Sustainable Energy and Climate Action Plan

SUMP Sustainable Urban Mobility Plan

WS Workshop


Abstract

This report constitutes Deliverable “D3.12: New citizens’ engagement strategies in

Dresden – 1st version”, which is the main outcome of Task “T3.7.2: Citizens’

engagement and empowerment”. The 2nd and final versions of this report (i.e. D3.26

and D3.27, respectively) will be delivered in September 2019 (project month M24) and

September 2020 (M36).

We explore the existing citizens‟ engagement and participatory processes as several

infrastructures that enable the direct participation of citizens in the adaptation and

implementation of policies, strategies and city plans already exist. These might be

dedicated to local policy making and urban development in general, or focus on the

issues of sustainable energy and mobility in particular. The ecosystem analysis,

thereby, will be the basis for designing new strategies for the involvement of the

broader public in an efficient and effective way, benefitting from synergies while at the

same time avoiding an overlapping of measures or citizen overburden.

Moreover, we introduce the characteristics of our high-performance district Johannstadt

in order to identify the relevant stakeholders from civil society, from business and

industry as well as from research and education. We develop a map of key

stakeholders and key municipal services relevant under the four MAtchUP pillars.

After a brief summary of “lessons learned” from the ecosystem analysis, we describe

the degree of participation, related timelines as well as ideas for monitoring and

evaluation procedures for planned demonstration actions. The Dresden MAtchUP

virtual window and face-to-face infrastructures are defined. Additional channels and

measures of public participation are planned to be added during the course of the

project and will be included into the updated versions of this Deliverable (i.e. D3.26 and

D3.27).


1 Introduction

1.1 Purpose and target group

This report constitutes Deliverable “D3.12: New citizens’ engagement strategies in

Dresden – 1st version”, which is the main outcome of Task “T3.7.2: Citizens’

engagement and empowerment”. The 2nd and final versions of this report (i.e. D3.26

and D3.27, respectively) will be delivered in September 2019 (project month M24) and

September 2020 (M36).

It aims to explore the existing citizens‟ engagement and participatory processes as

several infrastructures that enable the direct participation of citizens in the adaptation

and implementation of policies, strategies and city plans are already in place. The

ecosystem analysis, thereby, will be the basis for designing new strategies for the

involvement of the broader public in an efficient and effective way, benefitting from

synergies while at the same time avoiding an overlapping of measures or citizen

overburden. Moreover, this report aims to identify the relevant stakeholders from civil

society, from business and industry as well as from research and education. An Action

Plan describes the degree of participation, related timelines as well as first ideas for

monitoring and evaluation procedures for planned demonstration actions. The Dresden

MAtchUP virtual window and face-to-face infrastructures are defined. Additional

channels and measures of public participation are planned to be added during the

course of the project and will be included into the updated versions of this Deliverable

(i.e. D3.26 and D3.27).

1.2 Contribution of partners

Table 1 depicts the main contributions from MAtchUP partners in the development of

this deliverable.

Table 1: Contribution of partners

Participant Contributions

KVEL Table of contents (ToC)

DRE

Task and deliverable responsible party. Adaptation of ToC. Chapter 1 (Introduction), Chapter 2 (MAtchUP citizens‟ engagement process, Chapter 3 (Ecosystem analysis), Chapter 4 (Diagnosis), Chapter 5 (Action Plan), Chapter 6 (Dissemination & Communication Plan), Annex

TUD Input for Chapters 3 and 4

1.3 Relation to other activities in the project

Table 2 depicts the main relationship of this deliverable to other activities (or

deliverables) developed within MAtchUP and that should be considered along with this

document for further understanding of its contents.


Table 2: Relation to other activities in the project

Deliverable Relation to D3.1

D1.1 D1.1 defines the underlying philosophy of the citizen-centric approach followed in MAtchUP.

D1.2 D1.2 describes the underlying methodology, infrastructures and processes for capacity building and citizens‟ engagement activities followed in MAtchUP.

D1.7 The findings from this D3.12 and the developed Action Plan will be the basis for further discussions and strategy development related to citizens‟ engagement in the Smart City Strategic Plan for Dresden.

D1.14 The findings from this D3.12 and the developed Action Plan will be an input for the Dresden Replication Plan.

D3.x The strategy for public participation developed will accompany the whole MAtchUP actions implementation process at the Dresden demo-site.

D7.x The strategy developed in Chapter 6 for publication, participation will go hand in hand with international projects to support the implementation processes of sustainable Action Plans of other cities.

D8.x The strategy developed for public participation will go hand in hand with local and project-wide dissemination and communication activities.


2 MAtchUP citizens’ engagement process

Within the MAtchUP project, “citizens’ engagement” is understood as an

integrated process of institutional and citizens‟ transformation through the whole

project lifetime. The general objective of citizens‟ engagement is the empowerment

through the involvement in decision making. The strategy should cover four main

dimensions in order to enable a real empowerment: (1) inclusiveness, i.e. ensuring the

participation on an equal basis for all actors; (2) awareness about the urban, territorial,

socio-economic and environmental problems and about planned interventions and their

impact; (3) capacity building, at both the individual and collective level; and (4) the

generation of a favorable environment allowing the development of an active and

binding participation.

Along the project, several participatory activities are planned with different key actors

and at different levels: under WP1 along the city characterization and strategic

planning, under WP8 under the communication and dissemination activities, and in the

demo sites accompanying the implementation of MAtchUP actions (WP2-4). The

features of participation, co-decision, social inclusion and synergies with existing

initiatives (for further details see D1.1, pp. 16 ff.) shall nurture the MAtchUP processes,

both at the city and the project level. The several participatory activities should be

understood as a continuous process and the synergies among the citizens‟

engagement actions, and between them and the existing initiatives under the planning,

demonstration and replication actions should be identified, put in value and

strengthened.

In the context of the Ecosystem Analysis and Diagnosis Process, cities collect

comprehensive information and statistical data related to the four MAtchUP pillars. In

Dresden, we invited colleagues from the beginning of the project for the participatory

process and decided to work with them on a clearly defined structure to gather relevant

information from the experts in city administration. This first step of the advanced city

diagnosis process, therefore, can be described as “participatory desk research”. In a

second step, we explore the existing citizens‟ engagement channels. Several

infrastructures that enable the direct participation of citizens in the construction and

implementation of policies, strategies and city plans are already used. These might be

dedicated to local policy making and urban development in general, or focus on the

issues of sustainable energy and mobility in particular.

For the citizens‟ engagement Action Plan – including planned activities for the

Dresden demo-actions, related timelines and monitoring and evaluation procedures – it

is important to identify and connect with existing and planned resources and strategies

that are complementary to the MAtchUP strategy. New strategies for the involvement of

the broader public shall be designed in an efficient and effective way, benefitting from

synergies while at the same time avoiding an overlapping of measures or citizen

overburden. In Dresden, we plan to use functioning institutionalized forms of citizens‟

engagement and public participation (e.g. the District Management, Network

Johannstadt and existing dialogue forums on visions for the city‟s future) for MAtchUP,

too. We moreover will collaborate with existing initiatives working in line with MAtchUP

(e.g. Open City Project, Sustainable Johannstadt Project). A Dissemination and

Communication Strategy at the district level will accompany the process.


3 Ecosystem analysis

In what follows, we explore the existing citizens‟ engagement infrastructure and

participatory processes. This ecosystem analysis will be the basis for designing new

strategies for the involvement of the broader public in an efficient and effective way,

benefitting from synergies while at the same time avoiding an overlapping of measures

or overburden citizens.

3.1 Existing citizens’ engagement infrastructure

Several infrastructures that enable the direct participation of citizens in the construction

and implementation of policies, strategies and city plans are already in place. These

might be dedicated to local policy making and urban development in general, or focus

on the issues of sustainable energy and mobility in particular. As many of the identified

channels and spaces engaging district citizens are institutionalized for the city as a

whole, we give a broad overview on all existing infrastructures for both the city level

(Table 4) and district-level (Table 5).

For each channel/space we describe (1) the managing entity, (2) the degree of public

participation according to the IAP Spectrum of Public Participation (see Table 3), (3)

the type of infrastructure distinguishing among virtual infrastructures1 and face-to-face

channels2, as well as (4) its purpose and involved agents and citizens.

Table 3: Degrees of participation (Source: Based on IAP Spectrum of Public Participation, see D1.2)

Degree of participation

Inform Consult Involve Collaborate Empower

Level of public impact

x xx xxx xxxx xxxxx

Objective Providing balanced and objective information in a timely manner

Obtaining feedback on analysis, issues, alternatives and decisions

Working with the public in order to make sure that concerns and aspirations are considered and understood

Partnering with the public in each aspect of the decision-making

Final decision-making in the hand of the public

A first layer of public participation obviously are elections of local governments and the

City Council, i.e. the representative body of Dresden‟s citizens being disposed of the

full level of impact, including also final decision-making. Its work has become more

transparent recently thanks to the Council Information System which informs about the

1 Virtual infrastructures may include online platforms, participatory webs or apps, etc.

2 Face-to-face channels refer to governance structures for citizens‟ engagement physically

based in the district/city, such as institutional participatory bodies, citizen groups and networks.


various bodies (city council, local councils, committees, advisory councils, and

parliamentary groups), meeting dates and agendas as well as about draft resolutions

available for stakeholder feedback. Moreover, the meetings of the Dresden City

Council can be watched online in a live stream.

Channels for receiving residents‟ opinions and concerns include for instance the

Citizens’ Open Questioning Hour held twice a year, where residents can submit

suggestions and proposals on the city's concerns to the City Council; the Mayor’s

Monthly Consultation, being open to everyone; the Residents‟ Assembly, a forum to

inform about important projects, to answer questions and to collect concerns. The

public must also be involved in major city planning and construction projects (e.g.

urban development, transport and land use planning, flood protection, etc.). Moreover,

every citizen has the constitutional right to address requests and complaints in the form

of Petitions and Referendums to the City Council, individually or in association with

others.

Several dialogue forums on Dresden‟s future have been established by the city itself.

The Dresden Debate consists of two elements – first, citizens are informed in an early

stage about actual urban planning and development projects. Second, during a four-

week period, the respective topics can be debated in a chaired online forum. The Open

City Dresden Project is about developing and testing ideas and visions for Dresden's

future. The aim is to bring citizens, science, local politics, business and administration

together. The implementation of first projects takes place in real laboratories, i.e. with

scientific support (test areas in public space).

A very recent initiative is the Open Future Lab, which is planned to be established in

2019. It creates a permanent space for the central topics of (i) sustainability and

generation change, (ii) artistic tradition and modernity, (iii) innovation and lifestyle, and

(iv) socio-political dialogue and local identities. It aims to connect citizens with

researchers, innovative businesses, creative people and politics for an open and

constructive dialogue about future technologies. Scientific developments, social trends

and discourse culture shall be brought together. Knowledge will be transferred into

society and be made visible. At the same time, citizens can contribute their own ideas,

stimulate and implement concrete projects. The same applies to companies that want

to test innovative products and business models.

There are also several initiatives focusing already especially on energy- and

sustainability topics, such as the Day of Renewable Energies (with conferences,

workshops and on-site activities), the European Mobility Week (where citizens can

learn about and test mobility offers at various events), the Dresden Energy Dialogue

(monthly discussions on selected up-do-date topics), the Dresden Environmental Talks

(four times a year including a panel discussion), or the Energy Economics Colloquium

(annual one-day event). These events so far have attracted mainly professionals, but

aim to increasingly target a broader audience including interested citizens, too.


Table 4: Channels and spaces for citizens’ engagement – CITY LEVEL

Channels and spaces for citizens‟ engagement

Managing entity Participation degree Type Purpose & involved agents

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City Council (“Stadtrat”) Political decision makers x x x x x x The Dresden City Council is the elected representative body of the citizens.

City Council --- Council Information System

City of Dresden x x x The Council Information System (http://ratsinfo.dresden.de/infobi.php ) informs about the various bodies (city council, local councils, committees, advisory councils and local advisory councils, parliamentary groups), meeting dates and agendas as well as about public draft resolutions.

City Council --- Live Stream City of Dresden x x The meetings of the Dresden City Council can be watched in a live stream (http://www.dresden.de/de/rathaus/politik/stadtrat/stadtratssitzung-live3.php ).

Citizens‟ Open Questioning Hour (“Einwohnerfragestunde”)

City of Dresden, City Council x x x x Twice a year, residents can submit suggestions and proposals on the city's concerns to the city council during the citizens‟ open questioning hour.

Monthly Citizens„ Consultation Mayor, Deputy Mayors x x x x The citizens' consultation is open to everyone. Concerns can be addressed personally to the Mayor (15min time slots) or Deputy Mayors. From time to time, the Mayor also visits the local offices of the districts.

Mayor‟s and Municipal Facebook Account

Mayor, City of Dresden x x x Channel for informing citizens, as well as for direct communication with the Mayor (his representatives).

Citizen Dialogue (“Bürgerdialog”)

City of Dresden, Third Parties from civil society

x x x x The Citizens' Dialogue usually starts with a short introductory input, followed by open discussions (in parallel thematic rooms) on key topics. Representatives from politics and civil society are available to answer questions.

Petitions and referendums

(„Petitionen, Bürgerbegehren und Bürgerentscheide“)

City of Dresden x x Every citizen has the constitutional right to address requests and complaints to the City Council, individually or in association with others. The Committee on Petitions is responsible for processing citizens' petitions. It answers the petitions on behalf of the city council.

Residents‟ Petitions (“Einwohneranträge”)

City of Dresden x x x x Any resident (at least 16 years old) can submit a Residents‟ Petition – together with lists of signatures – to the City Council. For instance, a request can ask for a residents' meeting, or a topic can be placed on the agenda of the City Council.

http://ratsinfo.dresden.de/infobi.php

http://www.dresden.de/de/rathaus/politik/stadtrat/stadtratssitzung-live3.php


Residents‟ Assembly

City of Dresden x x x x Forum to inform about important projects, to answer citizens‟ questions and collect their opinions and concerns. Announced in the Dresden Official Journal and via press releases.

Elections City of Dresden x x In regular intervals, citizens can elect their representatives in the various parliaments (local-, state-, federal-, and European level).

Surveys City of Dresden, research institutes

x x x Residents – selected randomly or addressed as a group – are asked to take part in surveys conducted by the municipal offices. Representative results will be integrated into future strategies and decisions. Examples: Municipal citizen survey, data collection on the rent index.

Citizen participation in planning and building projects on the basis of federal-, state-level- and municipal law

City of Dresden x x x x x The public must be involved regarding major city planning and construction projects, such as urban development, urban renewal and transport planning, land use planning, landscape planning, flood protection, etc.

Participation Portal Saxony („Beteiligungsportal Sachsen”)

Free State of Saxony x x x x Source of information regarding citizen involvement in Saxony (www.dialog.sachsen.de).

Dialogue Portal Saxony („Dialogportal Sachsen“)

Saxon State Department for Political Education

x x x x Dialogue on democracy and policy, targeting especially young people (www.lasst-uns-

streiten.de).

Dialogue Forums on City Visions

City of Dresden x x x x x x e.g. "Dresdner Debatte" (Dresden Debate, https://www.dresdner-debatte.de/ ); Process of „Zukunftsstadt“ (Open City Dresden, https://www.zukunftsstadt-dresden.de/, see also below); public debate on focus as European Capital of Culture 2025 (http://www.dresden.de/de/kultur/kulturhauptstadt/beteiligung.php ).

Open City Dresden (“Zukunftsstadt Dresden”)

City of Dresden x x x x (x) x Project being part of a city competition organized by the Federal Ministry of Research and Education (BMBF). The project is about developing and testing ideas and visions for Dresden's future. The aim is to work with citizens, science, local politics, business and administration in order to design a holistic and sustainable 2030+ vision for Dresden, to plan the transition, and to implement it in the form of projects. The implementation takes place in real laboratories, i.e. with scientific support (test areas in public space). Dresden achieves the status of a "future city" with exemplary character through successfully initiated and implemented projects.

From mid-2015 to mid-2016, citizens have put many individual visions for a sustainable city on paper in numerous workshops. These were combined into a common vision of the future, which comprises five levels of action (https://www.dresden.de/media/pdf/zukunftsstadt/Zukunftsbild_Version_1.0.pdf):

1. Global level: What effects does life in Dresden have on the planet?

2. Social level: How can we all contribute to the design of our city?

http://www.dialog.sachsen.de/

http://www.lasst-uns-streiten.de/

http://www.lasst-uns-streiten.de/

https://www.dresdner-debatte.de/

https://www.zukunftsstadt-dresden.de/

http://www.dresden.de/de/kultur/kulturhauptstadt/beteiligung.php

https://www.dresden.de/media/pdf/zukunftsstadt/Zukunftsbild_Version_1.0.pdf


3. Regional level: How does the city connect with the surrounding area to the

resilient region?

4. Neighborhood: Which structures need sustainable neighborhoods?

5. Interpersonal: How do we treat each other?

Open Future Lab Wir gestalten Dresden –Branchenverband der Dresdner Kultur- und Kreativwirtschaft e.V.

x x x x x The Open Future Lab (https://openfuturelab.de/) was created as a spin-off from “Zukunftsstadt Dresden” and will be established in 2019 as a face-to-face participation infrastructure, located in the city center. It creates a permanent space for the central topics of (i) sustainability and generation change, (ii) artistic tradition and modernity, (iii) innovation and lifestyle, and (iv) socio-political dialogue and local identities.

It aims to connect citizens with researchers, innovative businesses, creative people and politics for an open and constructive dialogue about future technologies. Scientific developments, social trends and discourse culture shall be brought together. Knowledge should be transferred into society and be made visible. At the same time, citizens can contribute their own ideas, stimulate and implement projects. The same applies to companies that want to test innovative products and business models.

Day of Renewable Energies DREWAG; Local Agenda 21 for Dresden e. V.; City of Dresden; partners involved in on-site activities

x x x Conferences and lectures address professionals. An "Open Day" – with on-site activities – at installers or owners/operators of eco-energy plants, as well as e.g. dedicated cinema events or debates on sustainability issues are of interest for the broader public. The aim is to raise citizens' awareness on the topic. Selected issues related to the climate protection strategy, e.g. heating system modernization, can be discussed directly with citizens and other stakeholders.

European Mobility Week City of Dresden x x x Citizens can test mobility offers and obtain information at various events.

Dresden Energy Dialogue Local Agenda 21 for Dresden e. V.

x x x Existing since 1998, the Dresden Energy Dialogue (formerly “Energiestammtisch”, http://www.dresdner-agenda21.de/index.php?id=81 ) brings together specialists from industry, administration, research institutes and interested citizens to discuss selected up-to-date topics. It takes place regularly every third Tuesday of the month. The Climate Protection Office has, for instance, already used this platform to discuss the recent SECAP.

Dresden Environmental Talks „Four Elements‟

City of Dresden (Environmental Department), Umweltzentrum Dresden e.V.

x x x Held on four evenings in autumn, followed by a panel discussion and accompanied by a cultural program. The element "fire" traditionally deals with a current energy topic (http://www.dresden.de/4elemente).

Energy Economics Colloquium Verein Deutscher Ingenieure, Local Agenda 21 for Dresden e. V., City of Dresden (Klimaschutzbüro)

x x x Well-established, annual, one-day event on energy topics with presentations by experts and open discussions. Thanks to the close coordination between the organizers and the climate protection office of the city of Dresden, this event can be used to discuss current climate protection projects. Besides professionals, the interested public is invited to participate, too.

https://openfuturelab.de/

http://www.dresdner-agenda21.de/index.php?id=81

http://www.dresden.de/4elemente


Table 5: Channels and spaces for citizens’ engagement – DISTRICT LEVEL

Channels and spaces for citizens‟ engagement

Managing entity Participation degree Type Purpose & involved agents

Info

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Local City Councils Political decision makers x x x x x x The Dresden (Local) City Council(s) are the elected representative body of the citizens.

District management („Quartiersmanagement“)

Quartiersmanagement Nördliche Johannstadt

x x x x x First local contact for citizens in the district Johannstadt-North (see www.qm-johannstadt.de ) with regular citizen consultation hours twice a week, in three languages (German, English, French).

Citizen Consultation „on-site“ („Bürgersprechstunde vor Ort“ / „Stadtteilspaziergänge“)

Quartiersmanagement Nördliche Johannstadt

x x x x During summer months, the selected Citizen Consultation Hours take place “outside” and “on-site”. Meeting point is a central square (Bönischplatz), where a tour through the district starts in order to collect ideas and suggestions for future development.

District Dialogue („Altstädter Dialog“)

Established by the district‟s local authority (Ortsamt Altstadt)

x x x x x Network for the promotion of integration of people with a migration background in the Altstadt district. Its members include churches, landlords, political and socio-cultural actors, the Council of Foreigners and citizens themselves. The meeting of the steering group takes place twice a year. While at the beginning of 2015 the initial focus was on accommodating refugees and bundling voluntary work, the focus has now shifted to the integration of migrants following a decline in the number of refugees. Education, language and participation play an essential role.

Network Johannstadt (“Netzwerk Johannstadt”)

Ortsamt Altstadt, various stakeholders

x x x x Network established in 2009, consisting of various stakeholders from the Johannstadt who are interested in getting involved in a “positive development” of their district (residents, associations, tradesmen, schools, social affairs, politics, culture, etc.). Meetings ~twice a year, being a forum for information on important urban projects and for more effective representation of district interests in higher-level planning.

District Advisory Board (“Quartiersbeirat”)

18 members (9 from institutions, 9 residents/ people from commercial sector)

x x x x x x Decision-making body of the “Social City” (https://www.qm-johannstadt.de/soziale-stadt/) at district-level. Members appointed by the District Management. It advises and supports the District Management regarding the active participation of residents, the development of projects and initiatives for neighborhood development, the strengthening of networks and structures of cooperation as well as urban district-related PR work. It advises and decides on the use of the available funds and participates in the development and updating of the Integrated Development Concept for the area.

Round Table Johannstadt (“Stadtteilrunde Johannstadt”)

Working Group of Projects for Youth Help in Johannstadt

x x x x x x Working group of providers of child and youth care projects, meeting every 1.5 months. It is open also to other interested parties in the district.

http://www.qm-johannstadt.de/

http://www.qm-johannstadt.de/

https://www.qm-johannstadt.de/soziale-stadt/

https://www.qm-johannstadt.de/soziale-stadt/


3.2 Participatory processes and tools deployed in the district

In what follows, we analyze processes and tools for public participation implemented in

Dresden‟s high-performance district Johannstadt in the recent past. This includes

processes of citizens‟ engagement already related to the MAtchUP project, but also

processes targeting diverse urban development topics, whose study is useful for

defining future engagement activities and the Action Plan (Chapter 5).

Details on used infrastructures (see Section 3.1), the achieved degree of participation

(see Table 3), people involved distinguishing among four groups with differing levels of

interest and activity (see Table 6), and – if available – monitoring and evaluation

procedures are described, too.

Table 6: Categorization of people involved in citizens’ engagement processes

Category Example Level of interest

Level of activity

A Institutionalized citizens being part of institutionalized committees

Members of District Advisory Board

+++ +++

B Interested citizens looking actively for a channel for participation

People going to a website to participate in a survey

++ ++

C Stakeholders directly involved in certain project-related topics

Residents of a building where an specific change is planned to be realized

+ 0

D General public People living in the area but maybe not yet actively participating in discussions about a particular topic

0 - - -

3.2.1 Broad public involvement in urban (district) planning

Since 2015, the Johannstadt District Management is collecting requests, concerns and

ideas of citizens to all district-related topics via various channels and events. These

include the Citizen Consultation Hours in the central office twice a week, the Citizen

Consultation “on-site” during summer months (“Stadtteilspaziergänge”), project-related

surveys, different information events and festivals, as well as institutionalized

committees such as the District Advisory Board.

The 49 thematic clusters cover several topics related to urban planning (information on

construction projects, upgrading of central squares and green areas within the district,

development of the commercial environment, etc.), topics related to social aspects

(offers for children, senior people, poor people, people from other countries, including

also support offers, places to meet and exchange, neighborhood culture, development

of a culture of district festivals), a number subjects related to the transport system

(such as improvements in public transport, the parking situation, conditions for


pedestrians/cyclists, need for noise reduction), and also matters related to

environmental protection.

Used infrastructure District Management, Citizen Consultation „on-site“, District Advisory Board, information events, project-related surveys, etc.

All face-to-face

Achieved degree of participation

Inform + Consult + Involve (i.e. working with the public in order to make sure that concerns and aspirations are considered and understood)

People involved A - Institutionalized citizens already being part of committees, such as District Advisory Board

B - Interested citizens looking for a channel for participation and actively going to consultation hours

C - Stakeholders directly involved in certain topics via project-based surveys and consultations

D - General public (also people being more passive) via channels used during open district events such as festivals (e.g. “wall of ideas”)

Status Intensively done since 2015 (ongoing)

Evaluation outcomes District Management collects information on the number of requests per cluster and sub-topic; keeps record on the impact of citizens‟ proposals in final decision making

3.2.2 Multi-step public involvement for new design of the Bönischplatz

The Bönischplatz is a central square in the district of Johannstadt. The current situation

is characterized by inadequate traffic management, concrete elements framing the

square, car parking spaces, uncomfortable road crossings, poor road and pavement

surfaces and an unsatisfactory quality of stay. In September 2017, the city of Dresden

therefore began to plan a redesign of the square. In order to be able to take the

interests of residents and users into account at an early stage in the planning process,

various participation options were offered:

First, a survey among residents, users and merchants in the neighborhood:

On 29 and 30 September 2017, the Department of Urban Planning and the District

Management conducted a survey of “random people” passing by. The questionnaires

were also available in shops and cafés in the neighborhood as well as online and could

be submitted to the District Management until 9 October. Several multipliers were

activated (e.g. tenant information by the landlords; e-mail distribution lists of the District

Management; open bulletins). In total, more than 160 people answered the questions

on their usage patterns, their opinions and their needs and priorities for the future

square design. In addition, retailers and merchants were interviewed.

Second, a planning workshop with interested residents:

On 18 November a half-day planning workshop took place. Building on the results of

the survey, participants discussed several options for a new-designed square prepared

by the planning office and could develop their own – also very creative – ideas in five


working groups. Main priorities identified include fewer parking cars in order to leave

room for a small weekly market or regular district festivals, several benches, a fountain,

more trees and flowers, improved conditions for pedestrians and cyclists, and

playgrounds.

Third, an information event to present the planned re-design:

Finally, on 27 January 2018, the Planning Office presented the planned re-design of

the Bönischplatz in the context of a public information event to interested residents and

merchants. Major focus was explaining which ideas and proposals from the survey and

planning workshop can be realized. The start of constructions is scheduled for mid-

2019.

Figure 1: Multi-step public involvement for new design of the Bönischplatz

(Own depiction using pictures from survey, workshop and event summaries published on

https://www.qm-johannstadt.de/)

Used infrastructure District Management, project-specific survey and events

Mostly face-to-face



https://www.qm-johannstadt.de/


People involved B - Interested citizens looking for a channel for participation and actively choose to participate in the survey or in the planning workshop

C - Stakeholders directly involved, i.e. residents in the neighborhood and merchants

D - General public (also people being more passive) via interviewing “random people” passing the square

Status Closed

Evaluation outcomes District Management collects detailed statistics on the results of the survey and summaries on planning workshop and information event

3.2.3 Kick-off „Soziale Stadt” program

The program “Soziale Stadt” brings together the federal government, the Free State of

Saxony and local authorities to support disadvantaged urban areas. The district of

Johannstadt suffers from considerable structural and functional defects in buildings,

streets and squares and social challenges (with a high proportion of people dependent

on state transfer payments, a high and rapidly growing proportion of seniors and many

residents with a migration background). The aim of the support program is to

sustainably improve the quality of life in the district by combining investment and non-

investment measures. In this vein, between 2014 and 2020, more than € 11 million,

including € 6.2 million of federal, state and municipal urban development funds and

around € 5.5 million of additional urban and private capital, are available. As a kick-off

for the funding and support program „Soziale Stadt“3 in 2015, the Department for Urban

Planning invited the interested public to an information event in the district. On a so-

called “wall of well-being”, citizens could tag places they particularly like (respectively

places which should be further developed) in their neighborhood.

Used infrastructure “Day of Urban Development Promotion”, district festivals

All face-to-face


Inform + Consult (i.e. obtaining feedback on analysis, issues, alternatives and decisions)

People involved C - Stakeholders directly involved in urban development of the district via local events

D - General public (also people being more passive) via district festival (e.g. “map of well-being”)

Status 07/2015 (closed)

Evaluation outcomes No evaluation procedure

3 Focus on Johannstadt-North. See also:

http://www.dresden.de/de/stadtraum/planen/stadtentwicklung/stadterneuerung/soziale_stadt/noerdl_Johannstadt.php




3.2.4 District Advisory Board selecting “Soziale Stadt” projects to be funded

To support the commitment of the actors in the district, the city of Dresden has set up a

disposal fund with an annual budget of € 20,000 for the Northern Johannstadt. Projects

being eligible to be funded include investments such as the improvement or interim use

of buildings and open spaces, the purchase of equipment for public spaces or tools for

citizens‟ engagement, as well as non-investment projects, such as the organization of

festivals, cultural, leisure or educational events. The District Advisory Board decides on

the use of the funds and selects projects to be funded.

Used infrastructure District Advisory Board

Face-to-face


Inform + Consult + Involve + Collaborate + Empower (i.e. final decision-making in the hand of the public)

People involved A - Institutionalized citizens already being part of District Advisory Board

Status Ongoing

Evaluation outcomes No evaluation procedure; monitoring in the form of meeting protocols

3.2.5 Survey on the expansion of public transport within the district

The local company for public transport is currently evaluating the possibilities for a

new-built tram line (“Line n° 5”) to Dresden Johannstadt and the associated conversion

from bus to rail. Today‟s major bus line (“Line n° 62”) connects the districts of

Johannstadt and Plauen and is one of the most frequented bus lines. With rising

passenger numbers expected for the medium-term, however, it will reach its capacity

limit.

Since the construction of a new tram line in urban areas is a complex undertaking,

numerous interests, requirements and general conditions must be taken into account. It

is of particular concern to incorporate the opinions and needs of the people living in the

district into the planning process at an early stage. Therefore, an information event took

place in December 2017 and a website explains the construction project, discusses

alternatives, and illustrates advantages for the users when changing from bus to tram.

Via a direct contact person, questions can be addressed to the company; and citizens

can participate in a feedback survey, answering the following questions: (i) How

important is this new tram line for you? (ii) What do you think needs to be taken into

account? (iii) What are your expectations for the new line? (iv) Do you have any

questions?

Used infrastructure Project website including a feedback survey

Virtual




People involved B - Interested citizens looking for a channel for participation and taking actively the initiative to fill out the survey

Status Ongoing

Evaluation outcomes Suited KPIs might be: Number of participants, number of answers to open questions

3.2.6 Dresden campaign “Multimobil.” & survey on multimodal mobility hubs

In June 2017, the city of Dresden started the campaign “Multimobil. Für Dich. Für

Dresden.“ (“Multimobile. For you. For Dresden“). People were informed about the

diverse possibilities of efficiently combining public transport options (tram, train and

bus), cycling, car- and bike-sharing in order to promote sustainable mobility patterns

that help to mitigate climate change in the long-term, and avoid driving interdictions

within the city in the short-term.

A website4 explains these alternatives for transport and related offers for Dresden in

detail and introduces the concept of multimodal mobility hubs being planned to be

developed at different locations in the city. Moreover, a user-friendly video has been

published, and the campaign has been presented at different city events (e.g. Day of

the Open Town-hall, SZ Cycling Festival, Dresden City Festival). Until September,

citizens could submit their personal – maybe funny, strange, or also every-day – story

related to the Dresden transport system for a contest. The winners were awarded

prizes in the context of the European Mobility Week.

In June 2018, the local public transport company (DVB) conducted a survey regarding

citizens’ requirements on a multimodal mobility system. In a qualitative online-

based survey and group interviews, today‟s users of public transport as well as

(potential) users of car- and bike-sharing were asked about their priorities. The most

important factors identified are flexibility in transport and transport mode, simplicity of

the processes, comfort in travelling, security, and transparency with respect to access

conditions, costs, etc.

For car-sharing, personal perceptions were very diverse. For some people it means

flexibility and comfort, for others huge uncertainty regarding responsibilities, costs,

flexibility, security and quality. In general, there is only little knowledge about booking

procedures so far, being in contrast to the users‟ requirement of easy and quick

processes. Bike-sharing, in contrast, is already very present and often used, especially

by younger people. It is perceived as very flexible and low-priced. Users / potential

users would prefer the bundling of different offers in one single App.

Used infrastructure Dresden website, surveys and group discussions, open events / festivals

Virtual and face-to-face

4 http://www.dresden.de/de/stadtraum/verkehr/mobilitaetsmanagement/030-Kampagne-

Multimobil.php?shortcut=multimobil

http://www.dresden.de/de/stadtraum/verkehr/mobilitaetsmanagement/030-Kampagne-Multimobil.php?shortcut=multimobil

http://www.dresden.de/de/stadtraum/verkehr/mobilitaetsmanagement/030-Kampagne-Multimobil.php?shortcut=multimobil




People involved B - Interested citizens looking for a channel for participation and actively deciding to participate in a survey or at a contest

C - Stakeholders directly involved in public transport via DVB App (information and survey)

D - General public (also people being more passive) via channels used during open events / festivals

Status Campaign “Multimobil.”: mid-2017 (closed, website still running)

DVB survey: mid-2018 (closed)

Evaluation outcomes District Management collects information on the number of requests per cluster and sub-topic; follows the impact of citizens‟ proposals in final decision making

3.2.7 Informing the public about the MAtchUP project

In order to inform involved stakeholders and the broader public on the MAtchUP

project, several channels have been – and continue to be – used. Detailed information

on which actions are planned to be implemented (“WHAT”), for which purpose with

which short- and long-term effects on the city and its citizens (“WHY”), under who‟s

responsibility and with which partners (“WHO”), and during which period of time

(“WHEN”) are provided.

For the MAtchUP project in general, this includes the project website

(www.dresden.de/matchup) and dedicated social media channels, press releases, local

TV5 and newspaper articles (local daily newspaper6, German-wide magazines7, and

online journals8). Moreover, specific topics covered by particular MAtchUP actions are

highlighted, such as the smart tenant model9, or 5G solutions10.

Used infrastructure Media (print, online, local TV and radio, social), press meetings

Mainly virtual


Inform (i.e. providing balanced and objective information in a timely manner)

5 E.g. https://www.sachsen-fernsehen.de/eu-foerdert-smart-city-projekt-fuer-dresden-428725/

6 E.g. http://www.dnn.de/Dresden/Lokales/Leuchtturmstadt-Dresden

7 E.g. https://www.focus.de/regional/dresden/stadt-dresden-dresden-auf-dem-weg-zu-einer-der-

fuehrenden-smart-cities-in-europa-millionen-projekt-zur-nachhaltigen-stadtentwicklung-gestartet_id_8016677.html

8 E.g. https://www.kommune21.de/meldung_27986_Smarter+Vorreiter.html

9 E.g. https://www.sz-online.de/nachrichten/dresdens-haus-der-zukunft-3931449.html

10 E.g. https://www.sz-online.de/nachrichten/telekom-macht-dresden-zur-teststadt-fuer-flinke-

datenuebertragung-3887268.html

http://www.dresden.de/matchup

https://www.sachsen-fernsehen.de/eu-foerdert-smart-city-projekt-fuer-dresden-428725/

http://www.dnn.de/Dresden/Lokales/Leuchtturmstadt-Dresden

https://www.focus.de/regional/dresden/stadt-dresden-dresden-auf-dem-weg-zu-einer-der-fuehrenden-smart-cities-in-europa-millionen-projekt-zur-nachhaltigen-stadtentwicklung-gestartet_id_8016677.html



https://www.kommune21.de/meldung_27986_Smarter+Vorreiter.html

https://www.sz-online.de/nachrichten/dresdens-haus-der-zukunft-3931449.html

https://www.sz-online.de/nachrichten/telekom-macht-dresden-zur-teststadt-fuer-flinke-datenuebertragung-3887268.html

https://www.sz-online.de/nachrichten/telekom-macht-dresden-zur-teststadt-fuer-flinke-datenuebertragung-3887268.html


People involved D - General public via a variety of media channels

Status Since 12/2017 (ongoing)

Evaluation outcomes No evaluation institutionalized, but it would be possible to monitor the impact of online articles and social media posts via e.g. counts of clicks/reads

3.2.8 On-site introduction of the Central Building Control Center in pilot building

One of the Dresden MAtchUP actions is the Central Building Control Center (CBCC) to

which 12 public buildings will be connected in a first step in order to improve the energy

management of heating/cooling systems. Once, the pilot building (i.e. the 102nd primary

school, Pfotenhauerstr. 40, 01307 Dresden) had been selected, a presentation of the

project on-site took place. Together with all involved departments from the municipality

(Department of School Administration, Department of Surface Construction,

Department of Economic Promotion, IT experts), we introduced the planned

interventions and timeline to the school principal and maintenance responsible.

Explaining the CBCC‟s benefits – for the city/environment as a whole as well as for the

school in particular – was very important to relieve skepticism and caveats. We,

moreover, had to ensure that neither a decrease in comfort, nor any disturbances in

daily school routines would occur. Also the concern of data protection was discussed;

we guaranteed that no conclusions on any person-specific behavior / energy

consumption patterns would be feasible.

This event showed how important explanations, clarifications and the consultation of

directly involved stakeholders are, at an early stage of a project, in order to turn

opposing attitudes into support to innovative solutions.

Used infrastructure No specific institutionalized infrastructure

Face-to-face



People involved C - Stakeholders directly involved in the implementation of the measure (head of school, person responsible for technical maintenance and heating system)

Status 08/2018 (closed)

Evaluation outcomes No evaluation procedure


3.2.9 Data4City

In the context of intelligent cities, the project Data4City11 deals with the issue of

systematic development of urban business models from local needs catalyzed by a

digital platform. The key idea revolves around comprehensive and transparent (open-

source) knowledge generation based upon “lean” datasets about the behavior, feelings

and wishes of people in their daily living environment, which can support the

emergence or improvement of businesses, services and products in future

neighborhoods.

In order to comprehensively summarize the locality-specific needs of the citizens, a

combination of qualitative (constantly pursued surveys/gamification) and quantitative

measurements (anonymized sensor infrastructures) are requisite. Detected needs may

foreshadow yet unidentified deficits/possibilities in the local ecosystem, leading to new

business and social opportunities.

The unique feature of the project is the targeted, application-oriented generation and

linking of urban data. This approach, based on city qualities and values, sets

Data4Cities apart from IT-driven projects ("Technology Push") and promises great

potential for service innovation as well as for the activation and revitalization of

neighborhoods and supporting hyper-locality.

Used infrastructure Local and anonymized sensor data, online surveys

Mainly virtual


Consult target people in specific districts on specific topics

People involved B - Interested citizens looking for a channel for participation and actively deciding to participate in Open4City surveys

Status On-going (since 2018)

Evaluation outcomes Indirect evaluation by using the output as a base for new business models

11

https://tu-dresden.de/bu/architektur/wa/forschungsprojekte/data4city?set_language=en

https://tu-dresden.de/bu/architektur/wa/forschungsprojekte/data4city?set_language=en


3.3 Identification of key stakeholders

In what follows, we introduce the characteristics of our high-performance district

Johannstadt in order to identify the relevant stakeholders from civil society, from

business and industry as well as from research and education in the district. After a

brief summary of MAtchUP actions, we develop the map of key stakeholders and key

services relevant under the four MAtchUP pillars.

3.3.1 Characteristics of the district Johannstadt and key stakeholders

Socio-demographic structure

With regard to the socio-demographic composition of the residential population, the

district of Johannstadt differs substantially from the Dresden average. The decline

in the number of inhabitants immediately after the German reunification in 1990 was

withdrawn completely for the city of Dresden as a whole during the last two decades.

This was not the case for Dresden-Johannstadt, where the number of inhabitants

remained relatively stable (Figure 2).

Figure 2: Past population development (Data source: Statistics Department LHD)

The age structure is characterized by a significantly higher proportion of inhabitants

aged 65+, of whom many have lived in the area already for a long time. This group

represents 29% (north) and 43% (south), while the Dresden average is only about

21%. Especially for the southern part of Johannstadt, the average age is well above the

city average, while for the northern part an increasing proportion of children and young

people could be observed in recent years. This is reflected also in household sizes.

Social indicators, such as the high proportion of people with very low income and/or an

immigration background point to the tense social conditions. In 2016, 16.2% (14.3%) of

the inhabitants of Johannstadt-North (respectively -South) received social support (i.e.

benefits according to SGB II). With 10%, the average for the city as a whole is

significantly lower. Unemployment figures in the area are also problematic; 7.6%

(7.2%) of 18- to 64-year-olds were registered as unemployed (total city of Dresden

5.5%).


Figure 3: Population structure

(Data source: Statistics Department LHD --- 2015 data)

Due to the low-cost housing conditions, the area is particularly attractive for the influx of

socially weaker people, senior citizens, trainees and young families. The risk of socially

spatial segregation processes is very high, for which reason Johannstadt-North has

been identified as one priority area of Dresden‟s urban development (see the

“Integrated Urban Development Concept – INSEK 2025+”). The whole district of

Johannstadt is also eligible for funding from the European Regional Development Fund

(ERDF, support program for sustainable urban development) as well as from the

European Social Fund (ESF, support program for socially disadvantaged urban areas).

Various social initiatives address the particular challenges of this manifold district.

There are networks giving advice to people with a migration background. The

Ausländerrat e.V., for instance, works in particular with women and families. Several

places offer the possibility for exchange and integration (e.g. common gardening,

Kulturzentrum JohannStadthalle, Café Halva). So do religious communities (protestant,

catholic as well as the Muslim Kultur- und Bildungszentrum). The needs of the elderly

are addressed in dedicated venues (Seniorenzentrum, DRK Begegnungs- und

Beratungszentrum). Several clubs are available for children and youngsters, offering

every-day care and regular indoor and outdoor events.

Key stakeholders from civil society, i.e. who currently lives (and will live) in

Johannstadt?

- High proportion of senior people

- High proportion of poorer people

- High proportion of people with migration background

- Increasingly families with children

- Some students


Living conditions and commercial structure

With a total of 24,800 inhabitants and an area of 3.46 km², the Johannstadt is one of

the most densely populated districts of Dresden (see Table 7). Along its borders,

there are numerous and in part very large green and open spaces with the Elbe River

in the north and the “Großer Garten” in the south. Within the district, however, there are

no considerable green areas. The living environment is generally perceived as good,

as is the sense of security. The main criticisms are air and noise emissions. Due to the

high degree of sealing and low degree of natural green zones, the Johannstadt,

moreover, is characterized by high overheating and poor ventilation.

During World War II, it was almost completely destroyed. Only in its eastern part some

buildings in Wilhelminian style remained. The reconstruction – which lasted until the

1980s – began in the north of Grunaer Strasse, where apartment buildings of up to five

floors were built. So-called “Altneubauten” (long six-floor buildings) were added by the

end of the 1960s. Since the beginning of the 1970s, the remaining areas up to the Elbe

River have been developed with so-called “Plattenbauten” of 10 to 15 floors (based on

prefabricated concrete slabs).

Due to its central location, the district is very well connected to the local and regional

transport network. It is surrounded and crossed by main roads. Although this provides

very good access, the large infrastructures and their sometimes poor surface

conditions generate considerable noise / pollutant emissions and barriers, especially

for children and older people. Due to the huge number of households in the area, there

is a high parking pressure in the public space.

In terms of public transport, several bus and tram lines run along the main roads, so

that the residential areas are well developed. Larger transfer points are located at the

edge of the district (Fetscherplatz and Pirnaischer Platz). The conditions for cycling are

rather moderate to bad. There are only a few cycle paths, some of which have a bad

surface, suddenly stop or are interrupted. The traffic-calmed residential roads are also

only moderately to slightly suitable for cyclists. Furthermore, the connection to the long-

distance cycle path on the Elbe is only possible in a few places. The situation for

pedestrians is largely satisfactory. There are footpaths along all streets. However,

these are only partially in good structural condition. Considerable deficiencies in the

footpaths exist in the area of accessibility.

Table 7: Population density and household characteristics (Data source: Statistics Department LHD)

As of 31/12/2017 Dresden Johannstadt North

Johannstadt South

Population Inhabitants [n°] 557,098 12,456 12,328

Area [ha] 32,828 223 123

Population density [inhab/km²] 1,697 5,596 10,025

Household structure

Total [n°] 300,013 6,640 7,225

1 person [%] 51.2% 53.3% 56.6%

2 persons 29.7% 29.3% 33.5%

3 persons 10.3% 8.7% 6.1%

4+ 8.8% 8.7% 3.6%


Due to this historical development, the use of the district is mainly dominated by

housing. There is no significant industry anymore. Along Grunaer Straße, at

Bönischplatz and in the few remaining Wilhelminian buildings as well as in parts of the

after 1990 new-built structures there are mixed uses, with the ground floor serving for

commercial purposes. There are some supermarkets with associated facilities

(butchers, bakeries), larger shopping centers at Bönischplatz and Straßburger Platz,

every-day services (banking, pharmacies, cleaning, optician, etc.). Schokofabrik e.V.

hosts creative workers (architects, music, graphic design, artists). Follow-up facilities

and clinic-driven services as well as several office locations have settled in the district,

too.

Education and research infrastructure

Within the district there are child care facilities (nurseries, kindergarten, after school

care), schools (primary schools, secondary schools, grammar schools), and an adults‟

school (Abendgymnasium). In addition, educational institutions such as the Free

University, the Academy of Fine Arts or professional schools (Berufliches Schulzentrum

für Technik, Sächsische Bildungsgesellschaft für Umweltschutz und Chemieberufe) are

located in the area, with other large research institutes (especially in the field of

biotechnology) in its immediate vicinity.

3.3.2 Summary of MAtchUP actions

The interventions to be carried out in the course of the MAtchUP project include actions

related to reaching a high-performance district with respect to (i) its buildings, (ii) city

infrastructures, (iii) sustainable mobility, and (iv) ICT, IoT and the Urban Platform, as

well as supporting non-technical actions. For a detailed description of all 48 actions see

Deliverable 3.1

Key stakeholders from business and industry, i.e. who currently work (and will

work) in Johannstadt?

- Every-day shops (supermarkets and associated facilities)

- Every-day services (banking, pharmacies, cleaning, optician, etc.)

- Few snack bars / cafés

- Very few craftsman, some creative workers, no industry

- Several office locations

- Housing corporations central player in the district from business perspective

Key stakeholders from education and research:

- Heads/principals of education / research institutes

- Owners of education / research institutes

- Teachers, junior and senior researchers

- Children, young people, students, professionals with on-the-job training


In summary, related to the high-performance district, the integration of decentralized

RES (mainly rooftop solar PV) into – existing and new – buildings, retrofitting measures

and energy system optimization are the main focus, always considering smart

monitoring and control systems. Smart city infrastructures include not only “intelligent”

electricity grids, but also an optimized district heating network integrating RES and

energy storage solutions, as well as the modification of public lighting facilities. In terms

of mobility, the focus is on the integration of EVs together with the respective charging

points/inter-modal mobility hubs, complemented by sustainable mobility services.

Regarding ICT solutions, the existing Dresden Urban Platform will be extended with the

open framework specifications in order to allow for an efficient data management and

the development of data-based business models. Several non-technical actions will be

carried out with the aim of dealing with policy improvements, innovative businesses,

citizens‟ engagement and urban planning, supporting future updates of SECAP and

SUMP.

The map in Figure 4 presents the location of selected district-level actions carried out

within the high-performance district Johannstadt.

These include:

A new building (District Future House):

- with rooftop solar PV, connected to DH, and a smart energy system management to maximize the use of RES.

Retrofitting project:

- including windows and doors substitution, façade and roof insulation.

Central Building Control Center:

- effective energy management for 12 public buildings.

Sustainable mobility:

- 38 charging stations, evaluation of 5 multimodal hubs (1 to be implemented).

Smart public lighting:

- installation of 40 intelligent auto-dimming lampposts.

Figure 4: Map of the district Johannstadt with selected actions

(Own depiction, as of 10/2017)

Other interventions affect the city as a whole. This is for instance the case for the

expansion of electric fleets or the optimization of the district heating network. For the

latter, the use of solar and wind peaks (power-to-heat technology) is planned in order

to increase the proportion of renewable energy use in the heating sector and

interconnect thermal and power grids. Similarly, innovative ICT solutions, global

sustainable mobility and city policies/urban planning, as well as other non-technical

activities which have effects on the city level.


3.3.3 Map of key stakeholders and key services

As identified in Chapter 3.3.1, key stakeholders from civil society for Dresden‟s high-

performance district Johannstadt are senior people, often living in the district already

for quite a long time, people with low income, and people with a migration background.

Due to the low-cost housing conditions, the area continues to be particularly attractive

for the influx of socially weaker people, increasingly including also trainees and young

families. Key stakeholders from business and industry include mainly owners/workers

of every-day shops and service providers; there are a few craftsmen but no significant

industry. Key stakeholders from education and research are mainly the responsible

parties and users of schools, kindergartens and a few research institutes. Finally, key

stakeholders from public administration come from municipal departments as well as

district offices.

On the one hand, these stakeholders can be distinguished among their level of impact

(from very low to critical). This depends for instance on the socio-economic power, and

the potential impact on the project itself. On the other hand, they might have differing

affinity to a project (pro vs. indifferent vs. contra). These categorizations help us to

identify possible critical stakeholders that might peril project success, but also possible

multipliers which can have a significant positive supporting impact. Moreover,

indifferent stakeholders – especially those having a high to very high impact on project

success, have to be brought in, i.e. have to be convinced of the importance and

positive effects of planned measures in order to avoid that those become opponents,

and ideally even make them to allies.

Figure 5: Identification of critical stakeholders and multipliers

(Own depiction)

Key municipal services in the district relate to the four MAtchUP pillars (energy,

mobility, ICT and social aspects). Figure 6 maps key stakeholders and key services

and will allow identifying key alliances to optimize the engagement strategy for selected

MAtchUP actions at a later stage.


Figure 6: Map of key stakeholders and key services Dresden-Johannstadt


4 Diagnosis

In what follows, we propose – after a brief summary of “lessons learned” from the

ecosystem analysis in Chapter 3 – the degree of participation for planned

demonstration actions. The Dresden MAtchUP virtual window and face-to-face

infrastructures are defined.

4.1 Citizens’ engagement diagnosis – “lessons learned”

As discussed in-depth above, several infrastructures that enable the direct participation

of citizens in the development and implementation of policies, strategies and plans are

in place on city- as well as district-level. These might be dedicated to local policy

making and urban development in general, or focus on the issues of sustainable

energy and mobility in particular. Functioning institutionalized forms of citizens‟

engagement and public participation should be used for MAtchUP, too.

First, the Johannstadt (-North) “District Management” is the first local contact for

citizens in the district and is already involved in various social and urban development

processes. Besides regular citizen consultation hours and consultations on-site,

requests, concerns and ideas of citizens to all district-related topics are collected

already since several years via various channels and events. Topics cover urban

planning (information on construction projects, upgrading of central squares and green

areas, development of the commercial environment, etc.), social aspects (offers for

children, senior people, poor people, people from other countries, including also

support offers, places to meet and exchange, neighborhood culture, development of a

culture of district festivals), but also sustainability in the transport sector and

environmental protection. Thus, the MAtchUP project will collaborate with the District

Management in order to benefit from the existing strong link to the local citizens and

exploit further synergies by adding new topics related to smart city demonstration to the

local agenda.

Similarly, the “Network Johannstadt” consisting of various stakeholders from the district

being interested in getting involved in the transition of their district and local urban

planning (residents, associations, tradesmen, schools, social affairs, politics, culture,

etc.) should become a key alliance partner in communicating and discussing MAtchUP

interventions.

Second, MAtchUP can build on the existing dialogue forums addressing Dresden‟s

future. The “Dresden Debate” consists of two elements – first, citizens are informed in

an early stage about actual urban planning and development projects. Second, during

a four-week period, the respective topics can be debated in a chaired online forum. The

“Open City Dresden” project is about developing and testing ideas and visions for

Dresden's future. The aim is to bring citizens, science, local politics, business and

administration together. The implementation of first projects takes place in real

laboratories, i.e. with scientific support (test areas in public space).

Third, participation processes ideally should be embedded into existing initiatives

focusing on energy- and sustainability topics. These could for instance be the Day of

Renewable Energies (with conferences, workshops and on-site activities), the

European Mobility Week, the Dresden Energy Dialogue (monthly discussions on

selected up-do-date topics), or the Dresden Environmental Talks (four times a year


including a panel discussion). These events so far have attracted mainly professionals,

but aim to increasingly target a broader audience including interested citizens, too.

4.2 Degree of participation for demonstration actions

Table 8 proposes a particular degree of participation for the demonstration actions

planned in Dresden. We bundle the 48 actions into 21 categories within our five types

of interventions as described in Deliverable 3.1 (i.e. high-performance district

interventions, city infrastructure interventions, mobility interventions, ICT and Urban

Platform interventions, and non-technical interventions).


Table 8: Degree of participation for Dresden’s demonstration actions

Degree Type Reason

Info

rm

Consult

Involv

e

Colla

bora

te

Em

pow

er

F2

F

Virtu

al

High performance district interventions

Smart tenant model

A1: Smart tenants

A4: 226 kWp PV

A5: Integration with the District Storage System

x x Inform tenants about their benefits when participating in “smart tenants model” in order to make them accept adapted (e.g. billing) procedures.

Consult them about their potential concerns.

District Future House & smart tenant

A9: District Future House

A41: 8.7 kWp PV in District Future House

A42: Power storage in District Future House

A43: Smart-meter-gateway in District Future House

x x See above.

Building control center

A2: Building control center x x x Inform building users about the whole process and benefits in order to make them supporters instead of opponents.


Involve them as multipliers.

Retrofitting A7: Pfotenhauer Str. retrofitting project x Inform tenants about their benefits to make them accept the trouble of retrofitting works.

City infrastructure interventions

Smart grids related to charging

A11: Smart metering deployment in 36 charging stations

A54: Reducing the impact of charging stations on the grid

No direct impact on citizens.

Optimization of district heating

A13: District energy monitoring

A17: DH management optimization to increase the RES ratio of use

A53: Connection of new buildings to the DH

(x) No direct impact on citizens.

Inform about new connections to DH to make them accept the trouble of construction works.

Optimization public lighting

A15: Demonstration of optimization actions in public lighting

x x (x) Will depend on exact action design.

New thermal storage

A36: New thermal storage of 7,800 m3 for DH x Inform to explain the use of the new huge storage tanks within the city.

New district storage

A18: Reference solution for a multi-dimensional electric district storage

(x) (x) (x) Will depend on exact action design.


Mobility e-vehicles A19: E-mobility for public sector: 40 e-vehicles

A40: 5 e-cars for housing sector


Charging infrastructure

A22: Charging points and 2 fast-charge stations

A26: 1 Intermodal mobility hub

x x x Inform citizens about the development of charging infrastructure to make them aware of it.


Involve them in the design of the mobility hub (central point within a district offering various services).

EV-to-grid / grid-to-EV

A23: Optimal use of charging infrastructure

A24: Smart management for electromobility

x x Inform citizens about the need for demand management and the benefits for the system as a whole as well as for themselves.


App A27: Mobility notification x x Inform citizens about the existence of the new app.

Consult them about their needs during conceptional design phase.

ICT, IoT & Urban Platform

Technicalities A34: VAMOS interface B2B platform

A60: New open data gateway

A61: New open API developments

A62: Big data Functionalities

A63: IoT adaptors

A64: Charging station and battery storage platform

A67: Smart Meter Gateway for electromobility


Apps A25: Urban mobility assistance

A65: Citizen‟s feedback mobility application

A66: Mobility planning application

x x Inform citizens about the existence of the new app.

Consult them about their needs during conceptional design phase.

Non-technical actions

Policy improvements

A29: City policies update

A44: Single window/desk for energy retrofitting

A45: Smart district-level energy renaissance strategy

x x Inform citizens about the reason for policy updates and benefits for the system as a whole as well as for citizens themselves.


Innovative businesses

A37: Business model for charging stations

A38: Energy efficient design of the real estate

A55: Smart city crunching hackaton

x x x Inform citizens about new business models to make them understand the new offers.

Consult them about their needs and potential concerns.

Involve citizens in the design of innovative businesses via hackaton.


Update urban planning

A31: Dresden Upscaling Plan

A46: SECAP monitoring and update of actions

A47: SUMP update

x x x Inform citizens about updated urban planning to make them understand required changes.


Involve citizens in the description of measures and realization of projects.

Open city and citizen engagement

A32: Analysis and evaluation of participation processes

A56: Open City Dresden

x x x x (x) Inform citizens about Open City Process and participation processes in general in order to reach high levels of participation.

Consult them about their needs, opinions, visions for the future and potential concerns.

Involve citizens in the description of visions for the future and concrete projects to realize those.

Collaborate with citizens in project realization.

Empower citizens via funding support to realize “their” projects.

Feedback channel

A39: Citizen Feedback Channel for traffic management x x x Inform citizens about its existence to make them participate.


Involve citizens via getting their feedback in real-time.

City mentoring A49: City mentoring

A57: Collaboration with CoMO

x Inform citizens about the activities to make them aware of (international) collaboration and the benefits of the EU.


4.3 Definition of the MAtchUP virtual window for Dresden

The MAtchUP virtual window for the city of Dresden consists of several – already existing

and still to be implemented – elements:

4.3.1 Local MAtchUP website

The local MAtchUP website (www.dresden.de/matchup), being available in German and

English versions, is integrated into the official website of the city of Dresden

(www.dresden.de). It introduces the project to the interested public, summarizes the city‟s

smart city strategy and provides specific information on the high-performance district

Johannstadt and related actions. A video complements text and figure modules. Local

partners of the Dresden consortium are introduced. Citizens moreover can find contact

details for questions and feedback (mail and phone channels). Links to the official MAtchUP

project website and the MAtchUP twitter account embed local activities into the international

project context.

4.3.2 Integration of MAtchUP into existing social media

To avoid an overlapping of similar information and the overload of citizens and other

stakeholder groups due to the use of multiple platforms, and to maximize the number of

citizens reached, MAtchUP activities are spread via existing social media channels. These

are the Facebook account of the city of Dresden (https://de-de.facebook.com/stadt.dresden/)

and the Twitter account of the Department of Economic Development

(https://twitter.com/dresdeninvest?lang=de).

4.3.3 Integration of MAtchUP into website and newsletter of District Management

Moreover, we evaluate the possibilities for integrating information on MAtchUP interventions

and public participation into the existing website (https://www.qm-johannstadt.de) and

newsletter (https://www.qm-johannstadt.de/newsletter/) of the District Management

Johannstadt. Further district-focused projects, currently still in the proposal phase, thereby

shall complement MAtchUP activities.

4.3.4 Visualization in the “Dresden Themenstadtplan”

To generate an easy to access overview on the different actions and participation processes,

a visualization in the “Dresden Themenstadtplan” (http://stadtplan.dresden.de) is planned.

The Themenstadtplan is an interactive, geo-reference-based online tool. Already covered

information reach from waste management to touristic routes and the building stock. While it

will be possible to update some layers with MAtchUP actions (such as new carsharing

locations at the intermodal mobility hub), we aim to add a new layer focusing on the district of

Johannstadt and displaying the geographical dispersion of interventions.

http://www.dresden.de/matchup

http://www.dresden.de/

https://de-de.facebook.com/stadt.dresden/

https://twitter.com/dresdeninvest?lang=de

https://www.qm-johannstadt.de/newsletter/

https://www.qm-johannstadt.de/newsletter/

http://stadtplan.dresden.de/


Figure 7: Dresden – MAtchUP virtual window

4.4 Definition of the MAtchUP F2F infrastructure

The face-to-face infrastructure for the city of Dresden so far is planned to consist of the

MAtchUP Office, of several workshops and the participation in a touring exhibition. Additional

channels are planned to be added during the course of the project and will be included into

the updated versions of this Deliverable (i.e. D3.26 and D3.27).

4.4.1 MAtchUP Office

The MAtchUP Office has been established at the Department of Economic Development,

Ammonstraße 74, 01067 Dresden. It is a permanent physical site for feedback and

interaction with all stakeholder groups. It serves as the working place of the local project

coordinator and the Diagnosis Working Group. It hosts the Local Communication &

Dissemination Desk. Moreover, it is the meeting point of Thematic Working Groups and


workshops and informal discussions with invited experts from municipal departments,

industry, citizen representatives and academia.

Figure 8: Dresden – MAtchUP Office

4.4.2 “Zukunftsstadt Dresden” workshops

Several Workshops and other participation formats have been performed for the

Zukunftsstadt Dresden Project (see also https://www.zukunftsstadt-dresden.de/) over the last

year and are planned to be performed similarly in 2019, too. In Phase 1, different activation

activities have taken place to create project ideas and form attached project groups. To get

some overall feedback, the first “Zukunftsbahn” was driven. This is a regular tram, where

random citizens, using the tram, are guided to express their ideas for the future of the city on

post-its. In Phase 2, the project ideas were structured and promoted by the citizen project

teams in special workshops. This led to the submission of 23 project proposals, of whom

eight were chosen for the implementation as test fields. Phase 3 is currently on-going with

the application for project funding from the Federal Ministry for Education and Research

(BMBF, Bundesministerium für Bildung und Forschung).

4.4.3 Touring exhibition WindNODE Live!

In Spring 2019, the touring exhibition of the WindNODE project (WindNODE Live!) will be

based in Dresden for a period of four to six weeks. Within this “accessible table of contents”

major challenges related to the energy transition and accompanying digitalization are

presented. Ideas for smart solutions for the energy system of the future and the coupling of

energy, mobility and heat sectors are discussed. Within this setting, the Dresden MAtchUP

interventions will be embedded, together with a citizen survey (details still to be defined).

https://www.zukunftsstadt-dresden.de/


5 Action plan

In what follows we describe already defined citizens‟ engagement activities for selected

interventions, related timelines as well as monitoring and evaluation procedures. Additional

channels and measures of public participation are planned to be added during the course of

the project and will be included into the updated versions of this Deliverable (i.e. D3.26 and

D3.27).

5.1 General concept for citizens’ engagement

In order to establish an extended participatory process, we will discuss during the Dresden

WS2 (i.e. workshop on city characterization envisaged for project month M3) how to gather

wider stakeholders‟ and citizens‟ perspectives with the view on future city needs and

priorities. To offer a platform to deal with citizens‟ engagement, we will benefit from synergies

with existing initiatives, and use for instance the processes set up by our Dresden Open City

Project, where citizens are already engaged, amongst others, to actively develop a city

vision. We will also use processes planned in our Sustainable Johannstadt Project, where

citizens will compile – in an intensive participation process – an innovative strategy for their

district with a focus on climate protection, sustainability and quality of life in general.

Moreover, the implementation of MAtchUP interventions is accompanied by an elaborate

public relations work (for more details see also Chapter 6). For each action we identified (a)

relevant stakeholders (e.g. users of a building or an infrastructure, broader public within the

district/city, local policy makers, professionals, etc.), (b) suited channels for the provision of

information and/or interaction, and (c) interesting milestones to be communicated. Thus, the

Dresden city characterization combines the perspectives of technical experts, involved

stakeholders and citizens. We seek for an active and binding participation of the wider public

in order to make potential users of new infrastructures, tenants, car drivers, etc. feel

“identified”. We moreover seek for supporting the empowerment of citizens and a qualified

decision making.

Building on the work on city characterization, will have as a fundamental added value the

consideration of the interests, opinions and wishes from a broader stakeholder group, i.e.

private companies and citizens. This process will therefore include further participatory

elements. Possible formats may include for instance surveys, structured interviews or open

debates. The process will moreover include a structured methodology for prioritization of city

needs.

An Open City Workshop (WS3) is planned for project month M15 and shall serve to share

different views and perspectives. It will be embedded into the opening event of the

Sustainable Johannstadt Project and will be held in our high-performance district

Johannstadt. Participants will include the Diagnosis Working Group and representatives of

the Thematic Working Groups as well as the wider public (such as local citizens and

tradesmen). We aim to introduce the demo-site actions, and to discuss city visions, needs

and priorities.

5.2 Citizens’ engagement activities

Table 8 above proposes a particular degree of public participation for the demonstration

actions planned in Dresden. For those actions where a high participation level is envisaged,


the following elaboration lists precise planned measures. Adaptations to the planned citizens‟

engagement activities and their scheduled timing during the course of the project might be

possible and will be accounted for in the updated versions of this Deliverable (i.e. D3.26 and

D3.27).

A26: 1 Intermodal mobility hub [Q1/2019]

- Inform the public – via the Council Information System, the channel of press

releases, social media and via market analyses on the mobility hub – about the

development of charging infrastructure in order to increase awareness.

- Consult the public – via an on-site workshop addressing specific site development –

about their potential concerns and wishes for site development.

- Involve the public – via the on-site workshop – in the design of the mobility hub.

- Collaborate with the public – via the uptake of ideas of the on-site workshop – in

the design of the mobility hub.

A32 & A56: Open City Project and citizen engagement [Q2-Q4/2019]

- Inform the public – via the MAtchUP virtual window – about the Open City Project

and participation processes in general in order to reach high levels of participation

and increase awareness.

- Consult the public – via workshops and surveys – about their needs, opinions,

visions for the future and potential concerns.

- Involve the public – via workshops and the uptake of survey results – in the

description of visions for the future and concrete projects to realize those.

- Collaborate with the public – via the projects coming out of the Open City Process –

in the transition process.

- Empower the public – via funding support to realize “their” projects.

A2: Building control center [Q1-Q3/2019]

- Inform the building users – via project flyers and personal talks – about the whole

process and benefits in order to make them supporters instead of opponents.

- Consult them about their potential concerns.

- Involve them – via e.g. “climate coaching” embedded in Sustainable Johannstadt

Project – as multipliers.

5.3 Monitoring and evaluation of engagement activities

An in-depth and useful monitoring and evaluation of public participation strategies in

MAtchUP is difficult to perform. The evaluation of participation is an open topic in scientific


research (Selle 2014; Silva 2009)12 even if first investigations on the topic have already been

carried out (Dienel et al. 2014; Kuder and Ritzi 2013; Knieling 2009).13

A number-based evaluation, i.e. counting for instance the number of participants, the number

of events / participation processes, or of visitors of an exhibition, is possible. However, the

significance of such indicators is rather limited. Moreover, we can discuss whether a project

idea originated from the local community (bottom-up) or not (top-down).

Nevertheless, selected approaches can be tested for the Dresden demo-site benefiting from

the ongoing PhD studies of the project employee Benjamin Stelzle at the Knowledge

Architecture Lab (TU Dresden). Suited KPIs might be an increased consciousness of the

public (measured on a Likert scale), the involvement of the local community in the different

project phases (from planning to implementation), the share of relevant stakeholders using

the respective channels,

5.4 Gantt diagram

The Gantt diagram illustrates the envisaged timeline for Dresden workshops and public

participation measures.

Figure 9: Gantt diagram Dresden

(Own depiction)

12

Selle, K. (2014): Über Bürgerbeteiligung hinaus: Stadtentwicklung als Gemeinschaftsaufgabe? Analysen und Konzepte. Lemgo: Rohn (Edition Stadtentwicklung).

Silva, S. (2009): Mit Wirkung Zukunft gestalten. Prozessmanagement in der räumlichen Planung. Dissertation. Universität Kassel, Kassel.

13 Dienel, H.-L.; Franzl, K.; Fuhrmann, R.D.; Lietzmann, H.J.; Vergne, A. (Hg.) (2014): Die Qualität von

Bürgerbeteiligungsverfahren. Evaluation und Sicherung von Standards am Beispiel von Planungszellen und Bürgergutachten. Stuttgart: Steiner (Schriftenreihe Blickwechsel, 11).

Knieling, J. (Hg.) (2009): Planning cultures in Europe. Decoding cultural phenomena in urban and regional planning. Farnham u.a.: Ashgate (Urban and regional planning and development series).

Kuder, T. and C. Ritzi (2013): Die Wirkung der Mitwirkung: Dialog im Stresstest. In: Forum Wohnen und Stadtentwicklung Verbandsorgan des vhw e.V. (6), pp. 215-20.


6 Dissemination and communication

The aim of the dissemination and communication strategy at the district level of Dresden is to

enable and empower the citizen engagement strategy. Therefore, a Dissemination,

Communication and Engagement Plan (Deliverable D8.1) that has been designed by ICE will

be implemented. The Local Communication Desk of Dresden will, in cooperation with the

D&C Secretariat, assist and support the MAtchUP partners by providing materials,

information, guidelines, advice, and by coordinating their public relations. The strategy aims

to inform the audience about specific targets. Therefore, the Local Communication Desk will

implement two different workflows. First, there will be dissemination and stakeholders‟

dialogue that aims for more experienced auditions focusing on transferring

technical/technological results. Second, communication will be used to manage the

involvement of the inhabitants of Dresden, especially the citizen of the chosen district

Johannstadt related to the project. The strategy will also be used as a platform to inform

citizen of Dresden about topics related to MAtchUP, especially about connecting projects and

also projects that belong to the Smart City Strategy. Below, the dissemination and

communication strategy will be described in detail.

6.1.1 Local Communication & Dissemination Desk

The Local Communication Desk of Dresden (Table 9) ensures that the MAtchUP activities

will reach our local citizen and stakeholder community as well the other MAtchUP partners by

informing ICE about newest activities in Dresden. The Local Communication Desk will keep

track of the individual actions of the other institutional bodies.

Table 9: Local Communication & Dissemination Desk

Team members and their role Linda Arnhold, Project coordinator MAtchUP

Dr. Michael Anz, Smart City Manager

Dr. Sophia Wolter, Project coordinator MAtchUP

Relation with other institutional bodies DWG; DVB; EASD; FHG; TUD; VON

Relation with MAtchUP partners and WPs ICE; ICONS; WP7

A template of all actions planned in the course of the MAtchUP project has been designed

and will be used throughout the project duration (Figure 10). The template shows important

actions, their contents and the date of implementation. There has been a breakdown in

annual quarters to facilitate the overview of upcoming actions. The Local Communication

Desk quarterly discusses which of the two workflows has to be implemented for the

upcoming events. The institutional bodies that are related to the specific actions contribute to

the respective topics and give advice about the audience and stakeholders to be informed.


Figure 10: C&D template

MAtchUP dissemination and communication is organized by ICONS who prepares the

overall strategy and materials. To communicate the contents of MAtchUP Dresden overall

and concerning the actions more comprehensively, a Dissemination and Communication

Plan is developed jointly with the local partners. Apart from that information material is

provided via website, flyer, mailing etc. Local and nationalized material is produced and

German contents and district specific materials like pictures are provided (leaflet, website,

video, etc.). The district communication will be done in cooperation with the District

Management.

6.1.2 Communication and Dissemination strategy

As elaborated in Chapter 3.3, diverse key stakeholders from civil society, business and

industry in the district of Johannstadt require different support from the Local Communication

Desk of Dresden. Related to Chapter 5.2 there are several ways to support the citizen

engagement actions, in particular the options to INFORM, to CONSULT, to INVOLVE, to

COLLABORATE with the public and to EMPOWER the public.

INFORM

In order to increase awareness of all stakeholders, the public will be informed by the C&D

Desk. Communication channels used will be the official MAtchUP-website of Dresden

(www.dresde.de/matchup), Social Media (facebook, twitter), via flyers, via articles and

interviews, that will be published in daily newsletters and which can be found on the website,

via online newspapers. A six-monthly e-Newsletter will also be implemented to inform the

stakeholders directly engaged. The stakeholders will be informed about the developments

and benefits of the project and especially about the participation processes in order to reach

high levels of participation and increase awareness.

CONSULT

Especially highly involved stakeholders, i.e. tenants, need to be addressed more strongly in

order to increase the awareness. Therefore, consulting strategies will be used. Via

workshops and surveys the public can express itself about their potential needs, opinions,

visions, concerns and wishes throughout the project.

http://www.dresde.de/matchup


INVOLVE

A high increase of participation of the stakeholder can be managed by involving the public in

project processes via workshops, i.e. in the design of the mobility hub, in the description of

visions for concrete projects, or as multipliers.

COLLABORATE

Another option of increasing the awareness of the public is to collaborate with them. Therefor

the stakeholders are highly involved within the actions, i.e. by taking up and implementing

the ideas of the participants.

EMPOWER

The stakeholders are emancipated associates within the actions. Via funding support they

are able to realize the actions of the project. The involved stakeholders will participate at

meetings with the associated partners to implement their ideas and wishes of the realization

of the action.

Table 10 proposes a particular overview of the communication and dissemination strategy for

Dresden‟s demonstration actions. In relation to the categorized actions in Chapter 4.2 we

identified and defined specific targeted public and C&D tools and channels.


Table 10: Communication and dissemination strategy

Degree of participation Targeted public C&D tools and channels with timing estimation (M before,

M during, M after the actions)

Info

rm

Consult

Involv

e

Colla

bora

te

Em

pow

er

High performance district interventions

Smart tenant model

A1: Smart tenants

A4: 226 kWp PV

A5: Integration with District Storage System

x x Tenants, district residents, general public, district administrators,

Inform: MAtchUP-website (2M, 6M, 2M,); Facebook (1M, 6M, 1M);Twitter (0M, 2M, 1M); Flyer (3M, 0M, 0M); Daily Newsletter (1M, 2M, 1M); Newsletter (2M, 6M, 6M); Press release (1M, 6M, 1M)

Consult: Surveys (6M, 6M, 3M); Workshops (1M, 6M, 0 M)

District Future House & smart tenant

A9: District Future House

A41: 8.7 kWp PV in District Future House

A42: Power storage in District Future House

A43: Smart-meter-gateway in DFH

x x District residents, general public, municipal and district administrators



Building control center

A2: Building control center

x x x Tenants, district residents, general public



Involve: Workshops (1M, 6M, 0 M)

Retrofitting A7: Pfotenhauer Str. retrofitting project

x Tenants, district residents, general public; municipal and district administrators


City infrastructure interventions

Smart grids related to charging

A11: Smart metering deployment in 36 charging stations

A54: Reducing the impact of charging stations on the grid

Traffic participants, district residents, general public, municipal and district administrators


Optimization of district heating

A13: District energy monitoring

A17: DH management optimization to increase the RES ratio of use

A53: Connection of new buildings to the DH

(x) Tenants, district residents, general public, business owners



Optimization public lighting

A15: Demonstration of optimization actions in public lighting

x x (x) Tenants, district residents, general public, municipal and district administrators




New thermal storage

A36: New thermal storage for DH

x District residents, general public, municipal and district administrators


New district storage

A18: Reference solution for a multi-dimensional electric district storage

(x) (x) (x) District residents, general public, municipal and district administrators




Mobility e-vehicles A19: E-mobility for public sector

A40: 5 e-cars for housing sector

(x) Traffic participants, district residents, general public


Charging infrastructure

A22: Charging points and 2 fast-charge stations

A26: 1 Intermodal mobility hub

x x x Traffic participants, district residents, general public, municipal and district administrators




EV-to-grid / grid-to-EV

A23: Optimal use of charging infrastructure

A24: Smart management for electromobility

x x Traffic participants, district residents, general public, municipal and district administrators



App A27: Mobility notification

x x Traffic participants, district residents, general public, municipal and district administrators




ICT, IoT & Urban Platform

Technicalities A34: VAMOS interface B2B platform

A60: New open data gateway

A61: New open API developments

A62: Big data Functionalities

A63: IoT adaptors

A64: Charging station and battery storage platform

A67: Smart meter gateway e-mobility

Tenants, traffic participants, district residents, general public

Apps A25: Urban mobility assistance

A65: Citizen‟s feedback mobility application

A66: Mobility planning application

x x Traffic participants, local transport participants, district residents , general public



Non-technical actions

Policy improvements

A29: City policies update

A44: Single window/desk energy retrofitting

A45: Smart district-level energy renaissance strategy

x x Tenants, district residents, general public, business owners



Innovative businesses

A37: Business model for charging stations

A38: Energy efficient design real estate

A55: Smart city crunching hackaton

x x x Traffic participants, general public, business owners




Update urban planning

A31: Dresden Upscaling Plan

A46: SECAP monitoring and update

A47: SUMP update

x x (x) General public, district residents , politicians, municipal and district administrators, business owners

Inform: MAtchUP-website (2M, 6M, 2M,); Facebook (1M, 6M, 1M);Twitter (0M, 2M, 1M); Flyer (3M, 0M, 0M); Daily Newsletter (1M, 2M, 1M); Newsletter 2M, 6M, 6M); Press release (1M, 6M, 1M)




Open city and citizen engagement

A32: Analysis and evaluation of participation processes

A56: Open City Dresden

x x x x (x) District residents , general public, politicians, municipal and district administrators, business owners




Collaborate: Workshops (1M, 6M, 0 M)

Empower: Meetings (6M, 6M, 3 M)

Feedback channel

A39: Citizen feedback channel for traffic management

x x x Tenants, General public, district residents , politicians, municipal and district administrators, business owners




City mentoring A49: City mentoring

A57: Collaboration with CoMO

x General public, district residents , politicians, municipal and district administrators, business owners



Annex: Repository of citizens’ engagement tools (CET)

Table 11: Repository of citizens’ engagement tool (CET) (Source: Deliverable D1.2, own summary)

Tools for

… the analysis of resources and networks

CET_1.1 Sociogram = Map of social actors and relationships

Based on the socio-political power they have and the degree of affinity and help in the project‟s strategy

Identification of “communicators”

CET_1.2 Interviews Individual and group interviews

Designed based on findings of CET_1.1

CET_1.3 Collaborative mapping

Many types, e.g. physics, perceptive, needs, etc.

CET_1.4 Time line Identification of most important events for the people during last years -> Permits reconstruction

… diagnosis and construction of objectives

CET_2.1 Advanced SWOT

Define and contextualize selected issues according to weaknesses, threats, strengths and opportunities

CET_2.2 Tetralemma Used to reflect, analyze and overcome opposing positions

CET_2.3 Flow chart Used to visualize the causes / effects of the various factors related to the topic under discussion

Organizing the factors that affect the problematic object of study according to who has control over them / can influence them

CET_2.4 Tree of problems

Branches and leaves: Problem consequences

Trunk: Problem immediate causes

Roots: Problem deep causes

CET_2.5 Workshop Workshop for future stages, i.e. 1st part of

EASW (European Awareness Scenario Workshops)

CET_2.5 Workshop Driving idea workshop (strategy-related)

… definition of actions and indicators

CET_3.1 Workshop Workshop of proposals, i.e. 2nd

part of EASW

CET_3.2 Chronogram Global vision of long-term work plan

CET_3.3 Programming matrix

Issues x What to do? Why? When? Where? With what? With whom?

CET_3.4 Pop-up events Serve to test or evaluate a priori a future investment

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