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Presented by Jason Smith

ONLINE MARKETING

“Come on, everyone is doing it…”

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• Experience• Educate • Inspire• Partner

Let’s get started

THANK YOU

Partner LogoGROVO.COM

3rd Party Tutorials

600+ Educational Videos about Internet

Updated Regularly

Free

www.grovo.com

Partner LogoWHO IS USING THE INTERNET?

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Google 64%

Bing 14%

Yahoo 16%

The Big 3!

Bing powers Yahoo search content

Combined make up 30% of usage

Are they all the same?

Searchengineland.comMay 11, 2011

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Paid Results

Organic Results

Map (Google Places)

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Paid Results

Organic Results

Map (Google Places)

MONOPOLY

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Paid Results

Organic Results

Map

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Paid Results

Organic Results

Map

Partner LogoPAID ADVERTISING

Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the hosting service when the ad is clicked.

It’s a great way to OWN a corner of the Search block!

http://en.wikipedia.org/wiki/Pay_per_click

Partner LogoTEXT VS. DISPLAY

Text = Targeted Marketing

Display = Branding

Big 3 Google AdWords Yahoo! Search Marketing Microsoft adCenter

Partner LogoUSE KEYWORDS IN YOUR AD

Dentist Boise ID Golf Courses San Francisco

Supermarket Approach

Quality Score

Partner LogoGOOGLE KEYWORD TOOL

Check Keywords Carefully

Search Volume Myth

Word vs. Phrase

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Best Buy Homepage

3D TV Page

LANDING PAGES

Partner LogoLANDING PAGES

Partner LogoPPC BEST PRACTICES

Organize your campaign by theme

Multiple Products?

Seasonal Items?

Specials vs. Branding

Heating

A/C

Water Heater

Summer

Winter

Partner LogoTRACK YOUR RESULTS

Geographical DataConversionBounce RateReferrals

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Stretches your advertising budgetGenerates highly qualified sales leadsEstablishes your name and brand in the mind of the

consumer

QUALIFIED LEADS…..LOW COST!!!

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http://www.google.com/places/

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Places.google.com

Complete all 20 Fields

Always use the same formatting for Address & Phone #

Focused Content & Keywords

Pictures & Video

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http://www.bing.com/businessportal/

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http://listings.local.yahoo.com/

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1. Google2. Facebook3. YouTube4. Yahoo!5. Blogger.com6. Baidu.com7. Wikipedia8. Windows Live9. Twitter

Alexa.com May 2011

Partner LogoWIKIPEDIA:

Partner LogoCONSIDER THIS:

According to Google, 73% of all searches are related to local content in one way or another

For every dollar spent on the Internet, 5 are spent offline on products and services that were influenced by online research - MIT Technology Review

ComScore states that 43% of Internet users are searching for local merchants when considering making a purchase

91% of U.S. Internet users do comparison shopping and research online and of that group 51% explicitly characterize themselves as “shop online, purchase offline”

http://www.webmaster9.com/2010-07/amazing-local-search-statistics-are-you-getting-your-fair-share.html

Partner LogoMONTHLY LOCAL SEARCHES:

2012

2011

2010

2009

3.45

2.3

1.5

1

Billions

ComScore

Partner LogoHOW SEARCH WORKS

Source: http://www.youtube.com/watch?v=rAq7IdRR7CE

Partner LogoSEARCH ENGINE OPTIMIZATION (SEO)

SEO is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or

"algorithmic") search results – Wikipedia

This is all based on Keywords and Phrases

Partner LogoWHAT MAKES SEO WORK?

1. Credible Inbound Links

2. Keywords & Phrases

3. Functional Domain Name

4. Page Content

5. Website Traffic

Partner LogoCOST OF SEO?

ezineMark.com reports “a 12-month SEO Strategy can cost anywhere from $12K to $100K based on the target geographical location”

Why? #1 Online Marketing Tactic High Return On Investment (ROI) Inbound links are hard to get Search is always evolving

http://www.emarketer.com/Article.aspx?R=1007131http://www.toprankblog.com/2010/07/seo-tops-digital-marketing-2011/

Partner LogoKEYWORDS

Keywords allow Search Engines to identify the most important content within a website

Foundation of SEO in website code: Title Tags Description Tags Keyword Tags Title Tag

Description Tag

Partner LogoDOMAIN NAMES

Think like a computer – Include Keywords!

Effective Domain Names

www.InsuranceBoston.com

www.FamilyLawyerDetroit.com

www.PizzaBrentwood.com

Ineffective Domain Names

www.JohnMillerLLC.com

www.EmeraldFrog.com

www.FranksPlace.com

Partner LogoTRAFFIC

The more visitors you have to your website, the higher it ranks

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Must reflect the Keywords you want found

Sufficient Quantity to show search engines your site is credible

Pictures and Videos show variety and credibility

Fresh and consistent content greatly improves SEO

CONTENT

Partner LogoINBOUND LINK = TESTIMONIAL

http://ezinearticles.com/?In-Depth-Backlinks---Backlinks-Explained&id=5139236

In the most simple sense, an inbound link indicates who is paying attention to that page

Partner LogoCREDIBLE INBOUND LINKS

Inbound Links are links pointing to your web site, coming from other websites

All inbound links are not created equal

Some links are more valuable than others based on the PageRank of the website the link comes from

Are all links the same?

Partner LogoDIRECTORIES INFLUENCE SEO

The more your business shows up in online business directories, the more relevant your

business is for Google, Yahoo, and Bing search

Partner LogoBUSINESS DIRECTORIES

Partner LogoSOCIAL MEDIA…

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Over 600 million active users 50% of active users log on every day Average user has 130 friends Average user is connected to 80 pages, groups and events Average user creates 90 pieces of content each month

http://www.facebook.com/press/info.php?statisticshttp://techcrunch.com/2011/01/13/facebook-nearing-600-million-users/?utm_source=feedburner&utm_

medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29

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155,200,000 Facebook Users in the United States

50% of U.S. Population on Facebookhttp://gold.insidenetwork.com/facebook/http://www.internetworldstats.com/stats26.htm

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http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/

55% of users are 26-65

13-1710%

18-2535%

26-3420%

35-4416%

45-5412%

55-647%

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Twitter is a website, enabling its users to send and read messages called tweets

Tweets are text-based posts of up to 140 characters displayed on the user's profile page

Tweets are publicly visible by default Users may subscribe to other users' tweets—this is known

as following and subscribers are known as followers

"There's a List for That". blog.twitter.com. October 30, 2009. Retrieved February 1, 2010.[7]

“GIVE YOUR CUSTOMERS THE BIRD!”

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155 Million ‘Tweets’ per day 200 Million Registered Users 58% Make over $60K 38% are 35 or older 31% of users follow a business 7,800,000 + Business Recommendations per month Tweetreports.com August 2010

http://blogs.forbes.com/oliverchiang/2011/01/19/twitter-hits-nearly-200m-users-110m-tweets-per-day-focuses-on-global-expansion/

http://blog.twitter.com/2011/03/numbers.htmlhttp://techcrunch.com/2011/04/06/twitter-q1-st

ats/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29

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LinkedIn is a business-oriented social networking site mainly used for

professional networking

21.4 million monthly unique U.S. visitors and 47.6 million globally -

Quantcast

Over 100 million registered users

http://en.wikipedia.org/wiki/LinkedIn

May, 2011

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143 million users in the United States

Online Video Consumption in United States Average of 14.8 hours watched per viewer in February 2011

Total U.S. viewing sessions exceeded 5.7 Billion in March 2011

174 Million viewers of online video in U.S.

http://www.comscore.com/Press_Events/Press_Releases/2011/4/comScore_Releases_March_2011_U.S._Online_Video_Rankings - Comscore.com April 2011

Do you have a YouTube Channel for your business???

But I don’t have a videoVideo’s with massive views create traffic!

Partner LogoWILL IT BLEND?

http://www.youtube.com/watch?v=lAl28d6tbkoOver 11 Million Views!

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The goal is to create messages so funny or interesting they will voluntarily spread these communications with others

VIRAL MARKETING

Today’s Word of Mouth

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THE NEW ANDROID PHONE

Partner LogoSMARTPHONES

http://www.comscore.com/Press_Events/Press_Releases/2011/5/comScore_Reports_March_2011_U.S._Mobile_Subscriber_Market_Share

31%

69%

Smartphones Mobile Phones

15% Quarterly growth rate in

Smartphone Usage Q1 2011

72.5 Million Smartphone Users

in U.S.

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ComScoreTechCrunch 2011

SMARTPHONES

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WAP (Wireless Application Protocol) Enabled Website: A different version of the site designed specifically for mobile devices

Only 4% of websites are Mobile Ready, Is Yours?!?

SMARTPHONES

Partner LogoSTRATEGIC APPROACH

You Must Get Found

Streamline Social Media

Testimonials, Coupons, Video & Pictures

Think Long Term

Stay Involved

Track Your Results

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Simple online solution

Cost effective

Results

PARTNER WITH DP

Partner LogoDAILY PRESS & MATCHBIN

Matchbin Digital Network

900+ Local & National Media Partners (Newspaper, TV, Radio, Niche Publication)

6.2 million unique users per month

80 million page views per month

Local dynamic content

Local Support backed by a

Nationwide Firm

Partner LogoULTIMATE OPTIMIZATION TOOL

Keyword Optimized

Unlimited Video & Pictures

Functional Domain Name

Helps Optimize Existing Website

Up to 7 Pages of Content

Customer Testimonials

Social Media Management

Online Coupons

Blogging

Mobile Optimized

Easy Updates & Changes

Personal Platinum

Partner LogoMOBILE READY!

-Site to Text-Full blown interactive App

?Free to $30,000!

Partner LogoSOCIAL MEDIA!

Partner LogoTRACKING!

Partner LogoOTHER FEATURES!

Partner LogoNETWORK LINKS!

Partner LogoMULTIPLE CHANNELS TO YOUR

BUSINESS

Partner LogoLOCAL EXAMPLE

Partner LogoANOTHER WEBSITE?

Multiple Website Strategy

Helps Improve Ranking of existing site

Push your competition down the list

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Full Reporting

Call Tracking

Multiple Search Engines

Partner LogoBANNER ADVERTISING

Affluent Audience

Complete Reporting

Geo / Section Targeting

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PERSONALIZED PLATINUM PACKAGE  Features Include:  7-page website with Search Engine Optimization,

professionally managed for optimum results. Call Tracking with playback option Unique URL at no extra charge Photo gallery, video and slideshow Add social media links and RSS feed Contact info, map & driving directions Full blogging capabilities Testimonials, reviews and ratings Upload coupons, menus and product lists Your direct link to our newspaper website’s business

directory will turbo-boost your search engine rankings (spiders love us!)

PLUS: Free business spotlight story in the Daily Press after 3 months’ paid advertising. 

ONLY $299 PER MONTH

OPTION # 1

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PERSONAL PLATINUM with PAY-PER-CLICK

Features Include:

7-page website with Search Engine Optimization, professionally managed for optimum results.

Call Tracking with playback option Unique URL at no extra charge Photo, video and slideshow gallery Add social media links and RSS feed Contact info, map & driving directions Full blogging capabilities Testimonials, reviews and ratings Upload coupons, menus and product lists Your direct link to newspaper website’s business

directory will turbo-boost your search engine rankings (spiders love us!)

$300 monthly Pay-Per-Click campaign

PLUS: Free business spotlight story in the Daily Press after 3 months’ paid advertising. ONLY $499 PER MONTH Reg. $599 per month Min. 3-month agreement required to activate services. Requires $100 initial set-up fee.

$$Discounted

OPTION # 2

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FREE business spotlight story in the Daily Press after 3 months’ paid advertising. ONLY $799 PER MONTH Reg. $999 per month

$$Free

OPTION # 3

7-page website with Search Engine Optimization, professionally managed for optimum results.

Your direct link to newspaper website’s business directory will turbo-boost your search engine rankings (spiders love us!)

Your own 800 number that will redirect to your local number – includes call tracking with playback option.

$300 in monthly Pay-Per-Click advertising 40,000 Banner Ads monthly on

www.vvdailypress.com that will link back to your website.

$$Discounted

Best Value

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