Mastering the Social Media Ecosystem (More Advanced Social Media Training)
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Transcript of Mastering the Social Media Ecosystem (More Advanced Social Media Training)
How Content Ranks at NWFSocial Media
Blog Posts
News Articles
Features
Evergreen Content
Formal
Informal Right Now
3 years from now
Remember Why You’re There
• Research and Learning• Build Relationships• Improve Reputation• Issues Awareness• Driving Traffic• Actions Taken• Fundraising
Listen, Communicate, Create, Track
Good Way to Spend Time on Social Media
ListeningCommunicatingCreating/ExperimentingTracking
25%
35%
25%
15%
Using RSS Feeds to Listen
What do you need?
1. A Feed -> Go to a search page like google.com/blogsearch
2. Type in the keyword you’d like to track3. RSS the results
Searching for your issue
Become a Subject Matter Expert
Be Reciprocal! (Mutualistic and Symbiotic)
Photo by James Jordan, Flickr
Turn Failure…
Into Success!
Maintenance and Outreach
Organize Friends, Followers and Fans
Tweeting from All Over the Country
@NWFCalifornia
@NWFalaska
@OurPublicLands
@NWFPacific
@TXwater
@restorewetlands
@NWFTribalLands
Enhancing Your outreach
Use Facebook as your page…
• Comment on other pages and photos• Respond to other comments
Measuring Social Media Efforts
Danielle BrigidaManager of Social MediaNational Wildlife Federation@starfocus or @nwf
Ways to Measure Social Media
• Web Analytics • Sharing Analytics• Subscribers• Linked Sites• Comments• Actions
Small Act’s Thrive
Measuring Individual Posts
Examples: Track Sharing Metrics
Know the specific analytics offered…
Tracking Network-Specific Analytics
Think about Trackable Objectives!
http://www.devonvsmith.com/2010/07/a-social-media-measurement-plan/
New Facebook Insights
Measuring Facebook
Breakdown
• Fans <- Who your fans are• Reach <- Your total reach (through fans)• Who’s talking about this...
Robust Tracking
Guide: http://bit.ly/Fbinsights
Ways to Help NWF on Social Media
• Support content in Yammer and your colleagues
• Support the external community
• Track successes and
share what you’ve learned
1. Join Stumbleupon
• 15 Million Users• 85% in the US • Is consistently in the top traffic driver
for NWF
Stumbleupon sent 60,000 pageviews to NWF’s homepage last quarter.
2. Follow us on Foursquare.com/nwf
