Mastering the Mobile Mind Shift
27
MASTERING THE MOBILITY ZONE BARKLEY’S I.T. CONNECTIONS
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Mobile has evolved from a channel to being a behavior. As a result, mobile users expect quick and intuitive experiences. We call this the “mobile mind shift.” Ted Schadler, VP at Forrester breaks down mobile usage and how IT infrastructure can help deliver seamless experiences for Charles Barkley the IT Ringer.
Transcript of Mastering the Mobile Mind Shift
MASTERING THE MOBILITY ZONEBARKLEY’S I.T. CONNECTIONS
I.T. IS A TEAM GAME.
To get up to speed on mobility, I’ve recruited Ted Schadler, VP at Forrester.
PEOPLE DEMAND MORE FROM THEIR MOBILE EXPERIENCES. TED SCHADLER
VP at Forrester
THEY EXPECT ANY SERVICE OR INFORMATION TO BE READY
AT THEIR FINGERTIPS.TED SCHADLERVP at Forrester
WE CALL THIS THE MOBILE MIND SHIFT.
TED SCHADLERVP at Forrester
The increase in users of networking, researching and shopping apps within the past year.1
25%
9 0 5 million
The expected number of tablets to be in use worldwide by 2017.1
If your company’s mobile experience doesn’t measure up
YOU WILL LOSE CUSTOMERS.
I DON’T LIKE TO LOSE, TED.
LET ME BREAK IT DOWN FOR YOU.
I KNOW, CHARLES.
MOBILE USERS FALL INTO 2 GROUPS:
VS.UNSHIFTEDThis older, less tech-savvy group has just begun taking advantage of mobile access.
SHIFTEDThis younger group has lofty expectations for the mobile experiences companies offer them.
22% of U.S. adults.2 78% of U.S. adults.2
VS.
The unshifted segment is shrinking.
The shifted segment is GROWING.
IT’S UP TO I.T. to help deliver seamless mobile experiences for this new breed of mobile users.
Apps that are integrated with an organization’s back-end infrastructure can cost 10 to 20 times more than one-off apps.2
VS.
THE
CHA
LLEN
GE
I used my back end to put up some big numbers throughout my career.
THE
CHA
LLEN
GE
ReboundsPoints
NUMBERS DON’T LIE, CHARLES.
TED SCHADLER
VP at Forre
ster
Investing in back-end tech infrastructure is money well spent.
TED SCHADLER
VP at Forre
ster
The lack of proper IT infrastructure can…
The lack of proper IT infrastructure can…
cost your company more money in the long run
The lack of proper IT infrastructure can…
cost your company more money in the long run
and damage your relationship with clients.
ALWAYS LOOK AHEAD
Take the steps needed to ensure that your infrastructure is built for the future demands of mobility.
Learn how you can optimize your data center for current and upcoming mobility needs at CDW.io/dconow
THE MOBILEMIND SHIFT
THE MOBILEMIND SHIFT
Read an executive summary of Forrester’s article on how to deal with the Mobile Mind Shift.
VIEW ARTICLE AT CDW.io/mindshift
Purchase is required to read the full article.
1 Forrester Report, Benchmarking Mobile Engagement: Consumers and Employees Outpace CIOs’ Readiness, May 9, 2013
2 Forrester Report, The Mobile Mind Shift Index, April 19, 2013
