Mastering social media in 44 minutes or less v3
-
Upload
jmedaugh -
Category
Technology
-
view
381 -
download
1
description
Transcript of Mastering social media in 44 minutes or less v3
Mastering social media in 44 minutes or lessYour mileage may vary
[email protected]@jeff_medaugh
obviously you have a web site right?
a typical startup landing page
example: IP member
now we need to find you
branding yourself on Google means knowing about Google weirdness
what website ranks higher than all others on Google search?
LinkedIn ranks highest over all social networks and web builder sites
Google ranks blogs in this order:
In video:
outranks
Flickr is the only photo site Google cares about
now let’s talk about you
You have a Wiki entry, right?
Your Wiki page is humble
There is no marketing on Wikipedia
you can promote on
Cloudera’s home page
IP example
Is Facebook important?
Facebook is weird, you have to “like” a company to complain about them
if your target market uses these sites, you should be there also
Trending toward social / mobile apps and less web access
Net/net – Use LinkedIn robustly, also use Facebook especially if you are doing B2C solutions.
Use Wordpress for blogs and Vimeo but since blogs and videos can be linked, it’s less important.
Legal Issues
You can be liable by accident
Typical Legal Issues
• Defamation• Intellectual Property• Trade Secrets• Rights of Publicity• Publication of Private Facts• Intrusion into Seclusion
https://www.eff.org/
most common problems: oversharing customer info, leaking trade secrets,
the comments field
monitor spam, flame wars and trolling on all your forums constantly
Assuming you have:
You need a video channel
Even if you have a face for radio
What I learned from
lessons learned: high production costs delivered 63 views
links were buried, tags were wrong, speaker was not attractive
same subject, different format, 2680 views, no cost
New Rules for Video
• Less than 3 minutes (hit song, not concept album)
• Check sound quality, composition and lighting but strive for authenticity
• Create a YouTube or Vimeo channel– Product Features and Demos– Customer Testimonials– Interviews with thought leaders (i.e. you)– Turn off comments! (Or monitor hourly)
techniques for looking bigger and smarter
The Marketing Content Ladder
SOURCE: http://convinceandconvert.com
Reuse and Expand:
• You post something on a forum and get positive feedback
• The forum post becomes a blog entry with a bit more detail
• The blog entry becomes a white paper or longer form article or video
• The white paper becomes collateral• Rinse/repeat in slightly different formats
you post similar content but in different formats
because you don’t control how people get there
Web Wrapup
• Cover the basics – Wiki, LinkedIn, Facebook
• Be aware of legal issues• Use SHORT videos, strive for authenticity• Be a friendly expert, post to forums, be a
voice in your community• Use Marketing Content Ladder and
feedback loops from posts/comments
monitoring and measuring
additional links at the end of this deck but strive for quality first
Twitter: The Final Frontier
interestingness
your twitter persona is your personal brand
be useful and promote as little as possible
get others to promote you instead via RT (retweet)
avoid auto-DM except for events or customer support
example: interestingness
example: expertise
example: persona
example: boring
example: hashtags/links
example: be yourself
final example: boring celebrities
Yet together they have 22 million followers
so there.
Last word on Twitter
Use #hashtags
Try to co-op hash tags that relate to your company and use them consistently
Who is the one person who should never tweet?
Wrap Up• Your mileage may vary, be patient• Be consistent, strive for quality• Pimp occasionally but get others to pimp
for you and RT them• Use all channels, you never know who is
watching• Don’t be boring
Web Resources:
• Writing content for search engines:– Check Google autocomplete– Keywords: freekeywords.wordtracker.com– Google Tools: google.com/trendsadwords.google.com/select/
KeywordToolExternal– seokeywordanalysis.com/seotools– vretoolbar.com/keywords
Tweet Resources:
• Tweet 2 to 4 times a day at max– Use Buffer or TweetLater to queue up tweets
and release them during the day
• Tweet between 8 am and 7 pm
• If it could be a press release, don’t bother
Resources: measuring/monitoring
– Twitter Tools• Facebook Grader• Twitter Grader• Topsy• Tweet Effect• Tweet Stats• What the Trend• Tagal.us (dictionary of hashtags)
Questions?
[email protected]@jeff_medaugh