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  • Mastering Photoshop CS3for Print Design and Production

    Ted LoCascio

    Wiley Publishing, Inc.

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  • Mastering Photoshop CS3for Print Design and Production

    Ted LoCascio

    Wiley Publishing, Inc.

    14576ffirs.qxd 6/1/07 7:49 PM Page i

  • Acquisitions Editor: Pete GaughanDevelopment Editor: Doug NelsonTechnical Editor: Walt DietrichProduction Editor: Sarah Groff-PalermoCopy Editor: Sharon WilkeyProduction Manager: Tim TateVice President and Executive Group Publisher: Richard SwadleyVice President and Executive Publisher: Joseph B. WikertVice President and Publisher: Neil EddeMedia Project Supervisor: Laura AtkinsonMedia Development Specialists: Josh Frank and Angie DennyMedia Quality Assurance: Kit MaloneBook Designers: Maureen Forys, Happenstance Type-O-Rama and Judy Fung Compositor: Maureen Forys, Happenstance Type-O-Rama Proofreader: Nancy RiddioughIndexer: Ted LauxAnniversary Logo Design: Richard PacificoCover Designer: Ryan SneedCover Image: Pete Gardner / Digital Vision / gettyimages

    Copyright 2007 by Wiley Publishing, Inc., Indianapolis, Indiana

    Published simultaneously in Canada

    ISBN: 978-0-470-11457-5

    No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic,mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United StatesCopyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriateper-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600.Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 CrosspointBlvd., Indianapolis, IN 46256, (317) 572-3447, fax (317) 572-4355, or online at http://www.wiley.com/go/permissions.

    Limit of Liability/Disclaimer of Warranty: The publisher and the author make no representations or warranties with respect to theaccuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation war-ranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The adviceand strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisheris not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of acompetent professional person should be sought. Neither the publisher nor the author shall be liable for damages arising herefrom.The fact that an organization or Website is referred to in this work as a citation and/or a potential source of further information doesnot mean that the author or the publisher endorses the information the organization or Website may provide or recommendations itmay make. Further, readers should be aware that Internet Websites listed in this work may have changed or disappeared betweenwhen this work was written and when it is read.

    For general information on our other products and services or to obtain technical support, please contact our Customer Care Depart-ment within the U.S. at (800) 762-2974, outside the U.S. at (317) 572-3993 or fax (317) 572-4002.

    Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronicbooks.

    Library of Congress Cataloging-in-Publication Data is available from the publisher.

    TRADEMARKS: Wiley, the Wiley logo, and the Sybex logo are trademarks or registered trademarks of John Wiley & Sons, Inc.and/or its affiliates, in the United States and other countries, and may not be used without written permission. Photoshop is a regis-tered trademark of Adobe Systems Incorporated. All other trademarks are the property of their respective owners. Wiley Publishing,Inc., is not associated with any product or vendor mentioned in this book.

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  • Dear Reader

    Thank you for choosing Mastering Photoshop CS3 for Print Design and Production. This book is partof a family of premium quality Sybex graphics books, all written by outstanding authors whocombine practical experience with a gift for teaching.

    Sybex was founded in 1976. More than thirty years later, were still committed to producingconsistently exceptional books. With each of our graphics titles were working hard to set a newstandard for the industry. From the paper we print on, to the writers and artists we work with, ourgoal is to bring you the best graphics books available.

    I hope you see all that reflected in these pages. Id be very interested to hear your commentsand get your feedback on how were doing. Feel free to let me know what you think about this orany other Sybex book by sending me an e-mail at nedde@wiley.com, or if you think youve found anerror in this book, please visit http://wiley.custhelp.com. Customer feedback is critical to ourefforts at Sybex.

    Best regards,

    Neil EddeVice President and PublisherSybex, an Imprint of Wiley

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  • For my son, Enzo, whom I can never take enough pictures of

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  • AcknowledgmentsFirst and foremost, I must thank everyone at Sybex and John Wiley & Sons for making this book possible. Thanks to publishers Neil Edde and Dan Brodnitz and to acquisitions editor PeteGaughan for sharing my vision on this project and for being as genuinely enthusiastic about Photoshop as I am. Thanks also to developmental editor Doug Nelson for helping me organizethis title and paying such close attention to the details, and to Walt Dietrich for acting as my tech-nical editor and making sure every step, shortcut, and tip is correct.

    Thank you to Dr. Taz Tally for his extensive contributions to the manuscript.Special thanks to my copyeditor, Sharon Wilkey, for making this book read as well as it does. I

    must also thank my production editor, Sarah Groff-Palermo, for working with me on the booksschedule and keeping everything on track. I would also like to thank compositor Maureen Forysfor doing such a great job of laying out the book.

    Loving thanks to my wife, Jill, and to my son, Enzo, for being so patient while I was busy writ-ing this book. Thanks also to Mom, Dad, Val, Bob and Evelyn Innocenti, and the rest of myextended family for being so supportive.

    I must also thank Lynda Weinman, Michael Ninness, Garo Green, Tanya Staples, Chris Mattia,and the rest of the wonderful staff at Lynda.com for allowing me to be a part of their excellentonline instructor team and for being so much fun to work with.

    I would also like to thank CreativePro.com and the InDesign Magazine staff, especially TerriStone and David Blatner. Special thanks also go out to Barry Anderson and all of the instructorsand staff at the Adobe CS Conference.

    Thanks also to Photospin.com for allowing me to use their images in this book.And of course, thanks to Adobe for making such great software to write about.

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  • About the AuthorTed LoCascio is a professional graphic designer and an expert in Photoshop, Photoshop Elements,InDesign, Illustrator, and QuarkXPress. He served as senior designer at KW Media and theNational Association of Photoshop Professionals (NAPP) for several years, and has created lay-outs and designs for many successful software training books, videos, and magazines.

    Ted is the author of InDesign CS2 at Your Fingertips, The InDesign Effects Book, and CombiningImages with Photoshop Elements. He has contributed articles to Photoshop User magazine, InDesignMagazine, and Creativepro.com, and has taught at Photoshop World. Ted is also the video authorof InDesign CS2 Essential Training, Font Management, Illustrator CS2 Creative Techniques, CreativeSuite 2 Integration: Print Project Workflow, Getting Started with Quark Interactive Designer, and Bridgeand Version Cue CS3 Essential Trainingall available at Lynda.com. And he teaches a digital graph-ics course at St. Petersburg College in Seminole, Florida.

    A graphic designer for more than 10 years, Teds designs and illustrations have been featuredin several national newsstand and trade magazines, such as Photoshop User, Mac Design Magazine,Nikons Capture User, Great Output, AAA Going Places, and Florida Trend. As a professionaldesigner, he has used Adobe software to create layouts for magazines, books, and various adver-tising and marketing materials, including brochures, product packaging, posters and signs, andinteractive PDFs.

    A Chicago native (born a hopeless Cubs fan) and Columbia College alumnus, Ted relocated tothe Tampa Bay area in 1994. He currently resides in Tarpon Springs, Florida, with his wife, Jill, andtheir son, Enzo.

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  • Contents at a Glance

    Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .xv

    Chapter 1 Getting Started . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1

    Chapter 2 Making Good Selections . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .45

    Chapter 3 Working with Brushes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .101

    Chapter 4 Working with Color . . . . . . . . . . . . . . . . . . . . . . .