Mastering Online VideoMastering Online Video

Master Business Building ClubExpert Series

Master Business Building ClubExpert Series

www.TheOnlineVideoGuy.co

m

Lou’s 10 Commandments of

Online Video

Lou’s 10 Commandments of

Online Video1. Thou shall not be boring

2. Thou shant make a blatant sales pitch

3. Honor your sound and your lighting

4. Remember your viewer and keep it short

5. Thou must have something compelling to say

1. Thou shall not be boring

2. Thou shant make a blatant sales pitch

3. Honor your sound and your lighting

4. Remember your viewer and keep it short

5. Thou must have something compelling to say

www.TheOnlineVideoGuy.co

m

Lou’s 10 Commandments of

Online Video

Lou’s 10 Commandments of

Online Video6. Thou shall not steal your neighbor’s ideas7. Thou shall go forth and spread your video on

social networking sites8. Thou shall leverage technology, using sites

like Ustream, TubeMogul and Blip.tv9. Thou shalt not fear your camera10. Thou shall call in a professional when the job

gets too big

6. Thou shall not steal your neighbor’s ideas7. Thou shall go forth and spread your video on

social networking sites8. Thou shall leverage technology, using sites

like Ustream, TubeMogul and Blip.tv9. Thou shalt not fear your camera10. Thou shall call in a professional when the job

gets too big

www.TheOnlineVideoGuy.co

m

Mastering Online Video

Mastering Online Video

• Why use video?• Video is compelling - Has far more impact

• People are 43% more likely to be persuaded• People will pay 26% more attention

• Online video is exploding in use & popularity• It’s easier and more accessible than ever• It’s just good business!

• Why use video?• Video is compelling - Has far more impact

• People are 43% more likely to be persuaded• People will pay 26% more attention

• Online video is exploding in use & popularity• It’s easier and more accessible than ever• It’s just good business!

www.TheOnlineVideoGuy.co

m

What we’ll cover…What we’ll cover…

• Creating compelling video content that looks professional

• Making a video with your webcam or camcorder

• Uploading your video to the Internet (YouTube, etc)

• Getting your video on Facebook and getting it seen by

your target market

• Avoiding the biggest mistakes when making online videos

• Creating compelling video content that looks professional

• Making a video with your webcam or camcorder

• Uploading your video to the Internet (YouTube, etc)

• Getting your video on Facebook and getting it seen by

your target market

• Avoiding the biggest mistakes when making online videos

www.TheOnlineVideoGuy.co

m

All you really need…All you really need…

• Computer w/ high-speed Internet

• Webcam or Flip Video camera

• Free account on video hosting site• Tip! Sign up for a free account on TubeMogul.com,

and blast your video to 17 sites with one click!

• Computer w/ high-speed Internet

• Webcam or Flip Video camera

• Free account on video hosting site• Tip! Sign up for a free account on TubeMogul.com,

and blast your video to 17 sites with one click!

www.TheOnlineVideoGuy.co

m

5 Steps to Online Video Success

5 Steps to Online Video Success

1. Develop your content2. Set up your equipment3. Record your video4. Upload your video to the web5. Share your video - Your site, other sites

1. Develop your content2. Set up your equipment3. Record your video4. Upload your video to the web5. Share your video - Your site, other sites

www.TheOnlineVideoGuy.co

m

Creating compelling content…

Creating compelling content…

• Quality content trumps quality video• Get to the point! (We’ve all got IADD!)• Share something of value• Lighten up: Be yourself and have fun• Don’t forget: Camtasia or PowerPoint

can be turned into videos, too!

• Quality content trumps quality video• Get to the point! (We’ve all got IADD!)• Share something of value• Lighten up: Be yourself and have fun• Don’t forget: Camtasia or PowerPoint

can be turned into videos, too!

www.TheOnlineVideoGuy.co

m

Making your video…Making your video…

• Webcam, Flip cam or minicam is adequate

• Rehearse, test, experiment…

• Webcam records directly to your computer

• OK to use “movie” software that came w/ computer

• Tip: Quicktime Pro ($30 USD) is great to record

• Flip cam uploads directly to YouTube & AOL Video

• Webcam, Flip cam or minicam is adequate

• Rehearse, test, experiment…

• Webcam records directly to your computer

• OK to use “movie” software that came w/ computer

• Tip: Quicktime Pro ($30 USD) is great to record

• Flip cam uploads directly to YouTube & AOL Video

www.TheOnlineVideoGuy.co

m

Technical considerations

Technical considerations

• Framing the shot - Composition & headroom

• Background - What’s behind you?• Audio - “Can you hear me now?”• Lighting - Light source in front of you• Keep it short and simple!

• Framing the shot - Composition & headroom

• Background - What’s behind you?• Audio - “Can you hear me now?”• Lighting - Light source in front of you• Keep it short and simple!

www.TheOnlineVideoGuy.co

m

Avoiding common mistakes…

Avoiding common mistakes…

• “Shakey-cam” syndrome - Use a tripod!

• “Ghostbusters” lighting - Light from the front

• “Gone with the Wind” - Outdoor wind noise

• “Bad Background” - Distracting setting

• “No Lectures!” - Keep it short and sweet

• “Shakey-cam” syndrome - Use a tripod!

• “Ghostbusters” lighting - Light from the front

• “Gone with the Wind” - Outdoor wind noise

• “Bad Background” - Distracting setting

• “No Lectures!” - Keep it short and sweet

www.TheOnlineVideoGuy.co

m

Uploading your video…

Uploading your video…

• Most upload sites support any video format

• Start simple: YouTube or Blip.tv

• YouTube is the Wal-Mart of video hosting!

• Quality & sharing options are better on Blip.tv

• Be sure to upload your video to MBBC!

• Most upload sites support any video format

• Start simple: YouTube or Blip.tv

• YouTube is the Wal-Mart of video hosting!

• Quality & sharing options are better on Blip.tv

• Be sure to upload your video to MBBC!

www.TheOnlineVideoGuy.co

m

Spreading your video…

Spreading your video…

• “Blast” your video from TubeMogul.com• Use sharing functions on YouTube and Blip.tv• Use embed code to add to your site or blog• Upload to social networking sites - Facebook• Join The Online Video Association

• Free to join at www.OnlineVideoAssociation.com

• “Blast” your video from TubeMogul.com• Use sharing functions on YouTube and Blip.tv• Use embed code to add to your site or blog• Upload to social networking sites - Facebook• Join The Online Video Association

• Free to join at www.OnlineVideoAssociation.com

www.TheOnlineVideoGuy.co

m

Links and resources…Links and resources…

• http://www.TheOnlineVideoGuy.com• http://www.OnlineVideoAssociation.com• http://www.theflip.com/products_flip_ultra.sht

ml (Flip video camera)

• http://www.logitech.com/ (Webcams)

• http://www.TheOnlineVideoGuy.com• http://www.OnlineVideoAssociation.com• http://www.theflip.com/products_flip_ultra.sht

ml (Flip video camera)

• http://www.logitech.com/ (Webcams)

www.TheOnlineVideoGuy.co

m

About Lou…About Lou…

Lou Bortone is an author and entrepreneur with extensive experience in marketing, branding and promotion. Before starting his own company, Lou was an award-winning marketing executive in the media industry. Lou served as National Promotion Manager for E! Entertainment Television, and later as Senior VP of Marketing and Advertising for Fox Family Worldwide, a division of Fox, in Los Angeles.  Today, Lou helps entrepreneurs and solo professionals navigate their online businesses with services such as copywriting, video production and creative services. Sign up for Lou’s free mini audio course about using Online Video at http://www.TheOnlineVideoGuy.com.

www.TheOnlineVideoGuy.co

m

Thank You!Thank You!