Mastering Capitalism - The Capitalism Capability
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Transcript of Mastering Capitalism - The Capitalism Capability
Mastering Capitalism™The Capitalism Capability™
Michael Herlache MBA
Managing Director, Holdings Industries
May 10, 2015
CapitalismThe Capitalism Capability™
I. Capitalism
II. The Capitalism Capability: Syndication
III. Syndication with Excel Method
IV. Syndication with PHP Method
V. Syndication with MS Project Method
VI. Syndication with Word Method
VII. Investment Syndication
VIII. The Leadership Capability: The Vision, Capabilities, Work Breakdown Structure, & Milestones Method™
IX. How to Become a Billionaire: The Billionaire Capability™
X. Case Study: M&A Nexus
XI. Case Study: FundLinked
XII. Case Study: Merger Nexus
XIII. Case Study: International Football Association
XIV. Case Study: D-League Football
XV. Case Study: Asiansbook
XVI. Case Study: FameLinked
XVII. Case Study: NationLinked
CapitalismCapitalism: The Capitalism Capability
Individuals
Capitalism
Capitalism means the privatization of governance and value creation & value capture to maximize pleasure.
Value Themes Syndicators
Males Females
Age
Color
Income
Wealth The syndicator is the primary player of capitalism, being proactive in identifying value themes and syndicating enterprises to maximize the pleasure of the individuals (value creation) and wealth of the syndicator (value capture)
Value themes are that which is pleasureful and valuable to the individual males and females
Corporations Value themes for the corporation are that which minimizes cost for the corporation or maximizes revenues and profit for the corporation
Capitalism
In Capitalism, positive NPV projects have a timeline of liquidity events to an exit for the Principal. In capitalism, you either have a positive NPV project or a financial product to match with a positive NPV project through its liquidity events. The matching of financial products to positive NPV projects is where Capitalism got its name from.
Positive NPV Project
Financial Product
Financial Product
Financial Product
Financial Product
Financial Product
Financial Product
Financial Product
Liquidity Event 1 Liquidity Event 2 Liquidity Event 3 Liquidity Event 4
Increased Valuation
Enterprise aligned with a value theme
The Capitalism Capability: SyndicationCapitalism: The Capitalism Capability
Value Theme Identification(Positive NPV)
The Capitalism Capability: Syndication™
The capitalist plans and executes syndications to maximize NPV (net present value) and thus wealth (cash).
Syndication is the creation of the physical asset along with its financial securities and running a process related to the achievement of a target valuation and subsequent cash exit for the syndicator.
Organic Hybrid Inorganic
Type of Syndication
PlatformLead DatabaseConversionGrowth
PresalesBank GuaranteeJV Cash Business Plan (PPM)
Sources & UsesLBO ModelBank GuaranteeJV CashBusiness Plan (PPM)
Vision (Desired end state) to align with value theme. The vision comes in phases with capabilities corresponding to each phase.
Work breakdown structure (WBS) from vision back to t+0 in phases by capability
Execute work breakdown structure now with Billionaire habits
Existing cash flowingbusiness or real estate
Business or real estate does not yet exist; deals with heavy commodities
Business or real estate does not yet exist; platform, search, content, broadcast, hardware
The Capitalism Capability: Syndication™
Syndication
Syndication with Excel Method
Syndication with PHP Method
Syndication with MS Project Method
Syndication with Word
Method
t=0(Now)
Target Valuation Milestones Target Exit
Value Theme Identification(Positive NPV)
Mastering Capitalism
One can say to have mastered capitalism when they have executed on the three different types of syndications; organic, hybrid, and inorganic. For example, the syndicator will have syndicated a technology platform, a large media & sporting play (hybrid with presale on television rights), and LBOed a commodity based play.
Organic Hybrid Inorganic
Type of Syndication
PlatformLead DatabaseConversionGrowth
PresalesBank GuaranteeJV Cash Business Plan (PPM)
Sources & UsesLBO ModelBank GuaranteeJV CashBusiness Plan (PPM)
Existing cash flowingbusiness or real estate
Business or real estate does not yet exist; deals with heavy commodities
Business or real estate does not yet exist; platform, search, content, broadcast, hardware
Syndication with ExcelCapitalism: The Capitalism Capability
Syndication with Excel
The capitalist plans and executes syndications to maximize NPV (net present value) and thus wealth (cash).
Syndication is the creation of the physical asset along with its financial securities and running a process related to the achievement of a target valuation and subsequent cash exit for the syndicator.
The syndicator should first translate the Vision, Capabilities, Work Breakdown Structure, & Milestones into a financial model & valuation to understand the amount of positive NPV that the syndication has. The syndicator should incorporate target valuations, target liquidity events, and the target exit.
Syndication with PHPCapitalism: The Capitalism Capability
Syndication with PHP Method
Vision (Phased)
Capabilities Model
Work Breakdo
wn Structure
Mods Model
Database Architect
ure
Database Breakdo
wn
Database Breakdo
wn Financial Modelin
g
Database Breakdo
wn Valuatio
n
Subdatabase
Conversion
User Group
Architecture
Message Architect
ure
Communication
Architecture
Process Architect
ure
Platform Customiz
ation
PHP & Finance is the language of business
The PHP to Cash Flowing Enterprise Method
Syndication with MS ProjectCapitalism: The Capitalism Capability
Syndication with MS Project
The syndicator should first translate the Vision, Capabilities, Work Breakdown Structure, & Milestones into a work breakdown structure and then walk through the WBS with the team. The syndicator should incorporate target valuations, target liquidity events, and the target exit.
Syndication with WordCapitalism: The Capitalism Capability
Syndication with Word
The syndicator should first translate the Vision, Capabilities, Work Breakdown Structure, & Milestones into the required deliverables associated with contracting the work breakdown structure’s execution along with contracting the cash flows associated with the financial model & valuation.
Investment SyndicationCapitalism: The Capitalism Capability
Investment Syndication
Syndication is the creation of the physical asset along with its financial securities and running a process related to the achievement of a target valuation and subsequent cash exit for the syndicator. Syndication becomes Investment Syndication when the securities of the asset are sold in the capital markets. Investment Syndication involves running the process associated with syndicating the asset and then selling the securities associated with the asset into the private markets.
The Leadership Capability: The Vision, Capabilities, Work Breakdown Structure, & Milestones MethodCapitalism: The Capitalism Capability
Leadership Capability Model™
Liquidity Event Timeline
Seed Series A Series B Series C Acquisition IPO
User Growth Timeline
70,000 250,000 1,000,000 10,000,000 100,000,000 300,000,000
Multiple Expansion Timeline (User Value)
$5 $10 $15 $20 $25 $25
Valuation Timeline
$1,000,000 $50,000,000 $100,000,000 $500,000,000 $1,000,000,000 $3,000,000,000
t=0
Desired End State (Vision)
Leadership takes us from t=0 (ie now) to the desired end state (ie vision) via the work breakdown structure and wise communication
t=0
Desired End State (Vision)
Leadership takes us from t=0 (ie now) to the desired end state (ie vision) via the work breakdown structure and wise communication
t=0
Desired End State (Vision)
Leadership takes us from t=0 (ie now) to the desired end state (ie vision) via the work breakdown structure and wise communication
t=0
Desired End State (Vision)
Leadership takes us from t=0 (ie now) to the desired end state (ie vision) via the work breakdown structure and wise communication
Capability
Capability
Capability
Capability
Capability
Capability
Capability
Capability
Capability
Capability
Capability
Capability
Vision, Capabilities, Work Breakdown Structure, & Milestones Method™Leadership Establishes Desired End State, Breaks the Desired End State Down Into a Timeline of
Capabilities Necessary to Manifest Desired End State and Then Builds a Work Breakdown Structure Necessary to Manifest the Capabilities Along the Timeline and Finally Executes the Work Breakdown
Structure
Liquidity Event Timeline
Seed Series A Series B Series C Acquisition IPO
User Growth Timeline
70,000 250,000 1,000,000 10,000,000 100,000,000 300,000,000
Multiple Expansion Timeline (User Value)
$5 $10 $15 $20 $25 $25
Valuation Timeline
$1,000,000 $50,000,000 $100,000,000 $500,000,000 $1,000,000,000 $3,000,000,000
t=0
Desired End State (Vision)
Leadership takes us from t=0 (ie now) to the desired end state (ie vision) via the work breakdown structure and wise communication
t=0
Desired End State (Vision)
Leadership takes us from t=0 (ie now) to the desired end state (ie vision) via the work breakdown structure and wise communication
t=0
Desired End State (Vision)
Leadership takes us from t=0 (ie now) to the desired end state (ie vision) via the work breakdown structure and wise communication
t=0
Desired End State (Vision)
Leadership takes us from t=0 (ie now) to the desired end state (ie vision) via the work breakdown structure and wise communication
Capability
Capability
Capability
Capability
Capability
Capability
Capability
Capability
Capability
Capability
Capability
Capability
Work Breakdown Structure
Work Breakdown Structure
Work Breakdown Structure
Work Breakdown Structure
How to Become a Billionaire: The Billionaire Capability™Capitalism: The Capitalism Capability
Syndication Mapping™Based Upon Work Breakdown Structure and Financial
Model & Valuation
Cash Stars
Cash Cows
Commodities
Unicorns
Growth Rate
Cash Growth
Syndication Prioritization™Based Upon Syndication Mapping™
Cash Stars
Cash Cows
Commodities
Unicorns
Growth Rate
Cash Growth
1.
2.
3.
4.
Syndication Comp Spread™Syndication:
Syndications
Cash Flowing & Scaling
Market Share
Aggregate Cash
Cash Flowing Niche
Case Study: M&A NexusCapitalism: The Capitalism Capability
Syndication Mapping™Based Upon Work Breakdown Structure and Financial
Model & Valuation
Cash Stars
Cash Cows
Commodities
Unicorns
Growth Rate
Cash Growth
Products for the Capital Markets™Securities
Syndications
Cash Flowing & Scaling
Market Multiple
Definiteness of Cash Flows
Cash Flowing Niche
M&A Nexus™The Official Online Investment Banking Platform™
Michael Herlache MBAManaging Director, Holdings Industries
April 13, 2015
M&A Nexus: The Official Online Investment Banking PlatformI. Vision
II. Capabilities
III. Work Breakdown Structure
IV. Database Architecture
V. Database Breakdown
VI. Database Breakdown Financial Modeling
VII. Database Breakdown Valuation
VIII. Subdatabase Conversion
IX. User Group Architecture
X. Message Architecture
XI. Communication Architecture
XII. Process Architecture
XIII. Platform Customization
XIV. Monetization
XV. Monetization Timeline
XVI. Exit
XVII. Exit Timeline
VisionM&A Nexus: The Official Online Investment Banking Platform
M&A Nexus Vision
Phase I: Paid Membership Phase II: Analyst and Associate deal origination team selling lead to highest bidder (auction) Phase III: FINRA compliant Investment BankPhase IV: Independent investment bankers globally underneath the umbrella of M&A Nexus
CapabilitiesM&A Nexus: The Official Online Investment Banking Platform
Work Breakdown StructureM&A Nexus: The Official Online Investment Banking Platform
M&A Nexus: Work Breakdown Structure
Database ArchitectureM&A Nexus: The Official Online Investment Banking Platform
Database BreakdownM&A Nexus: The Official Online Investment Banking Platform
M&A Nexus Database Breakdown Model
Database Breakdown Financial ModelingM&A Nexus: The Official Online Investment Banking Platform
M&A Nexus Database Breakdown Financial Modeling Method
M&A Nexus Database Breakdown Financial Modeling Method
Database Breakdown ValuationM&A Nexus: The Official Online Investment Banking Platform
M&A Nexus Database Breakdown Valuation Method
Subdatabase ConversionM&A Nexus: The Official Online Investment Banking Platform
M&A Nexus Subdatabase Conversion Model
User Group ArchitectureM&A Nexus: The Official Online Investment Banking Platform
M&A Nexus: User Group Architecture
Message ArchitectureM&A Nexus: The Official Online Investment Banking Platform
M&A Nexus: Message Architecture
M&A Nexus is the official investment banking platform. Connect with Investment Banking professionals for advisory, capital raising, and M&A services. Principals list their deal and then get bids from investment bankers for their deals.
Communication ArchitectureM&A Nexus: The Official Online Investment Banking Platform
M&A Nexus: Communication Architecture
Database Lead Communication: Email
Based
User Communication:Platform Based
Paid User Communication:
Platform & Email Based
• M&A Nexus is the official investment banking platform. Connect with Investment Banking professionals for advisory, capital raising, and M&A services. Principals list their deal and then get bids from investment bankers for their deals. Create your free profile & business page now and start doing deals.
• Upgrade to paid membership to communicate with Principals and access deal flow
• Monthly payment invoicing and renewal autopay via PayPal
Process ArchitectureM&A Nexus: The Official Online Investment Banking Platform
M&A Nexus: Process Architecture
Pay for M&A Nexus Premium Subscription?
Yes
No
Can create profile, page
Functionality accessed includes message box, messaging, deals mod
Can go from guest to registered member after creating a profile and page; by trying to access message box, messaging, or deals mod, guest will be prompted to upgrade to premium membership
Platform CustomizationM&A Nexus: The Official Online Investment Banking Platform
M&A Nexus: Platform Customization
MonetizationM&A Nexus: The Official Online Investment Banking Platform
M&A Nexus Monetization
Phase I: Paid Membership, $34.95 monthly Phase II: Analyst and Associate deal origination team selling lead to highest bidder (auction) average lead price of $1,500 to $3,000Phase III: FINRA compliant Investment Bank deal fees of 3% transaction sizePhase IV: Independent investment bankers globally underneath the umbrella of M&A Nexus with deal fee split of 50%-50%
Monetization TimelineM&A Nexus: The Official Online Investment Banking Platform
M&A Nexus Monetization Timeline
Phase I: Paid Membership, $34.95 monthlyPhase II: Analyst and Associate deal origination team selling lead to highest bidder (auction) average lead price of $1,500 to $3,000Phase III: FINRA compliant Investment Bank deal fees of 3% transaction sizePhase IV: Independent investment bankers globally underneath the umbrella of M&A Nexus with deal fee split of 50%-50%
Phase I: Year 1 to Year 3
Phase II: Year 3 to Year 6
Phase III: Year 6 to Year 8
Phase IV: Year 8 to Perpetuity
ExitM&A Nexus: The Official Online Investment Banking Platform
M&A Nexus Exit
At 50 mm valuation make partial exit to strategic (to large commercial banks or existing investment bank) or financial at pre IPO to cash out. After increasing valuation to $100 mm then full cash out at IPO.
Exit TimelineM&A Nexus: The Official Online Investment Banking Platform
M&A Nexus Exit Timeline
Partial Exit to Strategic or Financial: Year 3 to Year 6
Exit at IPO: Year 6 to Year 8
At 50 mm valuation make partial exit to strategic (to large commercial banks or existing investment bank) or financial at pre IPO to cash out. After increasing valuation to $100 mm then full cash out at IPO.
Case Study: FundLinkedCapitalism: The Capitalism Capability
Syndication Mapping™Based Upon Work Breakdown Structure and Financial
Model & Valuation
Cash Stars
Cash Cows
Commodities
Unicorns
Growth Rate
Cash Growth
Products for the Capital Markets™Securities
Syndications
Cash Flowing & Scaling
Market Multiple
Definiteness of Cash Flows
Cash Flowing Niche
FundLinked™The Official Fund Placement Platform™
Michael Herlache MBAManaging Director, Holdings Industries
April 13, 2015
FundLinked: The Official Fund Placement Platform
I. Vision
II. Capabilities
III. Work Breakdown Structure
IV. Database Architecture
V. Database Breakdown
VI. Database Breakdown Financial Modeling
VII. Database Breakdown Valuation
VIII. Subdatabase Conversion
IX. User Group Architecture
X. Message Architecture
XI. Communication Architecture
XII. Process Architecture
XIII. Platform Customization
XIV. Monetization
XV. Monetization Timeline
XVI. Exit
XVII. Exit Timeline
VisionFundLinked: The Official Fund Placement Platform
FundLinked Vision
Phase I: Paid MembershipPhase II: Analyst and Associate deal origination team selling lead to highest bidder (auction)Phase III: Analyst and Associate fund placement teamPhase IV: : Independent placement agents globally underneath the umbrella of FundLinked
CapabilitiesFundLinked: The Official Fund Placement Platform
FundLinked
Fund Placement
Placement Agents
GPs (General Partners) LPs (Limited Partners)
Run process to raise fund or buy & sell secondaries
Work Breakdown StructureFundLinked: The Official Fund Placement Platform
FundLinked: Work Breakdown Structure
Database ArchitectureFundLinked: The Official Fund Placement Platform
FundLinked Database Architecture
Fund Placement
Run process to raise fund or buy & sell secondaries
5 k LPs (Limited Partners) database
SIC Code: Funds
10 k GPs (General Partners) database
SIC code: Investment Managers
1 k Placement Agentdatabase
SIC Code: Placement Agents
Message ArchitectureFundLinked: The Official Fund Placement Platform
FundLinked: Message Architecture
Welcome to FundLinked, the Official Online Placement Agent Platform. FundLinked allows you to use the platform for free but when you want to talk to an LP for funds, you get charged a fee. Further, only on receipt of the funds from closing does the GP then pay the placement agent fee. Instead of having to pay 10s and 100s of thousands of dollars up front (in retainers or consulting fees) to raise Private Equity funds and Hedge Funds, GPs simply go on to FundLinked and find only those LPs that fit with their mandate and then from there, solicit interest. Join FundLinked now for free and start raising your next fund.
Communication ArchitectureFundLinked: The Official Fund Placement Platform
FundLinked: Communication Architecture
Database Lead Communication: Email
Based
User Communication:Platform Based
Paid User Communication:
Platform & Email Based
• Welcome to FundLinked, the Official Online Placement Agent Platform. FundLinked allows you to use the platform for free but when you want to talk to an LP for funds, you get charged a fee. Further, only on receipt of the funds from closing does the GP then pay the placement agent fee. Instead of having to pay 10s and 100s of thousands of dollars up front (in retainers or consulting fees) to raise Private Equity funds and Hedge Funds, GPs simply go on to FundLinked and find only those LPs that fit with their mandate and then from there, solicit interest. Join FundLinked now for free and start raising your next fund.
• Upgrade to paid membership to communicate with GPs and LPs and access fund placement functionality
• Monthly payment invoicing and renewal autopay via PayPal
Process ArchitectureFundLinked: The Official Fund Placement Platform
FundLinked: Process Architecture
Pay for FundLinked Premium Subscription?
Yes
No
Can create profile, page
Functionality accessed includes message box, messaging, fund placement mod
Can go from guest to registered member after creating a profile and page; by trying to access message box, messaging, or deals mod, guest will be prompted to upgrade to premium membership
Platform CustomizationFundLinked: The Official Fund Placement Platform
FundLinked: Platform Customization
MonetizationFundLinked: The Official Fund Placement Platform
FundLinked Monetization
Phase I: Paid Membership, $34.95 monthlyPhase II: Analyst and Associate deal origination team selling lead to highest bidder (auction) average lead price of $1,500 to $3,000Phase III: Analyst and Associate fund placement team 2.5% per placementPhase IV: : Independent placement agents globally underneath the umbrella of FundLinked with placement fee split of 50%-50%
Monetization TimelineFundLinked: The Official Fund Placement Platform
FundLinked Monetization Timeline
Phase I: Paid Membership, $34.95 monthlyPhase II: Analyst and Associate deal origination team selling lead to highest bidder (auction) average lead price of $1,500 to $3,000Phase III: Analyst and Associate fund placement team 2.5% per placementPhase IV: : Independent placement agents globally underneath the umbrella of FundLinked with placement fee split of 50%-50%
Phase I: Year 1 to Year 3
Phase II: Year 3 to Year 6
Phase III: Year 6 to Year 8
Phase IV: Year 8 to Perpetuity
ExitFundLinked: The Official Fund Placement Platform
FundLinked Exit
At 50 mm valuation make partial exit to strategic (to large commercial banks or existing investment bank) or financial at pre IPO to cash out. After increasing valuation to $100 mm then full cash out at IPO.
Exit TimelineFundLinked: The Official Fund Placement Platform
FundLinked Exit Timeline
Partial Exit to Strategic or Financial: Year 3 to Year 6
Exit at IPO: Year 6 to Year 8
At 50 mm valuation make partial exit to strategic (to large commercial banks or existing investment bank) or financial at pre IPO to cash out. After increasing valuation to $100 mm then full cash out at IPO.
Case Study: Merger NexusCapitalism: The Capitalism Capability
Syndication Mapping™Based Upon Work Breakdown Structure and Financial
Model & Valuation
Cash Stars
Cash Cows
Commodities
Unicorns
Growth Rate
Cash Growth
Products for the Capital Markets™Securities
Syndications
Cash Flowing & Scaling
Market Multiple
Definiteness of Cash Flows
Cash Flowing Niche
Case Study: International Football AssociationCapitalism: The Capitalism Capability
Syndication Mapping™Based Upon Work Breakdown Structure and Financial
Model & Valuation
Cash Stars
Cash Cows
Commodities
Unicorns
Growth Rate
Cash Growth
Products for the Capital Markets™Securities
Syndications
Cash Flowing & Scaling
Market Multiple
Definiteness of Cash Flows
Cash Flowing Niche
International Football Association™
The Home of the International Cup Games™
Michael Herlache MBAManaging Director, Holdings Industries
April 20, 2015
International Football Association: The Home of the International Cup GamesI. Vision
II. Capabilities
III. Work Breakdown Structure
IV. Database Architecture
V. Database Breakdown
VI. Database Breakdown Financial Modeling
VII. Database Breakdown Valuation
VIII. Subdatabase Conversion
IX. User Group Architecture
X. Message Architecture
XI. Communication Architecture
XII. Process Architecture
XIII. Platform Customization
XIV. Monetization
XV. Monetization Timeline
XVI. Exit
XVII. Exit Timeline
VisionInternational Football Association: The Home of the International Cup Games
International Football Association Vision
Phase I: Initial sale of television rights to major network (discounted valuation)Phase II: Teams syndicated and stadiums bookedPhase III: Fully staffed teams, games played and broadcastedPhase IV: Merchandise and additional sale of television rights to major network (full valuation)
CapabilitiesInternational Football Association: The Home of the International Cup Games
International Football Association
International Cup Games & Championship
IFA
Sponsoring Country for each team
Markets
Run process to sell and executeon the delivery of TV rights tomarkets
Television Networks
Team Players
Work Breakdown StructureInternational Football Association: The Home of the International Cup Games
International Football Association: Work Breakdown Structure
MilestonesInternational Football Association: The Home of the International Cup Games
Liquidity Event Timeline
Seed Series A Series B Series C Acquisition IPO
TV Contract Growth Timeline
1 2 3 4
Multiple Expansion Timeline (TV Rights Value)
$25 mm $75 mm $125 mm $300 mm $500 mm $1 bn
Valuation Timeline
$1,000,000 $50,000,000 $100,000,000 $500,000,000 $1,000,000,000 $3,000,000,000
t=0
Desired End State (Vision)
International Football Association does not require external financing to sell the TV rights for regular season games, playoffs & championship. Liquidity events will include partial sale privately or publicly (IPO)
t=0
Desired End State (Vision)
User and viewer growth will be within 50% of the NFL
t=0
Desired End State (Vision)
International Football Association’s valuation pre contract is $1 mm, after the first contract the valuation goes up to $50 mm and then up from there
t=0
Desired End State (Vision)
International Football Association’s initial contract value is targeted to be $25 mm
International Football Association: Milestones
Database ArchitectureInternational Football Association: The Home of the International Cup Games
International Football Association Database
Architecture
International Cup Games & Championship
IFA
Run process to sell and executeon the delivery of TV rights tomarkets
25 Television Network database
SIC code: Television Network
220 mm individuals database
150 Ministries of Athletics database
Custom database
220 mm individuals database
Message ArchitectureInternational Football Association: The Home of the International Cup Games
International Football Association: Message Architecture• This is an excellent opportunity that allows for countries to compete for the global cup!• Football is a sport that has continuously grown in popularity all over the world and the IFA holds the ultimate
sporting event for all the teams in the world to be able to gain as much popularity as they can. • Team owners can take full advantage of this because the exposure that the global cup provides!• World tournament and cups have always been the perfect way for sports teams to be recognized worldwide.
This is the reason why team owners should do everting they can in order o sign their teams up for the IFA global cup.
• Football players should also take advantage of the amount of exposure they will get!• This can be an excellent way for any Football player to enhance his career and get new sponsorships. Those who
play in the IFA global cup are surely going to be targeted by a lot of sponsor who can pay them top dollar if they are able to perform well when they play.
• If you are a Football fan now you have the chance to experience the game at an international level!• There is nothing more important than being able to experience the thrills of your favorite sport by going to the
stadiums and cheering for your team. There is nothing quite like the chants, the Fireworks and the crowds of people cheering each team.
• This is the opportunity to make sure that you get the most out of your involvement in this sport!
Communication ArchitectureInternational Football Association: The Home of the International Cup Games
International Football Association: Communication Architecture
Database Lead Communication:
Email Based
Database Lead Communication:
Email Based
Paid User Communication:
Email Based
• This is an excellent opportunity that allows for countries to compete for the global cup!• Football is a sport that has continuously grown in popularity all over the world and the IFA holds the
ultimate sporting event for all the teams in the world to be able to gain as much popularity as they can. • Team owners can take full advantage of this because the exposure that the global cup provides!• World tournament and cups have always been the perfect way for sports teams to be recognized
worldwide. This is the reason why team owners should do everting they can in order o sign their teams up for the IFA global cup.
• Football players should also take advantage of the amount of exposure they will get!• This can be an excellent way for any Football player to enhance his career and get new sponsorships.
Those who play in the IFA global cup are surely going to be targeted by a lot of sponsor who can pay them top dollar if they are able to perform well when they play.
• If you are a Football fan now you have the chance to experience the game at an international level!• There is nothing more important than being able to experience the thrills of your favorite sport by going
to the stadiums and cheering for your team. There is nothing quite like the chants, the Fireworks and the crowds of people cheering each team.
• This is the opportunity to make sure that you get the most out of your involvement in this sport!
• It's a pleasure. Our Group would like to discuss the sale of television rights/ a football franchise with you. We are syndicating a D-League for professional football that is modeled off of the NFL.
• Our Group would like to discuss the renewal of the television rights for International Football Association
Process ArchitectureInternational Football Association: The Home of the International Cup Games
International Football Association: Process Architecture
Pay for International Football Association segment already?
Yes
No
Receive an initial consultation email with call to action
Receive a returning customer email with call to action
Platform CustomizationInternational Football Association: The Home of the International Cup Games
International Football Association: Platform Customization
MonetizationInternational Football Association: The Home of the International Cup Games
International Football Association Monetization
Phase I: Initial sale of television rights to major network (discounted valuation); $100,000,000 per year (3 year contract)Phase II: Teams sold to current soccer team owners or former soccer players and stadiums booked; $20,000,000 per franchisePhase III: Fully staffed teams, games played and broadcasted (Ticket sales)Phase IV: Merchandise and additional sale of television rights to major network (full valuation); $250,000,000 per year (3 year contract)
Monetization TimelineInternational Football Association: The Home of the International Cup Games
International Football Association Monetization Timeline
Phase I: Initial sale of television rights to major network (discounted valuation); $100,000,000 per year (3 year contract)Phase II: Teams sold to current soccer team owners or former NFL players and stadiums booked; $20,000,000 per franchisePhase III: Fully staffed teams, games played and broadcasted (Ticket sales)Phase IV: Merchandise and additional sale of television rights to major network (full valuation); $250,000,000 per year (3 year contract)
Phase I: Year 1 to Year 3
Phase II: Year 3 to Year 6
Phase III: Year 6 to Year 8
Phase IV: Year 8 to Perpetuity
ExitInternational Football Association: The Home of the Global Cup Games
International Football Association Exit
At $250 mm valuation make partial exit to strategic or financial at pre IPO to cash out. After increasing valuation to $1 bn then full cash out at IPO.
Exit TimelineInternational Football Association: The Home of the Global Cup Games
International Football Association Exit Timeline
At $250 mm valuation make partial exit to strategic or financial at pre IPO to cash out. After increasing valuation to $1 bn then full cash out at IPO.
Partial Exit to Strategic or Financial: Year 2 to 3
Exit at IPO: Year 4 to Year 5
Case Study: D-League FootballCapitalism: The Capitalism Capability
Syndication Mapping™Based Upon Work Breakdown Structure and Financial
Model & Valuation
Cash Stars
Cash Cows
Commodities
Unicorns
Growth Rate
Cash Growth
Products for the Capital Markets™Securities
Syndications
Cash Flowing & Scaling
Market Multiple
Definiteness of Cash Flows
Cash Flowing Niche
D-League Football™The Official D-League of Professional Football™
Michael Herlache MBAManaging Director, Holdings Industries
April 20, 2015
D-League Football: The Official D-League of Professional FootballI. Vision
II. Capabilities
III. Work Breakdown Structure
IV. Database Architecture
V. Database Breakdown
VI. Database Breakdown Financial Modeling
VII. Database Breakdown Valuation
VIII. Subdatabase Conversion
IX. User Group Architecture
X. Message Architecture
XI. Communication Architecture
XII. Process Architecture
XIII. Platform Customization
XIV. Monetization
XV. Monetization Timeline
XVI. Exit
XVII. Exit Timeline
VisionD-League Football: The Official D-League of Professional Football
D-League Football Vision
Phase I: Initial sale of television rights to major network (discounted valuation)Phase II: Teams sold to current NFL owners or former NFL players and stadiums bookedPhase III: Fully staffed teams, games played and broadcastedPhase IV: Merchandise and additional sale of television rights to major network (full valuation)
CapabilitiesD-League Football: The Official D-League of Professional Football
D-League Football
Regular season games to playoff & championship
D-League Football
Team Owners
Markets
Run process to sell and executeon the delivery of TV rights tomarkets
Television Networks
Team Players
Work Breakdown StructureD-League Football: The Official D-League of Professional Football
D-League Football: Work Breakdown Structure
MilestonesD-League Football: The Official D-League of Professional Football
Liquidity Event Timeline
Seed Series A Series B Series C Acquisition IPO
TV Contract Growth Timeline
1 2 3 4
Multiple Expansion Timeline (TV Rights Value)
$25 mm $75 mm $125 mm $300 mm $500 mm $1 bn
Valuation Timeline
$1,000,000 $50,000,000 $100,000,000 $500,000,000 $1,000,000,000 $3,000,000,000
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Desired End State (Vision)
D-League Football does not require external financing to sell the TV rights for regular season games, playoffs & championship. Liquidity events will include partial sale privately or publicly (IPO)
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Desired End State (Vision)
User and viewer growth will be within 50% of the NFL
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Desired End State (Vision)
D-League Football’s valuation pre contract is $1 mm, after the first contract the valuation goes up to $50 mm and then up from there
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Desired End State (Vision)
D-League Football’s initial contract value is targeted to be $25 mm
D-League Football: Milestones
Database ArchitectureD-League Football: The Official D-League of Professional Football
D-League Football Database Architecture
Regular season games to playoff & championship
D-League Football
Run process to sell and executeon the delivery of TV rights tomarkets
25 Television Network database
SIC code: Television Network
220 mm individuals database
1 k NFL Team Owners & Former Players database
SIC code: Sports Franchise
220 mm individuals database
Message ArchitectureD-League Football: The Official D-League of Professional Football
D-League Football: Message Architecture
Football teams competing in a whole new and exciting league!• There are many different leagues that are meant to enhance the experience and exposure of a sport in a country. The
official Football D-League is something that will be extremely similar to the NFL, but this is going to have different rules and seasons for the teams involved.
Team owners will benefit greatly from this new league!• Team owners can always take advantage of having another major sporting event to gain more sponsorships and get
more merchandise sold. This is going to increase their revenue significantly and that is very important in order to maintain their team at top levels.
Players are going to benefit greatly from the increased exposure!• If you want to be able to make the most out of your professional career, you need to look for as many opportunities to
showcase your talents as you can find. This is going to allow you to find more sponsorship deals and earn more during the best years of your career.
Football fans now have another league that they can check out in order to get the more football thrills!• You can get your ticket for this exciting league and you will be able to get your Football fix with new seasons that will
keep you involved in the sport for much longer periods of time. This is something that most fans dreams of being able to do because it gives them more time to get to know how their favorite players are performing too.
The D-League is here to stay and it will bring the sport to a whole new level!
Communication ArchitectureD-League Football: The Official D-League of Professional Football
D-League Football: Communication Architecture
Database Lead Communication:
Email Based
Database Lead Communication:
Email Based
Paid User Communication:
Email Based
• Football teams competing in a whole new and exciting league!• There are many different leagues that are meant to enhance the experience and exposure of a sport in a
country. The official Football D-League is something that will be extremely similar to the NFL, but this is going to have different rules and seasons for the teams involved.
• Team owners will benefit greatly from this new league!• Team owners can always take advantage of having another major sporting event to gain more
sponsorships and get more merchandise sold. This is going to increase their revenue significantly and that is very important in order to maintain their team at top levels.
• Players are going to benefit greatly from the increased exposure!• If you want to be able to make the most out of your professional career, you need to look for as many
opportunities to showcase your talents as you can find. This is going to allow you to find more sponsorship deals and earn more during the best years of your career.
• Football fans now have another league that they can check out in order to get the more football thrills!• You can get your ticket for this exciting league and you will be able to get your Football fix with new
seasons that will keep you involved in the sport for much longer periods of time. This is something that most fans dreams of being able to do because it gives them more time to get to know how their favorite players are performing too.
• The D-League is here to stay and it will bring the sport to a whole new level!
• It's a pleasure. Our Group would like to discuss the sale of television rights/ a football franchise with you. We are syndicating a D-League for professional football that is modeled off of the NFL.
• Our Group would like to discuss the renewal of the television rights for D-League football
Process ArchitectureD-League Football: The Official D-League of Professional Football
D-League Football: Process Architecture
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Platform CustomizationD-League Football: The Official D-League of Professional Football
D-League Football: Platform Customization
MonetizationD-League Football: The Official D-League of Professional Football
D-League Football Monetization
Phase I: Initial sale of television rights to major network (discounted valuation); $50,000,000 per year (3 year contract)Phase II: Teams sold to current NFL owners or former NFL players and stadiums booked; $2,000,000 per franchisePhase III: Fully staffed teams, games played and broadcasted (Ticket sales)Phase IV: Merchandise and additional sale of television rights to major network (full valuation); $250,000,000 per year (3 year contract)
D-League Football Vision
Phase I: Paid Segments (one by one basis), $1,000 for one minute, $2,000 for two minutesPhase II: Membership (quarterly coverage $4,000 per year, monthly coverage $15,000 per year, daily coverage package $100,000 per year)Phase III: Sponsored Online Broadcast (continuous)Phase IV: Sponsored Channel Broadcast (continuous)
Monetization TimelineD-League Football: The Official D-League of Professional Football
D-League Football Monetization
Phase I: Initial sale of television rights to major network (discounted valuation); $50,000,000 per year (3 year contract)Phase II: Teams sold to current NFL owners or former NFL players and stadiums booked; $2,000,000 per franchisePhase III: Fully staffed teams, games played and broadcasted (Ticket sales)Phase IV: Merchandise and additional sale of television rights to major network (full valuation); $250,000,000 per year (3 year contract)
Phase I: Year 1 to Year 3
Phase II: Year 1
Phase III: Year 1 to Year 3
Phase IV: Year 4 to Perpetuity
ExitD-League Football: The Official D-League of Professional Football
D-League Football Exit
At $250 mm valuation make partial exit to strategic or financial at pre IPO to cash out. After increasing valuation to $1 bn then full cash out at IPO.
Exit TimelineD-League Football: The Official D-League of Professional Football
D-League Football Exit Timeline
At $250 mm valuation make partial exit to strategic or financial at pre IPO to cash out. After increasing valuation to $1 bn then full cash out at IPO.
Partial Exit to Strategic or Financial: Year 2 to 3
Exit at IPO: Year 4 to Year 5
Case Study: AsiansbookCapitalism: The Capitalism Capability
Syndication Mapping™Based Upon Work Breakdown Structure and Financial
Model & Valuation
Cash Stars
Cash Cows
Commodities
Unicorns
Growth Rate
Cash Growth
Products for the Capital Markets™Securities
Syndications
Cash Flowing & Scaling
Market Multiple
Definiteness of Cash Flows
Cash Flowing Niche
Case Study: FameLinkedCapitalism: The Capitalism Capability
Syndication Mapping™Based Upon Work Breakdown Structure and Financial
Model & Valuation
Cash Stars
Cash Cows
Commodities
Unicorns
Growth Rate
Cash Growth
Products for the Capital Markets™Securities
Syndications
Cash Flowing & Scaling
Market Multiple
Definiteness of Cash Flows
Cash Flowing Niche
Case Study: NationLinkedCapitalism: The Capitalism Capability
Syndication Mapping™Based Upon Work Breakdown Structure and Financial
Model & Valuation
Cash Stars
Cash Cows
Commodities
Unicorns
Growth Rate
Cash Growth
Products for the Capital Markets™Securities
Syndications
Cash Flowing & Scaling
Market Multiple
Definiteness of Cash Flows
Cash Flowing Niche
ContactCapitalism: The Capitalism Capability
ContactCapitalism: The Capitalism Capability