Masterclass in Social Leadership 2014 (march 2014) v1

Masterclass: Social Leadership

Julian Stodd BSc (hons) MA March 2014

!A journey through the NET Model

!www.julianstodd.wordpress.com

@julianstodd

Copyright Julian Stodd 2013

Part 1: Foundations

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Introductions

Agenda• 09:30 - 10:45 Foundations of Social Leadership

• 11.15 - 12:30 Narrative & Engagement

• 12:30 - 13:30 Lunch

• 13:30 - 14:45 Technology

• 15:15 - 16:30 Strategy & Agility


Part 1: FoundationsWe live in constant flux: the ecosystem of the Social Age

requires agility.

What have you done differently in the last ten years?

• How we work

• How we communicate

• How we learn

The Social Age of Learning


The Social Age• Where knowledge is no longer enough...

• It's about ability to create meaning...

• and do it again, tomorrow, differently.

• Agility: of thought and in action

• Facilitated by technology. Framed by an evolved social contract

• Change is constant

• Reputation subverts formal hierarchy

An evolving relationship with knowledge


Finding the meaning is a core Social Age Skill


What sources of knowledge do you trust?

How do you use your communities?

Socially Collaborative Technology


What's your experience of technology?

• At work

• Socially

Which brings us to... Social Leadership

Social Leadership

• Social Leadership is an addition, not an alternative to formal models

• Social Leaders need to be strong in formal as well as social spaces

The NET Model of Social Leadership


Part 2: Narrative and Engagement

Curation

How do leader's choose a space?

• Technical • Financial • Nurturing • Subject Matter Expert

CurationCopyright Julian Stodd 2013

What should we consider around Interpretation?

Storytelling

StorytellingCopyright Julian Stodd 2013

What does Authenticity mean to you?

Stance

• Social Leaders actively choose a stance and tone of voice

• This can be grounded in different spaces

• We can choose to take a formal or social role

Narrative and StoryCopyright Julian Stodd 2013

Storytelling methodCopyright Julian Stodd 2013

What makes stories magnetic?

A story about storiesCopyright Julian Stodd 2013

Sharing

Relevance cuts through noiseCopyright Julian Stodd 2013

Sharing for Social LeadershipCopyright Julian Stodd 2013

Community

Where are your communities?Copyright Julian Stodd 2013

The purpose of communityCopyright Julian Stodd 2013

Which is most important to you?

Your role in communityCopyright Julian Stodd 2013

Recap: where are your communities?

Reputation

Reputation in Social LeadershipCopyright Julian Stodd 2013

Reputation

• Reputation is forged in communities through our storytelling and sharing

• It's the source of social authority

• Reputation is forged over time: consitancy counts

How can you build reputation?

Active Reputation ManagementCopyright Julian Stodd 2013

Reputation

• There's a process of active reputation management

• Social Leaders need to create spaces to reflect and narrate their learning

Active Reputation modelCopyright Julian Stodd 2013

Authority

What are the strengths of different sources of

authority?

• Positional • Subject matter • Longevity

Authority

• Authority is founded upon reputation

• Contextual and consensual

• Exercised in formal and social spaces

Part 3: TechnologyWe live in constant flux: the ecosystem of the Social Age

requires agility.

Co-Creation

Where do you get your challenge from?

Social Capital

Social Capital

• One's ability to survive and thrive in these spaces

• Social Leaders have high social capital

• Social Leaders develop this in others

• And recognise the risks of disenfranchisement

How are people disenfranchised?

Social Capital

• As technology facilitates us to be more effective, the risk of being left behind grows ever greater

• Social Leaders help close this gap

• They actively reach out

Collaboration

Collaboration

• Social Leaders collaborate widely

• They are fluid in how, why and when

• They collaborate without expectation of immediate reciprocity

• They are humble enough to learn

What is the biggest barrier to collaboration?

!

• Lethargy • Hierarchy • Secrecy • Infrastructure

•

Agility

Agililty, Creativity and Innovation

• In the Social Age, only the agile will survive

• It's about creating spaces for experimentation

• You can't mitigate for creativity with process

• Organisations can fall into the gap between process and excellence

Embedding Social Leadership

• Create spaces for rehearsal

• Permissive environments to play

• Space for mistakes

• Consider the permanence of mistakes

• A fair social contract

STAY IN TOUCH

• @julianstodd • www.julianstodd.wordpress.com !

• www.SeaSaltLearning.com !

• All materials © Julian Stodd under a Creative Commons license

http://www.julianstodd.wordpress.com

http://www.SeaSaltLearning.com

Masterclass in Social Leadership 2014 (march 2014) v1

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