Masterclass-How To Grow Giving€¦ · •Redefine your challenge and opportunity • Unlearn what...

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Transcript of Masterclass-How To Grow Giving€¦ · •Redefine your challenge and opportunity • Unlearn what...

Page 1: Masterclass-How To Grow Giving€¦ · •Redefine your challenge and opportunity • Unlearn what we know • Address your capacity and limitations • Introduce key disciplines

Starting in:

Page 2: Masterclass-How To Grow Giving€¦ · •Redefine your challenge and opportunity • Unlearn what we know • Address your capacity and limitations • Introduce key disciplines

Our Time Together

Page 3: Masterclass-How To Grow Giving€¦ · •Redefine your challenge and opportunity • Unlearn what we know • Address your capacity and limitations • Introduce key disciplines

• Redefine your challenge and opportunity

• Unlearn what we know

• Address your capacity and limitations

• Introduce key disciplines and skills

• Define some specific actions you can take

• Answer some of your specific questions

• Give you special access to resources or time with us to learn more

Page 4: Masterclass-How To Grow Giving€¦ · •Redefine your challenge and opportunity • Unlearn what we know • Address your capacity and limitations • Introduce key disciplines

“…the discipline of growing real relationships with people, helping them see what God is

doing, and then challenging them to have the impact that only they can have.”

Page 5: Masterclass-How To Grow Giving€¦ · •Redefine your challenge and opportunity • Unlearn what we know • Address your capacity and limitations • Introduce key disciplines

Do you have a resource problem?

Page 6: Masterclass-How To Grow Giving€¦ · •Redefine your challenge and opportunity • Unlearn what we know • Address your capacity and limitations • Introduce key disciplines

People Problems

Page 7: Masterclass-How To Grow Giving€¦ · •Redefine your challenge and opportunity • Unlearn what we know • Address your capacity and limitations • Introduce key disciplines
Page 8: Masterclass-How To Grow Giving€¦ · •Redefine your challenge and opportunity • Unlearn what we know • Address your capacity and limitations • Introduce key disciplines

Total giving as a percentage of Gross Domestic Product, 1974-2014 (in inflation-adjusted dollars, 2014 = $100)

Page 9: Masterclass-How To Grow Giving€¦ · •Redefine your challenge and opportunity • Unlearn what we know • Address your capacity and limitations • Introduce key disciplines

Individual giving as a percentage of disposable personal income, 1974-2014 (in current dollars)

Page 10: Masterclass-How To Grow Giving€¦ · •Redefine your challenge and opportunity • Unlearn what we know • Address your capacity and limitations • Introduce key disciplines
Page 11: Masterclass-How To Grow Giving€¦ · •Redefine your challenge and opportunity • Unlearn what we know • Address your capacity and limitations • Introduce key disciplines
Page 12: Masterclass-How To Grow Giving€¦ · •Redefine your challenge and opportunity • Unlearn what we know • Address your capacity and limitations • Introduce key disciplines

Unlearn what we know

Page 13: Masterclass-How To Grow Giving€¦ · •Redefine your challenge and opportunity • Unlearn what we know • Address your capacity and limitations • Introduce key disciplines

Giving is the fuel that drives us forward.

Page 14: Masterclass-How To Grow Giving€¦ · •Redefine your challenge and opportunity • Unlearn what we know • Address your capacity and limitations • Introduce key disciplines

Fundraising Events Perceived Cost Number of Prospects

Time Dunbar’s Number Skills and Disciplines

CAPACITY & LIMITATIONS

Page 15: Masterclass-How To Grow Giving€¦ · •Redefine your challenge and opportunity • Unlearn what we know • Address your capacity and limitations • Introduce key disciplines

DISCIPLINES: PLANNING

STEP 1

STEP 2

STEP 3

STEP 4

Page 16: Masterclass-How To Grow Giving€¦ · •Redefine your challenge and opportunity • Unlearn what we know • Address your capacity and limitations • Introduce key disciplines

DISCIPLINES: A GIVING DRIVEN APPROACH

NOT GIVING GIVING REPEATING LONG TERM

Page 17: Masterclass-How To Grow Giving€¦ · •Redefine your challenge and opportunity • Unlearn what we know • Address your capacity and limitations • Introduce key disciplines

DISCIPLINES: DEVELOPMENT STRATEGY

FACE TO FACE

SMALL GROUPS

LARGE GROUPS

DONORS TO RETAIN

DONORS TO RECRUIT

DONORS TO REGAIN

NON DONORS

DONORS TO RECRUIT

DONORS TO RECRUIT

Page 18: Masterclass-How To Grow Giving€¦ · •Redefine your challenge and opportunity • Unlearn what we know • Address your capacity and limitations • Introduce key disciplines

SKILLS: YOUR MESSAGE SAVING OR CHANGING LIVES

KEY QUESTIONS

PROFILE OF YOUR VISION

GIVING DRIVEN STEPS

STEP 1 COMPLETE STEP 2 STEP 3 STEP 4

Page 19: Masterclass-How To Grow Giving€¦ · •Redefine your challenge and opportunity • Unlearn what we know • Address your capacity and limitations • Introduce key disciplines

SKILLS: RELATIONSHIPS FIRST WHO, THEN HOW

GREEN ORANGE RED

Page 20: Masterclass-How To Grow Giving€¦ · •Redefine your challenge and opportunity • Unlearn what we know • Address your capacity and limitations • Introduce key disciplines

Thanking

Reporting

Asking

Follow-Up

Page 21: Masterclass-How To Grow Giving€¦ · •Redefine your challenge and opportunity • Unlearn what we know • Address your capacity and limitations • Introduce key disciplines

Thanking

Reporting

Asking

Follow-Up

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• A giver’s natural inclination is to give, give again, and give more.

• Thank with a phone call

• Don’t over-do the receipt

• Second thank you letter/note/email

Page 23: Masterclass-How To Grow Giving€¦ · •Redefine your challenge and opportunity • Unlearn what we know • Address your capacity and limitations • Introduce key disciplines

Thanking

Reporting

Asking

Follow-Up

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• Providing a report

• Calling attention to the report

• Face to face meeting

• Leadership briefing

• Involving board members

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Thanking

Reporting

Asking

Follow-Up

Page 26: Masterclass-How To Grow Giving€¦ · •Redefine your challenge and opportunity • Unlearn what we know • Address your capacity and limitations • Introduce key disciplines

• Asking questions about how they approach giving.

• Help them see where to fit in.

• Stop, look, and really think and pray.

• Use a gift chart.

• Teach rather than lecture.

Page 27: Masterclass-How To Grow Giving€¦ · •Redefine your challenge and opportunity • Unlearn what we know • Address your capacity and limitations • Introduce key disciplines

Thanking

Reporting

Asking

Follow-Up

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• Where the rubber hits the road.

• Takes the pressure off the ask.

• Multiple ways. Multiple times.

• Email. Letter. Phone call. Text. Note. Photo. Video.

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ACTION: FOCUS ON RETAINING GIVERS

Hint: Establish a target range for all and retain 100%.

Page 30: Masterclass-How To Grow Giving€¦ · •Redefine your challenge and opportunity • Unlearn what we know • Address your capacity and limitations • Introduce key disciplines

ACTION: FOCUS ON REGAINING GIVERS

Hint: Provide a written report and call to follow-up.

Page 31: Masterclass-How To Grow Giving€¦ · •Redefine your challenge and opportunity • Unlearn what we know • Address your capacity and limitations • Introduce key disciplines

ACTION: FOCUS ON RECRUITING GIVERS

Hint: Recruit hosts for small group meetings.

Page 32: Masterclass-How To Grow Giving€¦ · •Redefine your challenge and opportunity • Unlearn what we know • Address your capacity and limitations • Introduce key disciplines

3 STEPS FOR LEADING PEOPLE TO A DECISION

Page 33: Masterclass-How To Grow Giving€¦ · •Redefine your challenge and opportunity • Unlearn what we know • Address your capacity and limitations • Introduce key disciplines

TALKING POINTS

3 - POINT MEETING

FOLLOW UP

Page 34: Masterclass-How To Grow Giving€¦ · •Redefine your challenge and opportunity • Unlearn what we know • Address your capacity and limitations • Introduce key disciplines

GOALS VS MILESTONES

Page 35: Masterclass-How To Grow Giving€¦ · •Redefine your challenge and opportunity • Unlearn what we know • Address your capacity and limitations • Introduce key disciplines

GOALS MILESTONES

Don’t raise money. People do.

Break down the larger project.

Change your behavior. Create momentum.

Recalibrate your timing. Are straightforward.

“Must” do, not “hope” to do. Give your goals “teeth.”

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It’s not hocus pocus. It’s all about focus. So…what action will you take?

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