Master Pp part 2
57
Jorge Camacho Mark J De Crescenzo Benjamin Hutchinson Loc Huynh Robert RC Terry Timothy Wiley
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Transcript of Master Pp part 2
Jorge CamachoMark J De Crescenzo
Benjamin HutchinsonLoc Huynh
Robert RC TerryTimothy Wiley
Needs Recognition
Stage 4: Purchase By: Loc Huynh
Availability
Store Layout (Store Atmospherics)
Sales PersonnelPoint-Of-Purchase Advertising
.
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Sales Personnel
Store Atmospherics
Payment
Cash = option. Not a good one though
Purchase
Stage 5 - Consumption
Post ConsumptionRobert C. Terry
Post ConsumptionAh, it was just another
crappy day in paradise.
Woke up this morning and went surfing.
Post ConsumptionGot a text from my buddy
congratulating me on the big business
acquisition
I text him that I just got a new ride that will define the future me.
Post Consumption Later that day, I decided
to freshen up and meet him at the Sports Equipment store.
Had to get a new set of Calloway clubs to match my new ride.
Post Consumption
One had a new S-class Mercedes-Benz, the other a 911 Carrera 4 Turbo AWD.
Post Consumption
The two gave a blank stare at my Lexus.
This left me feeling ashamed and in a state of dissonance towards my new car.
I searched the web for immediate substitutes.
Post Consumption
Frustrated, I reflected on their reactions. I came to the realization that their reaction was not that of
“meh " but of awe. They were shocked and jealous with my pick.
Post ConsumptionThe next morning, waking
up completely satisfied with my pick.
Only thing left to do is hit some golf balls, mingle with some ladies and let the divestment settle in.
Stage Seven - Divestment
