Master of International Business (MIB) I Semester · Master of International Business (MIB) I...

Master of International Business (MIB)

I Semester Code: MIB 121

Paper 1: Fundamentals of Management

Total Number of Lectures Allocated: 60

Credit: 4 Contact Hrs/week: 4 Hrs

Objective

Paper has been designed such that it acquaints the students with the basic management concepts and

organizational processes in the organization.

Unit Contents No of

Lectures

I Management-Concepts, Functions, Significance of management, Management and

administration, Levels of management. Schools of management thought-classical,

neo-classical and modern school.

Principles of management-Meaning, Need, Importance, Contribution of Henry

Fayol and F W Taylor.

10

II Planning-Concept, Nature, Processes, Types, Significance of planning, Planning

process, Management by Objectives (elementary knowledge only)

Organization-Concept, Importance, Process of organizing, Principles of

Organization, Types-Formal and Informal.

Organization Structure-Concept, Features, Types of Organization Structure-line,

line and staff, functional, project, matrix and committee. Delegation and

Decentralization of Authority(conceptual knowledge only)

14

III Decision Making-Meaning, Significance, Types of decisions, Process of decision-

making, Techniques of decision-making, Principles of decision making.

Controlling-Concepts, Features, Steps of controlling, Importance, Techniques-

Traditional and Modern (elementary knowledge only)

12

IV Motivation-Meaning, Types of motivation, Importance, Theories of motivation-

Maslaw’s need-hierarchy theory, McGregor’s theory X and theory Y,Herzberg

motivation-hygiene model, William Ouchi’s motivation theory, Victor-vroom

expectancy model.

11

V Leadership-Definition, Importance, Difference between leadership and

management, Functions of a leader, Styles of Leadership-autocratic, participative

and free-rein, Theories of leadership-trait theory, behavioural theory and

situational theory.

13

* Case studies related to entire topics are to be taught.

Books Recommended:

1. Essential Readings

• Chhabra T.N “Principles and Practice of Management” Dhanpat Rai & Co. Pvt Ltd,New Delhi.

• Nolakha, R.L “Principles of Management” .RBD Publishers, Jaipur.2007

• Sudha G S., “Management”, RBSA Publishers, Jaipur.2007

2. Reference Books

• Koontz, Herold and Weihrich, Heinz. “Management”, McGraw Hill, New York.5th edition.

• Stoner, James A.F. and Freeman, R.Edward, “Management”., New Delhi. 6th edition

• Mathew, M.J “Business Management” Sheel Sons Publishers,Jaipur. 1st edition


I Semester Code: MIB-122

Paper 2: International Business



Objective: The purpose of paper is to give students an in-depth knowledge of International Business

Environment with an analysis of strategies adopted by exporters while positioning their product globally.

Unit Contents No of

Lectures

I Nature of International Business: Introduction, Nature, Drivers of International

Business, International Business Vs Domestic Business, International Business

Decisions, Types of International Business

11

II International Business Environment: Meaning, Environment And Its

Significance, Economic Environment, Cultural Environment, demographic

Environment, Technological Environment, Political Environment, Legal

Environment and Natural Environment.

13

III International Trading Environment: Concept, Trade strategies, Agreement for

free trade, Protection and its methods, Commodity agreements, Cartels, NAFTA,

SAARC, SAPTA

12

IV International Pricing: Exporter’s Cost, Pricing Objectives, Factors Affecting

Pricing, Pricing Methods, Transfer Pricing, Dumping,

Export Price Structure, Steps in pricing, Export price quotations and

Incoterms,information requirement for export pricing

11

V International Business Organizations: Meaning, Types, Development Cycle of

International Organizations.

International HRM Strategy: Meaning, Importance, Factors affecting

International HRM

13

*Case studies related to entire topics are to be taught.

Books Recommended:


• Cherunilam Francis , “ International Business”,Himalaya Publishing House,New Delhi.4th

edition

• Chandran Dr R., “International Business” ,Jaico Publishing house,New Delhi.2007

• Hill Charles W L., “International Business”,Tata Mc Graw Hill Ltd,New Delhi.5th edition

2. Reference Books

• Sundaram Anant K & Blade J Steward, “The International Business Environment-Text

and Cases” .Prentice Hall Publishing House,New Delhi.

• Singh Nawnihal, “ International Business” , Anmol Publications.

• Ajami Cool Goldard Khansata., “International Business”,Prentice Hall Publishnig

House,New Delhi.


SEMESTER I

Code: MIB 123

Paper 3: International Marketing Research



Objective

Paper has been designed such that it acquaints the students with the basic understanding of research

methodology for the purpose of managerial decision making.

Unit Contents No of

Lectures

I Meaning of Research, Definition of Marketing Research, Scope of Marketing

Research, Distinction between Market and Marketing Research, The Need for

Marketing Research

14

II Meaning and Scope of International Marketing Research Need for International

Marketing Research, Overseas Market Research.

12

III Applications of International Marketing Research, Limitations of International

Marketing Research

Sources of International Marketing Research- primary and Secondary Sources

14

IV Recent Developments in International Marketing Research

Research in the Internet Era

10

V Ethical Issues in Marketing Research-towards clients, researchers and

respondents.

10

* Case studies related to various topics are to be covered.

Books Recommended:


• Sharma D D , “Marketing research-principles,Applications and Cases” ,Sultan Chand and

Sons,New Delhi.

• Marketing Research: Beri Tata Mc Graw Hill Publication.,New Delhi..2nd

edition

• Research Methodology :Methods and techniques C.R Kothari..,Wiley Eastern ltd,New Delhi.2nd

edition

2. Reference Books

• Marketing Research:Concepts and practices in India., S shajahan.,Mc Millan India Ltd., New

Delhi.2005

• Marketing Research: An application orientation.,Naresh K Malhotra Prentice Hall of India Pvt

Ltd.,New Delhi.4th edition

• Research Methodology:., R. Panneerselvam.,Prentice Hall of India,New Delhi

.


I Semester

Code: MIB 124

Paper 5: International Marketing Management I



Objective

Purpose of this course is to develop an understanding of the underlying concepts, strategies and issues involved

in the marketing of products and services.

Unit Contents No of

Lectures

I Marketing concepts, Selling Vs. Marketing, Marketing mix (4 Ps of Marketing),

Difference between International and Domestic marketing, International Marketing

management orientation (EPRG).

13

II International Marketing environment: Meaning, Types of environment-External and

Internal. Environmental factors influencing international marketing practices.

11

III International market segmentation: Definition, bases, essentials of effective segmentation,

advantages.

International Market targeting, International Market positioning

12

IV Foreign market selection: Process, Criteria for selection of target countries

International Market entry modes: Exporting, licensing, franchising, Contract

manufacturing, Assembly, Joint venture, Strategic alliance, Merger and acquisition.

13

V International Product planning: Product concepts, levels, International Product Life Cycle

(IPLC), process of new product development

Branding: Concepts, advantages, trademark, service mark, brand familiarity levels

11


Books Recommended Essential Readings

• Varshney, R.L. and Bhattacharyya, B., International Marketing Management: An Indian perspective,

Sultan Chand & Sons, New Delhi.8th edition

• Jain, Subhash C., International Marketing Management, CBS Publishers & Distributors, New Delhi..3rd

edition

• Kotler, Philip and Keller, Kevin Lan, Marketing Management, Pearson Education (Singapore) Pvt Ltd.,

Indian branch, New Delhi, 12 edition

Reference Books

• Onkvisit Sak & Shaw John J “International Marketing-Analysis and Strategy”. Prentice Hall Publishing

House,New Delhi.3rd

edition.

• Cateora Philip R & Graham John L , “International Marketing” .Irwin Mc Graw Hill, New Delhi

• Vasudeva P K, “ International Marketing”. Excel Books,New Delhi

• Ramaswamy, V.S. and Namakumari, S, Marketing Management: Planning, Implementation & Control,

Macmillan India Ltd., New Delhi. 2nd

edition.


I Semester Code: MIB 125

Paper 1: Fundamentals of Information Technology



Objective

Paper has been designed such that it acquaints the students with fundamentals and understanding about the

various office automation tools.

Unit Contents No of

Lectures

I MS-Windows:Introduction,Features (Desktop and its components,the window,the

application window(various bars),the document window,the dialog window,the

icons,)Installing windows,new printer,modem,mouse and new fonts.

Exploring the windows-Windows explorer,control panel,setting wallpaper,screen

saverbackgruond,managing files nand folders.

Creating a folder,Scandisk,Checking and formatting disk space,compressing or zipping

files,Virus and Antivirus.

14

II Introduction to Word processing-Features of word processor,Getting started with MS

word,working ewith word documents,quitting words,shortkeys.

Formatting Documents: selectin text,formatting characterchanging cases,paragraph

formatting,indents,drop cap,using format painter ,page formatting,headerer and footer,

bullets and numbering,tabs,formatting tables.

Editing Text-Finding and replacing text,proffing text,reversing actions,macros,inserting

pictureshyperlinks,mail merging

13

III Excel basics

Various tools and functions in excel

Making charts in excel.

12

IV Power point basics

Tools in PowerPoint

Use of advance tools in making PowerPoint

10

V Computer and networks

Introduction to E-Commerce

11

Books Recommended


• Elementary Computer Application-Dr.Leena Bhatia & Dr. Indu Jain,Swati Publications,Jaipur.

• Elementary Computer Application-Shubhi Lall. National publication house,Delhi

• Frontiers of Electronic Commerce-Ravi Kalakota.,BPB publications,New Delhi.5th edition

2 Reference Books

• Mastering DOS-Robbins, BPB Publication Delhi 2nd

edition

• Mastering Windows. -Robbins, BPB Publications, Delhi. 2nd

edition


I Semester

Code: MIB 126

Paper 6: Seminar Presentation



Objective:

To create awareness regarding current trends, issues and researches related to various aspects of International

Business.

Each student will be assigned a topic in the beginning of the semester. They will be required to prepare and

submit a project report on the same. The panel of examiners will evaluate the project


II Semester

Code: MIB 221

Paper 3: Organization Behaviour



Objective

The objective of this subject is to acquaint the students with the basic concepts of organization behaviour.

Unit Contents No. of

Lectures

I Organizational Behaviour: Definition, Scope, Disciplines contributing to Organization

Behaviour.

Foundations of Individual Behaviour: Perception, Personality, Learning.

10

II Foundations of Group Behaviour: Meaning, Importance, Process of Group Formation,

Types of Groups, Factors influencing group behaviour,Group cohesiveness.

Team: Meaning, difference between team and leadership, Types of teams, techniques of

effective team building.

13

III Organizational Power: Meaning, characteristics, classification of power, contingency

approaches to power.

Politics: Meaning, reasons of politics, Political implications of power.

13

IV Conflicts: Meaning, Reasons of conflict, types of conflict, Process of conflict, merits and

demerits, management of conflict.

Stress: Meaning, reasons of stress, types of stress, effect of stress, strategies for coping

stress.

12

V Organizational Change; Meaning, reasons, types, process of change, résistance to

change, management of change.

12


Recommended Books:


• Stephen P. Robins, Organizational Behaviour, Prentice-Hall of Indian Pvt. Ltd., New Delhi.11th

edition

• Mehta Anil & Chouhan Bhumija., “Organizational Behaviour”, RBD Publications, Jaipur.

• Prasad L M., “Organization Behaviour”, Sultan Chand and Sons, New Delhi.2nd

edition

2. Reference Books

• John W. Newstrom and Kilth Davis, Organisational Behaviour, (Human behaviour at work) Tata

McGraw – Hill, New Delhi:9th edition

• Luthans, Fred, Organisational Behaviour McGraw-Hill Inc., New Delhi: 1992 9th edition

• Davies, Keth, Organisational Behaviour (Human Behaviour at work), Tata McGrawHill,

NewDelhi.


II Semester

Code: MIB 222

Paper 2: International Business and Finance



Objective: The purpose of paper is to give students an in-depth knowledge of International Business

Environment with a special emphasis on position of India in the era of Globalization. In addition, it provides an

exhaustive study of functioning of International Organizations with their relevance towards International Trade.

Unit Contents No of

Lectures

I Globalization of Indian Business: India – An Emerging Market, India in Global Trade,

Liberalization and Integration

with the Global Economy, Obstacles to Globalization, factors favouring globalization,

Globalization strategies

12

II Theories of Trade: Introduction, Trade Based on Absolute Advantage, Trade Based on

Comparative Advantage, Trade Based on Opportunity Costs, Terms of Trade, Tariffs

Quotas, Dumping

13

III The Balance of Payments: Introduction, Balance of Payment Accounts Of India,

Convertibility of Rupee, Devaluation, Counter Trade

10

IV International Monetary System And Foreign Exchange Market: The Pre-Bretton Woods

Period, The Bretton Woods System and emergence of managed floating,EMS, ECU and

Euro, Foreign Exchange market, Determination of exchange rates, Exchange control,

Exchange rate systems, Exchange rate classifications, Exchange rate and convertibility of

the rupee, FEMA.

14

V WTO And Global Liberalization:, Uruguay Round and its implications, , TRIMs, TRIPs,

IPRs, Patents, World Trade Organization, WTO and India and its evaluation.

11


Books Recommended:

Essential Readings

• Cherunilam Francis , “ International Business”,Himalaya Publishing House,New Delhi.4th

edition

• Chandran Dr R., “International Business” ,Jaico Publishing house,New Delhi.2007

• Hill Charles W L., “International Business”,Tata Mc Graw Hill Ltd,New Delhi.5th edition

Reference Books

• Sundaram Anant K & Blade J Steward, “The International Business Environment-Text

and Cases” .Prentice Hall Publishing House,New Delhi.

• Singh Nawnihal, “ International Business” , Anmol Publications.

• Ajami, Cool ,Riad A & Carel., “International Business”,Prentice Hall Publishnig

House,New Delhi.2nd

edition


II Semester

Code: MIB 223

Paper 3: Application of Research Methods in Management Total Number of Lectures Allocated: 60


Objective Paper has been designed such that it acquaints the students with the application of modern analytical tools and

techniques of research methodology.

Unit Contents No of

Lectures

I Planning the Research Project-

Research Process and Design- Research Design, Features of Good Research Design

Data Collection- Primary and Secondary Data, Sources of Data, Basic Methods of

Primary and Secondary Data, Advantages and Disadvantages of Primary and Secondary

Data.

13

II Performing-The Data Collection:

Scaling- Types of Scales, Forms of Scales, Selection of Scale

Questionnaire- Functions and classification of a Questionnaire, Questionnaire Design,

Types of Questions, Advantages and Disadvantages of Questionnaire.

12

III Market Survey- Survey Conducting, Survey Techniques

Sampling- Definition of Sampling, Objective of Sampling, Factors Determining Sample

Size, Problems with Sampling, Sampling techniques

10

IV Processing and Analyzing Data:

Data preparation and processing- Approach of Data processing

Data Analysis and Interpretation

13

V Presentation and Follow Through:

Presentation of Research Findings- Types of Reports, Report content, Principles of

Report Writing, Various Graphic Representation.

Managing Market Research- Client/ Researcher Interface, Resources of Marketing

Research

12


Books Recommended: 1. Essential Readings

• Sharma D D , “Marketing research-principles,Applications and Cases” ,Sultan Chand and

Sons,New Delhi.

• Marketing Research: Beri Tata Mc Graw Hill Publication.,New Delhi..2nd

edition

• Research Methodology :Methods and techniques C.R Kothari..,Wiley Eastern ltd,New Delhi.2nd

edition

2. Reference Books

• Marketing Research:Concepts and practices in India., S shajahan.,Mc Millan India Ltd., New

Delhi.2005

• Marketing Research: An application orientation.,Naresh K Malhotra Prentice Hall of India Pvt

Ltd.,New Delhi.4th edition

• Research Methodology:., R. Panneerselvam.,Prentice Hall of India,New Delhi


II Semester

Code: MIB 224

Paper 5: International Marketing Management II



Objective The objective of this course is to acquaint the students with environmental, procedural, institutional and

decisional aspects of international marketing.

Unit Contents No of

Lectures

I International Pricing: Pricing objectives, factors affecting pricing decisions, pricing

process, pricing methods, types of export price quotation(INCO TERMS), Transfer

pricing-concepts

International Packaging: Packaging concepts, importance, levels, and factors

influencing packaging.

12

II International Distribution: Meaning, importance, types of export distribution

intermediaries, factors affecting choice of distribution channel.

10

III International Advertising: Definition, Budgeting methods, adaptation vs.

standardization, Direct mail, Legal aspect of international advertising

Personal Selling: Concepts, importance, process, steps in sales force management.

Publicity: Concepts, methods, difference with advertising, Negative publicity.

Sales Promotion: Concepts, difference with advertising and personal selling, tools and

techniques of Consumer & dealer promotion

15

IV International Marketing Research: Concepts, importance, International Marketing

Research process.

Data collection: Data concepts, Types of data sources, methods of data collection,

sampling concepts, types of sampling.

Data analysis: Steps in data analysis

Report writing, format of marketing research report.

11

V International marketing control: Concepts, process, need, tools and techniques of

marketing control.

12

Books Recommended Essential Readings

• Varshney, R.L. and Bhattacharyya, B., International Marketing Management: An Indian perspective,

Sultan Chand & Sons, New Delhi.8th edition

• Jain, Subhash C., International Marketing Management, CBS Publishers & Distributors, New Delhi..3rd

edition

• Kotler, Philip and Keller, Kevin Lan, Marketing Management, Pearson Education (Singapore) Pvt Ltd.,

Indian branch, New Delhi, 12 edition

Reference Books

• Onkvisit Sak & Shaw John J “International Marketing-Analysis and Strategy”. Prentice Hall Publishing

House,New Delhi.3rd

edition.

• Cateora Philip R & Graham John L , “International Marketing” .Irwin Mc Graw Hill, New Delhi

• Vasudeva P K, “ International Marketing”. Excel Books,New Delhi

• Ramaswamy, V.S. and Namakumari, S, Marketing Management: Planning, Implementation & Control,

Macmillan India Ltd., New Delhi. 2nd

edition.


II Semester

Code: MIB 225

Paper 4: Managerial Economics



Objective The Objective of this course is to acquaint the participants with concepts and techniques used in Micro-Economic

Theory and to enable them to apply this knowledge in business decision-making. Emphasis is given to

changes in the nature of business firms in the context of globalization

Unit Contents No of

Lectures

I Managerial Economics: Meaning, Nature and Scope of managerial economics

Role of Micro and Macro Economic Analysis in Formulation of Business Policies

10

II Demand analysis: Demand and law of demand, determinants of demand on demand

function, change in demand, elasticity of demand-degrees, Measurement of price

elasticity of demand-total expenditure method, proportionate method, point elasticity

method. Law of supply.

12

III Meaning, utility and indifference curve approaches-law of diminishing, marginal rate

of substitution, properties of indifference curve, price line, consumer’s equilibrium-

conditions of consumer equilibrium, income substitution and price effect.

Demand forecasting- Meaning and techniques of demand forecasting

14

IV Cost and Output Analysis: Cost Concepts and Cost Output Relationship

Concepts of Revenue, General Theory of Price Determination

Role of Time Element in Price Determination

13

V Production Function: Short Run and Long Run

Markets: Meaning, characteristics, types of markets-perfect and imperfect markets.

11


Books Recommended 1. Essential Books

• Mathur N.D. Business Economics, Shivam Publication, Jaipur2003

• Mathur, Yadav, Vyas, Business Economics, RBSA, Jaipur

• Jain,Khanna & Tiwari, “ Business Economics”,V K India enterprises,New Delhi.

2 Reference Books

• Adhikary, M. Business Economics., New Delhi, Excel Books, 2000.

• Keat, Paul G & Philips K. Y. Young, Managerial Economics, Prentice Hall, New Jersey, 1996.

• Somdeo, Business Economics, RBD, Jaipur


II Semester

Code: MIB 226

Paper 6: Seminar Presentation Total Number of Lectures Allocated: 30


Objective:

To create awareness regarding current trends, issues and researches related to various aspects of International

Business.

Each student will be assigned a topic in the beginning of the semester. They will be required to prepare and

submit a project report on the same. The panel of examiners will evaluate the project.


III Semester

Code: MIB 321

Paper 1: Service Marketing



Objective Paper has been designed such that it acquaints the students with the emerging trends in the service sector and

handling the issues involved in the management of service.

Unit Contents No of

Lectures

I Introduction: Concept of Services, Characteristics, Difference between Goods and Services,

Concept of Service Marketing, Significance, Importance of Services in International

Marketing, Emerging key services.

12

II Marketing Mix: Concept of Marketing mix of services,Relevance,Importance,Types of

marketing mix of services-Product, Price ,Place,Promotion,People,Process and Physical

Evidence.

13

III Total Quality Management : Concept, Service Quality, TQM-Dimensions, Effects, Quality

Circles

10

IV Bank Marketing-Concept, Need, Importance, Marketing mix for banking services.

Insurance Marketing-Concept, Need, Importance, Marketing mix for insurance services

12

V Tourism Marketing- Concept, Need, Importance, Marketing mix for tourism services

Case studies related to the topic.

13


Recommended Books: 1. Essential Readings

• Lovelock, Christopher H, “Marketing of Services”, Prentice-Hall, Englewood Cliffs, N.J.

• Jha S M, “Service Marketing”, Himalaya Publishing House, Bombay.1st edition

• Srinivasan R., “Service Marketing-Indian Context”, Prentice Hall of India Pvt.Ltd, New

Delhi.2004

2. Reference Books

• Rathmell, J., “Marketing in Service Sector”, Prentice Hall Of India,New Delhi.

• Apte Govind.,” Service Marketing”,Oxford University Press,New Delhi.4th edition


III Semester

Code: MIB 322

Paper 2: India’s Foreign Trade Policy



Objective Paper has been designed such that it acquaints the students with the recent trends in India’s foreign trade and

policy related issues in foreign trade in the global context.

Unit Contents No of

Lectures

I India’s foreign trade: - Composition, Trends and direction of foreign trade, India’s

foreign trade in global context.

10

II Export-Import Trade regulatory Framework: Foreign trade(Development and regulation)

Act, FEMA, The customs Act, Export( Quality control and inspection) Act, Foreign

Trade Policy, methods of dispute settlement

15

III Institutional infrastructure for Export promotion: EPC, commodity Boards, IIFT, ITPO,

EXIM Bank, EIC, IIP, DGFT, ECGC, EPGC

14

IV Export promotion : Measures, EOUs, EPIP, SEZ, Export Houses

Import substitution and Export promotion policies- Duty exemption schemes, Duty

drawbacks, Deferred payment system

11

V Social Responsibility and Business Ethics in International Business context

Patterns and trends- Textiles and garments, Gems and Jewellery, Handicrafts, carpets and

spices.

10


Recommended Books:


• Jain and Singh., “Modern International Business”, Regal Publications, New Delhi.2007

• Chaudhary B K & Agarwal O P., “Foreign trade and Foreign exchange”, Himalaya Publishing

House, New Delhi.

• Rathor B S & Rathor J S, “Export Marketing”, Himalaya Publishing House, New Delhi.43rd

edition

2. Reference Books

• Parasram “Export-What, Where and How”. Anupam Publications, New Delhi 37th edition

• Mathur S K, “International Finance and Foreign Trade”. Shivam Publication, Jaipur 2004

• Mathew M J., “Management of Export Marketing”, RBSA publishers, Jaipur. 1st edition

• IGNOU-IBO OB., “India’s Foreign Trade”.


III Semester

Code: MIB 323

Paper 3: Strategic Management



Objective

Paper has been designed such that it acquaints the students with the basic understanding about strategic

processes.

Unit Contents No of

Lectures

I Introduction: Nature and scope of Strategic Management; Process of Strategic Planning and

Implementation. Concept of Strategy; Strategic Intent and Vision Mission and objectives.

11

II Environmental Scanning: Appraisal of external environment (Macro and Micro) & internal

environment. SWOT Analysis.

10

III Strategy Formulation: Corporate Level Strategy, Business level strategy Functional

Strategy.

13

IV Strategy Implementation: Aspects and Issues in Strategy Implementation.

Strategic Evaluation and Control: Meaning Criteria and Techniques of Strategic Evaluation

and control

14

V Competitive Advantage: Concept, core competence, Value Chain Analysis. Generic

Competitive Strategies

12


Recommended Books 1. Essential Readings:

• Ramaswamy and Namakumari: Strategic Planning -Formulation of Corporate strategy; Text

and Cases MacMillan India Ltd. New Delhi. 1st edition

• Azhar Kazmi, Business Policy amd Strategic Management; Tata McGraw Hill Publishing Co.

Ltd. New Delhi. 2nd

etition

• P.K. Ghosh: Strategic Planning and Management-Sultan Chand & Sons; New Delhi, 8th Ed.

2000

2. Reference Books

• Thompson & Strickland: Strategic Management-Concepts and Cases; Tata McGraw Hill Publishing

Co. Ltd. New Delhi; 13th edition 2001

• Gary Johnson, Ion Scholes: Exploring Corporate Strategy.

• Hunger J.D. and Wheelen T.L.:Concepts in Strategy Management and policy.,6th edition Addison

Wesley Longman, 1999.

• Michael V.P.: Business Policy and Environment-S. Chand & Co. Ltd. New Delhi; 2nd

edition


III Semester

Code: MIB 324

Paper 4: Foreign Language-Fundamentals of German I Total Number of Lectures Allocated: 60


Objective The objective of this subject is to acquaint the students with the working knowledge of

the language to make use in international business.

Unit Contents No of Lectures

I Personal Pronoun ,Verb Conjugation

General greetings

Pronouns-er,es,sie(he, it,she)

The Article-definite,indefinite

Verb-regular,irregular,separable

Name( name)

Land (country)

Wohnort (nativeplace)

(Reihe 1)

12

II Noun-singular, plural

Opposites

Possessive pronoun

Negation-kein, nicht

Yes-no-ofcourse (ja,nein,doch)

Studium (study )

Beruf (occupations )

(Reihe 2)

12

III Imperative

Construction of sentence

Numbers 1-1000, calculation

Time (by watch )

Familie (family)

Geschwister (siblings)

Alter (age)

(Reihe 3)

12

IV Demonstrative pronoun

Day-month-year

Occupations

Introduction-I ,YOU,WE

Tagesablauf (daily routine )

Termine (appointments )

(Reihe 4)

10

V Interrogative pronouns

Making questions

Conjunction-aber,denn,und,sondern

Einladung (invitation )

(Reihe 5)

14

Recommended Books:

Books Recommended:

Prescribed Textbook : LERNZIEL DEUTSCH – Part I

Deutsch als Fremdsprache

Max Hueber Verlag

Books for essential Reading:

1) Em Neu Bruckenkurs – Published by Hueber Verlag

2) Themen Aktuell 1

3) Unser zweites Deutschbuch by Rajeev Devsthali

4) Deutsch fuer Anfaenger – CD-ROM made by Hueber

5) Deutsche Sprachlehre fuer Auslaender - Dora Schulz & Heinz Griesbach

6) Lernziel Deutsch –1 . Max Hueber Verlag

Reference Books : 1) Pons German – Travelers Guide

2) Pons Starting German / Anfaenger Deutsch

3) Cassels Language Guides : German – A Handbook of Grammar, Current usage and word power

4) Teste dein Deutsch – Stufe I & II

5) Langenscheidt’ s or Collin’ s German – English / English – German Dictionary

6) Deutsch als Fremdsprache – I A & B

7) Mein Erstes Deutschbuch by Maharashtra State Bureau of Textbook Production and Curriculum

Research


9) Eidruecke – Einblicke : Lehr und Arbeitbuch



III Semester

Code: MIB 325

Paper 5: Foreign Language-Fundamentals of French I Total Number of Lectures Allocated: 60




.

Unit Contents Lectures

I Grammar: greetings; indefinite articles; definite articles; the partitive

article; two forms of the contracted article (‘a” & “de” forms)

Comprehension and paragraph writing: reading of the stories in

chapter 1 of the book

Listening and Speaking Skills: activities: making acquaintances

10

II Grammar: introduction to French verb system (present conjugations of

the regular1st group verbs and of the irregular be, have & go verbs

Comprehension and paragraph writing reading of the stories in

chapter 1 and 2of the book

Listening and Speaking Skills inviting and replying to an invitation

13

III Grammar: verb system ( some major verbs of the regular 2nd

group &

the irregular 3rd

group); demonstrative, qualifying& possessive

adjectives; interrogation; negation;


chapter 1 and 2 of the book

Listening and Speaking Skills activities : describing people; requesting

& giving orders

13

IV Grammar contracted articles (‘a” & “de” forms), prepositions &

adverbs of space and quantity; gender & number of nouns and

adjectives; position of adjectives


chapter2 and 3of the book

Listening and Speaking Skills: evaluating & appreciating; thanking &

congratulating

12

V Grammar:imperative mood; emphatic pronouns; pronominal verbs;


chapter 2 and of the book

Listening and Speaking Skills activities: explaining; justifying;

complaining;

12

Teaching material/books:

1) Le nouveau sans frontieres level- l (methode de francais – published by CLE

international Paris, 1998, Indian edition.

2) Le nouveau sans frontiers – workbook vol-1

3)Four audiocassettes accompanying the written material

Reference books :

1)Larousse compact dictionary : Fre->Eng./Eng.->Fre

2) Conjugaison – Le Robert & Nathan

3) Larousse grammaire francaise

4) Grammaire collection “Le Nouvel Entrainez-Vous”, level debutant.


III Semester

Code: MIB 326

Paper 6: Summer Training Report Total Number of Lectures Allocated: 60


Objective

At the end of second semester, students will have to undergo summer training of 8-10 weeks with an industrial,

business or service organization by taking up a project study approved by the department. The summer

training report shall be evaluated by a Panel of Examiners


IV Semester

Code: MIB 421

Paper 1. Communication Skills for managers



Objective Paper has been designed such that it acquaints the students with necessary techniques and skills of

communication in the performance of their jobs.

Unit Contents No of Lectures

I Business Communication: Nature, Importance; Process of

Communication, Models-Keith Davis, Lekiser, Lasswell, Interpersonal,

Transactional. Forms of communication-Oral & Written, Visual, Audio-

Visual, Verbal, Non-Verbal (Kinesics & Body Language)

11

II Types of communication-Vertical, Horizontal & Grapevine.

Effective Communication Skills, Principles of Effective Communication, 7

C’s of Communication

13

III Barriers of Communications-physical or mechanical semantic, different

comprehensions of reality,socio-psychological barriers)

Effective Listening-Meaning, relevance and scope.

12

IV Business Letter Writing: Layout, Structures, Types of Business Letter

writing-letter of enquiry,quotation,order,advice,circular letters, letters of

complaint and adjustments, sales letter, credit letters and status enquiries,

collection letters, Memo.

10

V Writing Business Reports( types and structures), Presentation of Reports

,Public Speaking, Negotiations. Periodic reports-

progress,inspection,performance appraisal, periodic reports

Special reports-first information report, investigation report, feasibility

report and project report.

14


Recommended Books


• Pal R,Pal Rajendra & J.S. Korlahalli--Essentials of Business Communication (Sultan Chand &

Sons.7th revised edition.

• C.B. Gupta--Business Communication & Customer Relations (Sultan Chand & Sons.) 2006

• P. D. Chuturvedi-- Business Communication ,Pearson edition,2006.

2. Reference Books:

• Lesikar and Pettit- Business Communication, AITBS Publishers & Distributors (Regd.)

Delhi.2003

• Shirley Taylor- Communication for Business. Ronald E. Dulek and John S. Fielder: Principles of

Business Communication; Macmilan Publising Company, London


IV Semester

Code: MIB 422

Paper 2: Export-Import Procedure and Documentation



Unit Contents No of

Lectures

I Export-Import documents: An Overview, Rationale and functions of documents. Import

documents and Export documents.

10

II Processing of an Export Order: Confirmation, procuring or manufacturing. Central exise

clearance,Pre-shipment inspection, Clearing and forwarding agents, Customs clearance,

Import processing

12

III Marketing Logistics: Road,Rail,Water,Air,Multimodal transport,warehousing.Legal

aspects of carriage of goods

15

IV Financing: Export financing, Import financing, Marine Insurance, Cargo Insurance,

Shipment of export cargo, custom clearance of import cargo.

15

V Export assistance and Support measures: Institutional set up for export promotion,

export assistance procedures, Role of exports and imports in Indian economy.

08

Recommended Books:


• Acharya & Jain., “Export Marketing”, Himalya Publishing House, New Delhi. 3rd

edition

• Rathor B S & Rathor J S, “Export Marketing”, Himlaaya Publishing House,New Delhi43rd

edition

• Varshney, R.L. and Bhattacharyya, B., International Marketing Management: An Indian

perspective, Sultan Chand & Sons, New Delhi.

• Jain, Subhash C., International Marketing Management, CBS Publishers & Distributors, New

Delhi

2. Reference Books

• Parasram “Export-What,Where and How”. Anupam Publishers.

• Bhalla V K, “International Business Environment and Management”.Anmol Publications,

New Delhi


IV Semester

Code: MIB 423

Paper 4: Financial and Management Accounting



Objective The basic purpose of this subject is to develop an insight of postulates, principles and techniques of accounting

and utilization of financial and accounting information for planning, decision-making and control.

Unit Contents No of

Lectures

I Basics of Book-keeping and Accountancy: Definition and its usefulness, financial

accounting, Principles, Concepts and conventions.

Systems of Book-keeping: Double entry system, Books of prime entry,subsdiary books,

recording of cash and bank transactions, preparation of ledger accounts, preparation of

trial balance.

12

II Depreciation Accounting: Straight line and diminishing balance method, Computation

and accounting treatment of depreciation, changes in the depreciation method.

Final Accounts: Concept of Capital, revenue and deferred revenue expenditure, opening

entries, Closing entries, Adjustment entries,manufacturing,trading and Profit and Loss

account(with adjustment), need and objectives

13

III Capital Budgeting: Concept, need and objectives; Methods of capital budgeting –

Average Rate of Return, Payback period, Net present value, Internal Rate of Return;

Risk and uncertainty, Profitability Index.

12

IV Fund Flow and Cash flow statement

11

V Cost Volume Profit Analysis: Break Even Analysis- Objectives, Advantages and

Limitations.

Budgetary Control – Concept and Need for Budget, Cash Budget, Flexible Budget;

Performance Budgeting, Zero Based Budgeting.

12

Recommended Books 1. Essential Readings

• Sharma, Bhardwaj, Biyani, “Book keeping and Accountancy”. Ramesh Book Depot, Jaipur

• Agarwal, M.R. “Financial Management”, Garima Publication

• Goel, D.k. “Accountancy”, Arya Publication, New Delhi

2. Reference Books:

• Mukharjee Hanif, “Modern Accountancy”. Tata Mc Graw Hill, New Delhi.

• Khan & Jain, “Financial Management”. Tata Mc Graw Hill, New Delhi.

• I M Pandey “Management Accountancy”.


IV Semester

Code: MIB 424

Paper 4: Foreign Language-Fundamentals of German-II



Objective

The objective of this subject is to acquaint the students with the working knowledge of

the language to make use in international business

Unit Contents Lectures

I Modal verbes

Akkusativ case+verbs

Dativ case+Verbs

Prepositions with Akkusativ, Dativ

Stellensuche (jobsearch)

Berufswahl (occupation choice)

(Reihe 6)

10

II Personal Pronoun-Akkusativ

,Dativ

Reflexiv –Akkusativ, Dativ

question pronoun-welch

Einkaufen (shopping)

(Reihe 7)

13

III Adjective endings

Place and Direction

Perfect with Sein/haben

Geschenke

Auf der Post

(Reihe 8)

13

IV Past tense

wenn,weil/denn(if,because)

Sentences

Genitive case

Preposition with Genetiv

Auskunft –Fest

(Reihe 9)

12

V To write and speak on different themes i.e.-

1) ich,du,er/sie(I,you,he/she)

2) my Freind

3) my brother/sister

4) my Germanclass

5) my father/mother

6) my Family

7) my hause

8) an Indian festival

9) my favourite food

10) one week in Germany.

Heirat

Kinder(Reihe 10

12

Books Recommended:

Prescribed Textbook : LERNZIEL DEUTSCH – Part I

Deutsch als Fremdsprache

Max Hueber Verlag

Books for essential Reading: 1) Em Neu Bruckenkurs – Published by Hueber Verlag

2) Themen Aktuell 1


4) Deutsch fuer Anfaenger – CD-ROM made by Hueber


6) Lernziel Deutsch –1 . Max Hueber Verlag

Reference Books :

1) Pons German – Travelers Guide

2) Pons Starting German / Anfaenger Deutsch

3) Cassels Language Guides : German – A Handbook of Grammar, Current usage and word power

4) Teste dein Deutsch – Stufe I & II

5) Langenscheidt’ s or Collin’ s German – English / English – German Dictionary

6) Deutsch als Fremdsprache – I A & B

7) Mein Erstes Deutschbuch by Maharashtra State Bureau of Textbook Production and Curriculum

Research


9) Eidruecke – Einblicke : Lehr und Arbeitbuch


*******************


IV Semester

Code: MIB 425

Paper 5: Foreign Language-Fundamentals of French-II





Unit Contents No of

Lectures

I Grammar personal pronouns (indirect, direct, adverbial) : choice, order & place in the

sentence; indefinite adjectives & pronouns)

Comprehension and paragraph writing reading of the stories in chapters 3+4 of the

book

Listening and Speaking Skills activities: reprimanding; giving opinion

10

II Grammar: near future; past perfect and imperfect tenses

Comprehension and paragraph writing reading of the stories in chapters 3+4 of the

book

Listening and Speaking Skills relating events using the past tenses

13

III Grammar: formation and usages; simple relative pronouns

Comprehension and paragraph writing reading of the stories in chapter 4 of the book

Listening and Speaking Skills activities : relating events using the past tenses

13

IV Grammar reported speech; possessive pronouns


Listening and Speaking Skills: reporting conversation using reported speech; allowing

and prohibiting;

12

V Grammar comparatives and superlatives; simple future; recent past; present continuous


Listening and Speaking Skills making plans; discussing & debating an issue

12

Teaching material/books:

1) Le nouveau sans frontieres level- l (methode de francais – published by CLE

international Paris, 1998, Indian edition.

2) Le nouveau sans frontiers – workbook vol-1

3)Four audiocassettes accompanying the written material

Reference books :

1)Larousse compact dictionary : Fre->Eng./Eng.->Fre

2) Conjugaison – Le Robert & Nathan

3) Larousse grammaire francaise

4) Grammaire collection “Le Nouvel Entrainez-Vous”, level debutant.


IV Semester

Code: MIB 426

Paper 6: Dissertation



Objective

Each student will be assigned a topic in the beginning of IVth Semester by the faculty. The student will be

required to prepare a dissertation on the same

The dissertation report shall be evaluated by the Panel of Examiners out of 100 marks. The division of the

marks shall be as follows:

Dissertation report 35 Marks

Viva-Voice 35 Marks

Continuous Assessment 30 Marks

***

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