Master of Business Administration (MBA) (Batch 2016-2018 ...
Transcript of Master of Business Administration (MBA) (Batch 2016-2018 ...
MBA-2016-2018 VERSION-2016
1
Master of Business
Administration (MBA)
(Batch 2016-2018)
Scheme & Syllabus
Version-2016
UNIVERSITY SCHOOL OF BUSINESS
MBA
MBA-2016-2018 VERSION-2016
2
Vision and Mission of the Department
Vision of the Department
To create excellence in business management for nurturing value driven business leaders with
analytical and entrepreneurial mindset to foster innovative ideas in order to transform the world
and serve the society.
Mission Statements of the Department
M1: Design a unique competency directed and industry relevant curriculum with outcome oriented
teaching learning process facilitated by world class infrastructure.
M2: Enhance students’ cognitive, research, analytical, ethical and behavioral competencies
through programs that equip them to meet global business challenges in the professional
world.
M3: Facilitate student centric sound academic environment with co-curricular and extra-curricular
activities to groom and develop future ready business professionals.
M4: Design a transparent evaluation system for objective assessment of the program learning.
M5: Align meaningful interactions with the academia, industry and community to facilitate value
driven holistic development of the students.
M6: Develop ethical and socially responsible entrepreneurial attitude for harnessing the
environmental opportunities through creativity and innovation for a vibrant and sustainable
society.
UNIVERSITY SCHOOL OF BUSINESS
MBA
MBA-2016-2018 VERSION-2016
3
Program Educational Objectives (PEOs)
Program Educational Objectives (PEOs) are the broad statements that describe career and
professional accomplishments that graduates will attain within a few years of graduation. After
successful completion of MBA program from Chandigarh University, the graduates will:
PEO1: Make significant impact as successful management professionals with a sound business
and entrepreneurial acumen leading to a promising career in the various management domains.
PEO 2: Develop the professional competence for astute decision making, organization skills,
planning and its efficient implementation, research, data analysis and interpretation with a solution
finding approach.
PEO 3: Be known for their team player qualities to handle diversity and the leadership skills to
make sound decisions while working with peers in an inter-disciplinary environment with people
of cross-cultural attributes
PEO 4: Be adaptable to new technology, innovations and changes in world economy that
positively impacts and contributes towards industry, academia and the community at large.
PEO 5: Be responsible citizens with high ethical conduct that will empower the business
organizations with high integrity, moral values, social effectiveness and legal business intelligence.
UNIVERSITY SCHOOL OF BUSINESS
MBA
MBA-2016-2018 VERSION-2016
4
Scheme & Syllabus
Master of Business Administration (MBA)
(Batch 2016-2018)
University School Business
CHANDIGARH UNIVERSITY, GHARUAN
Scheme of MBA (2016 - 2018) Batch
For Academic Year 2017 - 2018 Credits: 100
Ist Semester
Subject Code Subject L T P Cr
BAT-601 Accounting for Managers 3 2 0 4
BAT-602 Fundamentals of Management and Organizational
Behaviour 4 0 0 4
BAT-603 Managerial Economics 4 0 0 4
BAT-604 Quantitative Techniques for Managers 3 2 0 4
BAT-605 Marketing Fundamentals 4 0 0 4
BAT-606 Professional Business Communication-I 3 0 0 3
BAP-607 Professional Business Communication Lab-I 0 0 2 1
BAP-608 IT in Management 0 0 4 2
BAX-609 Personality Grooming 2 0 0 2
BAS-610 Viva Voce 0 0 0 1
TDT-619 Aptitude 1 1 0 2 2
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Viva-Voce will be based on a compulsory Live Project as well as subjects studied in 1st
semester.
IInd Semester
Subject Code Subject L T P Cr
BAT-651 Business Environment 4 0 0 4
BAT-652 Financial Management 3 2 0 4
BAT-653 Operations Management and Research 4 0 0 4
BAT-654 Research Methodology 3 2 0 4
BAT-655 Social Media and Digital Marketing 3 0 0 3
BAT-656 Managing Human Resources 3 0 0 3
BAP-657 Introduction to SPSS 0 0 4 2
MBA-2016-2018 VERSION-2016
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TDT-668 Aptitude 2 0 0 0 0
TDP-669 Soft Skills-I 0 0 0 0
BAX-658 General Studies 2 0 0 2
BAS-659 Viva Voce 0 0 0 1
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IIIrd Semester
BAT-701 Project Management & Entrepreneurship 3 0 0 3
BAT-702 Strategic Management 3 0 0 3
BAP-703 Predictive Analysis 0 0 4 2
Elective I 3 0 0 3
Elective II 3 0 0 3
Elective III 3 0 0 3
Elective IV 3 0 0 3
TDP-719 Soft Skills-II 0 0 0 0
TDT-720 Aptitude 3 0 0 0 0
BAR-704 General Studies 2 0 0 2
BAI-705 Summer Training Report and Project Viva oce 0 0 0 3
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IN ADDITION TO COMPOULSORY SUBJECTS,A STUDENT HAS TO CHOOSE TWO
SPECIALIZATIONS HAVING TWO SUBJECTS EACH
IVth Semester
Elective I 3 0 0 3
Elective II 3 0 0 3
Elective III 3 0 0 3
Elective IV 3 0 0 3
BAX-751 General Studies 2 0 0 2
BAR-752 Final Research Project 0 0 0 3
Total Number of Sessions 17
IN ADDITION TO COMPOULSORY SUBJECTS, A STUDENT HAS TO CHOOSE TWO
SPECIALIZATIONS HAVING TWO SUBJECTS EACH
MBA-2016-2018 VERSION-2016
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SPECIALIZATIONS
FINANCE
Semester-3
BAA-706 Derivatives and Risk Management 3 0 0 3
BAA-707 Security Analysis and Portfolio Management 3 0 0 3
BAA-708 Entrepreneurial Finance & Social Finance 3 0 0 3
BAA-709 Corporate Finance 3 0 0 3
BAA-710 Insurance 3 0 0 3
Semester-4
BAA-753 Financial Services and Markets 3 0 0 3
BAA-754 International Finance 3 0 0 3
BAA-755 Management of financial Institutions 3 0 0 3
BAA-756 Corporate Tax Planning 3 0 0 3
BAA-757 Mergers and Acquisitions 3 0 0 3
MARKETING
Semester-3
BAB-711 Consumer Behaviour 3 0 0 3
BAB-712 Marketing Research 3 0 0 3
BAB-713 Services Marketing 3 0 0 3
BAB-714 Advertising Management 3 0 0 3
BAB-715 Modern Marketing Practices 3 0 0 3
Semester-4
BAB-758 Rural Marketing 3 0 0 3
BAB-759 Retail Management 3 0 0 3
BAB-760 Social Media Marketing 3 0 0 3
BAB-761 Marketing for Social Services 3 0 0 3
BAB-762 Sales Management 3 0 0 3
HUMAN RESOURCE MANAGEMENT
Semester-3
BAC-716 Organizational Development 3 0 0 3
BAC-717 Training and Development 3 0 0 3
BAC-718 HRD Strategies and Systems 3 0 0 3
BAC-719 Carrier planning and development 3 0 0 3
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BAC-720 Ethical issues in HR 3 0 0 3
Semester-4
BAC-763 Industrial Relations and Labour Laws 3 0 0 3
BAC-764 Compensation and Rewards Management 3 0 0 3
BAC-765 International Human Relations Management 3 0 0 3
BAC-766 Negotiations and Conflict Management 3 0 0 3
BAC-767 Managing Diversity 3 0 0 3
INTERNATIONAL BUSINESS
Semester-3
BAD-721 Export Import Documentation 3 0 0 3
BAD-722 International Economics 3 0 0 3
BAD-723 International Marketing 3 0 0 3
BAD-724 International Trade Logistics 3 0 0 3
BAD-725 WTO and International Business Strategy 3 0 0 3
Semester-4
BAD-768 Globalization and Indian Multinational Companies 3 0 0 3
BAD-769 French Language/German Language 3 0 0 3
BAD-770 International Finance 3 0 0 3
BAD-771 International Trade and Policy 3 0 0 3
BAD-772 International HRM 3 0 0 3
INFORMATION TECHNOLOGY
Semester-3
BAE-726 System Analysis and Design 3 0 0 3
BAE-727 Database Management 3 0 0 3
BAE-728 E-commerce and Information Technology Service 3 0 0 3
BAE-729 Web Based Technology 3 0 0 3
BAE-730 Programming in C++ 3 0 0 3
Semester-4
BAE-773 Software Engineering 3 0 0 3
BAE-774 Management Information System 3 0 0 3
BAE-775 M.Commerce 3 0 0 3
BAE-776 Enterprise Resource Planning 3 0 0 3
BAE-777 Windows Programming using Visual Basic 3 0 0 3
MBA-2016-2018 VERSION-2016
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1st Semester
BAT-601
ACCOUNTING FOR MANAGERS L T P C
Total Contact Hours 60 3 2 0 4
MBA
Prerequisite : NA
Marks : 100
Internal: 40 External: 60
Course Objective
1 To impart understanding of the application of accounting fundamentals to
business organizations.
2 To enable students understand various accounting processes in an
organization.
3 To develop a sound knowledge in solving real time accounting problems.
Co.no Course Outcome CO1 To understand the accounting concepts and its applications in the accounting
process.
CO2 To apply the various financial statement analysis tools in order to assess the
companies' financial position and performance.
CO3 To analyze and interpret the important information in the financial statements.
CO4 To evaluate financial decision making by analysing different financial
statements.
CO5 To create financial statements in accordance with the companies act 2013
Content of the Syllabus
Unit-I
Concept of Book-Keeping and Accounting Fundamentals.
Accounting Standards
Financial Accounting: Fundamentals concepts and conventions, concept of Double Entry System
Journal, Ledger and Trial Balance, Preparation of Trading & Profit Loss Account, Balance Sheet
Unit-II
Financial Statement Analysis, common size statements, comparative statement analysis
Ratio analysis
MBA-2016-2018 VERSION-2016
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Cash Flow Analysis-cash flow statement preparation.
Unit-III
Cost Accounting: Cost Sheet, Marginal costing and its applications
Standard Cost and standard Costing System.
Budgetary Control, Responsibility Accounting and Responsibility Centers
Text Books –
1. Hanif and Mukherjee, Modern Accountancy, Tata McGraw Hill, New Delhi.
2. Maheshwari S.N., Accounting for Management, Vikas Publishing House, New Delhi.
3. Tulsian, Financial Accounting, Tata McGraw Hill, New Delhi.
Reference Material –
1. Horngren, Sundem, Introduction to Management, Prentice Hall India, New Delhi.
2. Kishor Ravi M, Cost accounting and financial management, Taxman Publishers, New
Delhi.
3. Shukla, Grewal and S. C. Gupta, Advanced Accounts, Sultan Chand and Sons, New Delhi.
4.
Sr.
No. Course Name
Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t
theo
ries
an
d p
racti
ces
to s
olv
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bu
sin
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pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l
thin
kin
g a
bil
itie
s fo
r d
ata
-ba
sed
decis
ion
ma
kin
g
(
PO
2)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d
Lea
dersh
ip a
bil
ity
(P
O 3
)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d
com
mu
nic
ate
glo
bal,
eco
no
mic
,
leg
al,
an
d e
thic
al
asp
ects
of
bu
sin
ess
(PO
4)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d
oth
ers
in t
he
ach
ievem
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t o
f
org
an
iza
tio
nal
go
als
, co
ntr
ibu
tin
g
eff
ecti
vel
y t
o a
team
en
vir
on
men
t
(PO
5)
Ab
ilit
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o d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
rial
min
dse
t.
(PO
6)
1
Accounting
for
Managers
BAT 601
CO1 To understand the
accounting concepts
and its applications
in the accounting
process.
2 3 2
CO2 To apply the
various financial
statement analysis
tools in order to
assess the
companies'
financial position
and performance.
3 2
CO3 To analyze and
interpret the
important
information in the
financial
2 2
MBA-2016-2018 VERSION-2016
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statements.
CO4 To evaluate
financial decision
making by
analysing different
financial
statements.
3 3 3
CO5 To create financial
statements in
accordance with the
companies act 2013
2 2
2.50 2.5 2.5 2 3
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each
unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.
MBA-2016-2018 VERSION-2016
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BAT-602
Fundamentals of Management and
Organizational Behaviour L T P C
Total C.Hrs: 60 4 0 0 4
MBA
Prerequisite; General Concepts of Management
Marks 100
Internal 40 External 60
Course Objective
1 To impart analytical ability in solving behavioral problems in respect to
business.
2 To understand the various theories related to Organizational Behavior.
3 To apply the concepts of Management in understanding the behavior of
employees in an organizational setting.
Co No. Course Outcome CO1 To understand the concepts and nature of behavior in individual and group
settings for smooth business operations
CO2 To be able to apply leadership styles to lead diverse teams in a volatile
business environment.
CO3 To analyze different alternatives while taking strategic decisions for
organizational growth
CO4 To evaluate how organizational change and culture contribute in
sustainability of an organization
CO5 To develop conflict resolution and motivational strategies to retain high
performing people in the organization.
Content of the Syllabus
Unit-I
Nature, Scope and Significance of Management; Process of Management; Management as an Art,
Science and Profession; Management and Administration; Role of Managers; Principles of
Management; Evolution of Management Thought: Classical, Neoclassical and Contingency;
Planning: Meaning and Importance of Planning; Planning Process; Making Planning Effective;
Types of Plans ,Decision Making Nature, Importance, Process and Principles of Organizing, Line,
Staff and Functional; Formal vs. Informal Organizations Delegation, Authority and Responsibility.
Unit-II
MBA-2016-2018 VERSION-2016
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Organizational Behaviour & Development: Definition, Nature and Scope of organizational
behaviour, Disciplines contributing to OB, Challenges to OB
Personality: Types, Factors influencing personality, Theories
Learning: The learning process – Learning theories
Perception: Perceptual Process, Factors influencing Perceptual Selectivity (Internal & External)
Motivation: Meaning, importance, Types, Theories, Effects on work behaviour
Leadership: Styles, Theories, Leaders Vs Managers
Unit-III
Group behaviour: Introduction, Importance, Types of groups, Formation of Groups & Stages of
Group Development, Group Dynamics, Group decision making techniques
Stress: Meaning, types of Stress, Various Work Stressors, Prevention and Management of stress,
Balancing work and Life.
Organizational Development & Change: Introduction, Importance, Stability Vs Change, Proactive
Vs Reaction change, the change process, Resistance to change, Managing change, Objectives of
Organisational Development.
Text Books –
1: Koontz – Principles of Management (Tata McGrew Hill, 1st Edition 2008)
2. Robbins & Caulter – Management (Prentice Hall of India, 8th Edition)
3: Robbins P Stephen, Organisational Behaviour, Prentice Hall, New Delhi.
4: Aswathappa K, Organisational Behaviour, Himalaya Publishing House, Mumbai.
Reference Material –
1. 0Luthans Fred, Organisational Behaviour, McGraw Hill Book Co, New Delhi.
2. Prasad L M, Organisational Behaviour, Sultan Chand Publications.
MBA-2016-2018 VERSION-2016
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Sr.
No. Course Name
Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t
theo
ries
an
d p
racti
ces
to s
olv
e
bu
sin
ess
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l
thin
kin
g a
bil
itie
s fo
r d
ata
-ba
sed
decis
ion
ma
kin
g
(
PO
2)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d
Lea
dersh
ip a
bil
ity
(P
O 3
)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d
com
mu
nic
ate
glo
bal,
eco
no
mic
,
leg
al,
an
d e
thic
al
asp
ects
of
bu
sin
ess
(PO
4)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d
oth
ers
in t
he
ach
ievem
en
t o
f
org
an
iza
tio
nal
go
als
, co
ntr
ibu
tin
g
eff
ecti
vel
y t
o a
team
en
vir
on
men
t
(PO
5)
Ab
ilit
y t
o d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
rial
min
dse
t.
(PO
6)
2
Fundamentals
of
Management
and
Organizational
Behaviour
BAT
602
CO1 To understand the
concepts and nature
of behavior in
individual and
group settings for
smooth business
operations
2 - - - - -
CO2 To be able to apply
leadership styles to
lead diverse teams in
a volatile business
environment.
- - 3 3 - -
CO3 To analyze different
alternatives while
taking strategic
decisions for
organizational
growth
- 3 - - 2 -
CO4 To evaluate how
organizational
change and culture
contribute in
sustainability of an
organization
2 2 - - - -
CO5 To develop conflict
resolution and
motivational
strategies to retain
high performing
people in the
organization.
2 - - - -
2.47 2 2.33 3 3 2
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each
unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal mark
MBA-2016-2018 VERSION-2016
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BAT-603
Managerial Economics L T P C
Total Contact Hours : 60 4 0 0 4
MBA
Prerequisite Knowledge of Basics of Economics
Marks 100
Internal 40 External 60
Course Objective
1 To lay a strong foundation of knowledge of Economics, that may lead to better
understanding of business.
2 To understand how the economy of a country works.
3 To implement the conceptual knowledge gain in solving real time economic
problems.
Co no. Course Outcome
CO1
To understand competition strategies, including costing, pricing, product
differentiation, and market environment according to the natures of products
and the structures of the markets.
CO2 To analyze the links between production costs and the economic models of
supply.
CO3 To assess the National Income and the impact of macros on individual
businesses.
CO4 To determine the linkages between macros like National Income, Employment,
Inflation and Interest rates.
CO5 To Evaluate the micro and macro aspects of the economy and analyze the
rationale behind the strategic decisions taken by the Government
Content of the Syllabus
Unit-I
Managerial Economics: concepts based on scarcity and optimization.
Fundamentals of Demand: Demand Function, Law of Demand and its Exceptions.Demand
Forecasting: Meaning and methods.
Elasticity of Demand: Price Elasticity of Demand, Income Elasticity of Demand and Cross
Elasticity of Demand. Degrees and Determinants of elasticity of demand.
Unit-II Production Analysis: Short run and Long run Production Function. Law of variable proportion
and law of returns to scale.
Cost and Revenue Concepts: Long Run and Short Run Cost Curves, Relationship between Total
Revenue, Average Revenue, Marginal Revenue and elasticity of demand.
Market Structure: Perfect Competition, Monopoly, Monopolistic Competition. Alternative
Firms Goals: profit maximization, sale maximization, business expansion and good will
promotion.
MBA-2016-2018 VERSION-2016
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Unit-III National Income: Concepts and Methods of Measurement. Circular Flow of Income.
Money: Functions and role of money in economic activity.
Inflation: Concept, Causes and Theories of Inflation.
Business Cycles: Meaning and phases. Stabilization policies: Monetary and fiscal policy.
Text Books
1. Ahuja, H.L. Macroeconomics, Theory and Policy, S. Chand & Co., New Delhi.
2 Chopra, P.N. (2010). Managerial Economics, Kalyani Publishers, New Delhi.
3 Dwivedi, D.N., Managerial Economics, Vikas Publications, New Delhi.
Reference Books
1. Peterson and Lewis, Managerial Economic, Prentice Hall of India, New Delhi.
2. Salvatore, Dominick and Ravikesh Srivastava (2009). Managerial Economics: Principles
and Worldwide Applications, pp.1-13, Oxford Univ. Press, New Delhi.
Sr.
No. Course Name
Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t th
eo
ries
an
d p
racti
ces
to
solv
e b
usi
ness
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l th
ink
ing
ab
ilit
ies
for d
ata
-
ba
sed
deci
sio
n m
ak
ing
(P
O2
)
Ab
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ase
d L
ead
ersh
ip a
bil
ity
(P
O 3
)
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nd
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an
d, a
na
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d c
om
mu
nic
ate
glo
bal,
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nom
ic, le
gal,
an
d e
thic
al
asp
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of
bu
sin
ess
(P
O
4)
Ab
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selv
es
an
d o
ther
s in
th
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vely
to
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men
t (P
O5
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op
in
no
va
tiv
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nd
en
trep
ren
eu
ria
l m
ind
set.
(PO
6)
3 Managerial
Economics
BAT
603
CO1 To understand
competition strategies,
including costing, pricing,
product differentiation,
and market environment
according to the natures
of products and the
structures of the markets.
2 2
CO2 To analyze the links
between production costs
and the economic models
of supply.
2
CO3 To assess the National
Income and the impact of
macros on individual
businesses.
2 3
MBA-2016-2018 VERSION-2016
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CO4 To determine the linkages
between macros like
National Income,
Employment, Inflation
and Interest rates.
3 2
CO5 To Evaluate the micro
and macro aspects of the
economy and analyze the
rationale behind the
strategic decisions taken
by the Government
2 3 2
2.25 2 2.75 2
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each
unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.
MBA-2016-2018 VERSION-2016
17
BAT-604
Quantitative Techniques for Managers L T P C
Total Contact Hours 48 3 2 0 4
MBA
Prerequisite: Basic knowledge of Mathematics
Marks 100
Internal : 40 External : 60
Course Objective
1 To develop the fundamental understanding and application of Mathematics and
Statistics in business organizations
2 To solve the problems of business through application of Statistical concepts.
3 To develop analytical abilities of the students.
Course Outcome CO1 To understand the nature of data and various statistical techniques
CO2 To categorize and correlate the different descriptive measures with the various complex
managerial problems
CO3 To examine the results of different statistical techniques on diverse set of data
CO4 To predict and forecast the future through time series modeling
CO5 To devise a mechanism for constructing the index numbers for any specific issues
Content of the Syllabus
Unit-1
Definition and role of Statistics: Application of inferential statistics in managerial decision
making. Scope, applications and limitations of Statistics.
Analysis of Data: Sources of data, Collection, Classification, tabulation and presentation of data.
Univariate Analysis: Measure of central tendency, Mean, Median and mode, their properties,
measures and their implications. Relationship among mean, median and mode,
Measures of variation : Absolute and relative measures of variation,Range, Quartile deviation,
Mean deviation, Standard deviation, Coeffecient of variation,
Unit-2
Skewness and Kurtosis: Differnce between dispersion and skewness,Tests of skewness and
measures of skewness (Karl pearsons method,Bowleys method and kelly’s method).Kurtosis and
types of kurtosis and measure of kurtosis
MBA-2016-2018 VERSION-2016
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Correlation Analysis: Significance and meaning and types of correlation, Methods of correlation
analysis: Scatter diagrams, Karl Pearson’s correlation, Spearman’s rank correlation, Properties of
Correlation.
Regression analysis: Regression Lines; Probable error, relationship between correlation and
regression coefficients
Unit-3
Time Series Analysis: Introduction, Objectives, models of time series, Identification of trend-and
measurement of variations in time series. Secular, Cyclical, Seasonal and irregular variations
Index Number: Introduction, Importance, limitations and Types of Index Number and methods of
constructing index numbers, tests of adequacy of index numbers formulae.
Statistical Quality Control: Causes of variation in quality characteristics; Quality control charts,
purpose and logic; Constructing a control chart, computing the control limit. (X and R charts);
Process under control and out of control; Warning limit, Control charts for attributes- fraction,
defectives and number of defects; Acceptance Sampling
Recommended Text Books:
1. Gupta, S.P. & M.P. Gupta, Business Statistics
2. Davis: Business Staistics usuing Excel, Oxford University Press.
3. Gupta, C.B., An Introduction to Statistical Methods
4. Gupta, B.N., An Introduction to Modern Statistics
5. Sancheti, S.C. & V.K. Kapoor, Statistical Methods
Reference Books:
1. Business Mthamatics and Statistics 7s, Fransis, Andre & Ben Mously, Cengage Learning
2. Schaum'S Outline Of Business Statistics, Leonard, j, Kazmier, Tata Mac Grew Hill
3. A Step-By-Step Guide To Statistics For Business, Richard, N, Landers, Sage Publications
MBA-2016-2018 VERSION-2016
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Sr.
No
.
Course Name Course
Code
PO/C
O Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t th
eo
ries
an
d p
racti
ces
to
solv
e b
usi
ness
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l th
ink
ing
ab
ilit
ies
for d
ata
-
ba
sed
deci
sio
n m
ak
ing
(P
O2
)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d L
ead
ersh
ip a
bil
ity
(P
O 3
)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d c
om
mu
nic
ate
glo
bal,
eco
nom
ic, le
gal,
an
d e
thic
al
asp
ects
of
bu
sin
ess
(P
O
4)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d o
ther
s in
th
e ach
ievem
en
t o
f
org
an
iza
tio
nal
go
als
, co
ntr
ibu
tin
g e
ffecti
vely
to
a t
eam
en
vir
on
men
t (P
O5
)
Ab
ilit
y t
o d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
ria
l m
ind
set.
(PO
6)
4
Quantitative
Techniques for
Managers
BAT
604
CO1 To understand the nature
of data and various
statistical techniques 2
CO2 To categorize and
correlate the different
descriptive measures with
the various complex
managerial problems
3 2
CO3 To examine the results of
different statistical
techniques on diverse set
of data
3
CO4 To predict and forecast the future through time series modeling 2
CO5 To devise a mechanism for constructing the index numbers for any specific issues
3
2.50 2.33 2.67
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each
unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.
MBA-2016-2018 VERSION-2016
20
BAT-605
Marketing Fundamentals L T P C
Total Contact Hours : 60 4 0 0 4
MBA
Prerequisite NA
Marks 100
Internal: 40 External: 60
Course Objective
1 The objective is to develop an understanding of the basic concepts of Marketing, its
functions and its relevance for Manager.
2 To apply the concepts of Marketing in real time situations.
3 To understand the importance of Marketing in 21st Century business and latest trends
in marketing.
Unit Course Outcome CO1 To understand the customer value creation process.
CO2 To apply understanding of customer value mechanism to create sustainable value
for customers.
CO3 To analyze how facets of marketing mix interact and in turn lead to creation of
customer value.
CO4 To evaluate new product/service ideas consistent with evolving needs tastes and
preferences.
CO5 To develop strategies encompassing marketing mix to create solutions to fit in the
needs of the customers.
Content of the Syllabus
Unit-I
Introduction to Marketing: Meaning and Scope of Marketing; Marketing Philosophies; Concept of
Marketing Mix; Understanding Marketing Environment; Consumer and Organization Buyer
Behavior; Demand Forecasting; Market Segmentation, Targeting and Positioning.
MBA-2016-2018 VERSION-2016
21
Unit II
Product and Pricing Decisions: Product Concept; Types of Products; Product Levels; Major
Product Decisions; Brand Management; Product Life Cycle, New Product Development Process;
Pricing Decisions: Determinants of Price; Pricing Process, Policies and Strategies.
Unit III
Promotion and Distribution Decisions: Communication Process; Promotion Tools-Advertising,
Personal Selling, Publicity and Sales Promotion; Emerging Channels of Distribution, Distribution
Channel Decisions-Types and Functions of Intermediaries; Channel Design; Selection and
Management of Intermediaries.
Text Books:
1. Kotler,P., Keller, K.L. Koshy, A. and Jha, M., Marketing Management: A South Asian
Perspective, Pearson Education, New Delhi.
2. Etzel, M., Walker, B., Stanton, W. and Pandit, A., Marketing Management, Tata McGrawHill,
New Delhi.
Reference Books:
1. Ramaswamy, V.S and Namakumari, S., Marketing Management: Global Perspective Indian
Context,
, Macmillan Publishers India Ltd., New Delhi.
2. Saxena, Rajan, Marketing Management, Fourth Edition, Tata McGraw Hill Education Pvt. Ltd.
New Delhi.
3. Louis E. Boone and David L. Kurtz, Principles of Marketing, Cengage Learning.
Sr.
No. Course Name
Course
Code PO/CO
Description of
CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t th
eo
ries
an
d p
racti
ces
to
solv
e b
usi
ness
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l th
ink
ing
ab
ilit
ies
for d
ata
-
ba
sed
deci
sio
n m
ak
ing
(P
O2
)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d L
ead
ersh
ip a
bil
ity
(P
O 3
)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d c
om
mu
nic
ate
glo
bal,
eco
nom
ic, le
gal,
an
d e
thic
al
asp
ects
of
bu
sin
ess
(P
O
4)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d o
ther
s in
th
e ach
ievem
en
t o
f
org
an
iza
tio
nal
go
als
, co
ntr
ibu
tin
g e
ffecti
vely
to
a t
eam
en
vir
on
men
t (P
O5
)
Ab
ilit
y t
o d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
ria
l m
ind
set.
(PO
6)
5 Marketing
Fundamentals
BAT
605
CO1 To understand
the customer
value creation
process.
2 - - 2 - 3
MBA-2016-2018 VERSION-2016
22
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each
unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.
CO2 To apply
understanding
of customer
value
mechanism to
create
sustainable
value for
customers.
2 - - - - -
CO3 To analyze
how facets of
marketing mix
interact and in
turn lead to
creation of
customer
value.
- 2 - 2 - 3
CO4 To evaluate
new
product/service
ideas
consistent with
evolving needs
tastes and
preferences.
3 2 - 2 - -
CO5 To develop
strategies
encompassing
marketing mix
to create
solutions to fit
in the needs of
the customers.
- 2 - - - 3
2.33 2.33 2.00 2.00 3.00
MBA-2016-2018 VERSION-2016
23
BAT-606
Professional Business Communication- I L T P C
Total Contact Hours :45
3 0 0 3 MBA (GEN, THM, BA, BFE) & M.Com.
(H)
Marks : 100
Internal: 40 External: 60
Course Objective
1 To make the students realize the importance of good oral and written communication
skills in professional life.
2 To enable students develop communications abilities for overall personality grooming.
3 To enhance the interpersonal skills with a perspective of getting placed.
Co.no Course Outcomes CO1 To understand the concepts and importance of being an effective communicator in today's
workplaces
CO2 To be able to demonstrate effective communication skills while working in an organization
CO3 To be able to distinguish among various levels of organizational communication keeping in
mind key people of the organization
CO4 To organize and deliver professional oral presentations in an effective manner
CO5 To be able to create effective business correspondence with all business stakeholders
Course Content
Unit I
Communication & Challenges to Communication: Meaning, Types, Process, Barriers ,
Understanding workplace Communication (channels), 7 C’s of Effective Communication.
Interpersonal Relations: Meaning & Importance, Effective Satisfying Personal, Social &
Professional Relationships, Team spirit, Coordinating Skills, making oneself aware of
one’s duties & Responsibilities, determining personal goals devising ways to achieve them.
Business Correspondence: Letter Writing, Memo Writing, Meeting’s -Agenda & Minutes
Unit II
Technology Enabled Communication: e-mail, mobile messaging, Teleconferences,
Social Media (social networking sites)
MBA-2016-2018 VERSION-2016
24
Managerial Writings: Technical Reports, Formal Reports, Project Reports,
Documentation & Bibliography, e. mail etiquettes, Press Release.
Employment Communication: JobLetters (Offer, Resignation, Increments, and
appraisals), Resume & CV Writings, Group discussion Skills
Unit III
Oral Business Communication: Speaking & listening like a professional business person,
communicating effectively in meetings, Meeting the challenge of Formal speaking.
Presentation Skills: Paper Presentations, PPT’s
Interview Skills: Kinds of Interviews, Tips for Interviews, Most Expected Questions,
Body language at the time of Interview, After Interview,
Text Book:
1. Murphy, A. Herta, Thomas Jane P., Hildebrandt Herbert W., Effective Business
Communication, Mc Graw Hill Education, New Delhi.
2. Lesikar, R.V.; Petit J.D., Business Communication, Tata McGraw (2013), New Delhi.
3. Gamble, Teri, Kwal and Gamble, Michael, Communication Works, Mc Graw Hill
Education, New Delhi.
References:
1. Dickson, D. (1999) Barriers to Communication in Long, A. (Ed) Interaction for Practice in
Community Nursing Houndmills Macmillan. Hampshire
2. Janis, J. Harold, Writing And communicating in Business, The Macmillan Company, New delhi.
3. Sinha. K.K. Business Communication, Galgotia Publishing Company, New Delhi.
Sr.
No. Course Name
Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t th
eo
ries
an
d p
racti
ces
to
solv
e b
usi
ness
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l th
ink
ing
ab
ilit
ies
for d
ata
-
ba
sed
deci
sio
n m
ak
ing
(P
O2
)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d L
ead
ersh
ip a
bil
ity
(P
O 3
)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d c
om
mu
nic
ate
glo
bal,
eco
nom
ic, le
gal,
an
d e
thic
al
asp
ects
of
bu
sin
ess
(P
O
4)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d o
ther
s in
th
e ach
ievem
en
t o
f
org
an
iza
tio
nal
go
als
, co
ntr
ibu
tin
g e
ffecti
vely
to
a t
eam
en
vir
on
men
t (P
O5
)
Ab
ilit
y t
o d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
ria
l m
ind
set.
(PO
6)
6
Professional
Business
Communication
BAT
606
CO1 To understand the
concepts and
importance of being an
effective communicator
- - - 2 2 -
MBA-2016-2018 VERSION-2016
25
in today's workplaces
CO2 To be able to
demonstrate effective
communication skills
while working in an
organization
- - - 2 3 -
CO3 To be able to
distinguish among
various levels of
organizational
communication
keeping in mind key
people of the
organization
- - - 3 2 -
CO4 To organize and
deliver professional
oral presentations in
an effective manner
- - 2 3 - -
CO5 To be able to create
effective business
correspondence with
all business
stakeholders
- - - 3 3 -
2.37 2.00 2.60 2.50
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each unit
and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks
MBA-2016-2018 VERSION-2016
26
CO1 To understand the concepts and importance of being an effective communicator in today's
workplaces
CO2 To be able to demonstrate effective communication skills while working in an organization
CO3 To be able to distinguish among various levels of organizational communication keeping in
mind key people of the organization
CO4 To organize and deliver professional oral presentations in an effective manner
CO5 To be able to create effective business correspondence with all business stakeholders
BAP-607
Professional Business Communication
Lab-I L T P C
Total Contact Hours -30
0 0 2 1 MBA (GEN, THM, BA, BFE) & M.Com.
(H)
Marks
Internal – 60 External - 40
Course Objectives
1 To improve the Communication Skills of students and to make them industry ready for
placements.
2 To enable students develop communications abilities for overall personality grooming.
3 To enhance the interpersonal skills with a perspective of getting placed.
CO.NO Course Outcome-.
MBA-2016-2018 VERSION-2016
27
Contents of Syllabus (LAB)
Unit I
Personal Grooming & Personality Traits: Self Introduction,Business Etiquettes,
Business Dressing, Personal Turn out, Interpretation of Body Language, SWOT Analysis
Activities: Role Plays,Public Speaking, JAM’s
Telephonic Skills: Basic Etiquettes & Case studies
Unit II
Basic Etiquettes Greetings, How to Welcome, Gratitude skills.
News Clipping Review (NDTV- Barkha Dutt, Times Now- Goswami)
Video Documentaries
Unit III
Activities: Mock Dialogues, Extempore, Impromptu Speeches
GD’s & Mock Interviews
Sr.
No. Course Name
Course
Code PO/CO
Description of
CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t th
eo
ries
an
d p
racti
ces
to
solv
e b
usi
ness
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l th
ink
ing
ab
ilit
ies
for d
ata
-
ba
sed
deci
sio
n m
ak
ing
(P
O2
)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d L
ead
ersh
ip a
bil
ity
(P
O 3
)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d c
om
mu
nic
ate
glo
bal,
eco
nom
ic, le
gal,
an
d e
thic
al
asp
ects
of
bu
sin
ess
(P
O
4)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d o
ther
s in
th
e ach
ievem
en
t o
f
org
an
iza
tio
nal
go
als
, co
ntr
ibu
tin
g e
ffecti
vely
to
a t
eam
en
vir
on
men
t (P
O5
)
Ab
ilit
y t
o d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
ria
l m
ind
set.
(PO
6)
7
Professional
Business
Communication
Skills Lab
BAP
607
CO1 To understand
the concepts
and
importance of
being an
effective
communicator
in today's
workplaces
- - - 2 2 -
MBA-2016-2018 VERSION-2016
28
CO2 To be able to
demonstrate
effective
communication
skills while
working in an
organization
- - - 2 3 -
CO3 To be able to
distinguish
among various
levels of
organizational
communication
keeping in
mind key
people of the
organization
- - - 3 2 -
CO4 To organize
and deliver
professional
oral
presentations
in an effective
manner
- - 3 3 - -
CO5 To be able to
create effective
business
correspondence
with all
business
stakeholders
- - - 3 3 -
2.70 3.00 2.60 2.50
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each unit
and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.
MBA-2016-2018 VERSION-2016
29
Teaching - Learning Process
Teaching Aids Case
Study
Project
Type
Activit
y
Lab
Work Delivery Mode
Beyond
Curriculum
Video
, PPT
White
Board
Theory/Desc
riptive
Numerical/Pr
actical
Yes Yes Yes 100%
MBA-2016-2018 VERSION-2016
30
BAT-608
IT in Management and Spread Sheet
Fundamentals L T P C
Total Contact Hours :30 0 0 4 2
MBA
Prerequisite Basic knowledge of Computers
Marks:100
Internal :60 External : 40
Course Objective
1 To develop an intuitive sense of how computers work and how they can be used to
make work more efficient.
2 To understand the basics of a computer system and use of MS-office tools .
3 To learn the use of Computers in solving real time business problems.
Co.No Course Outcome CO1 To understand the basics of the MS office and advanced ERP packages
CO2 To enable students in application of MS office tools in proper documentation and making
reports
CO3 To analyze the data through tables and graphs using MS Office.
CO4 To assess the challenges in implementation of ERP package in cross functional areas
CO5 To design slides with use of multimedia and animation for better and lucrative
presentation of data.
Content of the Syllabus
Unit-I
IT Fundamentals: Software- Types of software, Applications of IT
Internet Components: Introduction, Transmission control protocol/ internet protocol
(TCP/IP), FTP, HTTP, URL, Domain Names, IP Address, WWW
Introduction to Networking, Overview of Network types: LAN, MAN, WAN, Network
Topologies.
MBA-2016-2018 VERSION-2016
31
Introduction to E-commerce: Electronic Commerce Models, Value Chains in
Electronic Commerce, E-Commerce in India.
Unit-II
Application and Usage of MS-Word: Word Basics, Rand () function
Working with fonts, Aligning text, Line spacing, Page Numbering
Headers & Footers, Headers & Footers on even pages & odd pages
Drop Cap, Page orientation, Page background, Bullets & Numbering, Printing Documents
Drawing features, Mail Merge ,
Tables: Creating table, Adding rows & columns, Merging & splitting of cells, Using formulas
in tables, Converting text to table & vice versa
Unit-III
MS-Excel: Excel basics, Worksheet vs. Workbook, Inserting and deleting worksheet,
Rename worksheet, Auto fill, Wrap text, Merging Of cells, Using filters
Sorting Data,Cell addressing, Using formulas, Paste special, Cell referencing, Working of
If function, Printing worksheets, Inserting charts.
MS-PowerPoint: Basics, Different views of slide, apply design templates, Inserting header
and f
ooter, slide transition, adding animation, Inserting charts, Action Buttons.
Text Books –
1. P. K. Sinha, Computer Fundamentals, BPB, New Delhi.
2. Sanjay Saxena, “A First Course in Computers”, Vikas Publication
3. K.Bajaj & D.Nag E-Commerce, The Cutting Edge of Business, TataMcGraw
4. Tally. Erp 9 Training Guide ,Asok K Nadhani, BPB publications
5. Using SPSS for Windows, Data Analysis and Graphics, Kristin Volkl and Susan
Gerber
Reference Material –
1. V.Rajaraman, Fundamentals of Computer, PHI Learning.
2. Peter Norton, Introduction to computers , Tata McGraw Hill, New Delhi.
MBA-2016-2018 VERSION-2016
32
Sr.
No. Course Name
Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t th
eo
ries
an
d p
racti
ces
to s
olv
e b
usi
ness
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l th
ink
ing
ab
ilit
ies
for d
ata
-ba
sed
deci
sio
n m
ak
ing
(PO
2)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d L
ead
ersh
ip
ab
ilit
y (
PO
3)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d
com
mu
nic
ate
glo
bal,
eco
no
mic
, le
gal,
an
d
eth
ica
l a
spects
of
bu
sin
ess
(
PO
4)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d o
ther
s in
th
e
ach
iev
em
en
t o
f orga
niz
ati
on
al
goa
ls,
co
ntr
ibu
tin
g e
ffec
tively
to
a t
eam
en
vir
on
men
t (P
O5
)
Ab
ilit
y t
o d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
rial
min
dse
t.
(
PO
6)
8
IT in
Management
and Spread
Sheet
Fundamentals
BAT 608
CO1 To understand the
basics of the MS office
and advanced ERP
packages
2
CO2 To enable students in
application of MS
office tools in proper
documentation and
making reports
2
CO3 To analyze the data
through tables and
graphs using MS
Office.
2 3 3
CO4 To assess the
challenges in
implementation of
ERP package in cross
functional areas
2
CO5 To design slides with
use of multimedia and
animation for better
and lucrative
presentation of data.
3
2.56 2.00 2.67 3.00
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each unit
and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.
MBA-2016-2018 VERSION-2016
33
BAX-609
Personality Grooming L T P C
Total Contact Hours : 30
2 0 2 2 MBA (Semester 1)
Pre-Requisite : Basic Development of
Personality
Marks : 100
Internal: 100 External: 0
Course Objectives
1
On completion of the Syllabus, students will be able to improve the personality
traits, behavioral pattern, Etiquettes and Mannerism.
2 The syllabus will facilitate development and communication with people.
3 Also, it will support decision making and motivate them to become Leaders in Life.
Contents of Syllabus
Self Introduction
Dressing up formally
Mannerism & Etiquettes in
Classroom
Workplace
Living place
Daily reading of Newspaper
Table manners
Telephone Etiquettes
Personal Hygiene & Sanitation
Party manners
Conversation with opposite sex
Salutation
Escorting the guests
Party environment
Types of handshake
Clothing (colour choice)
Footwear style
Movie Analysis for Business leadership / Video cases
MBA-2016-2018 VERSION-2016
34
Content of the Syllabus
Unit-I
1.Vedic Maths:-Howto find square root, cube root, tables till 20, squares cubes mental
calculations.
2. Classification of Numbers: Deep study of natural numbers, whole numbers, integer numbers,
rational numbers, irrational numbers , real numbers, complex number and other numbers.
Divisibility Rules: To check the divisibility of any larger number with perfection and in efficient
time.
3.Factor and Multiple: concept and Difference between multiple and factors.
4. LCM & HCF:Concept of different types of numbers , divisibility test and rules, remainder
concept and how to find HCF & LCM.
5. Division and BODMAS: Concept of quotient, remainder, divisor and dividend and rule of
BODMAS.
Unit-II
6. Letter and Symbol Series: How to find the missing and the next term in the jumbled series.
7. Blood relations: Concept of symbol representation of relations to solve complicated questions.
8. Line & Bar Graphs: Concept of graphical representation of equations and number on number
line.
Subject Code
TDT 619
Name of the subject : APTITUDE 1 L T P C
Total Contact Hours - Hours 0 0 0 0
Applicable to which branch- MBA
Prerequisite : Basic Mathematics & Reasoning
Marks
Internal 40 External 60
Course Objective
1 To improve problem solving skills of aptitude & reasoning questions
2 To enable students crack down the competitive exams and placement drives.
3 To improve the analytical capabilities required to solve business problems.
Unit Course Outcome
1
To enhance the calculation speed with the help of short cut tricks & knowledge of
numbers
2 To build the approach for logical reasoning with effective classes.
3 To improve proficiency in percentages& questions related to sets.
MBA-2016-2018 VERSION-2016
35
9. Logical Reasoning : Sitting Arrangement – Linear & Circular
Unit-III
10. Average: Concept of Mean and average , average speed, average of different numbers.
11. Percentages : Concept of percentages, Profit & Loss, Simple Interest & Compound Interest
12. Sets & Venn Diagrams : Questions related to 2 and 3 sets. Venn Diagrams for the same.
Text Books –
Quantitative Aptitude by R.S.Aggarwal
Verbal & Non-Verbal Reasoning by DR.R.S.Aggarwal
Quantum CAT by Arihant Publications
MBA-2016-2018 VERSION-2016
36
2nd Semester
BAT-651
BUSINESS ENVIRONMENT
L T P C
Total Contact Hours 48 4 0 0 4
MBA
Prerequisite: Must have learned the Economics in semester one
Marks 100
Internal :40 External:60
Course Objective
1 To help the students to get a complete picture of the Business Environment with special
reference to Indian Corporate World.
2 To provide understanding of the different government policies and Acts that influence
business and the changes that are taking shape in the recent years.
3 To understand the overall functioning of Businesses and challenges faced by them in
Indian Environment.
Co No. Course Outcome CO1 To understand the significance of business environment.
CO2 To apply strategic tools and models to take business decisions.
CO3 To analyze micro and macro business environment components to make business
strategies.
CO4 To evaluate different strategic options to find best way forward.
CO5 To develop strategies to stay competitive in the market.
Content of the Syllabus
Unit-I
Business Environment – Introduction to business and its environment, Components of
business environment. Process of Business Environment analysis.
Economic Environment - Different Economic Systems (Capitalism, socialism and mixed
economy). Economic Policies (Industrial, Monetary, and Fiscal and Current Economic
Policies)
Unit-II
Legal Environment- From MRTP to Competition Law. Industrial Licensing policy.
Social Environment- Social Responsibility of Business, Consumer Protection Act 1986, The
Environment Protection Act 1986 & its Impact
MBA-2016-2018 VERSION-2016
37
Unit-III
Financial Environment – Composition of Indian Money market and capital market. Role of
Commercial Banks, Development Financial Institutions and Non Banking Financial
Institutions. SEBI and Capital Market Reforms.
Global Environment - Foreign Direct Investment (FDI), WTO- Its Role and Functions
MNCs, International Institutions(World Bank and IMF ), Trading Blocs
Text Books –
1. Mithani, D. M., International Economics, Himalaya Publications, New Delhi.
2. Vaish, M. C. and Sudama Singh, International Economics, Oxford & IBH Publishing Co.
Pvt. Ltd
3. Salvatore, Dominick, International Economics, John Wiley & Sons Publishers.
Reference Material –
1. Francis Cherrunilam, International Trade and Export Management, Himalaya Publications.
2. Aswathappa, K., International Business, McGraw Hill Publications.
Sr.
No. Course Name
Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t th
eo
ries
an
d p
racti
ces
to s
olv
e b
usi
ness
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l th
ink
ing
ab
ilit
ies
for d
ata
-ba
sed
deci
sio
n m
ak
ing
(PO
2)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d L
ead
ersh
ip a
bil
ity
(P
O 3
)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d c
om
mu
nic
ate
glo
bal,
eco
no
mic
, le
gal,
an
d e
thic
al
asp
ects
of
bu
sin
ess
(P
O 4
)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d o
ther
s in
th
e ach
ievem
en
t o
f o
rga
niz
ati
on
al
go
als
,
co
ntr
ibu
tin
g e
ffec
tively
to
a t
eam
en
vir
on
men
t (P
O5
)
Ab
ilit
y t
o d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
ria
l m
ind
set.
(
PO
6)
MBA-2016-2018 VERSION-2016
38
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each
unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.
9 Business
Environment BAT 651
CO1
To understand the
significance of business
environment.
2 - - - -
CO2
To apply strategic tools
and models to take
business decisions.
- 2 - 2 - -
CO3
To analyze micro and
macro business
environment components
to make business
strategies.
- 2 - 3 - -
CO4
To evaluate different
strategic options to find
best way forward.
1 2 - 3 - -
CO5
To develop strategies to
stay competitive in the
market.
- - 3 - -
2.25 2.00 2.00 2.75
MBA-2016-2018 VERSION-2016
39
BAT-652
FINANCIAL MANAGEMENT L T P C
Total Contact Hours 60 3 0 2 4
MBA
Prerequisite : NA
Marks : 100
Internal: 40 External: 60
Course Objective
1 To have understanding about important financial concepts.
2 To provide students hands on experience of various analytical tools used in financial
decision making process in an efficient and informative manner.
3 To make students understand the real time financial management problems and learn
ways to solve them.
Co no. Course Outcome CO1 To develop an understanding of the basic fundamentals of the financial management
CO2 To apply the knowledge of financial statement analysis in managerial decision making
CO3 To compare and select from the different sources of finance
CO4 To evaluate capital budgeting decisions based upon the time and money value concepts
CO5 To design an optimal capital structure and optimum dividend payout for a firm
Content of the Syllabus
Unit-I
Financial Management: An Overview, Scope and Objectives-Profit versus wealth
maximization, Tradinational & Modern approach, Finance Function: Investment, Financing,
Dividend.
Concepts in Valuation: Time value of money, Bond returns, Return from Stock Market
Investments.
MBA-2016-2018 VERSION-2016
40
Unit – II
Working Capital Management, Receivables Management, Inventory Management, and Cash
Management
Capital Budgeting: Discounted and Non-Discounted Cash Flow Techniques for appraising
capital investments.
Cost of capital: Cost of equity, Debt, Preference stock & retained earnings.
Leverage: Operating leverage and financial leverage
Unit – III
Capital Structure and firm’s value: Theories, MM Hypothesis, Optimization of Capital
Structure
Dividend Policy
Corporate Restructuring
Lease financing
EVA And MVA
Text Books –
Chandra, Prasanna “Financial Management”, Tata McGraw Hill, New Delhi
James C Van Horne, Financial Management, Prentice-Hall, New Delhi
Khan M.Y. & Jain P.K, Financial Mangement, Tata McGraw Hill, New Delhi
Pandey I.M “Financial Management”, Vikas Publishing House, New Delhi
Reference Material –
Maheshwari S.N. “Principles of Financial Management”, Sultan Chand & Sons, New Delhi
Kulkarni P.V. “Financial Management”, Himalaya Publishing House, Mumbai
MBA-2016-2018 VERSION-2016
41
Sr.
No. Course Name
Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t
theo
ries
an
d p
racti
ces
to s
olv
e
bu
sin
ess
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l
thin
kin
g a
bil
itie
s fo
r d
ata
-ba
sed
decis
ion
ma
kin
g
(
PO
2)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d
Lea
dersh
ip a
bil
ity
(P
O 3
)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d
com
mu
nic
ate
glo
bal,
eco
no
mic
,
leg
al,
an
d e
thic
al
asp
ects
of
bu
sin
ess
(PO
4)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d
oth
ers
in t
he
ach
ievem
en
t o
f
org
an
iza
tio
nal
go
als
, co
ntr
ibu
tin
g
eff
ecti
vel
y t
o a
team
en
vir
on
men
t
(PO
5)
Ab
ilit
y t
o d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
rial
min
dse
t.
(PO
6)
10 Financial
Management BAT 652
CO1 To develop an
understanding of the
basic fundamentals of
the financial
management
1 2 3
CO2 To apply the
knowledge of financial
statement analysis in
managerial decision
making
3 3
CO3 To compare and select
from the different
sources of finance
3 2 2
CO4 To evaluate capital
budgeting decisions
based upon the time
and money value
concepts
2 2 3
CO5 To design an optimal
capital structure and
optimum dividend
payout for a firm
2 3 3
2.48 2.00 2.75 2.00 3.00 2.67
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each
unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.
MBA-2016-2018 VERSION-2016
42
CO1 To understand the basics of operation management and various best operations strategies
of industry
CO2 To apply the knowledge of different strategies for improving the productivity of an
organization
CO3 To Enable students for analyzing the different types of productivities in manufacturing
and production management
CO4 To compare and support the different queuing models on various real life problems.
CO5 To evaluate the various quality measures for assuring quality in organizations.
Content of the Syllabus
Unit-I
Introduction to Operations Management – Nature, Scope, Importance and Functions; Plant
Location: Importance and Factors; Plant layout: Objectives, Advantages, & Types. Manufacturing
System: Types and Characteristics. Production Planning and Control: Importance and Functions.
Product Design and Development: Process and Techniques.
BAT-653
Operations Management and Research L T P C
Total Contact Hours 60 4 0 0 4
MBA
Prerequisite : Basic knowledge of statistics
Marks 100
Internal : 40 External: 60
Course Objective
1 The Course is designed to enable students appreciate the strategic significance of
operations management in highly competitive global economy.
2 To introduce various principles, concepts, tools and techniques developed in the area of
operations management over the years.
3 To enable students learn and apply the Operations Management concepts in solving real
time business problems.
Co no. Course Outcome
MBA-2016-2018 VERSION-2016
43
Unit-II
Introduction to Operations Research: History and nature of operations research and types of
operations research models: Linear programming: Meaning, terminology and requirements of
LPP. Formulation of linear programming problem & solutions by Graphical & Simplex methods.
Transportation Problems: Concepts and solutions, Methods for finding initial solutions: NWCM,
LCM and VAM, Balanced and unbalanced problem, concept of degeneracy and optimality tests:
Steeping and Modi methods for finding optimal solution
Assignments Problems: Special case of linear programming, Mathematical formulation,
Hungarian method, Special cases Non square matrix, restricted problem, Travelling salesman
problem, Air Crew problem
Unit-III
Network Analysis – PERT and CPM: Event, Activity, Errors in network logic, Fulkerson’s rule
to numbering of events, network formation, Forward and backward computations, Critical Path ,
Float, Slack, Estimating activity times
Decision theory: Components Pay off, Opportunity loss, Decision making under certainty and risk
(Calculation of expected value, EOL, EVPI). Decision making under uncertainty (Maximin,
Maximax, Minimax Regret, Hurwitz criterion and criterion of rationality).
Sequencing Problem: Basic concepts, Processing N jobs through two machines, processing two
and n jobs through M machines
Text Books–
1. Stevenson W.J. Operations Management, 11th Edition, 2011, Tata McGraw Hill, New
Delhi
2. Chase, Jacobs, Aquilano & Aggarwal; Operations Management; Tata McGraw Hill; 11th
edition, New Delhi.
3. Sharma, J.K. : Operations Research : Theory and Applications, New Delhi, Macmillian
India Ltd., 1997.
4. 6. Taha, H.A. : Operations Research – An Introduction, New York, Macmillan, 1989.
5. John O. McClain and L.JosephThomas, Operations Management, Prentice Hall of India,
New Delhi, 2nd Revised Edition.
6. N.D. Vohra : Quantitative Techniques in Management, Tata McGraw Hill, 2001.
Reference Material -
1. Everette E Adam and Ronald J Ebert. Prentice Hall of India .New Delhi
2. Lee J Krajweski and Larry P Rittman .Person Education .Delhi
3. Richard B Chase, Nicholas J A quilano, and F Robert Jacobs. Tata McGraw Hill, New
Delhi
MBA-2016-2018 VERSION-2016
44
Sr.
No. Course Name
Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t th
eo
ries
an
d p
racti
ces
to s
olv
e b
usi
ness
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l th
ink
ing
ab
ilit
ies
for d
ata
-ba
sed
deci
sio
n m
ak
ing
(PO
2)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d L
ead
ersh
ip a
bil
ity
(P
O 3
)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d c
om
mu
nic
ate
glo
bal,
eco
no
mic
, le
gal,
an
d e
thic
al
asp
ects
of
bu
sin
ess
(P
O 4
)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d o
ther
s in
th
e ach
ievem
en
t o
f o
rga
niz
ati
on
al
go
als
,
co
ntr
ibu
tin
g e
ffec
tively
to
a t
eam
en
vir
on
men
t (P
O5
)
Ab
ilit
y t
o d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
ria
l m
ind
set.
(
PO
6)
11
Operations
Management
and Research
BAT 653
CO1 To understand the
basics of operation
management and
various best operations
strategies of industry
2 3 3
CO2 To apply the
knowledge of different
strategies for
improving the
productivity of an
organization
3 2 2
CO3 To Enable students for
analyzing the different
types of productivities
in manufacturing and
production
management
2 3 1
CO4 To compare and
support the different
queuing models on
various real life
problems.
3 2 3
CO5 To evaluate the
various quality
measures for assuring
quality in
3 2 2
MBA-2016-2018 VERSION-2016
45
organizations.
2.42 2.33 2.67 2.00 2.50 3.00 2.00
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each
unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.
MBA-2016-2018 VERSION-2016
46
BAT- 654
Research Methodology L T P C
Total Contact Hours : 60 3 2 0 4
Applicable to which branch
MBA
Marks
Internal : 40 External : 60
Course Objective
1 To make the students understand the use of statistics
2 To make them aware about experimental design or how a researcher conducts
investigation.
3 To implement the research concepts in solving business problems.
Co .no Course Outcome CO1 To understand the research process for writing a research paper, PhD Thesis and
dissertation.
CO2 To apply different research designs and sampling techniques in various business research
problems
CO3 To analyze and interpret various statistical tests to supplement decision making in
business scenario
CO4 To evaluate the outcomes of results and proposing solutions.
CO5 To create and implement a research proposal for the real life business problems
Content of the Syllabus
MBA-2016-2018 VERSION-2016
47
UNIT-1
1. Introduction to Research: Meaning, Objectives, Types of Research, Research Process : The
steps of Research process.
2. Identification of problem, Hypothesis and Formulation of Hypothesis - Qualities of a good
Hypothesis –Types of Hypothesis & Hypothesis Testing
3. Research Design: Importance of Research Design - Features of a good research design –
Exploratory Research Design – concept and uses, Descriptive Research Design - concept,
and uses. Experimental Research Design: Causal relationships, Concept and uses- Concept
of Independent & Dependent variables, -Diagnostic Research Design.
UNIT-2
4. Measurement Scaling: Definition of measurement Scaling– what is to be measured?
Problems in measurement in management research - Validity and Reliability. Types of
Measurement Scale Nominal, Ordinal, Interval, Ratio. (4)
5. Data Collection: Definition of Primary and Secondary Data – Difference between primary
and secondary Data- Sources, Characteristics, Advantages and Disadvantages of Primary
and Secondary data – Understanding of Observation method, Questionnaire Construction,
Personal Interviews, Telephonic Interview, Mail Survey, Email/Internet survey. (5)
6. Sampling: Population, Sample, Sampling Error, Sample Size. Characteristics of a good
sample. Probability Sample – Simple Random Sample, Stratified Random Sample & Multi-
stage sampling. Non Probability Sample – Judgment, Convenience, Quota & Snowballing
methods. (6)
UNIT-3
7. Data Analysis: Tabulation of Data & Data Preparation, Descriptive statistics, Correlation,
Regression, Hypothesis Testing- Parametric Tests and Non Parametric Tests: Definition
and use. Parametric Tests - Z Test, T Test, F Test- One way ANOVA, , Chi Square Test.
Non Parametric Tests: Mann-Whitney test and Wilcoxon Test.
8. Case Study: 1 Practical case study discussion is required every fortnightly.
Recommended Text Books:
1. Business Research Methods – Alan Bryman & Emma Bell, Oxford University Press.
2. Research Methodology - C.R.Kothari
3. Statistics for Managers Using Microsoft Excel, Levine Stephan, Krehbiel Berenson
Reference Books:
1. SPSS Explained, ISBN:9780415274104, Publisher:Tata Mcgraw Hill
2. Sancheti & Kapoor, Business Mathematics, Sultan Chand, New Delhi.
MBA-2016-2018 VERSION-2016
48
Sr.
No. Course Name
Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t th
eo
ries
an
d p
racti
ces
to s
olv
e b
usi
ness
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l th
ink
ing
ab
ilit
ies
for d
ata
-ba
sed
deci
sio
n m
ak
ing
(PO
2)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d L
ead
ersh
ip
ab
ilit
y (
PO
3)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d
com
mu
nic
ate
glo
bal,
eco
no
mic
, le
gal,
an
d
eth
ica
l a
spects
of
bu
sin
ess
(
PO
4)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d o
ther
s in
th
e
ach
iev
em
en
t o
f orga
niz
ati
on
al
goa
ls,
co
ntr
ibu
tin
g e
ffec
tively
to
a t
eam
en
vir
on
men
t (P
O5
)
Ab
ilit
y t
o d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
rial
min
dse
t.
(
PO
6)
12 Research
Methodology BAT 654
CO1 To understand the
research process for
writing a research
paper, PhD Thesis
and dissertation.
3 2 3
CO2 To apply different
research designs and
sampling techniques
in various business
research problems
3 2
CO3 To analyze and
interpret various
statistical tests to
supplement decision
making in business
scenario
3 2 2
CO4 To evaluate the
outcomes of results
and proposing
solutions.
3 2
CO5 To create and
implement a research
proposal for the real
life business problems
3 2 3
2.56 3.00 3.00 2.33 2.00 2.00 3.00
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each
unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.
MBA-2016-2018 VERSION-2016
49
BAT-655
Social Media and Digital Marketing L T P C
Total Contact Hours : 45 3 0 0 3
Marks
Internal: 40 External: 60
Course Objective
1 The Course is designed to give an opportunity to acquire knowledge about the
application of Social Media Marketing.
To have an understanding of latest happenings in the field of Digital Social Media
Marketing.
3 To apply the learning’s in solving real time marketing environment.
Co no. Course Outcome CO1 To learn digital marketing tools like search engine optimization and associated analytics.
CO2 To apply digital marketing tools to a) improve websites' rankings and optimize it in the
process. b) Improve the brand's visibility c) improve brands reach which physically is
relatively difficult and less effective.
CO3 To analyze relative importance of digital marketing strategies to optimize digital
marketing campaign.
CO4 To evaluate the performance of different social media in conjunction with overall digital
marketing plan.
CO5 To design search engine optimization and search engine marketing campaigns.
Content of the Syllabus
Unit-I
General Overview of the Social Media: Social media, its evolution and the importance of social
media to business. Social Media Marketing Campaigns: Foundation of viral/word-of-mouth
marketing, components of a comprehensive, well-integrated social media strategy, pros and cons
of relying on word-of-mouth and buzz.
Unit-II
Social Media in Indian Market Context e.g. Police, Public Service, Hospitals, etc. Setting
marketing
Objectives. Analysing Socio-cultural Environment Affecting Social Media.
MBA-2016-2018 VERSION-2016
50
Unit-III
Digital marketing channels - online advertising: Digital display, video, mobile, search engine, and
social media; Comprehensive digital marketing strategy and plan; Measuring digital marketing
efforts; Latest digital ad technologies.
Text Books:
1. Brogan, Chris and Julien Smith. Trust Agents: Using the Web to Build Influence, Improve
Reputation, and Earn Trust. (Revised and Updated) New Jersey: John Wiley & Sons, Inc.
2. Kanter, Beth and Allison H. Fine.The Networked Nonprofit: Connecting with Social Media to
Drive Change. San Francisco: Jossey-Bass.
Reference Books:
1. Lee, Charles. Good Idea. Now What?: How to Move Ideas to Execution. New York: John Wiley
& Sons, Inc.
2. Qualman, Erik. Socialnomics: How Social Media Transforms the Way We Live and Do
Business. New Jersey: John Wiley & Sons, Inc.
Sr.
No. Course Name
Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t
theo
ries
an
d p
racti
ces
to s
olv
e b
usi
ness
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l th
ink
ing
ab
ilit
ies
for d
ata
-ba
sed
deci
sio
n
ma
kin
g
(P
O2
)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d
Lea
dersh
ip a
bil
ity
(P
O 3
)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d
com
mu
nic
ate
glo
bal,
eco
no
mic
, le
gal,
an
d e
thic
al
asp
ects
of
bu
sin
ess
(PO
4)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d o
ther
s
in t
he a
ch
iev
emen
t o
f o
rga
niz
ati
on
al
goa
ls, co
ntr
ibu
tin
g e
ffec
tiv
ely t
o a
tea
m e
nv
iro
nm
en
t (P
O5
) A
bil
ity
to d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
rial
min
dse
t.
(PO
6)
13
Social Media
and Digital
Marketing
BAT 655
CO1 To learn digital
marketing tools like
search engine
optimization and
associated analytics.
- - - - - -
CO2 To apply digital
marketing tools to a)
improve websites'
rankings and optimize
it in the process. b)
Improve the brand's
visibility c) improve
brands reach which
physically is relatively
difficult and less
effective.
2 - - - - -
MBA-2016-2018 VERSION-2016
51
CO3 To analyze relative
importance of digital
marketing strategies to
optimize digital
marketing campaign.
- 1 - 3 - -
CO4 To evaluate the
performance of
different social media in
conjunction with
overall digital
marketing plan.
- 3 - 2 - -
CO5 To design search engine
optimization and search
engine marketing
campaigns.
- - - 3 - -
2.22 2.00 2.00 2.67
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each
unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.
MBA-2016-2018 VERSION-2016
52
BAT-656
MANAGING HUMAN RESOURCES L T P C
Total C. Hrs: 45 hours 3 0 0 3
MBA
Prerequisite : Knowledge of OBD
Marks 100
Internal-40 External-60
Course Objectives
1 To make the students understand the importance of human resources as an asset and
ways to manage HR
2 Also to teach various new trends in this HR and their application.
3 To have an understanding of 21st Century HR Practices in use in Business
Co no. Course Outcome CO1 To understand the concepts and practical relevance of HR analytics in an organizational
set-up.
CO2 To apply appropriate research methods and methodologies to solve HR problems in
business organizations
CO3 To analyze and interpret the statistical results in context to the problems of human
resources being faced by organizations
CO4 To select best insights for typical HR issues for people management
CO5 To develop and validate predictive models based on HR challenges for an engaged
workforce
Content of the Syllabus
Unit-I
Human Resource Management: Concept, Functions and Challenges
Brief Introduction to Strategic HRM
Job Analysis
HR planning
Recruitment and Selection
MBA-2016-2018 VERSION-2016
53
Training and development
HR during Mergers and Acquisitions
Unit-II
Career planning and Succession Planning,
Performance Appraisal
Compensation Management- rewards and incentives
Managing ethical issues in HRM
Unit-III
Industrial Relations: concept and approaches
Industrial disputes
Managing Employee Grievances
Employee Empowerment and Engagement
Contemporary issues in HRM
Text Books –
1. Flippo, Edwin B., Personnel/Human Resource Management, Tata McGraw Hills.
2. Dessler, G., Human Resource Management, Prentice-Hall, Delhi.
Reference Material –
1. Decenzo A Davide & Robbins P Stephen, Personnel/Human Resource Management,
Prentice-Hall, India
2. Ivancevich M John, Human Resource Management, TMH, Tata McGraw-Hill, New
Delhi.
3. Mamoria, C.B., Personnel Management, Himalaya Publishing House, Mumbai.
Sr.
No. Course Name
Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t th
eo
ries
an
d p
racti
ces
to s
olv
e b
usi
ness
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l th
ink
ing
ab
ilit
ies
for d
ata
-ba
sed
deci
sio
n m
ak
ing
(PO
2)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d L
ead
ersh
ip
ab
ilit
y (
PO
3)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d
com
mu
nic
ate
glo
bal,
eco
no
mic
, le
gal,
an
d
eth
ica
l a
spects
of
bu
sin
ess
(
PO
4)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d o
ther
s in
th
e
ach
iev
em
en
t o
f orga
niz
ati
on
al
goa
ls,
co
ntr
ibu
tin
g e
ffec
tively
to
a t
eam
en
vir
on
men
t (P
O5
)
Ab
ilit
y t
o d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
rial
min
dse
t.
(
PO
6)
MBA-2016-2018 VERSION-2016
54
14
Managing
Human
Resource
BAT 656
CO1 To understand the
concepts and practical
relevance of HR
analytics in an
organizational set-up.
3 - - - - -
CO2 To apply appropriate
research methods and
methodologies to solve
HR problems in
business organizations
3 - 3 2 -
CO3 To analyze and
interpret the statistical
results in context to
the problems of human
resources being faced
by organizations
- 3 - - 2 -
CO4 To select best insights
for typical HR issues
for people
management
3 3 - - - -
CO5 To develop and
validate predictive
models based on HR
challenges for an
engaged workforce
- 3 - 3 3
2.87 3.00 3.00 3.00 2.33 3.00
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each
unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.
MBA-2016-2018 VERSION-2016
55
BAP-657
Introduction to SPSS
L T P C
Total Contact Hours 45 2 2 0 3
MBA
Prerequisite: Logical reasoning and aptitude
Marks 100
Internal : 100 External : 0
Course Objective
1 To develop the fundamental understanding and application of Mathematics and Statistics
in business organizations
2 To understand the basics of SPSS Software.
3 To apply the SPSS in solving real time business problems.
Co no Course Outcome CO1 To understand the basics of the SPSS.
CO2 Enabling students for using the descriptive and inferential Statistical techniques on the
SPSS
CO3 To analyse and interpret various descriptive tests including charts and hypothesis tests to
suppliment decision making in business scenario
CO4 To predict and forecast the future through regression modeling
CO5 To create and impliment a research proposal for the real life business problems
Content of the Syllabus
An Overview of SPSS
Mouse and keyboard processing, frequently –used dialog boxes
Editing output
Printing results
Creating and editing a data file
Managing Data:
Listing cases, replacing missing values, computing new variables, recording variables, exploring
data, selecting cases, sorting cases, Merging files
MBA-2016-2018 VERSION-2016
56
Graphs
Creating and editing graphs and charts
Frequencies:
Frequencies, bar charts, histograms, percentiles
Descriptive Statistics:
measures of central tendency, variability, deviation from normality, size and stability. Cross
Tabulation and chi-square analyses
The means Procedure
Bivariate Correlation:
Bivariate Correlation, Partial Correlations and the correlation matrix
The T-test procedure:
Independent –samples, paired samples, and one sample tests
The one way ANOVA procedure:
One way analysis of variance
General Linear model:
Two –way analysis of variance
General Linear model:
three –way analysis of variance and the influence of covariates, Simple Linear Regression,
Multiple regression analysis Multidimensional scaling, Factor analysis and Cluster analysis
Recommended Books:
1. Business Research Methods, Cooper, Schindler, TMH
2. Management Research Methodology, Krishnaswamy, Sir Kumar, Pearson
3. Research Methodology, C. R. Kothari, Newage Publication
4. Research Methodology, Zeikmund, Cengage
5. Research Methodology, Paneer Selvam, PHI
6. Research Methodology, Prasanta Sarangi, Taxmann
7. A Text Book of Research Methodology, AKPC Swain, Kalyani
8. SPSS for Windows, Step; George and Mallery,
MBA-2016-2018 VERSION-2016
57
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each
unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.
Sr.
No. Course Name
Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t th
eo
ries
an
d p
racti
ces
to s
olv
e b
usi
ness
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l th
ink
ing
ab
ilit
ies
for d
ata
-ba
sed
deci
sio
n m
ak
ing
(PO
2)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d L
ead
ersh
ip
ab
ilit
y (
PO
3)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d
com
mu
nic
ate
glo
bal,
eco
no
mic
, le
gal,
an
d
eth
ica
l a
spects
of
bu
sin
ess
(
PO
4)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d o
ther
s in
th
e
ach
iev
em
en
t o
f orga
niz
ati
on
al
goa
ls,
co
ntr
ibu
tin
g e
ffec
tively
to
a t
eam
en
vir
on
men
t (P
O5
) A
bil
ity
to d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
rial
min
dse
t.
(
PO
6)
15 Introduction to
SPSS BAT 657
CO1 To understand the
basics of the SPSS. 2 3
CO2 Enabling students for
using the descriptive and
inferential Statistical
techniques on the SPSS
2
CO3 To analyse and interpret
various descriptive tests
including charts and
hypothesis tests to
suppliment decision
making in business
scenario
1 3
CO4 To predict and forecast
the future through
regression modeling 3
CO5 To create and impliment
a research proposal for
the real life business
problems
1
2.21 1.75 2.67
MBA-2016-2018 VERSION-2016
58
Content of the Syllabus
Unit-I
1.Vedic Maths:-Howto find square root, cube root, tables till 20, squares cubes mental
calculations.
2. Classification of Numbers: Deep study of natural numbers, whole numbers, integer numbers,
rational numbers, irrational numbers , real numbers, complex number and other numbers.
Divisibility Rules: To check the divisibility of any larger number with perfection and in efficient
time.
3.Factor and Multiple: concept and Difference between multiple and factors.
4. LCM & HCF:Concept of different types of numbers , divisibility test and rules, remainder
concept and how to find HCF & LCM.
5. Division and BODMAS: Concept of quotient, remainder, divisor and dividend and rule of
BODMAS.
Unit-II
6. Letter and Symbol Series: How to find the missing and the next term in the jumbled series.
Subject Code
TDT 668
Name of the subject : APTITUDE 2 L T P C
Total Contact Hours - Hours 0 0 0 0
Applicable to which branch- MBA
Prerequisite : Basic Mathematics & Reasoning
Marks
Internal 40 External 60
Course Objective
1 To improve problem solving skills of aptitude & reasoning questions
2 To enable students crack down the competitive exams and placement drives.
3 To improve the analytical capabilities required to solve business problems.
Unit Course Outcome
1
To enhance the calculation speed with the help of short cut tricks & knowledge of
numbers
2 To build the approach for logical reasoning with effective classes.
3 To improve proficiency in percentages& questions related to sets.
MBA-2016-2018 VERSION-2016
59
7. Blood relations: Concept of symbol representation of relations to solve complicated questions.
8. Line & Bar Graphs: Concept of graphical representation of equations and number on number
line.
9. Logical Reasoning : Sitting Arrangement – Linear & Circular
Unit-III
10. Average: Concept of Mean and average , average speed, average of different numbers.
11. Percentages : Concept of percentages, Profit & Loss, Simple Interest & Compound Interest
12. Sets & Venn Diagrams : Questions related to 2 and 3 sets. Venn Diagrams for the same.
Text Books –
Quantitative Aptitude by R.S.Aggarwal
Verbal & Non-Verbal Reasoning by DR.R.S.Aggarwal
Quantum CAT by Arihant Publications
MBA-2016-2018 VERSION-2016
60
TDP 669
Name of the subject : SOFT SKILLS 1 L T P C
Total Contact Hours 0 0 0 0
Applicable to which branch : MBA
Prerequisite : Basic Communication
Marks
Internal: 60 External: 40
Course Objective
1 To Impart soft skills practical knowledge to prepare the students for placements and make them
industry ready.
2 To develop interpersonal skills of students.
3 To make students effectively communicate with confidence.
Unit Course Outcome
1 To enhance the team management and effective decision making skills of the students.
2 To build a positive attitude among students and enhance their personal grooming to suit the
corporate standards
3 To prepare the students to handle group discussions and the most difficult interviews of their
career and to clear them successfully.
Content of the Syllabus
Unit-I
LECTURE
NO. TOPIC
TUTORIAL
ACTIVITY S.NO ACTIVITY NAME
1 Creative and lateral thinking 1
creative thinking and decision
making group game
2 Team Dynamics 2
Team Building, team
Dynamics video & discussion
3 CV Preparation 3
CV preparation, submission
and correction
4 Corporate Trends 4
Identifying Top IT companies
and opportunities
Unit-II
5 Grooming and Dress code 5 Videos and discussion
6 Telephone and e-mail etiquette 6
Designing emails and mock
phone calls
7 Career guidance 7 Identifying opportunities and
MBA-2016-2018 VERSION-2016
61
trends
8 Positive Attitude 8 Videos and discussion
Unit-III
9 Group Discussions 9
GD videos, discussion and
assessments
10
Do’s and Don’ts of Group
Discussion 10
GD videos, discussion and
assessments
11 Interview skills 11
One to one interview with full
assessment & videos
12 Interview opening and a closing 12
One to one interview with full
assessment & videos
Text Books –
Reference Material –
1.How to Win Friends and Influence People
byDale Carnegie
2.The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
byStephen R. Covey
3.The Effective Executive: The Definitive Guide to Getting the Right Things Done
byPeter F. Drucker
4.The One Minute Manager
byKenneth H. Blanchard
5. I'm Not Afraid of GDPI : Group Discussion and Personal Interview (English)
byVarshney, Tuhina Anukul
MBA-2016-2018 VERSION-2016
62
BAX-658
General Studies L T P C
Total Contact Hours : 30
2 0 0 2 MBA (Semester 2nd)
Pre-Requisite : Basic knowledge of
English Grammar
Marks : 100
Internal: 100 External: 0
Course Objective
Unit Course Outcome
The syllabus is to facilitate and develop the habit of reading daily newspaper. Also, to read and
evaluate the current market scenario analyzing each segment of an Economy. The student will
comprehend and assess all important news by maintaining files of different sections.
Contents of Syllabus
Newspaper reading sessions on daily basis, Creation of news file containing all the important
news. Presentation on news of importance. Group discussion on current news of business
importance or any other news of different areas like Finance & Stock market, Economy & Policy,
Politics, Sports and Editorials.
Examination will be conducted for the students having multiple choice questions based on
previous six months news.
Weightage for different sections stands as follow:-
;Business 30 percent
Finance & Stock market 15 percent
Economy & Policy 15 percent
Politics 10 percent
Sports 10 percent
Editorial 20 percent
MBA-2016-2018 VERSION-2016
63
3rd Semester
BAT-701
Project Management and
Entrepreneurship L T P C
Total Contact Hours 60 3 0 0 3
MBA
Prerequisite : Basic Knowledge of finance
Marks
Internal : 40 External : 60
Course Objective
1 To deepen insights into practical applications of banking, insurance and risk
management techniques in a dynamic business environment
2 To develop ability to analyze changing scenario of banking practices, products and
services
3 Ability to comprehend and analyse the evolution and development of banking system in
India
Co no. Course Outcome CO1 To describe the basics of project management and project planning
CO2 To apply project evaluation techniques on real life business proposals
CO3 To analyze the risk involved in the internal and external project control management
CO4 To enable students in evaluating the performance of the project through project
information management system
CO5 To create network diagrams for project planning and scheduling
MBA-2016-2018 VERSION-2016
64
Content of the Syllabus
Unit-I
Forms of project organization, project planning and control, human aspects of project
management. Performance reviews on the basis of planned project cost and time. Major reasons
for cost & time over runs and remedial measures.
Unit-II
Understanding Entrepreneurship, Concept of Entrepreneur, Entrepreneurial Motivation,
Entrepreneurship. Why to start Business – Entrepreneurial characteristics and skills –
Entrepreneurial success and failures. Entrepreneurial Process, Steps of entrepreneurial process,
Deciding – Developing – Moving – Managing – Recognizing.
Unit-III
Setting up of a small Business Enterprise. Identifying the Business opportunity ‐ Business
opportunities in various sectors formalities for setting up of a small business enterprise. –
Environmental pollution Related clearances. Sickness in Small Business Enterprises. Govt.
policies on revival of sickness and remedial measures.
Sr.
No. Course Name
Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
na
gem
en
t th
eorie
s a
nd
pra
cti
ces
to s
olv
e
bu
sin
ess
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
crit
ica
l th
ink
ing
ab
ilit
ies
for d
ata
-ba
sed
deci
sio
n
ma
kin
g
(P
O2
)
Ab
ilit
y t
o d
evel
op
Valu
e
ba
sed
Lea
der
ship
ab
ilit
y
(PO
3)
Ab
ilit
y t
o u
nd
erst
an
d,
an
aly
ze
an
d c
om
mu
nic
ate
glo
bal,
eco
no
mic
, le
ga
l,
an
d e
thic
al
asp
ects
of
bu
sin
ess
(
PO
4)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d o
thers
in t
he
ach
iev
em
en
t o
f
org
an
iza
tio
nal
go
als
,
co
ntr
ibu
tin
g e
ffec
tively
to
a t
eam
en
vir
on
men
t
(PO
5)
Ab
ilit
y t
o d
evel
op
inn
ov
ati
ve a
nd
en
trep
ren
eu
rial
min
dse
t.
(PO
6)
16
Project
Management and
Entrepreneurship
BAT-
701
CO1
To describe the
basics of project
management and
project planning
2 3 3
CO2
To apply project
evaluation
techniques on real
life business
proposals
3 2 2
CO3
To analyze the risk
involved in the
internal and external
project control
management
2 3 1
MBA-2016-2018 VERSION-2016
65
CO4
To enable students in
evaluating the
performance of the
project through
project information
management system
3 2 3
CO5
To create network
diagrams for project
planning and
scheduling
3 2 2
2.43 2.33 2.75 2.00 2.50 3.00 2.00
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each
unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.
MBA-2016-2018 VERSION-2016
66
BAT-702
Strategic Management L T P C
Total Contact Hours : 45 3 0 0 3
Applicable to which branch
Prerequisite
Marks
Internal 40 External 60
Course Objective
1 To provide an insight to the basic issues and concepts related to Strategic Management
2 To provided an opportunity to learn in detail the most relevant and up to date
methodologies and tools to address the business Issues.
3 To apply the concepts of Strategic Mgmt. in real time business applications.
Co No Course Outcome
CO1 To understand different business strategy frameworks and their applications in
business operations.
CO2 To design and apply the different strategies at different corporate-level strategic
decisions.
CO3 To analyze the strategic challenges faced by enterprises at various organizational
levels.
CO4 To evaluate different business strategic decisions in the national, international, and
global context.
CO5 To develop multiple strategies for the challenges and opportunities in terms of doing
business in a competitive environment.
Content of the Syllabus
Unit-I
Strategic Management: Definition, nature, scope, significance and risks.
Strategy: Definition, scope and difference between strategy and tactics. Mintzerbg’s 5Ps of
strategy, Process of strategic management and levels at which strategy operates.
Defining Strategic Intent: Vision, Mission, Goals and objectives, Stakeholders in business and
their roles, Corporate governance: Role of board of directors.
Internal Analysis: Organizational capabilities in various functional areas, strategic advantage
profile, value chain analysis, industry standards and benchmarking, balanced scorecard, key factor
rating and Resource based view of the firm, Core competences.
Unit-II
External Environmental: Concept of environment, components of environment, ETOP, QUEST,
SWOT (TOWS), PEST, BCG matrix, , GE 9 cell model, Porter’s five forces model of
competition, Synergy and dysergy.
MBA-2016-2018 VERSION-2016
67
Grand Strategies: Stability, expansion (diversification strategies, vertical integration strategies,
mergers, acquisition and takeover strategies, strategic alliances and collaborative partnerships),
retrenchment, outsourcing strategies.
Tailoring Strategy to Fit Specific Industry: Life Cycle analysis, emerging, growing, mature and
declining industries
Unit-III
Strategy Implementation: Project implementation, Procedural implementation, Resource
allocation, Organization structure, Matching structure and strategy.
Behavioral Issues in Implementation: Leadership and corporate culture, Values, Ethics and
CSR, Mc Kinsey’s 7s framework.
Functional Plans and Policies: financial marketing, operations, personnel, Information
management.
Strategic Evaluation and Control: Nature, Importance, Barriers and Techniques of Evaluation
and Control.
Text Books –
1) Kazmi Azar - Business Policy and Strategic Management, Tata McGraw Hill, New Delhi.
2) John A Pearce II, Richard B Robinson, Amita Mittal- Strategic Management formulation,
Implementation and Control, Tata Mc Graw Hill.
3) Wheelen Thomas L., Hunger J. David and Rangaragjan Krish - Concepts in Strategic
Management and Business Policy, Pearson Education, 1 Ed., New Delhi.
4) K.Aswathappa, Business Environment and Strategic Management, Himalaya Publishers, New
Delhi
5) 7
7) Cliff Bowman - Business Policy and Strategy, Prentice Hall of India.
8) Hitt /Manikutty, Strategic Management, Cengage Learning, New Delhi.
Reference Material –
1. Strategic Management, R. Srinivasana‐PHI
2. Corporate Strategy, Lynch, Pearson
3. Strategic Management, Haberberg & Rieple, Oxford
4. An Integrated approach to Strategic Management, Hill & Jones, Cengage
5. Strategic Management, U.C. Mathur, McMillan
6. Strategic Management & Entrepreneurship, D.Acharya & A. Nanda, HPH
MBA-2016-2018 VERSION-2016
68
Sr.
No. Course Name
Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t th
eo
ries
an
d
pra
cti
ces
to s
olv
e b
usi
ness
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l th
ink
ing
ab
ilit
ies
for
da
ta-b
ase
d d
ecis
ion
ma
kin
g
(
PO
2)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d L
ead
ersh
ip a
bil
ity
(PO
3)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d c
om
mu
nic
ate
glo
bal,
eco
no
mic
, le
ga
l, a
nd
eth
ical
asp
ects
of
bu
sin
ess
(
PO
4)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d o
ther
s in
th
e
ach
iev
em
en
t o
f orga
niz
ati
on
al
goa
ls,
con
trib
uti
ng
eff
ecti
vel
y t
o a
team
en
vir
on
men
t (P
O5
)
Ab
ilit
y t
o d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
ria
l
min
dse
t.
(
PO
6)
17 Strategic
Management BAT 702
CO1
To understand
different business
strategy
frameworks and
their applications
in business
operations.
1 3
CO2
To design and
apply the different
strategies at
different corporate-
level strategic
decisions.
3 2
CO3
To analyze the
strategic challenges
faced by enterprises
at various
organizational
levels.
3 2
CO4
To evaluate
different business
strategic decisions
in the national,
international, and
global context.
2 3
CO5
To develop multiple
strategies for the
challenges and
opportunities in
terms of doing
business in a
competitive
environment.
3 3
2.58 3.00 2.50 3.00 2.00 2.00 3.00
MBA-2016-2018 VERSION-2016
69
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each
unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.
MBA-2016-2018 VERSION-2016
70
BAP-703
Predictive Analytics L T P C
Total Contact Hours 30 0 0 4 2
MBA
Prerequisite: Logical reasoning and aptitude
Marks 100
Internal : 40 External :60
Course Objective
1 To develop the fundamental understanding and application of Mathematics and
Statistics in business organizations
2 To enable students develop analytical abilities in solving business problems.
3 To apply the concepts of SPSS in predicting forecasts and data analysis.
Co no. Course Outcome CO1 To understand the nature of various data sets and types
CO2 Enabling students with application of advance excel, SPSS and E-views.
CO3 To analyze the different sets of data with the help of different Statistical software’s
CO4 To select the appropriate software for analyzing the different set of data
CO5 To create the hypothesis for various business problems
Content of the Syllabus
UNIT-1
Introduction to IBM SPSS Statistics
Course Introduction, Introducing IBM SPSS Statistics, Reading Data, Variable Properties,
Working with the Data editor, Summarizing Individual Variables, Modifying Data Values:
Recode, Modifying Data Values: Compute, Describing Relationship between Variables, Selecting
Cases, Creating and Editing Charts
Output in the Viewer, Syntax Basics, Course Summary, Menus and the Help System
MBA-2016-2018 VERSION-2016
71
UNIT-II
Data Management and Manipulation with IBM SPSS Statistics
Helpful Data Management Features, Transformations: Computing with Numeric Data,
Transformations: Computing with Date and Time Variables, Transformations: Computing with
Alphanumeric Data
Additional Data Transformations, Identifying Duplicates and Restructuring Data, Aggregating
DataMerging Files – Adding Cases Adding Variables, Analyzing Multiple Response Questions,
Working with Pivot Tables , Working with Charts , Exporting Tables and Charts, An Introduction
to Output Management System
Automating IBM SPSS Statistics, Controlling the IBM SPSS Statistics Environment
UNIT-III
Introduction to Statistical Analysis Using IBM SPSS Statistics
Introduction to Statistical Analysis, Understanding Data Distribution Theory, Data Distribution for
Categorical Variables, Data Distribution for Scale Variables, Making Inference about population
from sample, Relationship between Categorical variables, The Independent Sample T test
The Paired Sample T Test, One Way ANNOVA, Decision Tree Introduction and Procedure
Chaid analysis, Bivariate Plots and Correlation for Scale Variables, Regression Analysis,
Concepts of Logistic Regression
Recommended Books:
1. Business Research Methods, Cooper, Schindler, TMH
2. Management Research Methodology, Krishnaswamy, Sir Kumar, Pearson
3. Research Methodology, C. R. Kothari, Newage Publication
4. Research Methodology, Zeikmund, Cengage
5. Research Methodology, Paneer Selvam, PHI
6. Research Methodology, Prasanta Sarangi, Taxmann
7. A Text Book of Research Methodology, AKPC Swain, Kalyani
8. SPSS for Windows, Step; George and Mallery,
MBA-2016-2018 VERSION-2016
72
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each
unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.
Sr.
No. Course Name
Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t th
eo
ries
an
d p
racti
ces
to s
olv
e b
usi
ness
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l th
ink
ing
ab
ilit
ies
for d
ata
-ba
sed
deci
sio
n m
ak
ing
(PO
2)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d L
ead
ersh
ip a
bil
ity
(P
O 3
)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d c
om
mu
nic
ate
glo
bal,
eco
no
mic
, le
gal,
an
d e
thic
al
asp
ects
of
bu
sin
ess
(P
O 4
)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d o
ther
s in
th
e ach
ievem
en
t o
f o
rga
niz
ati
on
al
go
als
,
co
ntr
ibu
tin
g e
ffec
tively
to
a t
eam
en
vir
on
men
t (P
O5
)
Ab
ilit
y t
o d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
ria
l m
ind
set.
(
PO
6)
Predictive
Analysis BAT 703
CO1 To understand the nature
of various data sets and
types
3
CO2 Enabling students with
application of advance
excel, SPSS and E-views. 3
CO3 To analyze the different
sets of data with the help
of different Statistical
software’s
2 2
CO4 To select the appropriate
software for analyzing the
different set of data
CO5 To create the hypothesis
for various business
problems
3
2.58 2.50 2.67
MBA-2016-2018 VERSION-2016
73
Subject Code
TDP 719
Name of the subject : Soft Skills 2 L T P C
Total Contact Hours 0 0 0 0
Applicable to which branch
Prerequisite : Soft Skills 1
Marks
Internal: 60 External: 40
Course Objective
1 To Impart soft skills practical knowledge to prepare the students for placements and make them
industry ready.
2 To develop confidence of communicating effectively among students.
3 To groom overall personality of students.
Unit Course Outcome
1 To train the students in the basics of effective speaking and interaction.
2
To help them understand themselves and create a positive self concept. To plan their time
efficiently and to set and balance the right goals for their career and life.
3
To motivate the students and develop their interpersonal skills. To also help them to quickly
adapt to the changing scenarios and teach them the ways to relieve their stress and become more
productive.
To train the students in the basics of effective speaking and interaction.
Content of the Syllabus
Unit-I
LECTURE
NO. TOPIC
TUTORIAL ACTIVITY
S.NO ACTIVITY NAME
1 What /Why/How of Communication 1 Discussion and videos
2 Public speaking 2
Role plays :
Application
3 listening Skills 3
Audio files case study
discussion
4 Presentation Skills 4 Group presentations
Unit-II
5 What /why/ how of Self Esteem /self 5
SWOT Analysis & self
assessment
questionnaire
awareness/SWOT Analysis
MBA-2016-2018 VERSION-2016
74
6 Competency Mapping 6
Competency assessment
and interpretation
7 Time Management 7
Preparing to do notes,
Daily planners, Weekly
planner
8 Goal Setting 8
Identifying personal and
professional goals
Unit-III
9 Change Management 9
Discussion & Case
study
10 Interpersonal skills 10
Discussion and case
study
11 Stress Management 11 Stress buster Activity
12 Introduction to Group discussion 12 Discussion and Videos
Text Books -
Reference Material –
1.How to Win Friends and Influence People
byDale Carnegie
2.The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
byStephen R. Covey
3.The Effective Executive: The Definitive Guide to Getting the Right Things Done
byPeter F. Drucker
4.The One Minute Manager
byKenneth H. Blanchard
MBA-2016-2018 VERSION-2016
75
Content of the Syllabus
Unit-I
1.Coding- Decoding: Concept of EJOTY to learn Alphabet and how to solve abstract problems.
2.Direction Sense: Concept of Left & Right, clock & anticlockwise movement with East, West ,
North and South Direction.
3.Odd Man Out: How to find odd number, Symbol, Letter and word out of given options.
4.Clocks & Calendars : How to solve questions of hour hand & minute hand of clocks & to find
days of calendars
Unit-II
5. Permutations & Combinations: Concept of arrangements & derangements.
6. Probability: Concept of sample space & favorable outcomes.
7. Algebra: Polynomials, Linear questions & quadratic questions
8. Time & Speed : Questions based on relative speed & problem on trains
9. Logs: Concept of logs & problems based on the same.
10. Time & Work : Chain rule , work problems based on efficiency of manpower
Subject Code
TDT 720
Name of the subject : APTITUDE 3 L T P C
Total Contact Hours - Hours 0 0 0 0
Applicable to which branch - MBA
Prerequisite-Aptitude 1
Marks
Internal 40 External 60
Course Objective
1 To Impart analytical ability in solving mathematical problems
2 To enhance analytical capabilities of students.
3 To enable students crack the screening process of Placement drives.
Unit Course Outcome
1 To enhance the logical reasoning skills with effective classes.
2 To enhance the aptitude knowledge in relevance to daily life.
3 To build the approach for logical reasoning with effective classes.
MBA-2016-2018 VERSION-2016
76
Unit-III
11. Directions: Concept of Left & Right, clock & anticlockwise movement with East, West ,
North and South Direction in line or row arrangement.
12. Sequences and series: Concept of AP, GP and HP with their mean, Sum of Series.
13. Pie-Charts: Study and analysis of pie-charts with conclusion to the statements.
Text Books –
Quantitative Aptitude by R.S.Aggarwal
Quantum CAT by Arihant Publications
Reference Material -
MBA-2016-2018 VERSION-2016
77
BAX-704
General Studies L T P C
Total Contact Hours : 30
2 0 0 2 MBA (Semester 3rd)
Pre-Requisite : Reading and Evaluating
News
Marks : 100
Internal:100 External: 0
Course Objective
Unit Course Outcome
The objective of choosing and recording the events of one company which will
lead to learning and maintaining company records for future analysis like
Research, comparative analysis etc. to take better decisions.
Contents of Syllabus
Reading and evaluation of the editorials, Recording the events of the company of choice, Analysis
of the performance & lessons drawn. Presentation & Discussion on the recorded events, and their
critical analysis. Complete case analysis of the company, Its different Functional areas,
Competitors, Markets and Strategies.
MBA-2016-2018 VERSION-2016
78
4th Semester
BAX-751
General Studies L T P C
Total Contact Hours : 30
2 0 0 2 MBA (Semester 4th)
Pre-Requisite : Basic knowledge of
Current Affairs.
Marks : 100
Internal: 100 External: 0
Course Objective Through the course, students will inculcate writing skills for publishing their
work at various places. The students will develop research related efforts for their development
and qualitative approach.
Contents of Syllabus
Nomination of student editors for the course, Collection and Publication of the editorials by the
nominated students from other students in the class, Continuous analysis, Presentations and
Discussions of news related to Business, Politics, Sports, Economy, etc.
Examination will be conducted for the students having multiple choice questions based on
previous six months news.
Weightage for different sections stands as follow:-
Business 30 percent
Finance & Stock market 15 percent
Economy & Policy 15 percent
Politics 10 percent
Sports 10 percent
Editorial 20 percent
MBA-2016-2018 VERSION-2016
79
SPECIALIZATIONS
3rd Semester
FINANCE
BAA-706
Derivatives & Risk management L T P C
Total Contact Hours : 45 Hours 3 0 0 3
MBA
Prerequisite : Basic knowledge of
Finance
Marks-100
Internal 40 External 60
Course Objective
1 To study the role that hedging strategies using derivative instruments can play in risk
management of investment decisions
2 To enable students understand the working of Derivative Markets in India.
3 To impart knowledge about various derivative products and functioning of Global
Derivative markets.
Co no. Course Outcome CO1 To have a discussion and explain in detail financial instruments such as options, futures,
swaps and other derivative securities.
CO2 Describe and understand the economic environment in which such instruments operate.
CO3 Develop and employ theoretical valuation methods to price these financial instruments
CO4 Analytical ability to design hedging strategies using derivative instruments
CO5 Apply these instruments in managing the risk of investing and hedging activity at the
individual and the corporate level
MBA-2016-2018 VERSION-2016
80
Content of the Syllabus
Unit-I (10 hours)
Introduction to derivatives: factors contributing to growth of derivatives , types of derivatives,
Forward, Future, Evolution of Futures Market in India, Operators/Traders in Future Market,
Options - features and types, Option trading strategies. Option - valuation approaches.
Unit-II (15 hours)
Risk Analysis and Management-Various types of Risk- Credit risk, Operational risk, Interest
Rate risk, Liquidity risk, Technology risk, and Environmental risk: Risk Measurement and
Management Framework, Option’s Delta, Gamma, Vega, Theta, Rho
Unit-III (20 hours)
Swaps:types and valuation and SEBI Regulations.Sophisticated Derivatives: Barrier Options,
Compound Options, Swaptions. Derivatives Disclosure: Accounting Issues in Derivatives. SEBI
framework for derivatives trading in India
Text Books –
1. Options, Futures and Other Derivatives – Hull / Basu – Pearson
2. Financial Derivatives – Theory, Concepts and problems – Gupta – PHI
3. Derivatives and Risk Management – Verma – TMH
References
Financial derivatives,delhi,S Chand,2001
Sharpe,William F, Investments,NewDelhi,Prentice Hall India,1997
MBA-2016-2018 VERSION-2016
81
Sr.
No. Course Name
Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t th
eo
ries
an
d
pra
cti
ces
to s
olv
e b
usi
ness
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l th
ink
ing
ab
ilit
ies
for d
ata
-ba
sed
deci
sio
n m
ak
ing
(PO
2)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d L
ead
ersh
ip
ab
ilit
y (
PO
3)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d
com
mu
nic
ate
glo
bal,
eco
no
mic
, le
gal,
an
d
eth
ica
l a
spects
of
bu
sin
ess
(
PO
4)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d o
ther
s in
th
e
ach
iev
em
en
t o
f orga
niz
ati
on
al
goa
ls,
co
ntr
ibu
tin
g e
ffec
tively
to
a t
eam
en
vir
on
men
t
(PO
5)
Ab
ilit
y t
o d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
rial
min
dse
t.
(
PO
6)
19
Derivatives &
Risk
management
BAA-706
CO1 To have a discussion
and explain in detail
financial instruments
such as options,
futures, swaps and
other derivative
securities.
3
CO2 Describe and
understand the
economic environment
in which such
instruments operate.
3 2
CO3 Develop and employ
theoretical valuation
methods to price these
financial instruments
3 2
CO4 Analytical ability to
design hedging
strategies using
derivative instruments
3
CO5 Apply these
instruments in
managing the risk of
investing and hedging
activity at the
individual and the
corporate level
2 2 3
2.53 2.50 2.67 2.00 3.00 2.50
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each
unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks
MBA-2016-2018 VERSION-2016
82
BAA 707
SECURITY ANALYSIS AND
PORTFOLIO MANAGEMENT L T P C
Total Contact Hours =45 3 0 0 3
MBA
Prerequisite : Basic knowledge of
Finance
Marks-100
Internal 40 External 60
Course Objective
1 Primarily the syllabus is meant to develop the knowledge and understanding of
securities market among the students
2 To enable students develop know how to invest and work as portfolio or fund managers.
3 To sensitize them about the financial institutions and markets besides guiding them
how to stay away from losses.
Co no. Course Outcome
CO1 Analyse and evaluate financial markets, how securities are traded and to analyse
investor behaviour.
CO2 Practical understanding of the trade-off between risk and returns in development
of a portfolio of all financial assets.
CO3 Characterize the implications of the market efficiency evidence on active portfolio
management.
CO4 To know industry analysis, equity valuation, financial statement analysis and
technical analysis.
CO5 Construct optimal portfolios and illustrate the theory and empirical applications of
asset-pricing models.
Content of the Syllabus
Unit-I (20 Hours)
Investment Practices and Portfolio Management::Concept of Investment, Investment
Objectives and Constraints, Importance of Portfolio Management, investment Opportunities and
Alternatives- valuation theories of fixed and variable income securities, government securities; non
– security forms of investment, real estate investment; investment instruments of the money
market,
Stock Markets and Operations of Indian Stock Market: New issue market, secondary market,
Listing of securities, BSE, NSE, OTCEI and NSDL, stock market indices, securities and exchange
board of India, developments in the Indian stock market
MBA-2016-2018 VERSION-2016
83
Unit-II (16
Hours)
Fundamental Analysis: Economic analysis, industry analysis, financial analysis
Technical Analysis: Meaning, basic assumptions, history of technical analysis & tools, Dow
theory; Charts, technical trading rules; volume indicators, market sentiment indicators, confidence
indicators, points & figure charting, bar charting.
Efficient Market theory:Weak, Semistrong and strong forms of efficiency, Empirical test of E M
H in Indian Context.
Unit-III (19 Hours)
Portfolio analysis selection: Portfolio theory, return portfolio risk, Markowitz diversification
model, efficient set of portfolios, optimum portfolio, capital asset pricing theory (CAPM), capital
market line, security market line.
Portfolio Revision: Active and passive strategies and formula plans in portfolio revision
Text Books –
1. Stephen Lofthouse, Jane Raybould: Investment Management, John Wiley & Sons
Publications.
1. Frank J Fabozzi.: Investment Management, Prentice Hall - Gale
2. Amling Fredrick: Investment- An Introduction to Analysis and Management, Prentice Hall
India.
3. Donald E. Fischer and Ronald J. Jordan: Security Analysis and Portfolio Management,
Pearson Education.
4. William F. Sharpe, Gordon J. Alexander, Jeffrey W. Bailey: Investments, Prentice Hall
India.
5. Prasanna Chandra: Investment Analysis and Portfolio Management, Tata McGraw Hill.
Reference Material –
1. Reilly/Brown, Security Analysis and Investment Management, Cengage Learning, New
Delhi.
2. Raman, Investment: principles & techniques, VIkas, New Delhi
3. Sharpe, William F. etc. Investment. New Delhi, PHI, 1997
4. Alexander, Jordan J & Bailey, Jeffrey V. Investment analysis & portfolio management,
Dryden Press, Thomson Learning, Bombay
5. Machiraju, H.R. Indian Financial System, Vikas, New Delhi
MBA-2016-2018 VERSION-2016
84
Sr.
No. Course Name
Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t th
eo
ries
an
d
pra
cti
ces
to s
olv
e b
usi
ness
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l th
ink
ing
ab
ilit
ies
for
da
ta-b
ase
d d
ecis
ion
ma
kin
g
(
PO
2)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d L
ead
ersh
ip a
bil
ity
(PO
3)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d c
om
mu
nic
ate
glo
bal,
eco
no
mic
, le
ga
l, a
nd
eth
ical
asp
ects
of
bu
sin
ess
(
PO
4)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d o
ther
s in
th
e
ach
iev
em
en
t o
f orga
niz
ati
on
al
goa
ls,
con
trib
uti
ng
eff
ecti
vel
y t
o a
team
en
vir
on
men
t (P
O5
)
Ab
ilit
y t
o d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
ria
l
min
dse
t.
(
PO
6)
20
Security
Analysis and
Portfolio
Management
BAA 707
CO1 Analyse and evaluate
financial markets, how
securities are traded
and to analyse investor
behaviour.
2.5 3 3
CO2 Practical
understanding of the
trade-off between risk
and returns in
development of a
portfolio of all
financial assets.
3 2 2
CO3 Characterize the
implications of the
market efficiency
evidence on active
portfolio management.
2 3 1
CO4 To know industry
analysis, equity
valuation, financial
statement analysis and
technical analysis.
3 2 3
CO5 Construct optimal
portfolios and
illustrate the theory
and empirical
applications of asset-
pricing models.
3 2 2
2.46 2.50 2.75 2.00 2.50 3.00 2.00
MBA-2016-2018 VERSION-2016
85
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each
unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.
MBA-2016-2018 VERSION-2016
86
MARKETING
BAB-711
Consumer Behaviour L T P C
Total Contact Hours : 45 3 0 0 3
MBA
Prerequisite : basic concepts of CB
Marks 100
Internal: 40 External: 60
Course Objective
1 This course aims at enabling students to understand the various aspects of consumer
behavior and
2 To enable students understand the external and internal factors that influence the
consumer behavior.
3 To implement the applications of CB in real time marketing situations.
Co no. Course Outcome CO1 To understand the significance of consumer behavior in developing consumer insights.
CO2 To apply behavioral theories to conceive strategic insight to create value for customers.
CO3 To analyze ever changing consumer behavior trends and patterns to develop insight in
order to improve products and services.
CO4 To evaluate the relative effectiveness of marketing strategies aimed at influencing the
behaviors of customers.
CO5 To develop products and services based on consumer insight and consumer trends.
Content of the Syllabus
Unit-I
Introduction to Consumer Behavior: Scope and Relevance of Consumer Behavior Studies; Basic
Model of Consumer Behavior: Buying Decision Process- Problem Recognition; Information
Search, Alternative Evaluation-Decision Rules- and Selection, Outlet Selection and Purchase, Post
Purchase Behavior and Customer Satisfaction, Role of Involvement; Types of Buying Behaviour.
MBA-2016-2018 VERSION-2016
87
Unit-II
Individual Determinants of Consumer Behavior: Motivation; Attention, Perception and Consumer
Imagery; Learning and Memory; Personality and Self Concept; Consumer Attitudes – Formation
and Change; Consumer Values and Lifestyles.
Unit-III
External Determinants of Consumer Behavior: Influence of Culture and Subculture; Social Class;
Reference Groups and Family Influences. Diffusion of Innovation, Models of Consumer Behavior;
Researching Consumer Behavior; Online Consumer Behavior.
Text Books:
1. Schiffman L.G. and Kanuk L.L., Consumer Behaviour, Pearson Education, New Delhi.
2. Hawkins, D. I. & Best R. J. and Coney, K.A. and Mookerjee, A, Consumer Behaviour- Building
Marketing Strategy. Tata McGraw Hill, New Delhi.
Reference Books:
1. Solomon, Michael R., Consumer Behaviour: Buying, Having and Being, PHI Learning Pvt.
Ltd., New Delhi
2. Assel Henry, Consumer Behaviour, Cengage Learning, New Delhi.
3. Majumdar,R, Consumer Behaviour: Insights from the Indian Market, PHI Learning Pvt. Ltd.,
New Delhi
Sr.
No. Course Name
Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t th
eo
ries
an
d p
racti
ces
to s
olv
e b
usi
ness
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l th
ink
ing
ab
ilit
ies
for d
ata
-ba
sed
deci
sio
n m
ak
ing
(PO
2)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d L
ead
ersh
ip
ab
ilit
y (
PO
3)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d
com
mu
nic
ate
glo
bal,
eco
no
mic
, le
gal,
an
d
eth
ica
l a
spects
of
bu
sin
ess
(
PO
4)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d o
ther
s in
th
e
ach
iev
em
en
t o
f orga
niz
ati
on
al
goa
ls,
co
ntr
ibu
tin
g e
ffec
tively
to
a t
eam
en
vir
on
men
t (P
O5
)
Ab
ilit
y t
o d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
rial
min
dse
t.
(
PO
6)
21 Consumer
Behaviour BAB 711
CO1 To understand the
significance of consumer
behavior in developing
consumer insights.
2 - - - - -
CO2 To apply behavioral
theories to conceive
strategic insight to create
value for customers.
2 - - - - -
MBA-2016-2018 VERSION-2016
88
CO3 To analyze ever changing
consumer behavior trends
and patterns to develop
insight in order to
improve products and
services.
- 2 - - - -
CO4 To evaluate the relative
effectiveness of marketing
strategies aimed at
influencing the behaviors
of customers.
- 2 - 3 - -
CO5 To develop products and
services based on
consumer insight and
consumer trends.
- 2 - - - -
2.33 2.00 2.00 3.00
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each
unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.
MBA-2016-2018 VERSION-2016
89
BAB-712
Marketing Research L T P C
Total Contact Hours : 45 3 0 0 3
MBA
Prerequisite : Research Methodology
Marks 100
Internal: 40 External: 60
Course Objective
1 This course emphasizes an applied approach with practical applications that give
students a basic understanding of the scope of marketing research.
2 To understand the marketing research process and implications of same in the field of
marketing.
3 To enhance the analytical abilities of the students in solving real time marketing
problems.
Co no. Course Outcome CO1 To understand the marketing research process for understanding the market behaviour
CO2 To apply different research designs and sampling techniques in various marketing
research problems
CO3 To analyze and interpret various statistical tests to supplement decision making in
business scenario
CO4 To evaluate the outcomes of results and proposing solutions.
CO5 To create and implement a research proposal for the real life marketing problems
Content of the Syllabus
Unit-I
The nature of marketing research and its applications types of MR . Decision making in marketing
and the role of MR to provide relevant information. Marketing Information Systems and Decision
Support Systems. The MR process and Research Design. Sources of data , Primary and secondary
sources. The sources of secondary data.
Unit-II
MBA-2016-2018 VERSION-2016
90
Measurement in MR. Concept of scales and property of scales- reliability and validity. Design of
questionnaires and Schedules. Specific type of measurement instruments- attitude scales, measures
of emotion, perceptual scales. Qualitative research methods. FGDs, Depth interviews, Content
analysis, Projective techniques, Observation and Physiological measures. Sampling Sample size
determination, sampling plans and methods.
Unit-III
Data analysis, Attitude Scaling Techniques: Concept of Scale- Rating Scale viz. Likert Scales,
Semantic Differential Scales, Graphic Rating Scales- Ranking Scales – Paired Comparison.
Analysis of Experimental Design. Advanced methods of analysis in MR- Cluster analysis, Factor
analysis, Multi dimensional scaling, Conjoint analysis, Discriminant analysis.
Text Books:
1. Naresh Malhotra, Marketing Research: Applied Orientation, Pearson.
2. Zikmund, Marketing Research, Cengage Learning, New Delhi.
3. Luck & Rubin , Marketing Research, Prentice Hall India.
Reference Books: 1. Tull, Donald S, Hawkins Del I, Marketing Research .Measurement and Methods PHI.
2. Malhothra , Naresh, Marketing Research , PHI.
3. Nargondkar, Marketing Research, TMH.
. Course Name Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t th
eo
ries
an
d p
racti
ces
to s
olv
e b
usi
ness
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l th
ink
ing
ab
ilit
ies
for d
ata
-ba
sed
deci
sio
n m
ak
ing
(PO
2)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d L
ead
ersh
ip
ab
ilit
y (
PO
3)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d
com
mu
nic
ate
glo
bal,
eco
no
mic
, le
gal,
an
d
eth
ica
l a
spects
of
bu
sin
ess
(
PO
4)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d o
ther
s in
th
e
ach
iev
em
en
t o
f orga
niz
ati
on
al
goa
ls,
co
ntr
ibu
tin
g e
ffec
tively
to
a t
eam
en
vir
on
men
t (P
O5
)
Ab
ilit
y t
o d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
rial
min
dse
t.
(
PO
6)
Marketing
Research BAB 712
CO1 To understand the
marketing research
process for
understanding the
market behaviour
3 2
CO2 To apply different
research designs and
sampling techniques in
various marketing
research problems
3 2
MBA-2016-2018 VERSION-2016
91
CO3 To analyze and
interpret various
statistical tests to
supplement decision
making in business
scenario
3 2 2
CO4 To evaluate the
outcomes of results and
proposing solutions. 3 2
CO5 To create and
implement a research
proposal for the real life
marketing problems
3 2
2.47 3.00 3.00 2.33 2.00 2.00
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each
unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.
MBA-2016-2018 VERSION-2016
92
HUMAN RESOURCE MANAGEMENT
BAC-716
Organizational Development L T P C
Total Contact Hours 45 3 0 0 3
MBA
Prerequisite NA
Marks 100
Internal 40 External 60
Course Objective
1 To provides an understanding to the students with respect to how the basic principles of
organization development are applied in a variety of diverse environments
2 To impart knowledge of various OD theories in use at present.
3 To provide a hands on experience of dealing with various challenges faced by
organizations in dealing with Change.
Unit Course Outcome
Content of the Syllabus
Unit-I
Foundations of Organizational Development: Characteristics, Factors Affecting OD,
Assumption of OD, OD Professional Values and Ethics, Evolution of Organizational
Development, Challenges for organization, The system approach, Models of OD, Organizational
Diagnosis Process, Diagnostic Models: Analytical Model, Group Behavior Model, Socio-technical
System model, Force-Field Analysis Model, OD: The Planned change Process
Unit-II
Organizational Change : Forces for change, levels of change, managing Planned Change, A
Change Model, Resistance to change, overcoming Resistance to change, OD Practitioner: Internal
and External Practitioners, Role and styles of OD practitioner, Issues related to Practitioners-client
Relationship
Unit-III
OD Interventions Strategies: Meaning, Major OD intervention techniques, Interpersonal
interventions, team interventions, Human resource Management and Intergroup interventions,
Organisational Development Intervention: Structural, techno-structural interventions and third
party peacemaking interventions, Future Trends in Organizational Development
MBA-2016-2018 VERSION-2016
93
Text Books –
1. Wendell L.French, Cecil H.Bell, Veena, Jr, Pearson, Organization Development,
behavioral science interventions for Organization Improvement, PHI.
2. Dr. Bhupen Srivastava, Organizational Design and Development-Concepts and
Applications- Biztantra
Reference Material –
3. Cummings, Theory of Organization Development and Changes, Cengage Learning, New
Delhi.
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each unit
and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.
. Course Name Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t th
eo
ries
an
d p
racti
ces
to s
olv
e b
usi
ness
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l th
ink
ing
ab
ilit
ies
for d
ata
-ba
sed
deci
sio
n m
ak
ing
(PO
2)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d L
ead
ersh
ip
ab
ilit
y (
PO
3)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d
com
mu
nic
ate
glo
bal,
eco
no
mic
, le
gal,
an
d
eth
ica
l a
spects
of
bu
sin
ess
(
PO
4)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d o
ther
s in
th
e
ach
iev
em
en
t o
f orga
niz
ati
on
al
goa
ls,
co
ntr
ibu
tin
g e
ffec
tively
to
a t
eam
en
vir
on
men
t (P
O5
)
Ab
ilit
y t
o d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
rial
min
dse
t.
(
PO
6)
Organisational
Development BAC 716
CO1 To understand the
concepts, models and
significance of change 1 2
CO2 To apply the various
human resource
intervention
techniques in different
management scenarios
in rapidly changing
organizations
2 3
CO3 To analyse various
factors and reasons
causing resistance
while bringing
organizational change
2 2
MBA-2016-2018 VERSION-2016
94
to drive organizational
effectiveness
CO4 To be able to evaluate different OD interventions and apply the suitable intervention as per the requirements of the organization.
3 2
CO5 To be able to develop OD interventions across various facets while working an organization in order to embrace change management succesfully
2 2
2.08 1.50 2.50 2.00 2.33 2.00
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each
unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.
MBA-2016-2018 VERSION-2016
95
BAC-717
Training & Development
L T P C
Total Contact Hours 45 3 0 0 3
MBA
Prerequisite: An urge to learn and grow
Marks 100
Internal 40 External 60
Course Objective
1 The course will help the students of this subject to learn how to assess, develop, carry
out and evaluate a training program.
2 To impart understanding of various T&D practices followed in practice in organizations.
3 To enable students gain knowledge about dealing with challenges related to
Organizational Change.
Co no. Course Outcome CO1 To understand the significance of learning and development (ADDIE Model) to build
learning organization
CO2 To be able to demonstrate various training methods in rapidly changing business
organizations
CO3 To examine the training needs assessment at organizational, operational and personal level
in connection with the market pulse
CO4 To compare and select the appropriate learning methods to be used to develop leaders for
tomorrow
CO5 To synthesize training programs in sync with the business objectives of an enterprise
MBA-2016-2018 VERSION-2016
96
Content of the Syllabus
Unit-I
Introduction to Training & Development - Training and Training needs Assessment, Training
Design and Administration, Training methods, Technique & Aids, Training Strategy.
Performance Appraisal & Training - Learning through training, Adult Learning,Llearning
Curve, Larning Styles.
Unit-II
Training Process: An Overview, Role Responsibility and Challenges to Training Managers,
Organization and Management of Training Function, Instruction Objectives, Training Climate and
Pedagogy; Developing Training Modules.
Trainer & Training Institutions - Trainers Profile, Types of Training Institutions, Trainer as a
change Agent, MDP and EDPs.
Unit-III
Training Environment: Facilities, Planning and Training Aids; Organizing the training
Department, controlling training, Training Communication; Training and Development in India.
Evaluation of Training - Training evaluation, Trainer of Training, Measurement Tools &
Technique, Feedback Mechanism
Text Books –
1. Armstrong, Handbook of Human Resource, Kogan Page London,
2. Dayal, Manpower training in organizations, Prenticehall,New Delhi
Reference Books:
1. Dr. Janakiram B, Training & Development, Indian Text Edition.
2. Sardar N K, Approaches to Training & Development.
MBA-2016-2018 VERSION-2016
97
Sr.
No. Course Name
Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t th
eo
ries
an
d
pra
cti
ces
to s
olv
e b
usi
ness
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l th
ink
ing
ab
ilit
ies
for
da
ta-b
ase
d d
ecis
ion
ma
kin
g
(
PO
2)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d L
ead
ersh
ip a
bil
ity
(PO
3)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d c
om
mu
nic
ate
glo
bal,
eco
no
mic
, le
ga
l, a
nd
eth
ical
asp
ects
of
bu
sin
ess
(
PO
4)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d o
ther
s in
th
e
ach
iev
em
en
t o
f orga
niz
ati
on
al
goa
ls,
con
trib
uti
ng
eff
ecti
vel
y t
o a
team
en
vir
on
men
t (P
O5
)
Ab
ilit
y t
o d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
ria
l
min
dse
t.
(
PO
6)
24 Training and
Development BAC 717
CO1
To understand the
significance of learning
and development
(ADDIE Model) to
build learning
organization
2 - - - - -
CO2
To be able to
demonstrate various
training methods in
rapidly changing
business organizations
- 3 - 2 -
CO3
To examine the
training needs
assessment at
organizational,
operational and
personal level in
connection with the
market pulse
2 3 - - - -
CO4
To compare and select
the appropriate
learning methods to be
used to develop leaders
for tomorrow
- - 3 - 2 1
CO5
To synthesize training
programs in sync with
the business objectives
of an enterprise
- - - 2 - 3
2.33 2 3 3 2 2 2
NOTE FOR THE PAPER SETTER
MBA-2016-2018 VERSION-2016
98
The syllabus has been divided into three units. Paper setter will set 3 questions from each
unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.
INTERNATIONAL BUSINESS
BAD-721
Export Import Documentation L T P C
Total Contact Hours 45 3 0 0 3
MBA
Prerequisite: Fundamentals of export import
Marks 100
Internal 40 External 60
Course Objective
1 To give exposure to the procedures and documents involved in export - import
activities.
2 To impart knowledge about various procedures involved in Export Import Business.
3 To have an in depth knowledge about Global Export Import documentation practices in
use.
Co no. Course Outcome CO1 To acquire an elaborative understanding of the export-import procedures and
documentation required for import and export transactions.
CO2 To gain an understanding of the Export and Import business with major emphasis on the
different agencies supporting exports in India.
CO3 To ascertain the role and business model of various third party players involved in export
and import transactions.
CO4 To analyze the foreign trade policy and trade theories with various countries and trade
groupings.
MBA-2016-2018 VERSION-2016
99
CO5 To create business models and measuring the success of the startup in context to legal,
financial, and future market prospects.
Content of the Syllabus
EXPORT IMPORT DOCUMENTATION
Unit I : Preliminaries for Exports and Imports:
Meaning and Definition of Export – Classification – Strategy and Preparation for Export –
Registration Formalities – IEC – RCMC – Export Licensing – Letter of Credit.
Liberalization of Imports –Special Schemes for Importers
Unit II : Export Documentation
Aligned Documentation System – Commercial Invoice – Shipping Bill – Certificate of Origin –
Consular Invoice – Mate’s Receipt – Bill of Lading – GR Form – ISO 9000 – Procedure for
obtaining ISO 9000 – BIS, Types of Marine Insurance Policies.
Bill to Entry – Certificate of Inspection – Certificate of Measurements – Freight Declaration.
Duty Drawback – Deemed Exports – ASIDE – MAI & MDA – EPCG Scheme – Incentives for
Exporters. Export Promotion Councils-Commodity Boards – FIEO – IIFT – EOUs – SEZs – ITPO
– ECGC – EXIM Bank.
Unit III : Import Procedure & Documentation
Steps in Export Procedure – Export Contract – Forward Cover – Excise Clearance – Pre-shipment
Inspection – Methods of Pre-shipment Inspection– Role of Clearing and Forwarding Agents –
Shipping and Customs Formalities – Customs EDI System – Negotiation of Documents –
Realisation of Exports Proceeds.
Pre-Import Procedure – Steps in Import Procedure – Legal Dimensions of Import Procedure –
Customs Formalities for Imports – Warehousing of Imported goods –Retirement of Export
Documents.
Recommended books:
Handbook of Import-Export Procedures – Ministry of Commerce, -, Government of India,
New Delhi
Export: What, Where and How, Paras Ram, Anupam Publishers, Delhi
1. Exports – Do it Yourself, Mahajan M.I., Snow White Publications, New Delhi
2. Import – Do it Yourself, M. I. Mahajan, Snow White Publications, New Delhi
3. Export Marketing, TAS Balagopal , Himalaya Publishing House
MBA-2016-2018 VERSION-2016
100
4. Export Documentation and Procedures, , Nabhi Publications, New Delhi
5. International Marketing Management, R.L. Varshney, Sultan Chand
Sr.
No. Course Name
Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t th
eo
ries
an
d p
racti
ces
to s
olv
e b
usi
ness
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l th
ink
ing
ab
ilit
ies
for d
ata
-ba
sed
deci
sio
n m
ak
ing
(PO
2)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d L
ead
ersh
ip
ab
ilit
y (
PO
3)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d
com
mu
nic
ate
glo
bal,
eco
no
mic
, le
gal,
an
d
eth
ica
l a
spects
of
bu
sin
ess
(
PO
4)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d o
ther
s in
th
e
ach
iev
em
en
t o
f orga
niz
ati
on
al
goa
ls,
co
ntr
ibu
tin
g e
ffec
tively
to
a t
eam
en
vir
on
men
t (P
O5
)
Ab
ilit
y t
o d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
rial
min
dse
t.
(
PO
6)
Export Import
Documentation BAD 721
CO1 To acquire an
elaborative
understanding of the
export-import
procedures and
documentation
required for import
and export
transactions.
2 2
CO2 To gain an
understanding of the
Export and Import
business with major
emphasis on the
different agencies
supporting exports in
India.
2
CO3 To ascertain the role
and business model of
various third party
players involved in
export and import
transactions.
2 2
CO4 To analyze the
foreign trade policy
and trade theories
with various countries
and trade groupings.
3
MBA-2016-2018 VERSION-2016
101
CO5 To create business
models and
measuring the success
of the startup in
context to legal,
financial, and future
market prospects.
2 3
2.25 2.50 2.00 2.00 2.00 2.00 3.00
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each unit and
1 compulsory question spread over the whole syllabus consisting of 5 short answer questions.
Compulsory question will be placed at number one. Candidate shall be required to attempt 6
questions in all including compulsory question and selecting not more than 2 questions from each
unit. All questions carry equal marks.
MBA-2016-2018 VERSION-2016
102
BAD-722
INTERNATIONAL ECONOMICS L T P C
Total Contact Hours 45 3 0 0 3
MBA
Prerequisite : International Business environment
Marks 100
Internal :40 External:60
Course Objective
1 After completing this course, the students will have a sound knowledge of theories and
policies related to International Trade and Policy.
2 To enable students acquire a profound understanding of all other related areas of
international trade like foreign exchange rate and forex market, regional trade blocks etc
3 To make students aware of constituent elements of International Economics.
Co no. Course Outcome CO1 To enable students understand the basics of International Economics.
CO2 To understand the various constituents of Commercial Trade policy & Economic
Integrations
CO3 To have a glimpse of International Monetary benefit.
CO4 To study implications of global monetary system on Indian economy.
CO5 To evaluate the functioning of various International monetary firms.
Content of the Syllabus
Unit-I
International Trade: Meaning and scope of international economics. A brief history of
international trade with special reference to India,
Theories of International trade: Ricardian theory and Heckscher-Ohlin theory. Gains from
trade.
Exchange Rates: Theories of Exchange rate determination (Mint Par Parity Theory, Demand and
Supply Theory and Purchasing Power Parity Theory). Foreign Exchange rate policy (Fixed and
Floating Exchange rate).
MBA-2016-2018 VERSION-2016
103
Unit-II
Commercial Policy: Free trade versus protection, various forms of protection. Theory of tariffs,
effects of tariffs, optimum and effective rates of tariffs. Non-tariff barriers
Regional Economic Integration: Forms of integration, static and dynamic effects of customs
union, bilateral and multilateral agreements
Unit-III
International Banking: Meaning, scope and importance of international banking.
International Monetary System: Bretton Woods system and its breakdown. Brief outline of the
present system. IMF—Objectives and operation of IMF. Special Drawing Rights (SDR)
International liquidity: meaning and problems.
Text Books –
4. Mithani, D. M., International Economics, Himalaya Publications, New Delhi.
5. Vaish, M. C. and Sudama Singh, International Economics, Oxford & IBH Publishing Co.
Pvt. Ltd
6. Salvatore, Dominick, International Economics, John Wiley & Sons Publishers.
Reference Material –
3. Francis Cherrunilam, International Trade and Export Management, Himalaya Publications.
4. Aswathappa, K., International Business, McGraw Hill Publications.
Sr.
No. Course Name
Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t
theo
ries
an
d p
racti
ces
to s
olv
e b
usi
ness
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l th
ink
ing
ab
ilit
ies
for d
ata
-ba
sed
deci
sio
n m
ak
ing
(PO
2)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d
Lea
dersh
ip a
bil
ity
(P
O 3
)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d
com
mu
nic
ate
glo
bal,
eco
no
mic
, le
gal,
an
d e
thic
al
asp
ects
of
bu
sin
ess
(PO
4)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d o
ther
s in
the a
ch
iev
emen
t o
f o
rga
niz
ati
on
al
go
als
,
co
ntr
ibu
tin
g e
ffec
tively
to
a t
eam
en
vir
on
men
t (P
O5
) A
bil
ity
to d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
rial
min
dse
t.
(
PO
6)
26 International
Economics BAD-722
CO1 To enable students
understand the basics of
International
Economics.
3
MBA-2016-2018 VERSION-2016
104
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each unit
and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.
CO2 To understand the
various constituents of
Commercial Trade
policy & Economic
Integrations
2 3
CO3 To have a glimpse of
International Monetary
benefit.
2
CO4 To study implications of
global monetary system
on Indian economy.
3 2
CO5 To evaluate the
functioning of various
International monetary
firms.
3
2.56 2.50 2.67 2.50
MBA-2016-2018 VERSION-2016
105
INFORMATION TECHNOLOGY
BAE-726
System Analysis and design L T P C
Total Contact Hours 45 3 0 0 3
MBA
Prerequisite : NA
Marks 100
Internal -40 External-60
Course Objective
1 After completing this course, the students will have a sound knowledge of the System
concepts.
2 This will help them to have an in depth understanding the phases involved in the
development and implementation of the Computer Systems.
3 To provide an understanding of various applications of System Design in solving
complex business solutions.
Co
no. Course Outcome
CO1 students will understand the basic concept of system and its various types
CO2 ability to understand the entire process of system development.and analysis tools
CO3 An ability to design the system and to implement it effectively.
CO4 To Understand the software Testing tools and types
CO5 To understand the System Implementation Process and Mantainance
Content of the Syllabus
Unit-I
System Concepts: Definition, characteristics, elements & types of system. System development
life cycle: Recognition of need: Feasibility study, system analysis-introduction , information
collection, interviews, questionnaires, observation, record searching.
Unit-II
MBA-2016-2018 VERSION-2016
106
Document analysis, analysis tools, data flow diagram, data dictionary, decision tree, structured
English and decision table.
System Design: The process and stages of systems design, input/output and file design.
Unit-III
System testing: Unit Testing, System Testing, Integration Testing, Alpha & Beta Testing,
Acceptance Testing, Regression Testing.
System Implementation: System implementation, implementation process and implementation
methods;
system maintenance.
Text Books –
1. Awad Elias N.System analysis and design (Galgotia)
Reference Material -1 Sen James A.Analysis and design of information system (Tata McGraw)
2.Gane and Sarson: Structured System Analysis and Design.
. Course Name Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t th
eo
ries
an
d
pra
cti
ces
to s
olv
e b
usi
ness
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l th
ink
ing
ab
ilit
ies
for d
ata
-ba
sed
deci
sio
n m
ak
ing
(
PO
2)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d L
ead
ersh
ip
ab
ilit
y (
PO
3)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d c
om
mu
nic
ate
glo
bal,
eco
no
mic
, le
ga
l, a
nd
eth
ical
asp
ects
of
bu
sin
ess
(
PO
4)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d o
ther
s in
th
e
ach
iev
em
en
t o
f orga
niz
ati
on
al
goa
ls,
co
ntr
ibu
tin
g e
ffec
tively
to
a t
eam
en
vir
on
men
t
(PO
5)
Ab
ilit
y t
o d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
rial
min
dse
t.
(
PO
6)
System
Analysis and
Design
BAE 726
CO1 students will
understand the basic
concept of system and
its various types 3 2 3 3 3
CO2 ability to understand the
entire process of system
development.and 3 3 3 3
MBA-2016-2018 VERSION-2016
107
analysis tools
CO3 An ability to design the
system and to
implement it
effectively.
CO4 To Understand the
software Testing tools
and types 2 3 2 2
CO5 To understand the
System Implementation
Process and
Mantainance 3 2 3
2.68 2.75 2.67 2.50 2.50 3.00
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each unit
and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.
MBA-2016-2018 VERSION-2016
108
BAE-727
Database Management L T P C
Total Contact Hours 45 3 0 0 3
MBA(IT)
Prerequisite: Basic knowledge of Access
Marks 100
Internal :40 External:60
Course Objective
1 On completion of the syllabi, the student will understand the basic principles of database
management system.
2
Student will be able to understand the application of DBMS at different layers of
organization so as to understand how to maintain an organization smoothly and
efficiently
3 To enable students impart knowledge about uses of Databases in organizations.
Co no. Course Outcome CO1 To understand the concepts and nature of the basic principles of database management
system
CO2 To be able to understand the application of DBMS at different layers of organization
CO3 To analyze how the transaction processing and client/server environment works
CO4 To evaluate how to represent data in a databse for a given application and to manage the
use of databse managemnt system
CO5 To develop a database including tables. Queries. Forms and reports and how to develop
databse applications
Content of the Syllabus
Unit-I
Database Preliminaries: File concept, database concept, file vs. databases, DBMS objectives and
3-schemas architecture, history of evolution of databases
Introduction to Data Models: Entity relationship model, object oriented database, comparison of
network, hierarchical and relational models
Relational Database Theory: Tables and relations; relational model operators, relational model
integrity rules, normal forms
MBA-2016-2018 VERSION-2016
109
Unit-II
Organization of DBMS: DBMS software structure, catalogues, data dictionary, Query Translator,
Query Optimizer
Transaction Processing System: Concurrency control manager, recovery manager, buffer
manager, client-server databases
Unit-III
Relational Query Language: SQL, introduction to oracle functions, procedures and packages,
PLSQL programming environment
Textbooks:
1. S.K. Singh: Introduction to Database Management System, Pearson Education, New Delhi
2. Ivan Bayross: Introduction to SQL
3. Database system concept, Abraham Silberschatz, Henry Korth, S. Sudarshan,McGraw-Hill
Education
Reference Material –
Database Management System - Date ,C.J., Galgotia Publications
Fundamentals of Database System - Elmasri, R.A.,Navathe, Shyam B. Narosa Publishing
House.
Rob, Data Base Management System, Cengage Learning, New Delhi.
Sr.
No. Course Name
Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t th
eo
ries
an
d p
racti
ces
to s
olv
e
bu
sin
ess
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l th
ink
ing
ab
ilit
ies
for d
ata
-ba
sed
decis
ion
ma
kin
g
(
PO
2)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d L
ead
ersh
ip a
bil
ity
(P
O 3
)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d c
om
mu
nic
ate
glo
bal,
eco
nom
ic, le
gal,
an
d e
thic
al
asp
ects
of
bu
sin
ess
(P
O 4
)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d o
ther
s in
th
e ach
ievem
en
t o
f
org
an
iza
tio
nal
go
als
, co
ntr
ibu
tin
g e
ffecti
vely
to
a t
eam
en
vir
on
men
t (P
O5
)
Ab
ilit
y t
o d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
ria
l m
ind
set.
(PO
6)
28 Database
Management BAE-727
CO1 To understand the
concepts and nature of
the basic principles of
database management
system
_ - - - 3
MBA-2016-2018 VERSION-2016
110
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each
unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.
CO2 To be able to understand
the application of DBMS
at different layers of
organization
- - 2 3 -
CO3 To analyze how the
transaction processing
and client/server
environment works
- 3 - - 2
CO4 To evaluate how to
represent data in a
databse for a given
application and to
manage the use of
databse managemnt
system
2 _ - 2 -
CO5 To develop a database
including tables.
Queries. Forms and
reports and how to
develop databse
applications
_ 1 2 - -
2.20 2.00 2.00 2.00 2.50 2.50
MBA-2016-2018 VERSION-2016
111
SPECIALIZATIONS
4th Semester
FINANCE
BAA-753
Financial Services and Markets L T P C
Total Contact Hours = 45 3 0 0 3
MBA
Prerequisite : Basic knowledge of
Finance
Marks= 100
Internal =40 External=60
Course Objective
1 To acquaint the students with the various Financial Services and structure of Indian
capital markets
2 To provide a glimpse of working of Financial markets in India.
3 To impart knowledge about the various financial products and their utilities to the
investors.
Co no. Course Outcome CO1 To demonstrate a comprehensive knowledge of the disciplines of banking and financial
services
CO2 To employ the knowledge of financial services to choose between lease, buy or hire-
purchase CO3 To analyze the performance of the various financial instruments
CO4 To evaluate the different investment vehicles on the basis of credit ratings
CO5 To structure and appraise the debt securitization deals for the business
Content of the Syllabus
Unit-I
Financial system in India: An overview structure and growth, major problems and deficiencies,
Financial markets in India: Money Market in India: Constituents, Regulations and Recent
Development, Capital Market in India: Constituents, Regulations and Recent Development, New
MBA-2016-2018 VERSION-2016
112
Issue Market, Mode of Raising Capital from Primary Market, SEBI Guidelines relating to primary
market.
Unit-II
Financial Services in India: Nature types, Regulatory Framework, Major problems faced by Indian
Financial Services Sector. Leasing: Meaning, types, financial legal and tax aspects, Factoring:
types, legal and financial Aspects, Forfaiting: meaning and mechanics, Mutual Funds: Meaning,
types, structure and significance, SEBI guidelines relating to MFs.
Securitization concept: Securitization as a funding mechanism, mortgages: traditional and non-
traditional, securitization in India
Unit-III
Merchant Banking in India: Role and functions, SEBI guidelines relating to merchant banking,
venture capital: meaning, characteristics, and SEBI guidelines relating to venture capital funds.
Credit rating: Meaning, types and functions of credit rating agency, process and methodology of
credit rating.
Text Books –
1. M.Y. Khan, Financial Services, Tata McGraw-Hill Publishing Co. Ltd., New Delhi, 4th
Edition, 2006.
2. L. M. Bhole, Financial Institutions and Markets, Tata McGraw-Hill Publishing Co. Ltd.,
New Delhi, 4th Edition, 2007.
3. V. K. Bhalla: Management of Financial Services, Anmol Publications.
4. V. A. Avdhani: Marketing of Financial Services, Himalaya Publishing House.
5. Bansal, L.K., Merchant Banking and Financial Services, Tata McGraw Hill
6.
Reference Material –
1.P.S. Rose and S.C. Hudgins: Bank Management and Financial Services, Tata McGraw Hill.
2 Padmalatha, S., Management of Banking and Financial Services, Sultan Chand and
Sons.
MBA-2016-2018 VERSION-2016
113
Sr.
No. Course Name
Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t
theo
ries
an
d p
racti
ces
to s
olv
e
bu
sin
ess
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l
thin
kin
g a
bil
itie
s fo
r d
ata
-ba
sed
decis
ion
ma
kin
g
(
PO
2)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d
Lea
dersh
ip a
bil
ity
(P
O 3
)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d
com
mu
nic
ate
glo
bal,
eco
no
mic
,
leg
al,
an
d e
thic
al
asp
ects
of
bu
sin
ess
(
PO
4)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d
oth
ers
in t
he
ach
ievem
en
t o
f
org
an
iza
tio
nal
go
als
, co
ntr
ibu
tin
g
eff
ecti
vel
y t
o a
team
en
vir
on
men
t
(PO
5)
Ab
ilit
y t
o d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
rial
min
dse
t.
(PO
6)
29
Financial
Services and
Markets
BAA 753
CO1
To demonstrate a
comprehensive
knowledge of the
disciplines of banking
and financial services
2 2 2
CO2
To employ the
knowledge of financial
services to choose
between lease, buy or
hire-purchase
3 2
CO3
To analyze the
performance of the
various financial
instruments
2 3 3
CO4
To evaluate the
different investment
vehicles on the basis of
credit ratings
2 3
CO5
To structure and
appraise the debt
securitization deals for
the business
3 3 2
2.53 2.50 2.33 3.00 2.50 2.33
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each
unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.
MBA-2016-2018 VERSION-2016
114
BAA-754
INTERNATIONAL FINANCE L T P C
Total Contact Hours : 48 Hours 3 0 0 3
MBA
Prerequisite : Basic knowledge of
Finance
Marks-100
Internal 40 External 60
Course Objective
1
To study the role that international trade and investment, currency movements,
derivative instruments, hedging strategies, international financial markets, and
international agreements and institutions play in the management of multinational
corporations.
2 To enable students grasp the understanding of various elements of International Finance.
3 To make students understand the problems & challenges leading to issues related to
International Finance.
Co no. Course Outcome CO1 Discuss the role that international institutions play in the global arena.
CO2 Knowledge of working of international stock exchanges and international trade
CO3 Evaluate cross-border investment opportunities and multinational firm’s decision- making
process for long-term capital budgeting, short-term cash-flow management,
CO4 Learn the management of international taxation.
CO5
Content of the Syllabus
Unit-I
Internationalization of Financial Function: International financial management overview,
objectives of international firm, finance function in Multinational Corporation.
Emerging Issues in International Finance: Recent changes in international money and capital
markets and its impact on international finance.
MBA-2016-2018 VERSION-2016
115
Balance of payments-Equilibrium, disequilibrium and Adjustments
Unit-II
Foreign Exchange Risk Management: Foreign exchange market, foreign exchange risk concept,
economic exposure, transaction exposure, translation exposure, hedging exposures-currency
forwards, currency futures, currency options, currency swaps.
International stock exchanges: New York, London, Luxemburg, third world and Asian stock
exchanges, working and their influences.
International Money Market Instruments: GDRs, ADRs, IDRs, Euro Bonds, Repos, CPs,
derivatives, floating rate instruments, loan syndication and Euro deposits
Unit-III
Parity conditions in international finance: purchasing power parity, interest parity, international
fisher effect and managerial implications
Financial Management of Multinational Firms: Foreign direct investment and cross-border
acquisitions, international capital structure and the cost of capital, international capital budgeting
,Multinational working capital policy and cash management
Text Books –
1. Apte, P.G., International Financial Management, Tata McGraw Hill Publishing Company
Ltd.
2. Bekaert, G. and Hodrick, R.J., International Financial Management, Prentice Hall.
3. Eiteman, D.K., Stonehill, A.I. and Moffett, M.H., Multinational Business Finance, Pearson
Education.
4. Madura, J., International Corporate Finance, Thomson South-Western.
5. Shapiro, A.C., Multinational Financial Management, John Wiley & Sons, Inc.
Reference Material –
1. Clark, International Financial Management, Cengage Learning, New Delhi.
2. Eun, C. and Resnick, B., International Financial Management, McGraw-Hill/Irwin.
MBA-2016-2018 VERSION-2016
116
Sr.
No. Course Name
Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t th
eo
ries
an
d
pra
cti
ces
to s
olv
e b
usi
ness
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l th
ink
ing
ab
ilit
ies
for
da
ta-b
ase
d d
ecis
ion
ma
kin
g
(
PO
2)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d L
ead
ersh
ip a
bil
ity
(P
O
3)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d c
om
mu
nic
ate
glo
bal,
eco
no
mic
, le
ga
l, a
nd
eth
ical
asp
ects
of
bu
sin
ess
(PO
4)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d o
ther
s in
th
e
ach
iev
em
en
t o
f orga
niz
ati
on
al
goa
ls,
con
trib
uti
ng
eff
ecti
vel
y t
o a
team
en
vir
on
men
t (P
O5
)
Ab
ilit
y t
o d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
ria
l
min
dse
t.
(
PO
6)
30 International
Finance BAA-754
CO1 Discuss the role that
international
institutions play in the
global arena.
3 3
CO2 Knowledge of working
of international stock
exchanges and
international trade
3 2 3
CO3 Evaluate cross-border
investment
opportunities and
multinational firm’s
decision- making
process for long-term
capital budgeting,
short-term cash-flow
management,
3 3
CO4 Learn the management
of international
taxation.
3 3
CO5 2 3 2
2.63 3.00 2.50 3.00 2.00
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each
unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.
MBA-2016-2018 VERSION-2016
117
MARKETING
BAB-758
Rural Marketing L T P C
Total Contact Hours : 45 3 0 0 3
MBA
Prerequisite : Concept of Rural Markets
Marks 100
Internal: 40 External: 60
Course Objective
1 The course aims at creating an understanding of the unique challenges of rural
marketing
2 To enable students apply the concepts and methods of marketing management to rural
markets.
3 To impart knowledge about various challenges and opportunities in the field of Rural
Marketing.
Co no. Course Outcome CO1 The course aims at creating an understanding of the unique challenges of rural marketing
CO2 To enable students apply the concepts and methods of marketing management to rural
markets.
MBA-2016-2018 VERSION-2016
118
CO3 To impart knowledge about various challenges and opportunities in the field of Rural
Marketing.
CO4 How to devleop new Segment for banking industry in Rural India
CO5 How E -commerce Companies Can target Rural Market
Content of the Syllabus
Unit-I
Rural Marketing Introduction: Definition; Rural Markets in India: Characteristics of Rural
Consumers; Rural Market Environment and Infrastructure; Challenges of Rural Marketing.
Unit-II
Rural Marketing Strategies: Rural Market Segmentation; Product Strategies; Pricing Strategies;
Promotion Strategies; Distributor Strategies; Rural Marketing Research; Role of IT in Rural
Marketing (e-Chaupals etc.) with few case studies; Marketing of Rural and Cottage Industry
Products. Future of Rural Marketing in India.
Unit-III
Economic of selling in rural markets. Formulation of rural marketing policies. case studies relating
to rural marketing of successful companies.
Text Books:
1. Dogra Balram, Rural Marketing: Concepts and Practices, Tata Mc-Graw Hill, New Delhi.
2. Krishnamacharyulu Csg, Lalitha Ramakrishnan, Cases in Rural Marketing, Dorling Kindersley
(India) Pvt Ltd.
Reference Books:
1. Kashyap, Pradeep, Amp, Raut, Siddhartha, Rural Marketing,Wiley, New Delhi
2. Krishnamacharyulu, C.S.G and Rama Krishnan Lalitha, “Rural Marketing – Text and Cases”,
Pearson Education, New Delhi.
MBA-2016-2018 VERSION-2016
119
Sr.
No. Course Name
Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t th
eo
ries
an
d p
racti
ces
to s
olv
e b
usi
ness
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l th
ink
ing
ab
ilit
ies
for d
ata
-ba
sed
deci
sio
n m
ak
ing
(PO
2)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d L
ead
ersh
ip a
bil
ity
(P
O 3
)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d c
om
mu
nic
ate
glo
bal,
eco
no
mic
, le
gal,
an
d e
thic
al
asp
ects
of
bu
sin
ess
(P
O 4
)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d o
ther
s in
th
e ach
ievem
en
t o
f o
rga
niz
ati
on
al
go
als
,
co
ntr
ibu
tin
g e
ffec
tively
to
a t
eam
en
vir
on
men
t (P
O5
)
Ab
ilit
y t
o d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
ria
l m
ind
set.
(
PO
6)
31 Rural
Marketing BAB-758
CO1 The course aims at
creating an
understanding of the
unique challenges of
rural marketing
3
CO2 To enable students
apply the concepts and
methods of marketing
management to rural
markets.
2
CO3 To impart knowledge
about various
challenges and
opportunities in the
field of Rural
Marketing.
3
CO4 How to devleop new Segment for banking industry in Rural India
3
CO5 How E -commerce Companies Can target Rural Market
3
2.75 3.00 2.00 3.00 3.00
MBA-2016-2018 VERSION-2016
120
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each unit
and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.
BAB-759
Retail Management L T P C
Total Contact Hours : 48 3 0 0 3
MBA
Prerequisite : Indian retail Scenario
Marks 100
Internal: 40 External: 60
Course Objective
1 This course is aimed at providing students with a comprehensive understanding of the
theoretical and applied aspects of retail management.
2 To impart students knowledge of various retail formats and their characteristics.
3 To enable students apply the knowledge about marketing practices in Retail Sector and
make career thereof.
Co no. Course Outcome CO1 This course is aimed at providing students with a comprehensive understanding of the
theoretical and applied aspects of retail management.
CO2 To impart students knowledge of various retail formats and their characteristics.
CO3 To enable students apply the knowledge about marketing practices in Retail Sector and
make career thereof.
CO4 To enable students ,analyze Retail Market and Financial Strategy including product
pricing.
CO5 To enable students, the importance of evaluating the various retail Supply Chain and to
collaborate with new suppliers.
MBA-2016-2018 VERSION-2016
121
Content of the Syllabus
Unit-I
Introduction to Retailing: Definition, Scope and Importance of Retailing; Retail Formats; Theories
of Retail Development; Global and Indian Retail Scenario; Information Gathering in Retail. Retail
Market Strategy, Financial Strategy, Retail Location, Franchising Decisions, Retail Information
system, Customer Service, Customer Relationship Management, GAPs Model.
Unit-II
Merchandise Management Process, Sales forecasting, Merchandise Budget, Assortment Plan,
Inventory Management, Merchandise Buying, , Retail Pricing, Retail Communication-Objectives,
Promotion Mix .
Unit-III Store Management & other issues: Store Layout, Design & Visual Merchandising, Atmospherics,
Responsibilities of a Store Manger, Inventory Shrinkage, Retail HRM Online Retailing,
International Retailing, Legal & Ethical Issues in Retail Publishers.
Text Books:
1. Rural Marketing - Pradeep Kashyap & Siddhartha Raut, Biztantra .
2. Rural Marketing - Gopal Swamy T. P, Vikas Publishing House.
Reference Books: 1. Rural Marketing – Mathur U. C, excel books.
2. Rural Marketing – Krishnamacharyulu C. G & Lalitha Ramakrishnan, Pearson Education.
3. Rural Marketing – Sukhpal Singh, Vikas
MBA-2016-2018 VERSION-2016
122
NOTE FOR THE PAPER SETTER
Sr.
No. Course Name
Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t th
eo
ries
an
d p
racti
ces
to
solv
e b
usi
ness
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l th
ink
ing
ab
ilit
ies
for d
ata
-
ba
sed
deci
sio
n m
ak
ing
(P
O2
)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d L
ead
ersh
ip a
bil
ity
(P
O 3
)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d c
om
mu
nic
ate
glo
bal,
eco
nom
ic, le
gal,
an
d e
thic
al
asp
ects
of
bu
sin
ess
(P
O
4)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d o
ther
s in
th
e ach
ievem
en
t o
f
org
an
iza
tio
nal
go
als
, co
ntr
ibu
tin
g e
ffecti
vely
to
a t
eam
en
vir
on
men
t (P
O5
)
Ab
ilit
y t
o d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
ria
l m
ind
set.
(PO
6)
Retail
Management BAB 759
CO1 This course is aimed
at providing students
with a comprehensive
understanding of the
theoretical and
applied aspects of
retail management. 3
CO2 To impart students
knowledge of various
retail formats and
their characteristics. 2 CO3 To enable students
apply the knowledge
about marketing
practices in Retail
Sector and make
career thereof. 2 1 3 CO4 To enable students
,analyze Retail
Market and Financial
Strategy including
product pricing. 3 CO5 To enable students,
the importance of
evaluating the various
retail Supply Chain
and to collaborate
with new suppliers. 3 3
2.67 3.00 2.33 3.00 2.00 3.00
MBA-2016-2018 VERSION-2016
123
The syllabus has been divided into three units. Paper setter will set 3 questions from each
unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.
HUMAN RESOURCE MANAGEMENT
BAC-763
Industrial Relations and Labor Laws L T P C
C. Hrs- 45 3 0 0 3
MBA
Prerequisite : Fundamental knowledge of IR and Labor Laws
Marks 100
Internal-40 External-60
Course Objectives
1 This course is designed to develop in the students an understanding of the concept of
Industrial and labor laws.
2 To impart students understanding of various issues related to labor regulations in India.
3 To provide a hands on experience in dealing with challenges related to Industrial labor
problems in India.
Relations and the Labour laws and their applications
Co no. Course Outcome CO1 To understand the conceptual framework and different theories of international trade.
CO2 To acquire an elaborative understanding of competitive advantages and comparative
advantage and its impact on the market and economy.
CO3 To assess the interrelationships between product markets and factor markets in an economy
and economic development.
CO4 To evaluate the working and impact of WTO in facilitating and promoting International
Trade.
CO5 To analyze the effect of government policies on international trade practices.
MBA-2016-2018 VERSION-2016
124
Content of the Syllabus
Unit-I
Industrial Relations: Importance, concept and theories, the role of government in industrial
relations, changes in IR post liberalization
Trade Union: Objectives, functions, problems of Indian trade unions. The Trade Union Act 1926
(with amendment)
Industrial Disputes: Nature and causes of industrial disputes. The Industrial Disputes Act, 1947
{with amendments}
Unit-II
Protective Legislation: The Factories Act, 1948. The Payment of Wages Act, 1936. The
Minimum Wages Act, 1948.
Social Security Legislation: The Workmen’s Compensation Act, 1923. The Employee’s State
Insurance Act, 1948, The Employees’ Provident Funds and Miscellaneous Provisions Act,
Unit-III
ILO: Role and importance ofILO
Collective Bargaining: Meaning, characteristics, importance, process and causes for failure of
collective bargaining
Workers’ Participation: Concept of workers’ participation in management, schemes of workers’
participation in management in India and their evaluation
Text Books –
1. Mamoria &Mamoria, Dynamic of Industrial Relations in India, Himalaya Publishing
House, New Delhi
2. T. N. Chabbra and R.K.Suri, Industrial Relations, Dhanpat Rai & CO.
Reference Material -
1. S.C. Srivastava, Industrial Relation & Labour Laws, Vikas Publishing House Private,
Limited, 1990.
2. N.D. Kapoor, Industrial Relations and Labour Law, Sultan Chand and Publications
MBA-2016-2018 VERSION-2016
125
Sr.
No. Course Name
Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t th
eo
ries
an
d p
racti
ces
to s
olv
e b
usi
ness
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l th
ink
ing
ab
ilit
ies
for d
ata
-ba
sed
deci
sio
n m
ak
ing
(PO
2)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d L
ead
ersh
ip a
bil
ity
(P
O 3
)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d c
om
mu
nic
ate
glo
bal,
eco
no
mic
, le
gal,
an
d e
thic
al
asp
ects
of
bu
sin
ess
(P
O 4
)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d o
ther
s in
th
e ach
ievem
en
t o
f o
rga
niz
ati
on
al
go
als
,
co
ntr
ibu
tin
g e
ffec
tively
to
a t
eam
en
vir
on
men
t (P
O5
)
Ab
ilit
y t
o d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
ria
l m
ind
set.
(
PO
6)
33
International
Trade and
Labor Laws
BAC 763
CO1 To understand the
conceptual framework
and different theories
of international trade.
3 3
CO2 To acquire an
elaborative
understanding of
competitive
advantages and
comparative
advantage and its
impact on the market
and economy.
3 3
CO3 To assess the
interrelationships
between product
markets and factor
markets in an economy
and economic
development.
2 2 1
CO4 To evaluate the
working and impact of
WTO in facilitating
and promoting
International Trade.
2 3
MBA-2016-2018 VERSION-2016
126
CO5 To analyze the effect of
government policies on
international trade
practices.
3 2 2
2.56 2.50 2.33 3.00 3.00 1.50 1.50
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each
unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.
MBA-2016-2018 VERSION-2016
127
BAC-764
Compensation and Rewards
Management L T P C
Total Contact Hours 45 3 0 0 3
MBA
Prerequisite NA
Marks 100
Internal 40 External 60
Course Objective
1 The major challenge facing compensation professionals is aligning an
organizations pay system with their organization’s strategic direction.
2 The focus of this course is to identify the choices to be made in order to develop
and implement a strategically designed reward system.
3 To provide students hands on experience of various Rewards Management
practices in Organizations in India.
Co no. Course Outcome CO1 To understand the significance and need of the compensation management for a
motivated workforce
CO2 To be able to apply various innovative tools and techniques while designing the
competitive compensation structures
CO3 To be able to analyze issues related to performance linked pay in order to ensure an
effective link between pay and performance
CO4 To evaluate the new compensation structures consistent with the prevailing industry
standards
CO5 To be able design café-teria pay plans in accordance with changing workforce
dynamics in a global pespective
Content of the Syllabus
UNIT 1
Introduction: Compensation meaning, objectives, nature of compensation, types of
compensations, compensation responsibilities
Compensation System Design Issues: Compensations philosophies, compensation approaches,
decision about compensation, base to pay, individual Vs team rewards, Perceptions of pay fairness,
legal constraints on pay systems
UNIT 2
Managing Compensation: Strategic compensation planning, determining compensation-the wage
mix, job evaluation systems, compensation structure, wage and salary surveys, the wage curve, pay
grades and rate ranges
Managing Compensation Issues: Preparing salary matrix, government regulation on
compensation, fixing pay, significant compensation issues.
MBA-2016-2018 VERSION-2016
128
UNIT 3
Executive Compensation and Variable Pay: Executive compensation: Components of executive
compensation, Performance Linked Compensation, Variable Pay, Team rewards/incentives,
compensation as a retention strategy
Incentive Schemes: Strategic reasons for Incentive plans, Types of incentive schemes, Individual
incentive plans-piecework, standard hour plan, bonuses, profit sharing plans, ESOPs, international
compensation
Recommended Textbooks:
1. BD Singh, Compensation & Reward Management, Excel Books, New Delhi
2. Compensation, Milkovich & Newman, TMH,
3. Joseph J. Martocchio, Strategic Compensation, 3rd Edition, Pearson Education, New Delhi
Reference Books:
1. Richard I. Anderson , Compensation Management in a Knowledge based world, 10th edition,
Pearson Education, New Delhi
2. Er Soni Shyam Singh, Compensation Management, Excel Books, New Delhi
MBA-2016-2018 VERSION-2016
129
Sr.
No. Course Name
Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t th
eo
ries
an
d p
racti
ces
to s
olv
e b
usi
ness
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l th
ink
ing
ab
ilit
ies
for d
ata
-ba
sed
deci
sio
n m
ak
ing
(PO
2)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d L
ead
ersh
ip a
bil
ity
(P
O 3
)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d c
om
mu
nic
ate
glo
bal,
eco
no
mic
, le
gal,
an
d e
thic
al
asp
ects
of
bu
sin
ess
(P
O 4
)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d o
ther
s in
th
e ach
ievem
en
t o
f o
rga
niz
ati
on
al
go
als
,
co
ntr
ibu
tin
g e
ffec
tively
to
a t
eam
en
vir
on
men
t (P
O5
)
Ab
ilit
y t
o d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
ria
l m
ind
set.
(
PO
6)
34
Compensation
and Reward
Management
BAC 764
CO1 To understand the
significance and need
of the compensation
management for a
motivated workforce
- - - 3 - -
CO2 To be able to apply
various innovative
tools and techniques
while designing the
competitive
compensation
structures
- 3 - - 3 -
CO3 To be able to analyze
issues related to
performance linked
pay in order to
ensure an effective
link between pay and
performance
- - 3 - - 2
CO4 To evaluate the new
compensation
structures consistent
with the prevailing
industry standards
- - - 3 - 2
MBA-2016-2018 VERSION-2016
130
CO5 To be able design
café-teria pay plans
in accordance with
changing workforce
dynamics in a global
pespective
- 2 - - - 3
2.77 2.50 3.00 3.00 3.00 2.33
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each unit and
1 compulsory question spread over the whole syllabus consisting of 5 short answer questions.
Compulsory question will be placed at number one. Candidate shall be required to attempt 6
questions in all including compulsory question and selecting not more than 2 questions from each
unit. All questions carry equal marks.
MBA-2016-2018 VERSION-2016
131
INTERNATIONAL BUSINESS
BAD-768
Globalization and Indian Multinational
Companies
L T P C
Total Contact Hours 45
3 0 0 3 Applicable to which branch
MBA
Prerequisite: Basics of international business
Marks
Internal 40 External 60
Course Objective
1 This course is designed to familiarize the students with the intricacies of increasing
worldwide Business interactions.
2 It aims to disseminate the knowledge regarding the performance and prospects of Indian
Multinational companies.
3 The students will be able to analyze the implications of Global Business Scenario and its
impact on Indian Business.
Unit Course Outcome CO1 To understand about the dynamics of a globalized business world.
CO2 To apply international trade theories to take strategic business decisions.
CO3 To analyze strategic business decisions by MNCs based on business sustainability.
CO4 To evaluate different strategic options MNCs have to find best way forward.
CO5 To develop strategies for Indian MNCsto stay competive in international market.
Content of the Syllabus
Unit-I
Globalization and the New Global Economy: Globalization –history, nature, features and
impact.
Multinational Corporations: Multinational Corporations (MNCs), transnational
corporations(TNC) and global corporations. Role of transnational corporations in the international
trade.
International Capital Market: Introduction, major players, offshore banking, Eurocurrencies,
Hot money flows, footloose capital and capital controls.
MBA-2016-2018 VERSION-2016
132
Units -2
Major Regional Trade Agreements: Concept, effects, Major Regional Trading Groups- their
structure and working (EU, NAFTA, ASEAN, SAARC,)
Cartels: OPEC
Global institutions: World Bank. UNCTAD, Introduction to WTO, Objectives and Functions of
WTO, Structure of WTO, Principles of WTO.
Unit-3
Indian Multinational Corporations: Definition and organizational structures of MNCS, Indian
MNC’s, recent trends, Effective Branding Strategies of Multinational Corporations.
Globalization and Developing Countries: Agricultural, Industry and services globalization:-
Labor Migration, Outsourcing and SEZs.
Recommended reading:
Text Books:
Cherunilam, Francis, International business Text and Cases, Prentice-Hall of India, New Delhi,
5th ed.
Aswathappa, K., International business, Tata McGraw-Hill Publishing Co. Ltd., New Delhi, 3rd Ed
Reference Books:
Paul, Justin, International business, Prentice-Hall of India Pvt. Ltd., New Delhi, 4 th ed
P. Subba Rao, International business Text and Cases, Himalaya Publishing House, Mumbai, 2008,
2nd ed.
Sr.
No. Course Name
Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t th
eo
ries
an
d p
racti
ces
to s
olv
e b
usi
ness
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l th
ink
ing
ab
ilit
ies
for d
ata
-
ba
sed
deci
sio
n m
ak
ing
(P
O2
)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d L
ead
ersh
ip a
bil
ity
(P
O 3
)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d c
om
mu
nic
ate
glo
bal,
eco
nom
ic, le
gal,
an
d e
thic
al
asp
ects
of
bu
sin
ess
(PO
4)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d o
ther
s in
th
e ach
ievem
en
t
of
org
an
iza
tio
nal
goa
ls, co
ntr
ibu
tin
g e
ffec
tiv
ely t
o a
tea
m e
nv
iro
nm
en
t (P
O5
)
Ab
ilit
y t
o d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
ria
l
min
dse
t.
(
PO
6)
MBA-2016-2018 VERSION-2016
133
35
Globalisation
and Indian
Multinational
Companies
BAD-768
To understand about
the dynamics of a
globalized business
world. - - - 1 -
To apply international
trade theories to take
strategic business
decisions. 2 - - 1 -
To analyze strategic
business decisions by
MNCs based on
business
sustainability. 1 - - 2 -
To evaluate different
strategic options
MNCs have to find
best way forward. 1 2 - - -
To develop strategies
for Indian MNCsto
stay competive in
international market. 1 - - 2 -
1.58
1.25 2.00
1.50
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each unit and
1 compulsory question spread over the whole syllabus consisting of 5 short answer questions.
Compulsory question will be placed at number one. Candidate shall be required to attempt 6
questions in all including compulsory question and selecting not more than 2 questions from each
unit. All questions carry equal marks.
MBA-2016-2018 VERSION-2016
134
BAD - 769
French Language L T P C
Total Contact Hours : 30 2 0 0 2
Marks : 100
Internal: 40 External: 60
Course Objective
1 Graduates in French demonstrate proficiency in undersatnding French language skills.
2 Analyze the literature, language, and cultures of the French-speaking world
3 Students critically analyze literary, cultural, and linguistic problems from the French-
speaking world and discuss them in clear written and oral expression.
4 Students are able to synthesize and interpret information, communicate effectively, and
navigate cultural difference.
5. Connect academic experience to personal and professional goals.
Unit I (10 Hrs)
Les salutations, l’alphabet, les nombres, les jours de la semaine, le temps (présent, affirmatif et
néga
Unit II (10 Hrs)
Les mois de l’année, Les saisons, Les couleurs, Les parties du corps, les fruits et les legumes, le
temps (passé composé affirmatif et négatif)
Unit III (10 Hrs)
Le temps (Futur proche, affirmatif et négatif), Présentez-vous, Remplissez le formulaire.
.
Text Books -
Apprenons Le Français: Méthode De Français (Volume - 2)
Mahitha Ranjit and Monica Singh:
Saraswati Publishing House, Delhi
References:
Saraswati
Grammaire Française Facile ( Easy French Grammer for Beginners )
Paul Chinnappan
Saraswati House Pvt Ltd., Educational Publishers, New Delhi-110002, Since 1950
MBA-2016-2018 VERSION-2016
135
Sr.
No. Course Name
Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t th
eo
ries
an
d p
racti
ces
to s
olv
e b
usi
ness
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l th
ink
ing
ab
ilit
ies
for d
ata
-
ba
sed
deci
sio
n m
ak
ing
(P
O2
)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d L
ead
ersh
ip a
bil
ity
(P
O 3
)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d c
om
mu
nic
ate
glo
bal,
eco
nom
ic, le
gal,
an
d e
thic
al
asp
ects
of
bu
sin
ess
(PO
4)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d o
ther
s in
th
e ach
ievem
en
t
of
org
an
iza
tio
nal
goa
ls, co
ntr
ibu
tin
g e
ffec
tiv
ely t
o a
tea
m e
nv
iro
nm
en
t (P
O5
)
Ab
ilit
y t
o d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
ria
l
min
dse
t.
(
PO
6)
French
Language BAD - 769
CO1 Graduates in French
demonstrate
proficiency in
undersatnding French
language skills.
3 2
CO2 Analyze the literature,
language, and cultures
of the French-
speaking world
3 1
CO3 Students critically
analyze literary,
cultural, and linguistic
problems from the
French-speaking world
and discuss them in
clear written and oral
expression.
1 3 2
CO4 Students are able to
synthesize and
interpret information,
communicate
effectively, and
navigate cultural
difference.
2 3
CO%
Connect academic 2 2 3
MBA-2016-2018 VERSION-2016
137
INFORMATION TECHNOLOGY
BAE-773
Software Engineering L T P C
Total Contact Hours 48 3 0 0 3
MBA(IT)
Prerequisite: Basic knowledge of System and its Concepts
Marks 100
Internal -40 External-60
Course Objective
1 After completing this course, the students will have a sound knowledge of the Software
engineering concepts.
2 This will help them to have an in depth understanding the phases involved in the
development and implementation of the Software
3 To equip students with necessary knowledge to apply IT in solving business problems.
CO1 To understand the concepts of the software engineering with its implementation
CO2 To be able to understand the concept of software and its process models used in it
CO3 To analyze the phases involved in the development and implementation of the software
CO4 To evaluate how to equip with necessary knowledge to apply IT in solving business problems
CO5 To develop a design and testing software implement the software effectively
Content of the Syllabus
Unit-I
Software: Characteristics, Components Applications, Software Process Models: Waterfall,
Spiral, Prototyping, Fourth Generation Techniques, Concepts Of Project Management, Role Of
Metrics And Measurement.
Unit-II
S/W Project Planning: Objectives, Decomposition Techniques: S/W Sizing, Problem Based
Estimation, Process Based Estimation, Cost Estimation Models: COCOMO Model, The S/W
Equation, System Analysis: Principles Of Structured Analysis, Requirement Analysis, DFD, Entity
Relationship Diagram, Data Dictionary.
Unit-III
S/W Design: Objectives, Principles, Concepts, Design Mythologies: Data Design, Architecture
Design, Procedural Design, Object – Oriented Concepts.
MBA-2016-2018 VERSION-2016
138
Testing Fundamentals: Objectives, Principles, Testability, Test Cases: White Box & black box
Testing, Testing Strategies: Verification & Validation, Unit Test, Integration Testing, Validation
Testing, System Testing.
Text Books –
1. R.S. Pressman, Software Engineering: A Practitioner’s Approach (6th ed.), McGraw- Hill
2. P. Jalote, An Integrated Approach to Software Engineering(3rd ed.), Narosa Publishing
House,
Reference Material –
1. K.K. Aggarwal and Y. Singh, Software Engineering(revised 2nd ed.), New Age
International
Publishers
2. Sommerville, Ian, Software Engineering, Addison-Wesley Publishing Company
Sr.
No. Course Name
Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t th
eo
ries
an
d p
racti
ces
to s
olv
e b
usi
ness
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l th
ink
ing
ab
ilit
ies
for d
ata
-
ba
sed
deci
sio
n m
ak
ing
(P
O2
)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d L
ead
ersh
ip a
bil
ity
(P
O 3
)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d c
om
mu
nic
ate
glo
bal,
eco
nom
ic, le
gal,
an
d e
thic
al
asp
ects
of
bu
sin
ess
(PO
4)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d o
ther
s in
th
e ach
ievem
en
t
of
org
an
iza
tio
nal
goa
ls, co
ntr
ibu
tin
g e
ffec
tiv
ely t
o a
tea
m e
nv
iro
nm
en
t (P
O5
)
Ab
ilit
y t
o d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
ria
l
min
dse
t.
(
PO
6)
Software
Engineering BAE-773
CO1 To understand the
concepts of the
software engineering
with its implementation
_ 3 - - 3
MBA-2016-2018 VERSION-2016
139
CO2 To be able to
understand the concept
of software and its
process models used in
it
- - _ 3 -
CO3 To analyze the phases
involved in the
development and
implementation of the
software
- _ 3 - 2
CO4 To evaluate how to
equip with necessary
knowledge to apply IT in
solving business
problems
3 3 - _ -
CO5 To develop a design and
testing software
implement the software
effectively
3 _ _ - 2
2.87
3.00 3.00 3.00 3.00 2.33
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each
unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.
MBA-2016-2018 VERSION-2016
140
BAE-774
Management Information System L T P C
Total Contact Hours 48 3 0 0 3
MBA(IT)
Prerequisite : Basic principles of Management and IT
Marks
Internal -40 External-60
Course Objective
1
After completing this course, the students will have a sound knowledge of role of MIS
in business organizations..
2 This will help them to have an in depth understanding of the importance of IT and MIS
in all functional areas of business
3 The students will be able to apply MIS applications in solving real time business
problems.
Co no. Course Outcome CO1 To understand the basics of the MS office and advanced ERP packages
CO2 To enable students in application of MS office tools in proper documentation and making
reports
CO3 To analyze the data through tables and graphs using MS Office.
CO4 To assess the challenges in implementation of ERP package in cross functional areas
CO5 To design slides with use of multimedia and animation for better and lucrative
presentation of data.
Content of the Syllabus
Unit-I
An overview of Management Information System: Definition and Characteristics, Components
of MIS,
Frame Work understanding MIS: Robert Anthony’s Hierarchy of Management Activity.
Information requirements and Levels of Management, Simon’s Model of decision Making,
structured Vs un-structured decisions. Planning for MIS; System Development Methodologies;
Conceptual and detailed designs of MIS. System implementation Strategies and process; System
Evaluation and Maintenance
MBA-2016-2018 VERSION-2016
141
Unit-II
Brief introduction of emerging concepts and issues in Information Systems: Supply Chain
Management, Customer Relationship Management, ERP. Introduction to Decision Support
Systems, Characteristics and Objectives, Role of decision support systems and its applications,
Components of Decision support Systems:Data subsystem, Model subsystem and User-Interface,
Group decision support systems(GDSS)
Unit-III
Database Management with MS-Access: Introduction to Database and MS Access, Creating
database, Adding records, editing records, Querying:Creating ,Saving, Editing, Creating and
using forms, Creating and printing reports.
Text Books –
1. D.P. Goyal : Management Information Systems. MacMillon.
2. Khushdeep Dharni:Management Information Systems
Reference Material –
1. Davis & Olson: Management Information Systems.
2. Laudon & Laudon: Management Information System, Prentice Hall of India Pvt. Ltd.New
Delhi
MBA-2016-2018 VERSION-2016
142
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each unit and 1
compulsory question spread over the whole syllabus consisting of 5 short answer questions. Compulsory
question will be placed at number one. Candidate shall be required to attempt 6 questions in all including
compulsory question and selecting not more than 2 questions from each unit. All questions carry equal
marks
Sr.
No. Course Name
Course
Code PO/CO Description of CO
Ap
ply
kn
ow
led
ge
of
ma
nag
emen
t th
eo
ries
an
d p
racti
ces
to s
olv
e b
usi
ness
pro
ble
ms
(PO
1)
Fo
ster
An
aly
tica
l a
nd
cri
tica
l th
ink
ing
ab
ilit
ies
for d
ata
-ba
sed
deci
sio
n m
ak
ing
(PO
2)
Ab
ilit
y t
o d
evel
op
Valu
e b
ase
d L
ead
ersh
ip a
bil
ity
(P
O 3
)
Ab
ilit
y t
o u
nd
erst
an
d, a
na
lyze
an
d c
om
mu
nic
ate
glo
bal,
eco
no
mic
, le
gal,
an
d e
thic
al
asp
ects
of
bu
sin
ess
(P
O 4
)
Ab
ilit
y t
o l
ea
d t
hem
selv
es
an
d o
ther
s in
th
e ach
ievem
en
t o
f o
rga
niz
ati
on
al
go
als
,
co
ntr
ibu
tin
g e
ffec
tively
to
a t
eam
en
vir
on
men
t (P
O5
)
Ab
ilit
y t
o d
evel
op
in
no
va
tiv
e a
nd
en
trep
ren
eu
ria
l m
ind
set.
(
PO
6)
38
Management
Information
System
BAE 774
CO1 To understand the basics of
the MS office and advanced
ERP packages 2.5
CO2 To enable students in
application of MS office
tools in proper
documentation and making
reports
2.5
CO3 To analyze the data through
tables and graphs using MS
Office. 2.5 3 2.5
CO4 To assess the challenges in
implementation of ERP
package in cross functional
areas
2
CO5 To design slides with use of
multimedia and animation
for better and lucrative
presentation of data.
3
2.56 2.50 2.67 2.50
MBA-2016-2018 VERSION-2016
143
ASSESSMENT PATTERN
a. Theory Courses
Sr.
No
Type of Assessment
Task
Frequency of
task Marks Total Marks Weight-age
1 Mid Semester
Examination 2 per semester 36 marks 72 24
2 Assignment in the form
of Case
Study/Project based on
Data
Analytics/Situation
Analysis
2 per semester 15 marks 30 10
3 Quiz 1 per semester 18 marks 18 6
4 End Semester
examination 1 per semester 60 marks 60 60
Total Marks (Internal + External) 100
b. Practical Courses
Sr.
No.
Type of
Assessment Task
Actual
conduct
Marks
Frequency
of
Task
Final
Weight-age
in Internal
Assessment
(Prorated
Marks)
Remarks
1 Practical
experiment file
30 marks for
each
experiment
10
experiments
45 marks Depending
upon no. of
experiments
2 Mid-Term Test 20 marks 1 per
semester
15 marks At-least after
The completion
of 5
Experiments.
3 Viva Voce
(External)
1 per
semester
40 marks
MBA-2016-2018 VERSION-2016
144
Practical File Breakup
Sr. No. Assessment Criterion Weight-age Student Activity
1 Practical file after completion
experiment with output images
8 marks Learning
2 Practical Experiment Test 12 marks
Performance
3 Viva-Vice (Internal) 10 marks
Understanding
Total 30 marks
c. Evaluation Structure for Internship & Final Research Project
Ass
essm
ent
Synopsis (50) Mid Term Evaluation End Term Evaluation
Report
(50)
Presentation
(50)
Report
(50)
Presentatio
n (50) Report (50) Presentation (50)
Ques
tion N
o.
Pro
ble
m I
den
tifi
cati
on&
Lit
erat
ure
Rev
iew
Fra
min
g &
Appro
pri
aten
ess
of
Obje
ctiv
es
Just
ific
atio
n o
f O
bje
ctiv
es i
n
light
of
Iden
tifi
ed p
roble
m
Know
how
about
Res
earc
h
Met
hodolo
gy
Pre
senta
tion S
kil
ls
Res
earc
h D
esig
n
Dat
a C
oll
ecti
on I
nst
rum
ent
Form
atti
ng &
Str
uct
ure
of
Rep
ort
Ques
tion H
andli
ng
Str
uct
ure
of
pre
senta
tion
Pre
senta
tion S
kil
ls
Chap
teri
zati
on&
Pre
lim
inar
y
Wri
te u
p
Pro
ble
m I
den
tifi
cati
on &
Lit
erat
ure
Rev
iew
Met
hodolo
gy &
Dat
a C
oll
ecti
on
Anal
ysi
s an
d I
nte
rpre
tati
on o
f
dat
a
Fin
din
gs
and r
ecom
men
dat
ions
Res
earc
h P
roce
ss
Pro
ject
outc
om
es a
nd
concl
usi
ons
Pre
senta
tion S
kil
ls
Ques
tion H
andli
ng
Max
. M
arks
25 25 20 15 15 15 15 20 12 14 12 10 10 10 10 10 12 14 12 12