A little chat about …

The MSc Marketing Programme

at the Vrije Universiteit Amsterdam

KNOWLEDGE

&

INSIGHT

THE MSc MARKETING PROGRAMME IS…

MANAGERIAL ORIENTED

&

RESEARCH ORIENTED

YOU WILL LEARN TO THINK AND ACT…

STRATEGICALLY

AND OF COURSE…

Enough sales talk for now…

Let’s go to the courses

Marketing Strategy

(one of my favorites)

Is all about why some companies

are

GOOD

And others are

BETTER

ADVANCED MARKETING RESEARCH

(don’t be scared now)

This course is about

MARKET RESEARCH and

how to use the power of

STATISTICS to gain insight in the market that you operate in and the customers

that you serve

ARE YOU SCARED OF STATISTICS?

DON’T BE!

It can be difficult but…

You will learn how to love statistics!

CONSUMER MARKETING

(learning by doing!)

You will learn how consumers

THINK and

BEHAVE the way they do.

This course is closely related to the field of PSYCHOLOGY

Design a strategic marketing plan for products like

Diadermine and Witte Reus …

FOR REAL!

Get knowledge into practice!

BUSINESS MARKETING

(enter the world of business)

How companies do business

Did you know that 70 cents of every 1 euro are

spent in a Business-to-

Business context?

MANAGERIAL INTEGRATION

PROJECT

(build your virtual company and compete with your classmates)

CROSS-CULTURAL CONSUMER RESEARCH

(how to do research in different cultures)

Option 1

What do cultural differences imply for your marketing strategy and research?

GEO MARKETING

Option 2

ACADEMIC SEMINAR

MASTER THESIS

Expand your knowledge and specialize in the topic

of your choice…

BRANDING

INNOVATION

CRM

…

CAREER

THE BIG BOYS ARE WAITING FOR YOU…

Or, start your own business!

Or, you can become a singer!

Or, start an academic career! (PhD)