MANAGEMENT

LCIBarcelona

MASTER IN

OF CREATIVEINDUSTRIES

SCHOOL OF HIGHER EDUCATIONIN DESIGN

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BLENDED

The creative economy is one of the most rapidly growing sectors of the world’s economy (it generates 3% of the world’s GDP and employs more than 29 million people worldwide). The sector needs highly qualified professionals with transversal skills and in-depth knowledge about design, business and innovation methods and culture.

This program integrates design and innovation principles with a dynamic learning-by-doing experience in which students will be able to improve their business management, leadership and innovation skills. The course is based on cutting-edge methodologies.

The student will combine a year of international experience with the flexibility of the blended modality, learning-by-doing in real challenges and interacting with high level professional teachers in fashion design, new media, interior design, product design, video games and graphic design.

The focus will be on the development of students innovative projects, whether they are for a new start-up or for an established company. They will have to work and collaborate with a team, and to interconnect their team with the local innovation ecosystem in order to improve the end results of the projects.

On face to face modules, students will have the opportunity to experience for themselves a complex design ecosystem, visiting companies, professional experts, organizations and government infrastructures.

MASTER IN MANAGEMENTOF CREATIVE INDUSTRIES

Master in Business Innovation from Deusto Business School and B.A. in Business and International Marketing from ESCI-UPF. He worked as an internationalization consultant in the US agencies of Acc10 (New York and Miami) for two years and as a Strategy and Operations consultant in Deloitte, SL for 4 years. From 2010 he is involved in innovation and entrepreneurship as a consultant for small companies and as an associated director of Open Innovation Projects from Grupo Induct’s office in Barcelona. He is also co-founder of the consultancy agency of innovation SDLI – Sociedad de la Innovación, and he teaches Innovation and Enterpreneurship at the UPF and Open Innovation at the UOC (MBA).

IGNASI CLOSMASTER’S ACADEMIC DIRECTOR

Co-founder and director of EST Socioeconomic & ICT Studies and coordinator of the Research & Innovation Smart Specialization Project in L’Hospitalet. Holding a B.A. in Business Management, she has worked for local and international organizations, focusing on socioe-conomic development, innovation, strategic planning, project management and international cooperation, and she has participated in the implementation of pro-jects on entrepreneurship and microfinance. In 2015 she coordinated the course on Applied Management of the RIS3 Strategy (University of Vic - UCC).

MILENA VERRIÉ BIOSCAMASTER’S COORDINATOR

STUDY PROGRAMMODULE I UNDERSTANDING CREATIVE INDUSTRIES

UNITSDefinitions of creative industriesThe urban sphere of creative industriesCreative clusters and innovation in creative industries OBJECTIVES › Gain knowledge of past, present and future trends.

› Understand the process of globalization and its new context.

› Be aware of concrete specifications of products and services, production, distribution, diffusion or consumption in different creative industry sectors.

› Have an understanding of the historical and contemporary role of cities as drivers of economic and social change.

MODULE II STRATEGIC AND OPERATIONAL BUSINESS MANAGEMENT FOR THE CREATIVE ECONOMY

UNITSStrategic business management in creative industriesDigital business and data managementBusiness internationalizationFinance managementPeople leadership and team managementCompany life-cycle, innovation and circular economy

OBJECTIVES › Identify and understand emerging trends in the digital economy and the way they affect the general business environment.

› Be able to critically analyze the strategies required of businesses to survive and prosper in the digital economy and circular economy.

› Understand differences in the business environment between countries and how they affect comparative and competitive advantages.

› Learn about key factors for managing successful internationalization of businesses. Understand principles of financial accounting and basic costing techniques, analyze key financial statements and KPIs for optimum decision-making processes.

MODULE III INNOVATION AND DESIGN STRATEGIES. TOOLS FOR CREATIVE BUSINESS

UNITSManaging the innovation processInnovation toolsDesign strategies & data analysis for decision makingIntellectual and industrial property management in creative industries

OBJECTIVES › Be able to identify and describe different types of innovation.

› Improve the skills and capabilities required to manage design innovation.

› Learn about service design. › Know how to evaluate a set of mechanisms and structures to encourage innovative behaviour.

› Identify best practices in managing innovation across multiple sectors.

› Understand the components of innovation strategy and their links with corporate strategy.

› Learn and understand how to manage intellectual property in creative industries.

MODULE V HOW TO CREATE BUSINESS VALUE

UNITSEntrepreneurs & intrapreneurs: how to generate business value for start-ups and large companiesBusiness models for creative industriesLegal framework for new businessPublic speaking techniques

OBJECTIVES › Reinforce entrepreneurial spirit and behaviour.

› Be able to act autonomously in planning and implementing projects at professional levels.

› Understand the stages and skills required in the entrepreneurial process from the initial perception of an innovative idea to its realization in a market.

› Develop new business models within the context of creative industries.

› Communicate, prepare and generate effective business reports.

› Learn the use of business models such as “canvas” and the definition of its different areas for effective global business analyzes and implementation.

› Align core institutional strategy and values with intrapreneurship projects.

› Develop professional oral and written communication skills.

MODULE IV MARKETING STRATEGIES FOR CREATIVE BUSINESS

UNITSFinding the opportunityMarketing strategy to select the opportunityBranding, transmedia and social media strategiesMarketing plan to capture the opportunity

MASTER’S FINAL PROJECT

› Understand the role and structure of budgets in an organization.

› Learn how to define and create a healthy and innovative organizational culture.

› Understand the core elements, models and contribution of HRM to organizational performance.

› Manage and work in teams with an awareness of issues such as culture and gender.

› Apply models, tools and techniques relevant to the company’s management depending on its life stage.

OBJECTIVES › Gain knowledge of the historical and contemporary development of new media technologies, and their influence.

› Develop the ability to critically assess the social, cultural and political impacts of communication.

› Design, execute and evaluate communication plans.

› Identify, assess, manage and protect the firm´s intangible assets.

› Design and execution of brand positioning strategy.

› Develop an awareness of contemporary issues in e-marketing.

› Evaluate e-marketing and e-commerce models within an organizational context.

DEGREE: Master in Management of Creative Industries

CREDITS: 60 ECTS

DURATION: 1 academic year

DATES: October 2020 to October 2021

LANGUAGE: English

COURSE TYPE: Online+ · Online (synchronous and asynchronous) · 2 face to face stages in Barcelona ( 1 week in March 2021 and 1 week October 2021)*

TECHNICAL INFORMATION

WHO IS IT AIMED AT?This master program is designed for managers, designers and entrepreneurs in middle and high management positions; a senior profile with relevant work experience and studies related either to design or management and who wants to learn more about and progress into the creative industries and the global market, as well as creative managers and designers who want to improve their management and innovation capabilities and methodologies.

The program aims to meet the training needs for professionals in different fields such as fashion design, video games, visual design and communication, including graphic, motion, interaction design, interior design, product design and new media who want to learn more and acquire in-depth knowledge and tools for management and innovation in creative industries.

Balmes st, 209. Barcelonawww.lcibarcelona.com+34 93 237 27 40

* Please confirm the schedule with the Admissions Department. In case the trips cannot be made, these experiences will be tried to offer online.